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ReseaΓchbΓief

CapgeminiResearchInstitute2026

The

multi-year

AIadvantage

Buildingtheenterpriseoftomorrow.

AIisnowacrosstheorganization

03

Tableof

Executivesummary

contents

01

AIisastrategic

imperative

regardlessof

marketsentiment

02

ReimaginingtheAI-augmentedenterprise

06

Enterprise-wide

AIadoptionisa

newdiscipline,andtheplaybookisstillevolving

04

Whyleaders

needtofocuson

human-AIchemistryandtrust

05

Research

methodology

07

Researchbrief-CapgeminiResearchInstitute2026Themulti-yearAIadvantage:Buildingtheenterpriseoftomorrow|2

Executive

summary

AIisastrategicimperative

regardlessofmarketsentiment

AIisnowacross

theorganization

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Reimaginingthe

AI-augmentedenterprise

Research

methodology

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

AIisastrategicimperative

regardlessofmarketsentiment

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Reimaginingthe

AI-augmentedenterprise

AIisnowacross

theorganization

Research

methodology

Executive

summary

Thispublicationispartofourresearchbriefseries

Researchreport

Long-formpublicationswithdetailedactionablerecommendations:

?10,000to15,000words

?In-depthglobalsurveys

?15–30focusinterviewsofseniorexecutivessharingbestpractices

?Detailedrecommendations

Researchbrief

Streamlined,data-centricpublicationswithaconciseandvisualpresentation:

?5,000words

?Shortsurveys

?Executivequotes

?Quickoverviewofrecommendations

Journal-Conversationsfortomorrow

OurHagshipjournalwithcuratedcontentfromCXOs,policymakers,Nobellaureates,topacademics,andstartups:

?ExecutiveandCXOinterviews

?Multi-perspectiveessays

?Intographicsandvisualsummaries

?Trendoverviews

Researchbrief-CapgeminiResearchInstitute2026Themulti-yearAIadvantage:Buildingtheenterpriseoftomorrow|3

Executive

summary

AIisastrategicimperative

regardlessofmarketsentiment

AIisnowacross

theorganization

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Reimaginingthe

AI-augmentedenterprise

Research

methodology

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

AIisastrategicimperative

regardlessofmarketsentiment

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Reimaginingthe

AI-augmentedenterprise

AIisnowacross

theorganization

Research

methodology

Executive

summary

Whoshouldread

thisreportandwhy?

Thisreportisdesignedforsenior

leaderswhoareshapingtheir

organization’sAIagendaand

responsibleforturningambition

intomeasurableimpact.ItexamineshoworganizationsacrossindustriesviewAItoday,withafocuson

readiness,scalingstrategies,and

long-termvaluecreationratherthanshort-termexperimentation.

Theinsightsareespeciallyrelevant

forCEOs,CXOs,andseniorexecutivesindata,technology,strategy,finance,andoperationswhoarenavigating

criticaldecisionsaboutwhereto

placebets,howtoscaleresponsibly,andhowtobalancenear-termresultswithlong-termtransformation.The

reporthighlightswhatdistinguishesorganizationsthataremovingbeyondpilotstosustainedAIimpact.

ReaderswillgainpracticalguidanceonacceleratingAIadoption,buildingtrust,andeffectivehumanAIcollaboration,andreshapingwaysof

workingtounlockenterprise-widevalue.Thefindingsarebasedona

globalsurveyof1,505seniorleadersatdirectorlevelandaboveacross15countriesandconcludewithactionablerecommendationstohelpleadersadvancetheirAIjourneys.

Researchbrief-CapgeminiResearchInstitute2026Themulti-yearAIadvantage:Buildingtheenterpriseoftomorrow|4

AIisastrategicimperative

regardlessofmarketsentiment

AIisastrategicimperative

regardlessofmarketsentiment

ExecutivesummaΓy

Executivesummary

AIisnowacross

theorganization

AIisnowacross

theorganization

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Reimaginingthe

AI-augmentedenterprise

Reimaginingthe

AI-augmentedenterprise

Research

methodology

Research

methodology

01

Executivesummary

Researchbrief-CapgeminiResearchInstitute2026Themulti-yearAIadvantage:Buildingtheenterpriseoftomorrow|5

Researchbrief-CapgeminiResearchInstitute2026Themulti-yearAIadvantage:Buildingtheenterpriseoftomorrow|6

