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U.S.Drug
Channel
LandscapeQ32024一Q12025
May2025
Copyright2025Circana,LLC(“Circana”).Allrightsreserved.Circana,theCircanalogo,andthenamesofCircanaproductsandservicesaretrademarksofCircana.Allothertrademarksarethepropertyoftheirrespectiveowners.
ExecutiveSummary
InQ12025,drugchannelsales
continuetolagthemultioutletmarketasconsumerscontinuetoshopotherchannelstosavetimeandmoney.
Consumerscontinuetoseekwellnessoptionsthatare
moreconvenientandcost-efficient.Thedrugchannelhasanopportunitytodrivemorequicktripsanddollarsfrom
theconveniencechannelandexpandpharmacyoperations.
Inthisreport,wefollowupontrendsidentifiedinpreviousdrugchannelanalysesandexaminehowthesetrendscomparetothebroader
multioutletandconveniencechannellandscape.
KEYTRENDS
OPPORTUNITIES
Drugchanneldollarsalesdeclined5.5%inQ12025.
Thenumberofbuyerspurchasinginthedrugchannel
declinedlessinQ12025vs.Q42024butisstilldecliningasconsumerscontinuedtoshopmoreatotherchannels.
Averagepriceinflationhasincreasedinthehealthandbeautydepartments,whichaccountfor66%oftotaldollarsalesin
thedrugchannel.Thefrequencyofpromotionsremainedhighthrough2024andinto2025.Liftsawgainstowardtheendof2024andinto2025.
Inthedrugchannel,privatelabelsalesdeclinedvs.YAacrossmostdepartments,whereasinMULO+w/Convenience,
privatelabelhasgrownacrossalldepartments.
Beautydepartmentatdrugdeclined6%vs.YA,withthehighestsalesinskincareandcosmetics.Quicktripsandspecialpurposetripsaretheprimarytriptypesindrug.
Consumersareshoppinglessinthedrugchannel,butthedrugchannelisimportanttoconsumers.
Storeclosurescontinue,butconsumersareloyaltotheirdrugstoreandpharmacy.Withabout40%ofconsumersenrolledindrugstoreloyaltyprograms,there’sanopportunitytofurtherengage.Drug
storesshouldalsoworktoincreaseloyaltyprogramenrollment.
Consumersarebecomingmoreconservativeaboutspendingwith
concernaroundinflationandthepotentialimpactoftariffsonprices.Whilepromodepthandbreadthhaveremainedrelativelyconsistent,there’sbeenanuptickinsalesliftbasedonpromotions.Retailerscanmakepromosmeaningfulwithoutdramaticallyerodingmargins.
Retailpharmacyhasanopportunitytoexpandintoamorehealthcare-orientedspacetopotentiallybringinmoreconsumers.Consumers
appreciatetheconvenienceofreceivingvaccinesattheirlocalpharmacy,providinganopeningformoreservices.
There’sanopportunitytoincreaseprivatelabelgrowthasconsumersturntostorebrandsforlowerprices.Productsshouldreflectthepro-healthnatureofpharmacies.
Circana,LLC|Forpublicuse2
SECTION01
DrugChannelTrends
Circana,LLC|Forpublicuse3
MULO+w/Convenienceis
outperformingthedrugchannel
DollarSales%Changevs.YA
Deltavariantdominant
OmicronvariantdominantVaccineboostersavailable
COVID-19tests/vaccinesavailable
MULO+w/Convenience|Q12025|$315.7B
At-home
8.7%
14.9%
6.9%
3.1%
0.5%
-3.1%
-2.9%
-5.7%
-4.5%
-5.7%
-7.0%
-8.8%
-5.5%
-2.7%-2.1%
DRUG|Q12025|$115B
.
