CONSUMER&

BRANDBrandKPIs

for

breakfast

cereal:Solimo

in

IndiaConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

5000Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,consumption,loyalty,andmedia

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Solimo’s

performance

inthebreakfast

cereal

market.Fieldwork:April-May

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Consumption”Sources:

Statista

Consumer

Insights

Global,

asofDecember202462%

of

Solimo

consumers

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Solimo’s

branding

resonates

more

with

Millennials?Solimo

generally

appealstomen

more

than

women?Solimo

ranksoutsidethe

Top

10

inawareness

withinthe

breakfast

cereal

market?Thepopularity

ratingof

Solimo

is22%?Among

Solimo

enthusiasts,36%

fallunderthe

high-income

category?Solimo

ranksoutsidethe

Top

10

inconsumption?Consumers

want

theirbreakfast

cereal

brandstohavehonesty

/trustworthiness,

authenticity,andhighvalue?Interms

of

loyalty,Solimo

is

outsidetheTop10

inIndia?Solimo

hasascore

of16%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Solimo

at

62%Brand

profile:

snapshotBrand

performance

of

Solimo

inIndia62%42%22%18%16%AwarenessPopularityUsageLoyaltyBuzz5Notes:Breakfastcereal

‘a(chǎn)wareness’,‘popularity’,

‘consumption’,

‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,248,

all

respondents

(awareness),

n=526,

respondents

who

know

the

individual

brand

(popularity),

n=526,respondents

who

know

the

individual

brand

(consumption),

n=97,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=526,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Solimo’s

branding

resonatesmore

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations63%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeSolimo

bygeneration

versus

theshareof

industryusers

ingeneral,

we

cansee

thatSolimo

islikedby0%

ofBaby

boomers

and8%

ofGenXers,

whereas

thetotalshareof

industryusers

is0%and13%,

respectively.45%42%30%ForMillennials

andGen

Z,

63%

and

30%

feel

positivelytowards

Solimo,

versus

45%

and42%.

Socurrently,forSolimo,

Millennials

connect

most

with

theirbrandcompared

to

theoverall

industryuser.13%8%0%

0%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestobreakfastcereal,which

ofthe

following

brands

do

youlike?”;Multi

Pick;

Base:n=115,

Solimo

enthusiast,

n=1,191,

breakfastcereal

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Solimo

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Solimo

shows

thatwomenareless

likely

to

haveanaffinity

with

thebrandcompared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof16%79%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Solimo

hasahigherproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.23%41%59%46%54%54%

ofmen

likeSolimo

compared

to46%

ofwomen,

whereas

fortheoverallindustry,59%

of

men

consume

breakfastcereal

compared

to41%

ofwomen.73%23%

ofSolimo

enthusiastsconsiderthemselves

to

bepartof

the

LGBTQIA+community

compared

to16%

amongindustryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

breakfastcereal,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=115,

Solimoenthusiast,

n=1,191,

breakfastcerealconsumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Solimo

enthusiasts,

36%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andconsumerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.1%4%Single36%36%10%6%CoupleSingleparentNuclear36%

ofSolimo

enthusiastsare

fromhigh-income

households.Solimo’s

brandisgenerally

enjoyedmore

byconsumers

who

arepartof

anuclearhousehold,

27%

of

Solimoenthusiastshavethiscurrent

livingsituation.3%3%27%21%32%32%35%Multi-generational32%27%27%29%ExtendedOther36%1%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

breakfastcereal,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=115,

Solimo

enthusiast,

n=1,191,

breakfast

cerealconsumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

breakfast

cereal

brands

to

have

honesty

/trustworthiness,

authenticity,

and

high

valueBrand

profile:

qualitiesQualitiesconsumerswant

from

breakfast

cereal

brandsForbreakfast

cereal,

thetopthreequalitiesconsumers

wantfrom

abrandarehonesty

/trustworthiness,authenticity,andhigh

value.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%Solimo

consumers

alsoappreciate

thesekey

attributes,indicating

Solimo

exudesthese

qualities.SocialresponsibilityCoolnessThequalitiesthatSolimo

enthusiastsareleast

focused

onare

thrill/excitementandinclusiveness.ReliabilityExclusivitySolimo

should

work

on

promotingcoolness

toconvert

enthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

breakfastcereal,which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

breakfastcereal,which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comes

tobreakfastcereal,which

ofthe

following

brands

have

youconsumed

in

the

past12

months?”;

Multi

Pick;

Base:

n=97,

Solimo

consumers’,n=115,

Solimo

enthusiast,

n=1,191,

breakfastcerealconsumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Solimo

fans,

56%

state

that

they

get

excited

about

breakfast

cerealBrand

profile:

attitudesWhat

doconsumersthink

ofbreakfast

cerealingeneral?62%59%57%56%56%50%41%40%40%39%39%28%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trust

breakfast

cereal

topicsrelating

tobreakfast

cerealBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

breakfastcerealdo

youagree

with?”;

Multi

Pick;“When

it

comes

tobreakfastcereal,whichofthe

following

brands

do

you

like?”;Multi

Pick;Base:

n=115,

Solimo

enthusiast,

n=1,191,breakfastcerealconsumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1162%

of

Solimo

consumers

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

breakfast

cereal,

theaverageawareness

ofabrandinIndiais62%.