Executive

summary

ExecutivesummaΓy

AIisastrategicimperative

regardlessofmarketsentiment

AIisastrategicimperative

regardlessofmarketsentiment

AIisnowacross

theorganization

AIisnowacross

theorganization

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Reimaginingthe

AI-augmentedenterprise

Reimaginingthe

AI-augmentedenterprise

Research

methodology

Research

methodology

Executivesummary

AIisastrategicimperativeregardlessofmarketsentiment

AIisnowacrosstheorganization

LeadersacrossindustriesincreasinglyviewAIasalong-termstrategicimperativeratherthanadiscretionaryorexperimentaltechnology.Oursurveyshowsthat,despiteshort-termuncertainty,confidenceremainshighinAI’sabilitytodelivertransformativeimpact.AIhascrossedacriticalthreshold:forCEOsandCXOs,the

questionisnolongerwhethertopursueAI,buthowtoembeditintothefabricoftheenterprise.Asaresult,organizationsareacceleratinginvestmentstobuildAIasalong-termoperatingcapability,withmorethanhalfoforganizationscommittingtosustained,multi-yearinvestmenthorizons.Thisapproachreflectsthebelief

thatconsistent,long-terminvestmentinAIbuildscumulativebenefitssuchasdeepercapabilities,strongerdatafoundations,andacceleratedinnovationthatlateadopterswillstruggletoreplicate.

Organizationsarealsoseenbalancinglong-termvisionwithnear-termpriorities.Leadersarepursuingtacticalinitiativesthatdeliverquickreturnswhileconsolidatingprogramsaroundhigh-valueareas.Eveninthe

eventofanAIwinter(aglobaldeclineinAIoptimism),mostexpectcontinuedinvestmentincorecapabilitiesandAI-driventransformation,withorganizationsshiftingfocustowardproven,scalableareasratherthan

experimentalprojects.

AIbudgetsarealsosettorise.Onaverage,organizationsgloballyexpecttoallocate5%oftheirannual

businessbudgettoAIinitiativesin2026,upfrom3%in2025.Atthesametime,leadersrecognizethestakes:failingtoscaleAIasquicklyascompetitorscouldmeanmissedopportunitiesandloststrategicadvantage.

Overthenext12months,organizationsaimtoaccelerateinvestmentsininfrastructure,data,governance,andworkforceupskilling,layingastrongfoundationforsustainableAIadoptionandimpact.Further,AI

isemergingasastrategicengineforenterprisegrowth,andefficiencydeliveringbusinessvaluebeyondproductivitygains.

OrganizationsgloballyareprioritizingAIinvestmentsinfunctionswithwell-definedprocessesandmeasurableoutcomes.OursurveyshowsthatmorethanhalfplantoconcentrateAIinvestmentsinfunctionssuchassalesandmarketing,aswellasIToperations.

Inadditiontotraditionalmachine-learningapproaches,organizationsarealsoexploringphysicalAIandotheremergingAItechnologies.GenAIhascrossedthethresholdfrompilotstoscaleduse,with38%oforganizationsalreadyoperationalizingGenAIacrosstheirbusinesses.AgenticAIsystems(AIagentswithvaryinglevelsofautonomyandhumanoversight,capableofsupportingdecision-making)aregaining

traction,withsixintenorganizationscurrentlyexploringtheirapplications.Similarly,edgeAIisdrawinginmoreinterest,withnearlyhalfoforganizationsreportinglimitedorfulldeploymentacrossfunctionsandlocations.

Organizationsfaceakeydecision:ShouldtheybuildAIcapabilitiesin-houseorbuythemexternally?

TheprevalentAIapproachemphasizesbuildingAIapplicationsandcapabilitieswheretheycreate

differentiation,buyingcommercialAItoolsandplatformswheretheyaccelerateprogress,and

orchestratingproprietaryvalueontopofcommoditymodels.Off-the-shelfofferingsareaccessibleandcost-effective,whilein-housedevelopmentisbestforunique,customized,orsensitiveusecases.

?Around40%oforganizationspurchasecommercialoroff-the-shelfAIsolutions.

?31%primarilybuildcapabilitiesinternally.

Researchbrief-CapgeminiResearchInstitute2026Themulti-yearAIadvantage:Buildingtheenterpriseoftomorrow|7

Executive

summary

ExecutivesummaΓy

AIisastrategicimperative

regardlessofmarketsentiment

AIisastrategicimperative

regardlessofmarketsentiment

AIisnowacross

theorganization

AIisnowacross

theorganization

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Reimaginingthe

AI-augmentedenterprise

Reimaginingthe

AI-augmentedenterprise

Research

methodology

Research

methodology

Executivesummary

Enterprise-wideAIadoptionisanew

discipline,andtheplaybookisstillevolving

Asorganizationsmovefrompilotstagetoscaling,acceleratingAIadoption

demandsasystematicapproachanddisciplinedexecution.Organizations

areexploringmultiplemodelsforenterprise-wideadoption,andstrong

executivesponsorshipiswidelyregardedasthemosteffectivecatalyst(67%).Otherkeyenablersincludeexternalpartnerships(59%),regulatoryclarity

andethicalframeworks(53%),workforceupskilling(53%),robustgovernance(53%),andscalabledatainfrastructure(51%).

MeasuringAIsuccessisalsoevolvingbeyondReturnonInvestment(ROI)toincludemetricssuchasrevenuegrowth,marketshareimpact,and

competitivepositioning.

DataandAIsovereigntyareemergingasanewstrategicimperative

Datasovereigntyisemergingasacriticalpriorityamidbroadmacroeconomicandgeopoliticalshifts.54%nowprioritizedatasovereignty,ensuringthat

sensitiveorregulateddataremainsundertheircontrol,evenwhenusedwithexternalAImodelsorplatforms.Buildingonthis,AIsovereigntyisgaining

importanceasorganizationsseekgreatercontroloverthemodelsshapingcriticalbusinessdecisions.

Whyleadersneedtofocusonhuman-AIchemistryandtrust

WithAIaugmentingprocessesandautomatingroutinetasks,humanjudgement,accountability,anddecisionownershipremaincentral.Human–AIchemistryreferstodesigningAIsystemswherehumansretaincontrolovercriticaldecisions,guideAIbehavior,andintervenewhenneeded–ensuringaccountabilityasAItakesonagreaterscope.Thiscollaborationisalreadydrivingefficiencyandproductivity,buttrustinthishuman-ledmodelisessentialtounlockingfullvalue.Organizationsarebeginningtooperationalizethisapproach:

?66%confirmthathuman–AIcollaborationhasledtomeasurableimprovementsinproductivityanddecisionquality,

?59%reportthatemployeesfeelempoweredtouseAIintheirdailywork,?48%mentionthattheirorganizationhasclearlydefinedrolesand

responsibilitiesforhumansandAIsystemstoworktogethereffectively

ToprepareforanAI-enabledfuture,organizationsarereimaginingthefutureofworkanddrivingaculturalshiftthatgoesbeyondtraditionaltraining.Manyarerethinkingcriticalskills,sixintenorganizationsareredefiningrequiredskillsetsacrossrolestoalignwithAIadoption,and64%areactivelyenhancinghuman–AIcollaboration.Additionally,abouthalfarefocusingonspecializedareassuchasAImodelevaluationandethicaldecision-makingtofostertruehuman–AIsynergy.

AIisnotreplacinghumans.Rather,itisamplifyingandsupportingtheircapabilities.Organizationsthatinvestinbothtechnologyandskilldevelopmentwillleadin

productivityandinnovation.

Recommendations-Reimaginingthe

AI-augmentedenterprise

ToscaleAIeffectivelyandsustainably,organizationsmustfocusonfourstrategicimperatives:

?StrengthenAIessentialstounlockenterprise-wideintelligence:Buildthefoundationalenginefororganization-wideaccessandvaluegeneration

?AdvanceAIreadinessthroughgovernance,

alignment,andstrategicguardrails:EnsureAIissecure,resilient,andstrategicallyalignedasadoptionaccelerates

?Buildhuman-AIchemistryasacoreorganizationalcapability:Enableseamless,intuitive,andhigh-

trustcollaborationbetweenhumansandAI

?ScaleAIvaluebybalancing“TransformNow”and“BuildTomorrow”:Deliveroperationalefficiencytodaywhilebuildingenginesfortomorrow’s

reinvention.