6.7%5.7%
8.5%8.6%
6.1%
9.3%
7.7%
5.5%
3.8%
2.1%
2.6%
1.6%
2.5%
2.7%
2.0%
Q32021Q42021
Q12022Q22022Q32022Q42022
Q12023Q22023Q32023Q42023
Q12024
Q22024
Q32024
Q42024
Q12025
Source:CircanaOmniMarketCoreOutlets;TOTALSTOREDataEndingMarch30,2025
Circana,LLC|Forpublicuse4
Consumersaremaking
fewerdrugchanneltrips
ShoppingTripsbyQuarter%Changevs.YA
14
12
TotalU.S.-AllOutlets
10
8
6
4
2
0
-2
-4
-6
-8
-10
Drug
-12
-14
Q1
Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q42021202220232024
-16
2025
Source:CircanaOmniMarketScanPanel;TOTALSTOREDataEndingMarch30,2025
Circana,LLC|Forpublicuse5
Buyersandtripsaredownwhile$/trip
isupdueinlargeparttopriceinflationDrugPurchaseBehaviors%Changevs.YA
5.1
2.41.4
Buyers
TripConsolidationDuringCOVID-19YA
COVID-19Vaccine/TestsBecomeAvailableYA
-5.3-5.0-5.6
-3.5
-1.4
-3.9
-2.2-2.4
-2.0
-2.6-4.0-3.0
13.8
6.67.0
Tripsmmmm
-6.1
-7.6
-11.2
-9.9
-1.2-3.4-4.6-2.1
-5.9
-6.5
-6.3
-3.7
$/Trip
1.9
Q32021
1.0
Q42021
Q1-02.0122
4.3
2.62.60.9
3.0
3.9
4.5
0.71.0
2.5
0.9
Q22022Q32022Q42022Q12023
Q22023
Q32023Q42023Q1-0224
Q22024Q32024Q42024Q12025
Source:CircanaOmniConsumerScanPanel;TOTALSTOREDataEndingMarch30,2025
Circana,LLC|Forpublicuse6
ConsumersentimentintheU.S.isindecline
Consumersexpressageneralsenseofeconomicuncertainty,compoundedbyrisinginflationandconcernsabouttradewars.
TheU.S.IndexofConsumerSentimentinApril2025is
downfrom57inMarch.
ThiswasdownforthefourthstraightmonthandthelowestsinceNovember2022.
Assessmentsofpersonalfinancesdipped,dueto
modestlyrisingconcernsoverhighpricesaswellasweakeningincomes.
AllItemsConsumerPriceIndex%Changevs.YA
10%
9%
8%
7%
6%
5%
4%
52.2
AprilConsumerSentimentIndex
+2.4%
3%
2%
1%
0%
Jan-21Mar-21May-21Jul-21Sep-21Nov-21Jan-22Mar-22May-22Jul-22Sep-22Nov-2223-Jan23-Mar23-May23-Jul23-Sep23-Nov24-Jan24-Mar24-May24-Jul24-Sep24-Nov25-Jan25-Mar
Circana,LLC|Forpublicuse7
Sources:U.S.BureauofLaborStatistics;U.S.IndexofConsumerSentiment,UniversityofMichigan’sConsumerSentimentSurvey
Healthandbeautyaccountedfortwo-thirds
DrugMULO+w/Conv
ofdrugchannelvolumesales
2025
DepartmentPerformanceQ1
Department
$Sales%
ofTotal
PriceperUnit
%chg.vs.YA
$Sales%
ofTotal
PriceperUnit
%chg.vs.YA
Health
48%
0.6%
9%
1.7%
Beauty
19%
1.6%
6%
3.5%
GeneralFood
12%
2.3%
25%
2.2%
Beverages
6%
4.3%
12%
3.7%
GeneralMerchandise
5%
-2.5%
7%
3.6%
Liquor
3%
1.0%
5%
-0.1%
Tobacco
2%
5.4%
6%
4.8%
HomeCare
2%
1.1%
3%
2.2%
Frozen
1%
1.6%
7%
1.3%
Refrigerated
1%
3.9%
14%
8.0%
Source:CircanaOmniMarketCoreOutlets;Datafor13WEMarch30,2025;*numbersmightnotaddto100duetorounding.