Awareness

ofSolimo,

however,

isat42%.Awareness22%

ofIndianbreakfast

cereal

consumers

saytheylikeSolimo,

compared

toanindustryaverage

brandpopularity

of37%.18%

ofindustryconsumers

inIndiasaythey

consumeSolimo,

with

theaverage

consumption

ofabrandat33%.BuzzPopularity62%

ofbrandconsumers

say

theywould

consume

thebrandagain,compared

toanaverage

loyalty

score

of73%.Solimo

hasbeen

noticed

less

inthe

media

comparedtootherbrands,with

a“Buzz”

score

of

16%

comparedto32%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Breakfastcereal

‘a(chǎn)wareness’,‘popularity’,

‘consumption’,

‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,248,

all

respondents

(awareness),

n=526,

respondents

who

know

the

individual

brand

(popularity),

n=526,respondents

who

know

the

individual

brand

(consumption),

n=97,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=526,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Solimo

ranks

outside

the

Top

10

in

awareness

within

the

breakfast

cerealmarketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofSolimoRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Kellogg's

Chocos92%90%89%88%82%75%70%67%67%55%2SaffolaOats3Nestlé

CerelacHorlicks

OatsKellogg's

Corn

FlakesKellogg's

MuesliQuaker42%45Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.58%678SoulfullOutofallrespondents,

42%

were

aware

of

Solimo.Thisranksthemoutsidethe

Top

10

compared

tootherbrandssurveyed

inthismarket.9Kellogg's

Froot

LoopsYogaBarAwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,248,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Solimo

is

22%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofSolimoRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Kellogg's

Corn

Flakes60%60%58%56%49%48%42%41%36%34%22%2Kellogg's

ChocosSaffolaOats34Horlicks

OatsKellogg's

MuesliNestlé

CerelacQuakerOutofconsumers

who

knew

thebrand,

22%

saidtheyliked

Solimo.

This

ranksthemoutsidetheTop10compared

to

other

brandssurveyed

inthismarket.5678Kellogg's

Froot

LoopsYogaBar78%9PopularityN/A10MuscleBlaze14

Notes:“When

it

comesto

breakfastcereal,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=526,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Solimo

ranks

outside

the

Top

10

in

consumptionBrand

KPIs

&benchmarking:

consumptionSummaryConsumption

ofSolimoRank#

BrandUsage

%55%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeingconsumed,

we

asked

each

respondent:

“Whenitcomes

to

breakfast

cereal,

which

of

the

followingbrandshaveyou

consumed

inthe

past12

months?”.1Kellogg's

Corn

Flakes18%2SaffolaOats53%3Kellogg's

ChocosHorlicks

OatsKellogg's

MuesliNestlé

CerelacQuaker53%Outofconsumers

who

knew

thebrand,

18%

saidtheyconsumed

Solimo.

Thisranksthemoutside

the

Top

10compared

to

other

brandssurveyed

inthismarket.451%543%639%737%8Kellogg's

Froot

LoopsBagrry's34%82%932%UsageN/A10MuscleBlaze32%15

Notes:“When

it

comesto

breakfastcereal,which

ofthe

following

brands

have

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=526,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

Solimo

is

outside

the

Top

10

in

IndiaBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofSolimo’s

consumersRank#

BrandLoyalty

%81%Afterascertaining

the

consumption

ofabrandinthelast12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablishwhether

abrandisperforming

well

inregard

tocustomer

retention.

Measuring

brandloyaltyestablishes

aclear

feedback

loop

with

customers,providing

valuableinsightsinto

customer

satisfactionandpreferences.

Itis

alsoapowerful

predictor

tohelpguidemarketing

strategies

and

forecast

futuresalesandrevenue

more

accurately.1Kellogg's

Corn

Flakes2SaffolaOatsBagrry's81%381%38%4YogaBar80%5Quaker80%6Kellogg's

MuesliHorlicks

OatsKellogg's

ChocosNestlé

CerelacYummsy80%62%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

breakfast

cereal,which

of

the

following

brandsareyou

likely

toconsume

againinthefuture?”.779%879%978%Outofrespondents

whohaveconsumed

Solimo,

62%saidthey

would

consume

the

brandagain.LoyaltyN/A1075%16

Notes:“When

it

comesto

breakfastcereal,which

ofthe

following

brands

are

youlikely

to

consume

againin

the

future?”;

Multi

Pick;Base:n=97,

respondents

who

have

consumed

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Solimo

has

a

score

of

16%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofSolimoRank#

BrandBuzz%55%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Kellogg's

Chocos16%2SaffolaOats53%3Kellogg's

Corn

FlakesHorlicks

OatsNestlé

CerelacKellogg's

MuesliQuaker52%Outofconsumers

who

knew

thebrand,

16%

saidtheyhadheardaboutSolimo

inthe

media.

ThisranksthemoutsidetheTop10

compared

to

other

brandssurveyed

inthismarket.452%545%642%737%8Kellogg's

Froot

LoopsBagrry's35%84%933%BuzzN/A10MuscleBlaze33%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=526,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunloc