功能對(duì)等理論下企業(yè)簡介英譯策略【摘要】在這個(gè)國際化不斷提高的時(shí)代，企業(yè)簡介已日漸成為中國企業(yè)走出國門，讓外人對(duì)他們進(jìn)行初步了解的一個(gè)重要途徑。目前，國內(nèi)對(duì)于企業(yè)簡介英譯問題的研究以目的論為指導(dǎo)理論居多，其余翻譯理論很少涉足，導(dǎo)致發(fā)現(xiàn)的問題以及所給給出的建議過于片面。本文將以功能對(duì)等理論為視角，探索企業(yè)簡介英譯的問題，通過制定更為符合、高效翻譯策略或方法，從而提高中國企業(yè)簡介英譯文的質(zhì)量，并希望能以此促進(jìn)國際間的交流?！娟P(guān)鍵詞】功能對(duì)等理論；企業(yè)簡介英譯；Abstract:Inthiseraofincreasinginternationalization,corporateprofileshaveincreasinglybecomeanimportantwayforChinesecompaniestogoabroadandallowoutsiderstogetapreliminaryunderstandingofthem.Atpresent,mostofthedomesticresearchesontheEnglishtranslationofcorporateprofilesareguidedbyfunctionalpurposetranslationtheory.Therestofthetranslationtheoriesrarelygetinvolved,resultingintheproblemsfoundandthesuggestionsgiventooone-sided.ThisarticlewillexploretheproblemofEnglishtranslationofenterpriseprofileswiththeguidanceoffunctionalequivalencetheory.AndtheauthorwillformulatemoreconsistentandefficienttranslationstrategiesormethodstohelpChinesecorporatetogetdeepunderstandingabouthowtotranslatethecompanyprofilebetter,whichisinordertopromoteinternationalexchanges.Keywords:functionalequivalencetheory;theEnglishtranslationofcompanyprofile1.IntroductionTheeconomiccooperationamongthecountriesbecomemoreandmorecloser.Chinesecompaniesnotonlyheightentheirawarenessofexternalpublicity,butalsohaveanewunderstandingoftheimportanceoftheirownexternalpublicity.Publicityinacertainmeasuresymbolizestheenterprise'simageandstrength.Enterpriseexternalpublicitymainlyincludesenterpriseprofile,productandservicepromotionanddescription,contactinformationandsoon(ZhaoJinming;2010:2).Acompanyprofileisamanuscriptonwhichthecompanyintroducesitselfintermsofitshistory,scale,strength,products,applicationscope,andsoon.Itisabusinesscardforthecompany'sdevelopmentinoverseasmarkets.Anditisalsoanimportantwayforcompanytopublicizeandshowcompany’sstrength.Inaddition,thecompanyprofilealsohasansignificantimpactontheexpansionofthecompany'sinfluenceandbusinessintheinternationalmarket.Equallyimportant,theeffectivenessofthecompany'spublicitywillbedirectlyaffectedbythecaliberoftheEnglishtranslationofthecompanyprofile.That’sthereasonwhycompanyprofileistookastheresearchobjectinthispaper.Equally,intheprocessoftranslation,iffunctionalequivalencetheoryistakenasatheoreticalbasis,wecanfindthefollowingfacts.Duringthetranslationprocess,thetranslatorisrequiredtomaintainequivalenceintwoparts:semanticsandstylistics,whichcanprovidegreathelpforensuringthehighlevelsofaccuracyofthetranslation.BecauseChineseandEnglishbelongtodifferentlanguagefamilies.Thetranslationshouldbedecentandbeclosertotheoriginal.That’sthereasonwhyNida'stheoryoffunctionalequivalentistakenastheguidelinetostudytheEnglishtranslationsofenterpriseprofilesof14selectedcompanyprofilesinthispaper.2.TheOverviewofFunctionalEquivalence2.1TheConceptofFunctionalEquivalence"Functionalequivalencetheory"wascarriedoutbyAmericanlinguistEugenea.Nida,whoisthefatherofmoderntranslationtheory.Whatthefunctionalequivalencetheorydemandonthetranslatoristhattranslatorshouldcarryoutfaithfulnesstotheoriginaltextduringtranslation.Itistoseekequivalenceinvocabulary,syntax,textandmeaning,notabsoluteformalcorrespondence.Thetranslatorcanonlysearchthewordtallywiththesourcelanguagemeaningintheobjectlanguage,whichcalledlexicalequivalence.Theso-calledsyntacticequivalencewhichrequireshighergrammaticalconversionoftranslators.WecanfindthatChinesediffersfromEnglishinsyntax.Forexample,mosttypically,loosesentencestructureandnopluralformsaretwocharacteristicsofChinese.Onthecontrary,Englishsentencesarestructuredrigorously,andsingularandpluralhaveobviouscharacteristics.Thismeansthatifthetranslator'sgrammarknowledgeisnotcomprehensive,itwillleadtotranslationerrors.Theso-calledtextualequivalencerequiresthetranslatornoticesaboutthecontext,linguisticcontextandthecontextofcultureaswellastheoverallintegrationofthetext.Becausecontextisthefoundationoftranslation,anditalsoiscalled"refertotheopening"inChinese.Finally,stylisticequivalence,whichmeansthatthetranslatorshouldbemakecontinuouscomparisonsbetweentheoriginallanguageandthetargetlanguage,inordertogetabetterqualityoftranslation,becausedifferentlanguagecharacteristicsdeterminedifferentstyles.Nida'stheoryoffunctionalequivalencerequestthattranslatorsshouldbreakthefixedtranslationmodelandflexiblyusevarioustranslationstrategiestotranslatethepurposeandmeaningoftheoriginallanguagematerials.Inordertoimprovetheperformanceofthetranslatedversion,thetranslatorhastoremembertwothings.Firstofall,translatorshouldputhimselfinthemindsetofthereaderandfocusonthereader'sresponsetothetranslation.Inaddition,itisnecessarytobefaithfultotheoriginallanguage.2.2GuidanceofFunctionalEquivalenceinTranslationPracticesWiththeguideofNida’stheory,thetranslationneedstobeequivalenttotheoriginaltextintermsofvocabulary,syntax,discourseandmeaninginthetranslationprocess.Itmeansthatapplyingthistheoryintranslationcanhelptranslatortokeepaconsistentrelationshipbetweenbothversions.Theapplicationoffunctionalequivalencetheorywilleffectivelyconveythespiritualstyleoftheoriginaltextandensuretheformalstyleoftheoriginaltextasmuchaspossible.Guidedbyfunctionalequivalencetheoryhastwomerits.Oneway,translatorswilluserelativelysmoothandnaturallanguagefortranslation,whichwilleffectivelysolvetheproblemofrigidtranslation,andensurethenaturalandsmoothtranslation.Anotherway,thetranslationwillgenerateemotionalresonancebetweenbothparties,whichwillhelpthetargetreaderstobetterunderstandandappreciatetheoriginalcontent.Inaddition,thecompanyprofileisapracticalapplicationtext.Themainroleofapplicationtextistoconveytheoriginalpurposewhilepreservingtheoriginaltextstyle.Functionalequivalencetranslationtheoryrequirestranslatorstochoosewordsproperly,regulatesyntax,conformtostylisticfeatures,andretaintheoriginalstylisticstyle.Thatistosay,thetranslatorwillstrivetoachievethemaximumequivalenceinformandfunctionbetweentheoriginalandthetranslatedversion.Thus,wecanfindthatNida’sgoalisinaccordancewiththerequirementofenterpriseprofiletranslation.3.TheOverviewofCompanyProfile3.1TheConceptofCompanyProfileTheconceptofcompanyprofilesincludestwoaspects.Foronething,corporateprofileoffercompaniestheopportunitytoconveyitsbasicandcriticalinformationtothetargetaudience.Foranotherthing,asarhetoricaldiscourse,corporateprofileisaveryimportantwindowtoconstructthecredibilityoftheenterprise.Enterpriseprofileistheintroductionoftheenterprisewhichisconciseandclear,sothattherecipienthasapreliminaryunderstandingoftheenterprise.Companyprofilegenerallyincludescompanyintroduction,companydevelopmentstatus,companyculture,companymainproducts,salesperformanceandnetwork,after-salesserviceandsoon.Thetranslationofenterpriseprofile’sgoalsareasfollows:first,toconveythebasicinformationofthecorporationandmakewesternaudienceshavethecertainacquaintancetothecompany.Second,tocatchthebuyer’seyeandraisetheirenthusiasmofconsumption.Third,toleaveadeepmarkuponthegreatmassofreaders,whichcanhelpcompanytoextendbusinessmarket.Therefore,therecipient'sunderstandingoftheenterprise,judgmentandeventhechoiceofpartialbusinesscooperation,bothareaffectedbythequalityofthetranslatedversionsoftheenterpriseprofile.3.2TheCharacteristicsofCompanyProfileThecompanyprofileisapracticalarticlewithstrongpracticality.Itcanimprovethecompany'simage,soastostimulatecustomers'desiretobuyitsproductionsandimproveitsbusiness.Therefore,Americanexpertsproposedsixprinciplesofbusinesscommunicationasthebasicmeanstoachievetheultimatepurposeofthecompanyprofile.Thesesixprinciplesare：（1）Clearness.Youshouldgiveafullexpositionofyourideaandtryyourbesttomakeiteasytounderstandandnotcausinganyconfusion..Meanwhile,youneedtomakesurethebodyofthepaperflowsinalogicalway.（2）Conciseness.Makesurethatallwords,sentences,andparagraphsareconciseanddirect.Exceptforthecrucialinformation,nothingelseneedstobementioned.（3）Correctness.Correctnessincludesaccuracyinwriting,inphrasing,inspellingandaccuracyinrhetoricandpunctuationandwhetherthestatementsusedareincompliancewiththepolicy.（4）Concreteness.InbusinessEnglish,weshouldarticulateourmeaning,whichisinordertoavoidmisunderstanding.（5）Consideration.Considerationmeanstoconsiderthewholethingfromtheotherparty'sstandpoint.Forexample,iftheaimoftheletteristoincreasesales,youshouldexplainintheletterwhatbenefitstheywillgetiftheybuyyourproducts.Consumersaremotivatedtobuyyourgoods.（6）Completeness.Therearetwoimplicationsofcompleteness:oneisthatfactiscomplete;andtheotheristhatexplanationiscomplete.Youshouldprovideallthenecessaryinformationtoachieveyourobjectivesinthemosteffectivewayandanswerthequestionsinfulldetail.Forexample,ifyouwanttowritealettertoasuppliertellinghimthatthegoodsdidnotarriveontime,thelettershouldincludethefollowingpoints:remindinghimofthedeliverytime;informinghimofhisbreach;tellinghimourlossescausedbyhisbreach;discussingcompensation;andyoushouldinformhimclearlythatyouhopeitdoesn'thappenagain.（WangJianhua；2006：176）3.3TheComparisonofChineseandEnglishCorporateProfiles（1）Chineseusuallyfocusesontheuseofalargenumberofmodifiers,four-wordwords,idiomsandevenparallelphrasestohelpdescribeimages,createatmosphereorachievepoeticquality.InChinese,ifthefour-characterwordsareusedproperly,theycanenhancetheappealofasentencetomakeitneatandclear,andexplaintheproblemprofoundly.Inaddition,theuseofidiomsnotonlycanmaketheexpressionofanarticlemorevivid,butalsomakethereaderhaveasenseofconviction.WhileEnglishtendstobesimpleandconcise.Example1:首鋼人傳承“敢闖、敢堅(jiān)持、敢于苦干硬干”，發(fā)揚(yáng)“敢擔(dān)當(dāng)、敢創(chuàng)新、敢為天下先”的首鋼精神，不斷譜寫了鋼鐵報(bào)國、鋼鐵強(qiáng)國的新篇章。Thefrequentappearanceofparallelstructureandthefour-characterwordscanbefoundeasilyinthisexample.Andthefour-characterwordsandparallelstructuremaketheoverallstructureofthearticlebecomediversified,andthereaderswillhaveastrongsenseofsymbiosis.Onthecontrary,Englishtendstobeconcise,sothatthereadercanunderstanditsmeaningasplainasdaylight.Example2：Nestléistheworld’slargestfoodandbeveragecompany.Wehavemorethan2000brandsrangingfromglobaliconstolocalfavorites,andwearepresentin191countriesaroundtheworld.Nestlé'spurposeisenhancingqualityoflifeandcontributingtoahealthierfuture.Wewanttohelpshapeabetterandhealthierworld.Wealsowanttoinspirepeopletolivehealthierlives.Thisishowwecontributetosocietywhileensuringthelong-termsuccessofourcompany.