Researchbrief-CapgeminiResearchInstitute2026Themulti-yearAIadvantage:Buildingtheenterpriseoftomorrow|8

ExecutivesummaΓy

AIisastrategicimperative

regardlessofmarketsentiment

AIisnowacross

theorganization

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Reimaginingthe

AI-augmentedenterprise

Research

methodology

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

AIisastrategicimperative

regardlessofmarketsentiment

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Reimaginingthe

AI-augmentedenterprise

AIisnowacross

theorganization

Research

methodology

Executive

summary

Keydefinitions

Inthisresearch,whenwerefertoartificialintelligence(AI),wemeanthefullrangeoftechnologiesthatenablemachinestolearn,reason,andmakedecisions–eitherbyanalyzingdata,generatingcontent,ortakingautonomousactions.

WeuseAIasacollectivetermtoreflectthefullspectrumofcapabilities.Thisincludes,butisnotlimitedto:

Machinelearning(ML)

Systemsthatlearnfromdatatomakepredictionsoridentifypatterns.

GenerativeAI(GenAI)

AsubsetofAIthatharnessesthepowerofextremelylargemodelsandmassivescalingofdataandcomputingpowertogeneratenewcontentbasedonpatternsanddataithaslearnedfrom,includingtext,image,video,audio,andcode.

AgenticAI

ThedeploymentofAIagentsina

real-worldenvironmentwhereagentscandetectsignals,planandreason,

makeautonomousdecisions,and

achievesetgoalsindependently

withouthumanintervention—suchasadjustingmanufacturingprocessesinrealtimeorplanningandexecutinglabexperiments.

EdgeAI

ThedeploymentofAIalgorithmsandmodelsdirectlyonedgedevicessuchasIoTsensors,cameras,smartphones,industrialmachinery,orautonomoussystems,ratherthanrelyingoncentralizedcloudserversforprocessing.Thisapproachcombinesedgecomputing(processingdataclosetowhereitisgenerated)withAIcapabilities,enablingreal-timedataanalysisanddecision-makinglocally.

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

AIisastrategicimperative

regardlessofmarketsentiment

AIisastrategicimperative

regardlessofmarketsentiment

AIisnowacrosstheorganization

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Reimaginingthe

AI-augmentedenterprise

Reimaginingthe

AI-augmentedenterprise

AIisnowacrosstheorganization

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Research

methodology

Research

methodology

Executivesummary

Executivesummary

02

AIisastrategicimperativeregardlessofmarketsentiment

Researchbrief-CapgeminiResearchInstitute2026Themulti-yearAIadvantage:Buildingtheenterpriseoftomorrow|9

Researchbrief-CapgeminiResearchInstitute2026Themulti-yearAIadvantage:Buildingtheenterpriseoftomorrow|10

Executive

summary

Executive

summary

AIisastrategicimperative

regardlessofmarketsentiment

AIisastrategicimperative

regardlessofmarketsentiment

AIisnowacross

theorganization

AIisnowacross

theorganization

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Reimaginingthe

AI-augmentedenterprise

Reimaginingthe

AI-augmentedenterprise

Research

methodology

Research

methodology

AIiscoretolong-termtransformation–embeddingintelligenceacrossfunctions

despiteshort-termuncertainty,

Morethanhalfoforganizationsbelievethat,willhavelong-termtransformationalimpact

AI

PercentageoforganizationswhobelieveAIwillhavelong-termtransformationalimpactontheirorganizationdespiteshort-termuncertainty,byindustry

75%

68%

61%61%60%

59%59%57%57%56%55%55%54%53%52%

57%

Allsectors

Media

Aerospace

Defense

Automotive

Industrial

manufacturing

Utilities

Lifesciences

andhealthcare

53%

oforganizationsviewAIasa

long-termcapabilitytool,witha

5+yearinvestmenthorizonthatwillembedintelligenceacrossfunctions.

Despiteshorttermuncertaintyand

early-stagechallenges,organizationsviewAIasfoundationalfor

competitiveness,future-proofing,andlong-termvaluecreation.

HighTechEnergyTelecom

PublicsectorInsuranceConsumerproductsBankingandRetail

manufacturingcapitalmarkets

Source:CapgeminiResearchInstitute,AIadoptionsurvey,November2025,N=1,205organizations.

Source:CapgeminiResearchInstitute,AIadoptionsurvey,November2025,N=1,205organizations.