Circana,LLC|Forpublicuse8
Promotionsconsistentinboth
frequencyanddepthofdiscount;lift
sawgainsasconsumersseekdeals
DRUGPROMOTIONALTRENDS
PromoFrequencyDepthOfDiscountLift
48
464646474646
43
44
43
4242
454545
Q3
2021
Q1
2022
Q3
2022
Q3
2023
Q1
2024
Q3
2024
Q1
2025
Q1
2023
121212111212111111121313121313
Q3
2021
Q1
2022
Q3
2022
Q1
2023
Q3
2023
Q3
2024
Q1
2025
Q1
2024
4948
37
30323031
40
36
35
28
24
26
24
19
Q3
2021
Q1
2022
Q3
2022
Q1
2023
Q3
2023
Q1
2024
Q3
2024
Q1
2025
Depth:WeightedAverage%PriceReductionAnyMerchFrequency:%DollarSalesbyMerchAnyMerchLift:%IncreaseinDollarsbyMerchAnyMerch
Source:CircanaOmniMarketCoreOutlets;TOTALSTOREDataEndingMarch30,2025
Circana,LLC|Forpublicuse9
Privatelabelsalesgrowthcontinuestooutpace
namebrandinbothdrugandMULO+w/Conv
PrivateLabelvs.NameBrandDollarSales%Changevs.YA
PrivateLabelNationalBrand
Drug
MULO+w/Conv
Q12025
20.0%
15.0%
10.0%
5.0%
0.0%
-5.0%
-10.0%
-15.0%
-20.0%
Q1
2021
Q2
2021
Q2
2022
Q3
2021
Q1
2022
Q3
2022
Q4
2021
Q1
2023
Q2
2023
Q3
2023
Q4
2023
Q1
2024
Q2
2024
Q3
2024
Q4
2024
Q1
2025
Q4
2022
20.0%
15.0%
10.0%
5.0%
0.0%
-5.0%
Q12025
Q1
2021
Q1
2023
Q2
2021
Q2
2022
Q3
2021
Q4
2022
Q4
2021
Q3
2022
Q1
2022
Q2
2023
Q3
2023
Q4
2023
Q1
2024
Q2
2024
Q3
2024
Q4
2024
Q1
2025
Circana,LLC|Forpublicuse10
Source:CircanaOmniMarketCoreOutlets;DataEndingMarch30,2025
Privatelabelsalesdeclinedacross
mostdepartmentsindrug,while
MULO+w/Cgrewinmostcategories
PrivateLabelDepartmentPerformanceQ12025
DrugMULO+w/Conv
Department
PrivateLabelSales
$Million
PL%ShareofDepartmentTot.
PL%Chg.vs.YA
vs.Q12024
PrivateLabelSales
$Million
PL%ShareofDepartmentTot.
PL%Chg.vs.YA
vs.Q12024
Health
$1,548
28%
-0.1%
$5,420
18%
I0.9%
GeneralMerchandise
$146
28%
-10.9%
$7,468
33%
-0.2%
Beauty
$142
7%
-8.9%
$1,085
6%
3.1%
GeneralFood
$115
8%
-7.7%
$14,819
19%
1.7%
Beverages
$46
7%
4.9%
$4,313
11%
5.8%
HomeCare
$15
6%
10.4%
$981
9%
2.2%
Refrigerated
$6
7%
21.8%
$17,769
39%
16.0%
Frozen
$2
2%
-15.0%
$6,458
28%
4.3%
TotalStore
$2,043
18%
-2.0%
$60,332
19%
5.9%
Note:Displayeddepartmentsmakeup94%ofalldrugchannelsales.Source:CircanaOmniMarketCoreOutlets;Datafor13WEMarch30,2025
Circana,LLC|Forpublicuse11
Drugsawsalesdeclinesacrossall
departmentsinQ12025,comparedto
growthinMULO+w/Cinmostdepartments
DepartmentPerformanceQ12025
MULO+w/Conv
%Chg.vs.YA
vs.Q12024
%Chg.vs.YA
vs.Q12024
Q42024
$Million
$5,546$2,130$1,389$697
$516
$364
$246
$119
$96
$11,456
$Sales%
ofTotal
48%19%12%6%5%3%2%1%1%
100%*
$Sales%
ofTotal
9%6%
25%
12%
7%5%3%7%
14%
100%*
Q42024
$Million
$29,923$18,345
$79,289$38,771
$22,836
$16,831
$10,382
$23,397$45,639
$315,651
Department
Health
Beauty
GeneralFoodBeverages
GeneralMerchandiseLiquor
HomeCare
Frozen
Refrigerated
TotalStore
Drug
-2.3%
3.7%
-5.7%
3.3%
-12.5%
-0.4%
-1.8%
4.1%
-10.7%
0.0%
-15.0%
-2.8%
-4.3%
1.9%
-6.2%
1.5%
-7.9%
9.2%
-5.5%
2.0%
Source:CircanaOmniMarketCoreOutlets;Datafor13WEMarch30,2025;*numbersmightnotaddto100duetorounding.