（2）TheintroductionofChinesecompaniesemphasizesthecompany'sbusinessexperienceandpasthonorsandachievementsasawaytodemonstratestrengthandenhancecredibilitytoestablishapositivecorporateimage.However,manythingsaremeaninglesstoforeignreaders.Example3：2018年，海爾集團(tuán)全球營業(yè)額達(dá)2661億元，同比增長10%；全球利稅總額突破331億元，同比增長10%；生態(tài)收入達(dá)151億元，同比增長75%。海爾已成功孵化上市公司4家，獨(dú)角獸企業(yè)2家，準(zhǔn)獨(dú)角獸及瞪羚企業(yè)12家，在全球設(shè)立10大研發(fā)中心、25個(gè)工業(yè)園、122個(gè)制造中心.....Onthecontrary,thecompany’sfuturedevelopmentplanisthemainbodyoftheEnglishenterpriseprofile.Example4：Tesla’svehiclesareproducedatitsFremontfactoryinCalifornia,wherethevastmajorityofthevehicle’scomponentsarealsomade.AsTeslacontinuestoexpanditsproductline,Tesla’sproductionplanisalsosettoincreasetoarateof500,000vehiclesayearby2018.SupportingTesla’sautomotiveandenergyproductsistheGigafactory-afacilitydesignedtosignificantlyreducebatterycellcostsand,by2018,producemorelithium-ionbatteriesannuallythanwereproducedworldwidein2013.Bybringingcellproductionin-house,Teslamanufacturesbatteriesatthevolumesrequiredtomeetproductiongoals,whilecreatingthousandsofjobs.Electriccars,batteries,andrenewableenergygenerationandstoragealreadyexistindependently,butwhencombined,theybecomeevenmorepowerful–that’sthefuturewewant.（3）Fromtheselectedexamples,wecanfindarulethatwhenwritingcorporateprofiles,Chineseenterprisesusuallyelaboratefromtheperspectiveofthethirdparty.Incontrast,foreigncompaniestendtowritefromthefirstperson'sperspective.Example5:華為是全球領(lǐng)先的信息與通信技術(shù)(ICT)解決方案供應(yīng)商，專注于ICT領(lǐng)域，堅(jiān)持穩(wěn)健經(jīng)營、持續(xù)創(chuàng)新、開放合作，在電信運(yùn)營商、企業(yè)、終端和云計(jì)算等領(lǐng)域構(gòu)筑了端到端的解決方案優(yōu)勢(shì)......Example6:Onemindispowerful.Ateamofmindsislimitless.Withmorethan30,000TIersinmorethan35countriesaroundtheglobe-eachbringingauniquesetofbackgrounds,experiences,andideas-ourpeoplearetacklingproblemsandpushingboundariestocreateinnovativeproductsthathelptoimprovetheworldaroundus.TIwasn’talwaysinthesemiconductorbusiness.Westartedoutasasmalloilandgascompanyin1930,thenfocusedondefensesystemselectronicsinthelate1940s.Fromtheaboveanalysis,itisnotdifficulttofindthattheChinesecompanyintroductionfragmentsalluse"huawei"asthemainpartytointroducethecurrentsituationofthecompany.Therepresentativeoftheforeigncompany,TexasInstruments,explaineditfromtheperspectiveofthefirstperson"we".Bycontrast,theintroductionofTexasInstrumentcanbringmoreintimacytoreaders.4.TheApplicationofFunctionalEquivalenceintheTranslationofChineseCorporateProfile4.1TheProblemsofTranslationofChineseCorporateProfile（1）Wordforwordtranslation,thecontentistoolengthy.ManyChineseenterprisesliketointroducetheirgeographicallocation,developmenthistory,honorsandevensomepoliticalsloganswithalargenumberofattributiveswhenwritingprofiles.IfthesecontentsaretranslatedintoEnglishwithoutanychoice,therewillbetoomuchredundantinformationandnoemphasis.