AIisastrategicimperative

regardlessofmarketsentiment

Executivesummary

ExecutiveAIisastrategicimperative

summaryregardlessofmarketsentiment

AIisnowacrosstheorganization

AIisnowacrosstheorganization

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Reimaginingthe

AI-augmentedenterprise

Reimaginingthe

AI-augmentedenterprise

Research

methodology

Research

methodology

"Ithinkyou'regoingtohearthisfromlotsofcompaniesandlots

ofindustriesthatpeopleareveryfocusedontakingadvantage

ofthisaccelerationin[AI]technologytoreallyallowautomation,

efficiencyandtherefore,investment.Thisisoneofthereasonswhywe'reoptimisticabouttheforward:theproductivitygainsinthe

economyfromenterprisesaregoingtobeverymeaningfuloverthenextfewyears,andthatcreatesagoodtailwindthatwillbalanceothermacrofactorsthatmayormaynotcomeintoplay.”,

DavidSolomon

CEO,GoldmanSachs

Researchbrief-CapgeminiResearchInstitute2026Themulti-yearAIadvantage:Buildingtheenterpriseoftomorrow|,,

Executive

summary

Executive

summary

AIisastrategicimperative

regardlessofmarketsentiment

AIisastrategicimperative

regardlessofmarketsentiment

AIisnowacross

theorganization

AIisnowacross

theorganization

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Reimaginingthe

AI-augmentedenterprise

Reimaginingthe

AI-augmentedenterprise

Research

methodology

Research

methodology

OrganizationsplantosustaininvestmentsinAI,evenduringapotentialAIwinter

HowisyourorganizationpreparingtonavigateapotentialAIwinter,whereglobaloptimismaroundAIcoulddeclineoverthenext2–3years?

80%

Shiftfocustofoundationalcapabilities(e.g.,data,infrastructure)

72%

Prioritizehigh-impact,low-costAIinitiatives

64%

ReassessAIportfolioforcost-e?ectivenessandstrategicalignment

57%

Preservecoretalentandknowledgeforfutureresurgence

Researchbrief-CapgeminiResearchInstitute2026Themulti-yearAIadvantage:Buildingtheenterpriseoftomorrow|12

Source:CapgeminiResearchInstitute,AIadoptionsurvey,November2025,N=1,505organizations.

OrganizationsarenowwillingtodisassociatethemselvesfromconcernsaroundAIwinter,giventhebenefitstheyareseeingandtheriskoflosingcompetitiveadvantagebynotmovingfast.

BrookSelassie,vicepresidentofAIandBusinessGrowth

StrategiesatGartner,explainsthefearofmissingoutamongorganizationshespoketo.Henotes:

"AIiscreatingwinnersandlosers.Inevery

sector,arelativelysmallcircleofmajorplayersshapethecompetitivelandscape.Andwedon’texpectsuccesstobesharedevenly,asifeach

wouldclaimanequalshareofopportunity.Farfromit.Advantagewillconcentrate,andthe

gainswillflowdisproportionatelytothoseabletoharnessAImosteffectively.”2

Researchbrief-CapgeminiResearchInstitute2026Themulti-yearAIadvantage:Buildingtheenterpriseoftomorrow|13

Executive

summary

Executive

summary

AIisastrategicimperative

regardlessofmarketsentiment

AIisastrategicimperative

regardlessofmarketsentiment

AIisnowacross

theorganization

AIisnowacross

theorganization

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

Enterprise-wideAIadoptionisa

newdiscipline,andtheplaybook

isstillevolving

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Whyleadersneedtofocusonhuman-AIchemistryandtrust

Reimaginingthe

AI-augmentedenterprise

Reimaginingthe

AI-augmentedenterprise

Research

methodology

Research

methodology

Enterprisesareprioritizingproven,scalableareasfortheirinvestments

Percentageoforganizationswhoagreetothestatement-"Thereisagrowingsense

internallythatAIspendingneedstobemorefocusedonproven,scalableusecasesrather

thanexperimentalprojects."

75%75%75%

68%

68%

62%

50%

64%63%61%61%59%58%58%57%56%

Industrial

manufacturing

Lifesciencesandhealthcare

Bankingandcapitalmarkets

Retail

Consumer

AllsectorsTelecomDefense

products

manufacturing

PublicsectorHighTechAerospaceEnergyAutomotiveInsuranceUtilitiesMedia

Source:CapgeminiResearchInstitute,AIadoptionsurvey,November2025,N=1,505organizations.

AIinvestmentshavenowbecomemorestrategicandfocused.

64%

oforganizationssaytheyhavestartedpausinglower-valueAIprojectstoredirectth

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