Circana,LLC|Forpublicuse12
Consumersarecontinuingto
turntothedrugchannelforupperrespiratoryremediesandvitamins
TopFiveGrowing/DecliningCategorieswithinHealthQ12025
HealthDepartmentDrugMULO+w/Conv
Category
Sales($MM)
SalesChg.vs.YA($MM)
%Chg.vs.YA
%Chg.vs.YA
PersonalThermometers
$32
$2
8.4%
13.5%
OtherHealthCareProducts
$21
$0.6
3.0%
26.6%
UpperRespiratory
$1,292
$24
1.9%
5.6%
SanitaryNapkins/Tampons
$166
$2
1.5%
3.3%
LipTreatment
$92
$1
1.3%
7.5%
Gastrointestinal
$416
-$9
-2.3%
2.5%
Vitamins
$718
-$20
-2.8%
5.7%
Toothbrush/DentalAccessories
$150
-$8
-4.9%
1.5%
Diapers
$63
-$9
-12.5%
-0.7%
HomeHealthCare/Kits
$262
-$50
-16.2%
-10.4%
TotalHealthexcludingCOVID-19TestingSales
$5,546
-$128
-2.3%
3.7%
TopFiveGrowingHealthBrandsatDrug
Brand%Chg.vs.YA
01
SPEEDYSWABNewItem
02
iHealth
IHEALTH+1407.8%
03
VICKS+6.1%
04
MUCINEX+6.4%
05
FORCEFACTOR+88.2%
Note:TopFiveHealthBrandsbasedon$SalesChg.vs.YA
Circana,LLC|Forpublicuse13
Source:CircanaOmniMarketCoreOutlets;Datafor13WEMarch30,2025
Drugbeautysalesdeclined
inQ12025acrosscosmeticsandskincare
TopFiveGrowing/DecliningCategoriesWithinBeautyQ12025
BeautyDepartmentDrugMULO+w/Conv
Category
Sales($MM)
SalesChg.vs.YA($MM)
%Chg.vs.YA
%Chg.vs.YA
CosmeticStorage
$1
$0.6
48.6%
-0.2%
ElectricShaverGroomer
$15
$0.7
4.4%
3.6%
HANDAndBODYLOTION
$148
$5
3.4%
12.6%
Deodorant
$136
$3
2.1%
7.5%
Fragrances一Women's
$32
$0.4
1.2%
19.7%
Skincare
$315
-$18
-5.6%
1.3%
Cosmetics一Eye
$136
-$17
-11.6%
-3.5%
Cosmetics一Nail
$112
-$15
-11.9%
-7.0%
Cosmetics一Lip
$72
-$10
-12.9%
5.5%
Cosmetics一Facial
$133
-$22
-14.5%
-3.2%
TotalBeautySales
$2,130
-$129
-5.7%
3.3%
TopFiveGrowingBeautyBrandsatDrug
Brand%Chg.vs.YA
01
Hero.
HERO
COSMETICS
+69.6%
02
LAROCHEPOSAY
+11.3%
03
EOS+253.0%
04
DRSQUATCH+282.7%
05
NATIVE
NATIVE+10.2%
Note:TopFiveBeautyBrandsBasedon$SalesChg.vs.YA
Circana,LLC|Forpublicuse14
Source:CircanaOmniMarketCoreOutlets;Datafor13WEMarch30,2025
SECTION02
DeepDiveTopic
Circana,LLC|Forpublicuse15
Whyconsumerschoosethedrugchannel
Millionsoffamiliesrelyonthedrugchannelfortheirproducts.
15M
Dailycustomers
200M
Loyaltymembers
3rd
Highestshopper
penetrationchannel
40%
Drugchannelshoppersaccountfor40%ofMULO+w/Convsales
Thedrugchannelisthefourth-largestretailerfornon-edibleproducts.Drugshoppersaccountfor$1forevery$2.50spent.Thedrugchannelhasthelargestloyaltyprogram.
Source:CircanaOmniMarketCoreOutlets,CircanaOmniMarketScanPanel;TOTALSTOREDataEndingDec.29,2024
Circana,LLC|Forpublicuse16
Drugstoreloyalty
programsaresomeofthemostusedinretail.
68%
ofadultsagreethatjoiningaretailer’sloyaltyorrewardsprogramencouragesthemtoshopmorewiththatretailer.
ACCORDINGTOMINTELREPORTS
4outof10
drugstoreshoppersactivelyparticipateinadrugstore’sloyaltyprogram
17
Source:MintelReports:DrugStores-U.S.-2024Circana,LLC|Forpublicuse
Consumerscontinuetorely
ondrugstoresforquicktripsandspecialpurposetrips
TripType
TotalU.S.-Drug
0
620
74
TotalU.S.-AllOutlets
1516
1753
0%10%20%30%40%50%60%70%80%90%100%
PantryStockinguFill-inSpecialPurposeaQuickTrip
Circana,LLC|Forpublicuse18
Source:CircanaOmniMarketScanPanel;TOTALSTOREDataEndingDec.29,2024
Drugisimportant
tocustomers,
purchasingoptions
913K
Trips/year
46%
Shopperpenetration
31%
Drugbasketscontainfood
categories:It’snotjusta
healthwellness/beautyplay
Source:CircanaOmniMarketScanPanel;TOTALSTOREDataEndingDec.29,2024
Circana,LLC|Forpublicuse19
ofU.S.householdsbuy
generalfoodproducts
atdrugstores
37%ofhouseholds
arebuying
fromthecandyaisle
atdrugstores
Source:CircanaPanel52WEDec.29,2024,%HHBuying
Circana,LLC|Forpublicuse20
Source:CircanaOmniMarketScanPanel;TOTALSTOREDataEndingDec.29,2024
Circana,LLC|Forpublicuse21
Seniors/retireesandboomersprefer
toshopatdrugoverotherchannels
U.S.DollarIndexbyDemographic
140
120
100
80
131
130
133130
118
114
120
110
110
110
108
107
106
104
109
102
98
89
88
89
86
86
77
72
72
68
70
61
60
38
40
23
20
0
ClubDollarDrugFood
Convenience
MassXandSupercenterX
GenerationZ(Born1997andAfter)Millennials(Born1981-1996)GenerationX(Born1965-1980)Boomers(Born1946-1964)SeniorsandRetirees(Born1925-1945)
In2H2024,drughasthehighestshareinhealth
andbeautysalesamongcompetitivechannels
DEPT-BEAUTY
DollarPercentofTotalU.S.AllOutletsbyGeography
DEPT-HEALTH
DollarPercentofTotalU.S.AllOutletsbyGeography
17%
16%
9%9%
8%
13%
8%
5%
3%
2%
0%
Convenience
0%
Dollar
Club
Food
Drug
MassXandSupercenterX
ClubConvenienceDollarDrugFoodMassXand
SupercenterX
Source:CircanaPanelH22024
Circana,LLC|Forpublicuse22
ofU.S.households
buyhealthand
wellnessproducts
atdrugstores
Source:CircanaPanel52WEDec.29,2024,%HHBuying
Circana,LLC|Forpublicuse23
Drughasthehighestpercentage
ofconvertedbuyersinhealth
%ConvertedBuyersAmongShoppersShareofWalletAmongShoppers
Drug
Food
Dollar
Club
MassX
Convenience
18.8
13.7
72.269.2
7.0
24.5
62.857.6
16.7
55.3
3.9
14.0
Source:CircanaReceiptPanelH22024
Circana,LLC|Forpublicuse24
Drugistheleadingchannelacrossmost
beautyandpersonalcarecategories
RetailerShareofWallet
15.7
22.0
20.920.9
22.723.1
31.031.9
23.6
25.4
28.0
8.3
8.4
COSMETICS-EYE
COSMETICS-NAIL
COSMETICSACCESSORIES
COSMETICS-LIP
SKINCAREHAIR
SHAMPOO
COSMETICS-FACIAL
SOAPFRAGRANCES-
WOMEN'S
BATH
PRODUCTS
CONDITIONER
HAND&BODYHAIRSTYLINGLOTIONGEL/MOUSSE
ClubDollarDrugFoodConvenienceMassXandSupercenterX
Source:CircanaPanel52WeeksEndingDec.29,2024
Circana,LLC|Forpublicuse25
ofU.S.householdsbuy
beautyandpersonalcare
productsatdrugstores
Despitedecliningsales,
drugstoresremaina
destinationforbeautyand
personalcareproducts
Source:CircanaPanel52WE
Dec.29,2024,%HHBuying
Circana,LLC|Forpublicuse26
Whydo
56%
Easytofind
productsin
store
35%
Wideproduct
varietyforall
hairstyles
34%
Wideproduct
consumers
buybeauty
52%
Affordableprices
andpersonalcareproductsatdrugstores?
varietyforall
skintypes
selectionof
marketbrands
48%
Goodmass
Source:MintelReports:DrugStores-2024-U.S.