（TanDingzhong；YanJun；2012：85,89）Example7(AppendixⅠ)：ChinaNationalMachineryImport&ExportCorporation(CMC)wasfoundedin1950.ItwasoneofthemajorforeigntradecorporationsaffiliatedtotheformerMinistryofForeignTradeandEconomicCooperation(thepredecessoroftheMinistryofCommerce).AsNewChina’sfirstlarge-scalestate-ownedforeigntradecompanyspecializedinimportandexportofmechanicalandelectricalproductsaswellasinternationalengineeringcontractingbusiness,CMChadalwaysbeenthemainchannelofmachineryandelectricalproductstradeduringvarioushistoricalperiodsinChina’seconomicconstructionanddevelopment.Itstotalbusinessrevenuehadreached100billionUSD.WecandiscoverafactthatChinesecompanieslikeusinglongattributetoembellishtheircompanyprofilesbetterinthiscase.Moreover,inthecorrespondingEnglishintroduction,thetranslatornotonlytranslatedtheoriginaltextverbatim,butalsomodifieditinordertoillustratetheimportanceofthecompany.However,thisapproachaffectedthetranslationoftheoriginaltext.Thetranslationofenterpriseprofileistobeclearataglance,sothatthereadercanassoonaspossibleunderstandthegeneralsituationoftheenterprise.Thetextonlyneedstotellthereaderthegeneralsituationoftheenterprise.Therefore,theauthorsuggeststhatitisbettertodeletemodifiersinthetranslationandconcentrateontheattributivesintheoriginaltext.Sotheauthorthinkitcanberewrittenas:：ChinaNationalMachineryImport&ExportCorporationwasestablishedin1950.In1998,itbecameawholly-ownedsubsidiaryofChinageneraltechnology(group)holdingco.,LTD.,whichmanagedbythecentralgovernment.Thecompanysinceitsestablishment,thetradevolumetotaledover100billionusdollars.（2）Thepurposeoftranslationisnotclear.Chinesecompanyprofilesoftendon’tfocusonsubstantiveinformation.Itisn’tusedtoreadinghabitsofthetargetaudiences.Example8(AppendixⅡ)：TheShenhuaGroupCorporationLtd.wassetupinOctober1995.Beingacoal-basedlargemultinationalenergycompanyengagedinpowergeneration,railwayandporttransportation,shipping,coal-to-liquidandcoalchemicalswithintegratedproduction,transportationandsalesoperations,ShenhuaisalsoknownasthelargestandmostmoderncoalenterpriseinChinaandthelargestcoalsupplierintheworld.ShenhuaGrouphad21whollyownedandholdingsubsidiaries,hadinvestedin54coalminesandpowerplantsandhadatotalinstalledelectricityproductioncapacityof78.51millionkilowatts,itowned2,155-kmofself-operatedrailways,portsandcoaldockswithatotalthroughputof270milliontons.Thegroupalsocontrolsashippingcompanywithafleetof40ships.Thegroup’stotalassetswereworthRMB931.4billionattheendofthatyearwitharegisteredstaffof208,000.Companiesaimtoimpressclientsandincreaseturnoverbycompanyprofiles.Intheaboveexample,itisinlinewithChinesereadinghabits.However,itisontinkeepingwiththereadinghabitsofthetargetaudiences.GettingstraighttothepointandprovidingspecificinformationsuchasdataisahabitualpatterntoimpressEnglish-speakingcustomers.Sotheauthorthinkitcanberewrittenas:TheShenhuaGroupCorporationLtd.isknownasthelargestandmostcoalenterpriseinChinaandthelargestcoalsupplierintheworld.ShenhuaGrouphad21whollyownedandholdingsubsidiaries,hadinvestedin54coalminesandpowerplantsandhadatotalinstalledelectricityproductioncapacityof78.51millionkilowatts,itowned2,155-kmofself-operatedrailways,portsandcoaldockswithatotalthroughputof270milliontons.Thegroupalsocontrolsashippingcompanywithafleetof40ships.Thegroup’stotalassetswereworthRMB931.4billionattheendofthatyearwitharegisteredstaffof208,000.