全國研究生入學(xué)考試英語真題題庫及參考答案考試時(shí)長：120分鐘滿分：100分班級：__________姓名：__________學(xué)號：__________得分：__________全國研究生入學(xué)考試英語真題題庫及參考答案考核對象：參加全國碩士研究生統(tǒng)一招生考試的考生題型分值分布：-判斷題（10題，每題2分）——總分20分-單選題（10題，每題2分）——總分20分-多選題（10題，每題2分）——總分20分-案例分析（3題，每題6分）——總分18分-論述題（2題，每題11分）——總分22分總分：100分---###一、判斷題（每題2分，共20分）1.Thepassageprimarilydiscussestheimpactofsocialmediaontraditionalmarketingstrategies.□True□False2.Accordingtotheauthor,digitaladvertisingisinherentlymoreeffectivethanprintadvertising.□True□False3.Thearticlesuggeststhatcompaniesshouldcompletelyabandonprintmediainfavorofonlineplatforms.□True□False4.Theauthorimpliesthatsmallbusinesseslacktheresourcestocompetewithlargecorporationsindigitalmarketing.□True□False5.Thepassagehighlightstheimportanceofadaptingtotechnologicalchangesintheadvertisingindustry.□True□False6.Theauthorcriticizesthelackofinnovationinmodernadvertisingcampaigns.□True□False7.Thearticlementionsthatpersonalizationisakeyfactorinsuccessfuldigitaladvertising.□True□False8.Theauthorarguesthattraditionaladvertisingmethodsareobsoleteinthecurrentmarket.□True□False9.Thepassagesuggeststhatsocialmediaplatformsaremorereliableforbrandpromotionthansearchengines.□True□False10.Theauthorconcludesthatthefutureofadvertisingwillheavilyrelyondata-drivenstrategies.□True□False---###二、單選題（每題2分，共20分）1.Whatisthemainpurposeofthepassage?A.Tocriticizethedeclineofprintadvertising.B.Tocomparedigitalandtraditionalmarketingstrategies.C.Topromotetheuseofsocialmediainadvertising.D.Toargueforacompleteshifttoonlinemarketing.2.Accordingtotheauthor,whichofthefollowingisNOTabenefitofdigitaladvertising?A.Targetedaudiencereach.B.Cost-effectiveness.C.Immediatefeedback.D.Limitedscalability.3.Thepassagesuggeststhatsmallbusinessesshouldprioritize:A.High-budgetcampaigns.B.Innovativestrategies.C.Traditionalmedia.D.Massmarketing.4.Whatdoestheauthorimplyabouttheadvertisingindustry?A.Itisstaticandunchanged.B.Itisevolvingrapidly.C.Itisdominatedbylargecorporations.D.Itisirrelevantinthedigitalage.5.Theword"inherently"inthepassageisclosestinmeaningto:A.Naturally.B.Expensively.C.Effectively.D.Conveniently.6.Accordingtothepassage,whichplatformismosteffectiveforbrandpromotion?A.Television.B.Radio.C.Socialmedia.D.Printmagazines.7.Theauthormentionsthatsuccessfuladvertisingrequires:A.Largebudgets.B.Creativestrategies.C.Traditionalmethods.D.Minimaleffort.8.Whatistheauthor'sattitudetowarddigitaladvertising?A.Skeptical.B.Supportive.C.Neutral.D.Indifferent.9.Thepassageimpliesthat:A.Printmediawillneverdisappear.B.Digitaladvertisingissuperiorinallaspects.C.Companiesshoulddiversifytheirmarketingstrategies.D.Smallbusinesseshavenochanceinthemarket.10.Theword"obsolescent"inthepassageisclosestinmeaningto:A.Outdated.B.Innovative.C.Expensive.D.Effective.---###三、多選題（每題2分，共20分）1.Whichofthefollowingarementionedasadvantagesofdigitaladvertising?A.Cost-effectiveness.B.Real-timeanalytics.C.Limitedreach.D.Personalization.2.Accordingtothepassage,whatchallengesdosmallbusinessesfaceindigitalmarketing?A.Limitedbudgets.B.Lackofexpertise.C.Highcompetition.D.Noaccesstotechnology.3.Thepassagesuggeststhatsuccessfuladvertisingrequires:A.Understandingthetargetaudience.B.Usingmultipleplatforms.C.Ignoringtrends.D.Focusingoncreativity.4.Whichofthefollowingarementionedastraditionaladvertisingmethods?A.Televisionads.B.Radiocommercials.C.Printadvertisements.D.Socialmediaposts.5.Theauthorimpliesthat:A.Digitaladvertisingismoreeffectivethantraditionalmethods.B.Companiesshouldadapttochanges.C.Printmediaiscompletelyirrelevant.D.Smallbusinessesshouldavoiddigitalmarketing.6.Whatfactorscontributetothesuccessofdigitaladvertisingcampaigns?A.High-qualitycontent.B.Widespreadreach.C.Lackofengagement.D.Limitedtargeting.7.Thepassagementionsthat:A.Socialmediaismorereliablethansearchengines.B.Data-drivenstrategiesarecrucial.C.Printadvertisingwillneverdisappear.D.Largecorporationsdominatethemarket.8.Accordingtotheauthor,whichofthefollowingisimportantforadvertising?A.Innovation.B.Consistency.C.Ignoringtrends.D.Highcosts.9.Thepassagesuggeststhat:A.Digitaladvertisingismoreflexible.B.Traditionalmethodsaresuperior.C.Companiesshouldfocusononeplatform.D.Smallbusinesseshavenochance.10.Whatdoestheauthorrecommendforcompaniestostaycompetitive?A.Diversifytheirmarketingstrategies.B.Investheavilyintraditionalmedia.C.Ignoretechnologicalchanges.D.Focusonlyonsocialmedia.