Circana,LLC|Forpublicuse27
Drugisoneofthehighestshareofwallet
outletsamongshoppersinbeauty
%ConvertedBuyersAmongShoppers
ShareofWalletAmongShoppers
18.019.116.812.6
8.5
6.1
Drug
MassX
Club
Food
Dollar
Convenience
57.7
63.7
64.6
Source:CircanaReceiptPanelH22024
Circana,LLC|Forpublicuse28
49.6
39.8
9.8
SECTION03
Outlook
29
Circana,LLC|Forpublicuse
Circana“TappingIntotheGlobalWell-BeingOpportunity”
Circana,LLC|Forpublicuse30
78%
ofconsumers
activelypractice
self-care
65%
ofconsumers
makeself-care
apriority
Source:CircanaSurveySolutions,Self-Care2023.‘Pleaserankthetopthreebenefitsthatyouarelookingforfromtheself-careactionsyoutake.,
Circana,LLC|Forpublicuse31
Topfourphysicalself-caregoalsintheU.S.
Whatarethetopphysicalbenefitsfromtheself-careactionsyoutake?
49%
Improved
PhysicalHealth
35%
Weight
Management
30%
Disease/IllnessPrevention
29%
IncreasedEnergy
ofconsumers
arelookingfor
cleaningredients
Circana“TappingIntotheGlobalWell-BeingOpportunity”
Circana,LLC|Forpublicuse32
“Doownresearch”
tolookforclean
ingredientsinproducts
55%
Circana“TappingIntotheGlobalWell-BeingOpportunity”
Circana,LLC|Forpublicuse33
Asconsumersprioritizenaturalingredientsintheshift
towardholistichealth,drughasahighdollarshareoftotalstoreinfoodandbeveragedepartments
AnyNaturalClaims:Includesitemswith100%naturalclaimsandothernaturalclaims.
DollarShareofTotalStorebyDepartment一NaturalClaims
42.91
29.78
35.8333.9221.64
9.89
3.22
Health
11.44
4.79
6.57
Refrigerated
Frozen
BeveragesGeneralFood
$ShareofTotalStore-TotalU.S.-Multioutlet+withConv
$ShareofTotalStore-TotalU.S.-Drug
34
Source:CircanaPOSH22024Circana,LLC|Forpublicuse
Top-selling“cleanbeauty”
brandsindrug
$Sales($M)
$27$15$8
CLAIMS
Cleanformula;
naturalingredients;
freefromparabens,
sulfates,harmful
fragrances
$Sales%ChangevsYA
10.2%69.6%-24.8%
H,N,B
Source:CircanaOmniMarketCoreOutlets;Datafor13WEMarch30,2025
Circana,LLC|Forpublicuse35
CVStestsanewstore
conceptcenteringonhealthandwellnessandtheconsumerexperience
CVSdesignedthisprototypetoshowits“health
andwellnessauthority”byputtinghealthand
wellnessproducts,includinghealthysnacks,
beauty,vitamins,andotherwellnesscategories,
atthefrontofthestore.
Thestoreisalsodesignedtoincludean
associatetogreetandconversewithcustomers
toprovideabetterguestexperience.
ChainDrugReview:NewCVSPrototypeFostersTighterBondWithShoppers
Circana,LLC|Forpublicuse36
Grocerystoreswith
clinicssawmore
visitsthanthe
nationwideaverage
GrocerystoressuchasH-E-Band
Krogerhaveaddedclinicswithbasichealthcareservicestobecome“hubsforbothfoodandwellness.”
Thisexampleposesanopportunityforthedrugchannelasstoreswithin-storeclinicshadhigherfoottrafficthan
storeswithout.
ChainDrugReview:ClinicsMakingStoresWellnessHubs
Circana,LLC|Forpublicuse37
Source:CircanaPOSH22024
Circana,LLC|Forpublicuse38
Wellnesscategoriesareprimarilygrowinginboth
dollarsandunitsinMULO+withConvenience
UnitSales%ChangevsYADollarSales%ChangevsYA
1.0%
16.3%
2.5%
1.1%
9.8%
3.3%I
5.3%
0.2%
11.1%
2.8%
0.2.0%
6.9%
3.7%
13.7%
11.8%
4.8%
3.3%
11.2%
-8.5%
-10.3%
Bath
Products
-1.9-.2%
Feminine
Needs
-2.0-.9%
FootCare
Products
-1.3%
Other
Health
Remedies
Other
HealthCare
Products
-1.2-.6%
Sleeping
Remedies
Sexual
Health
Lip
Treatment
-0.2%
-3.2%
Suntan
Products
Eye/
Contact
LensCare
Product
Deodorant
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