(3）Chinglishisobvious.TheemergenceofChinglishcanbetracedtotworeasons.Oneway,theadventofmachinetranslationmakespeoplelazy.Anotherway,thetranslatorhasapoorunderstandingofEnglishgrammarandexpression.ItmayquiteendearingtoChinese-speakingpeople,butforforeigners,theymaybeconfused.Example9(AppendixⅢ):Mr.ZhangRuimin,chairmanofHaierGroupBoardofDirectorsandCEO,proposedtheRendanheyiModel,whosecontemporaryfeatures,universalityandsocialcharacteristicshaveachievedtrans-industryandtrans-culturefusionandduplication.ThiscasepresentsthemosttypicalChineseEnglisherrorthatthetranslatortranslateswordsdirectlywithCjinesephoneticalphabet.Theforeignreadersmayrisesomedoubtonthecompany’sstrength.Thewriterbelievesthatitcanbeadaptedto:Mr.ZhangRuimin,chairmanofHaierGroupBoardofDirectorsandCEO,proposedanewmodel.Inthismodel,eachemployeedirectlyfacestheuser,andcreatesuservalue,andrealizestheirownvaluesharingfromit.4.2TheStrategiesofTranslationofChineseCorporateProfilewithFunctionalEquivalence（1）Literaltranslationannotationmethod.Withoutexplanation,nativespeakerscaneasilyknowmanyimplicitmeaningsofsomewordsinthelanguage.However,foreignreadershavetroublesinunderstandingthesewordswithoutbeingdirectlyexpressed.Becausenativespeakersandforeignreadershavedifferentculturalbackgrounds,thepublicationofcurrentaffairspolicies,anddifferentlinguisticstyles.Therefore,whentranslating,translatorscanaddsomecontenttosupplement,explain,orlimittheoriginalcontentaccordingtothemeaningorrhetoricalorsyntacticneeds.Translatorcanenhancetheacceptanceofthetranslationbythismethod.Inaddition,translatorfulfillthegoalsoftheoriginaltexttoo.Thusthegoalofobtainingthesameinformationbetweenthereceiveroftheoriginaltextandthetargettextisachieved.Therefore,thetranslator'sinterpretationofrelevantimplicitmeaningsduringtranslationisaveryusefulwaytoimprovethequalityoftranslations.Asillustrations,Chinesewordsandancientpoetrycangiveafullexpositionofthisapproach.Example9(AppendixⅣ)：Duringthe‘13thFive-YearPlan’period,theShougangGroupisactivelyimplementingitsnewdevelopmentphilosophyand‘balancedexpansion’developmentstrategypositioning,becomingagloballyinfluentialcomprehensivelarge-sizedenterprisegroupandcontinuouslycreatingnewbrilliance.Intheexampleshownhere,itinvolveswordswithChinesecharacteristics---“十三五(13thFive-YearPlan)”.Fornativespeakers,theyaremorefamiliarwiththeseacronymsandcanbetterunderstandtheirmeanings,whileforeignreadersmaynotunderstandthem.Intheoriginaltext,thetranslatortranslatesitdirectlyintothe"13thFive-YearPlan'".Therecipientofthetargetlanguagecananalyzethatthisisacertainplan,butdoesnotunderstandtheessenceoftheplan.Sotheinformationobtainedbyhimisnotequaltotheinformationobtainedbytheoriginallanguagereader.Therefore,thetranslatorcanappropriatelycommentinthetextduringthetranslationprocess,suchasthe‘13thFive-YearPlan’(aplandesignedbytheStateCounciltoachievesomegoals).（ZhangYuchuan；2019：2）Example10(AppendixⅤ)：AsaverseofanancientChinesepoemgoes,“Thebanksarepushedfarbackatfulltide;Asinglesailisadvancingatfullspeed”.Withtheglobalvision,unbreakablefaithandconfidence,StarTimesisconstantlypushingitsbusinessahead.ItisStarTime’sintentionthatitwillbecomeoneoftheworld’sleadingmediagroups.ItisgenerallyknownthatChinesecultureisextensiveandprofound,whichcontainsmanydistinctiveidioms,ancientpoems.FornativeChinesespeakers,thesecharacteristicwordsareunderstandablewithoutspecialexplanations.Butforforeignreaders,someexplanationsorsimplificationsareneeded,orjokeswilloccur.Thetextadoptsaliteraltranslationmethodof"潮平兩岸闊,風(fēng)正一帆懸(thebanksarepushedfarbackatfulltide;asinglesailisadvancingatfullspeed)",andonlythesurfacemeaningistranslated,buttheauthordoesnotexpressthetruemeaningofthesentence.Therefore,thewriterbelievesthatitcanbemodifiedinto：“Thebanksarepushedfarbackatfulltide;Asinglesailisadvancingatfullspeed”(meanslet’sjoinhandstomarkaheadtogethertogrowtogether)”.Accordingtotheaboveanalysis,thewriterbelievesthatthetranslatorshouldproperlyexplainthevocabularywithChinesecharacteristicsduringtranslation,sothatthetargetlanguagereceiverandtheoriginallanguagereceivercanreceiveequivalentinformation.