---###四、案例分析（每題6分，共18分）案例1Asmalllocalbakerywantstopromoteitsnewlineoforganicproducts.Thebakeryhasalimitedbudgetbutwantstoreachhealth-consciousconsumers.Theyconsiderusingsocialmediaads,influencerpartnerships,ordistributingflyersinnearbyneighborhoods.問題1.Whichmarketingstrategywouldbemostcost-effectiveforthebakery?2.Howcanthebakeryleveragesocialmediatopromoteitsproducts?案例2Alargemultinationalcompanyislaunchinganewsmartphone.Thecompanyplanstousebothdigitalandtraditionaladvertisingmethods.Theyareconsideringrunningadsontelevision,socialmedia,andsearchengines,aswellassponsoringapopularsportsevent.問題1.Whataretheadvantagesofusingmultipleadvertisingplatforms?2.Howcanthecompanymeasuretheeffectivenessofitsadvertisingcampaigns?案例3Atechstartupisintroducinganewappthathelpsuserstracktheirdailyexpenses.Thestartuphasasmallteamandalimitedbudget.Theydecidetousesocialmediainfluencerstopromotetheappandruntargetedadsonsearchengines.問題1.Whyisinfluencermarketingeffectivefortechstartups?2.Howcanthestartupoptimizeitsadspending?---###五、論述題（每題11分，共22分）1.Discusstheimportanceofadaptingtotechnologicalchangesintheadvertisingindustry.Provideexamplesofhowcompanieshavesuccessfullyleveragednewtechnologiestoimprovetheirmarketingstrategies.2.Analyzetheprosandconsofdigitaladvertisingcomparedtotraditionaladvertisingmethods.Explainwhycompaniesshouldconsiderabalancedapproachtomarketing.---###標(biāo)準(zhǔn)答案及解析---###一、判斷題1.□True2.□False3.□False4.□False5.□True6.□False7.□True8.□True9.□False10.□True解析1.True.Thepassagediscussestheimpactofsocialmediaontraditionalmarketing.2.False.Theauthorstatesthatdigitaladvertisinghaslimitations.3.False.Theauthorsuggestsabalancedapproach.4.False.Theauthoremphasizestheimportanceofinnovationforsmallbusinesses.5.True.Thepassagehighlightsadaptingtotechnologicalchanges.6.False.Theauthordoesnotcriticizemodernadvertising.7.True.Personalizationismentionedasakeyfactor.8.True.Theauthorarguesthattraditionalmethodsareoutdated.9.False.Theauthorsuggestssocialmediaisreliableforbrandpromotion.10.True.Data-drivenstrategiesareemphasized.---###二、單選題1.B2.D3.B4.B5.A6.C7.B8.B9.C10.A解析1.B.Themainpurposeistocomparedigitalandtraditionalmarketing.2.D.Digitaladvertisinghaslimitationsinscalability.3.B.Innovationiscrucialforsmallbusinesses.4.B.Theauthordiscussestherapidevolutionoftheindustry.5.A."Inherently"meansnaturally.6.C.Socialmediaismosteffectiveforbrandpromotion.7.B.Creativestrategiesareimportant.8.B.Theauthorissupportiveofdigitaladvertising.9.C.Companiesshoulddiversifytheirstrategies.10.A."Obsolescent"meansoutdated.---###三、多選題1.A,B,D2.A,B,C3.A,B,D4.A,B,C5.A,B6.A,B7.B,D8.A,B9.A10.A解析1.A,B,D.Cost-effectiveness,real-timeanalytics,andpersonalizationareadvantages.2.A,B,C.Smallbusinessesfacebudget,expertise,andcompetitionchallenges.3.A,B,D.Understandingtheaudience,usingmultipleplatforms,andfocusingoncreativityareimportant.4.A,B,C.Televisionads,radiocommercials,andprintadsaretraditionalmethods.5.A,B.Digitaladvertisingiseffective,andcompaniesshouldadapt.6.A,B.High-qualitycontentandwidespreadreacharecrucial.7.B,D.Data-drivenstrategiesandmarketdominancearementioned.8.A,B.Innovationandconsistencyareimportant.9.A.Digitaladvertisingismoreflexible.10.A.Diversifyingmarketingstrategiesisrecommended.---###四、案例分析案例11.Socialmediaadswouldbemostcost-effective,allowingthebakerytoreachatargetedaudiencewithalimitedbudget.2.Thebakerycanleveragesocialmediabycollaboratingwithfoodinfluencers,sharingcustomertestimonials,andrunningconteststoincreaseengagement.案例21.Usingmultipleplatformsallowsthecompanytoreachdifferentsegmentsoftheaudienceandmaximizebrandvisibility.2.Thecompanycanmeasureeffectivenessthroughanalytics,suchasclick-throughrates,conversionrates,andROI.案例31.Influencermarketingiseffectivebecauseinfluencerscanauthenticallypromotetheapptotheirfollowers,increasingcredibilityandreach.2.Thestartupcanoptimizeadspendingbytargetingspecificdemographics,A/Btestingadcreatives,andfocusingonhigh-performingplatforms.---###五、論述題1.TheImportanceofAdaptingtoTechnologicalChangesinAdvertisingAdaptingtotechnologicalchangesiscrucialintheadvertisingindustrybecauseconsumerbehaviorandmarkettrendsevolverapidly.Digitaltechnologieshavetransformedhowcompaniesreachandengagewiththeiraudiences.Forexample,socialmediaplatformshavebecomeprimarychannelsforbrandpromotion,allowingforreal-timeengagementandpersonalizedtargeting.Companiesthatfailtoadaptriskfallingbehindcompetitors.Onesucces