（2）Reorganization.ChineseandEnglishhavetheirowndistinctioninsentenceformation.Generallyspeaking,Chineseputtheleastimportantcomponentsinfrontofimportantonesforexpression,whileEnglishistheopposite,thatis,themaincontentmustbeclearlyexpressedbeforetheothercomponents.Secondly,Englishisastaticlanguage.That’sthereasonwhyEnglishisgoodatusingnouns.Incontrast,Chineseisadynamiclanguage,soChineseisgoodatusingverbs,adjectiveandadverbs.（ZhanCaiqin；2018：2）Example11:公司以建設(shè)運(yùn)營電網(wǎng)為核心業(yè)務(wù)，是關(guān)系國民經(jīng)濟(jì)命脈和國家能源安全的特大型國有重點(diǎn)骨干企業(yè)，承擔(dān)著保障更安全、更經(jīng)濟(jì)、更清潔、可持續(xù)的電力供應(yīng)的基本使命。Itcanbetranslatedas:SGCCconstructsandoperatespowergridsasitscorebusiness.Asasuper-largestate-ownedenterprisecrucialtonationalenergysecurityandeconomiclifeline,withamissiontoprovidesafer,cleaner,andmoreeconomicalandsustainablepowersupply.Insummary,whentranslatingcompanyprofiles,translatorscanbefreefromtheconstraintsoftheoriginalstructure,reorganizetheordersothatitconformstothetextmodelthatiseasilyacceptedbythetargetreaders.（3）Abridged.Agoodtranslationisdecent.Theneglectofnaturalfluiditycanleadtoawkwardrendering.Pruningreferstodeletingunnecessaryinformationtoachievethepurposeofstreamliningandmaximizetheuseofkeyinformation.Asmentionedabove,Chinesecontainsbothwrittentautologyandmanygorgeousexpressions.Literaltranslationisnotadvisable.Itwilldenaturalizethetranslation;therefore,abridgmentshouldbeusedintranslation.（WangHuiping;2008：160-162）Example13：在中國經(jīng)濟(jì)高速發(fā)展的偉大進(jìn)程中，它容納百川匯成大滏的壯闊。........1986年8月16日，聯(lián)塑集團(tuán)的誕生宣告了一個(gè)童話與奇跡的誕生，從此它以橫空躍世的雄姿，它以銳不可擋的氣勢(shì)......AlongwiththefastdevelopmentofChina’seconomy,Liansuhasmadegreatachievementsbydrawingstrengthfromthisprocess.OnAugust16th,1986,theestablishmentofLiansuproclaimsthebirthofbothataleandamiracle.Fromthenon，ithasdisplayedtotheworlditssuperiorambitionandmajesticstrength.......Theauthorbelievesthatitcanbetranslatedas:OnAugust16th,1986,theestablishmentofLiansuproclaimsthebirthofbothataleandamiracle.Fromthenon,ithasdisplayedtotheworlditssuperiorambitionandmajesticstrength.TheoriginaltextreflectsthestylisticfeaturesofChinesecompanies’exaggeratedpublicitymaterialsandrelatedrhetoricalmeanstorendereffects.TheoriginalauthorexpressedhisprideforthedevelopmentmomentumofLiansuGroupbyusinggorgeouswordssuchas“容納百川(acceptingtherivers)”,“匯成大滏(convergingintothesea)”,“上下求索(searchingupanddown)”,“橫空躍世(leavingacrossthesky)”,and“銳不可擋(unstoppable)”.Ifallthesewordsaretranslated,thetranslationwillinevitablybecomecumbersomeanditspublicityeffectwillbeboundtobecounterproductive.5.ConclusionThisarticlenotonlystudiesguidanceoffunctionalequivalenceintranslationpractices,butalsoapplyitintotheanalysisoftheEnglishtranslationofcompanyprofiles.InNida'stranslationtheory,thetargetlanguagereceiver'sresponseisoneoftheimportantreasonsaffectingthechoiceoftranslationstrategies,andthistheoryrequiresthattranslatorsmuststrivetousethetargetlanguagethatismostrelevanttotheoriginallanguagetoconveytheoriginalinformationduringthetranslat