第1題E-commerceasweknowittodaywouldnotexistwithouttheInternet.()

第2題Sociale-commerceiscurrentlythelargesttypeofe-commerce.()第3題Thefactthate-commerceisconductedonthebasisofuniversalstandardsdecreasesmarketentrycostsformerchants.()第4題Xianyuisanexampleofwhichofthefollowingtypesofe-commerce?()

AB2BBC2CCB2CDM-commerce第5題AllofthefollowingarecharacteristicsofWeb2.0sitesandapplicationsexcept:()Atheyareinherentlyhighlyinteractive.BtheyrelyonmobileaccesstotheWeb.Ctheytendtoattractlargeaudiences.Dtheypresentmarketerswithextraordinaryopportunitiesfortargetedmarketingandadvertising.第6題Whichofthefollowingisanexampleoflocale-commerce?()ADazhongdianpingBBaiduCTaobaoDAmazon第7題Whichofthefollowingisacombinationofblogplatformandsocialnetwork?()AWechatBWeiboCBaiduDTaobao第8題E-commerceisa________phenomenon.()Atechnology-drivenBfinance-drivenCsociologicalDgovernment-driven第9題Interactivityinthecontextofe-commercecanbedescribedas:

()Atheabilitytophysicallytouchandmanipulateaproduct.Bthecomplexityandcontentofamessage.Ctheabilityofconsumerstocreateanddistributecontent.Dtheenablingoftwo-waycommunicationbetweenconsumerandmerchant.第10題Whichofthefollowingisnotanexampleofasocialnetwork?()ABaiduBWeiboCLittleRedbookDWechat第11題Whichofthefollowingqualitiesisleastlikelytodecreaseaconsumer'ssearchcosts?()AubiquityBglobalreachCinformationdensityDrichness第12題Theintegrationofvideo,audio,andtextmarketingmessagesintoasinglemarketingmessageandconsumingexperienceisanexampleof:()Arichness.Bubiquity.Cinformationdensity.Dpersonalization.第13題Whichofthefollowingisnotauniquefeatureofe-commercetechnology?()AinteractivityBsocialtechnologyCglobalbroadcastingDrichness第14題E-commercecanbedefinedas:()AtheuseoftheInternetandtheWebtotransactbusiness.BtheuseofanyInternettechnologiesinafirm'sdailyactivities.Cthedigitalenablementoftransactionsandprocesseswithinanorganization.Danydigitallyenabledtransactionsamongindividualsandorganizations.第15題Whichofthefollowingisthefamousonlineconsumergeneratedvideo-postingsite?()AWeiboBWechatCDouyinDTaobao第16題WhichofthefollowingstatementsabouttheWebisnottrue?()AItisthetechnologyuponwhichtheInternetisbased.BItwasdevelopedintheearly1990s.CItprovidesaccesstopageswritteninHTML.DItprovidesaccesstoWebpagesthatincorporategraphics,sound,andmultimedia.第17題Whichtypeofe-commerceisdistinguishedbythetypeoftechnologyusedinthetransactionratherthanbythenatureofthemarketrelationship?()AConsumer-to-consumer(C2C)BSociale-commerceCMobilee-commerceDBusiness-to-business(B2B)第1題Inordertobeconsideredsuccessful,afirmmustproducereturnsgreaterthanalternativeinvestments.()第2題Avaluepropositiondefineshowacompany'sproductorservicefulfillstheneedsofacustomer.()第3題YourstartupfirmhasdevelopedWeb-basednote-takingsoftwarethatallowsparticipantstocreateandsharevirtualnotesattachedtoexistingWebpages.YouanticipatemarketingyouronlineapplicationtoWebdevelopmentanddesigncompanies.Whichofthefollowingrevenuemodelsisthemostappropriateforyournewcompany?()AadvertisingBtransactionfeeCaffiliateDsubscription第4題Thebasicvaluepropositionofcommunityprovidersis:()Atheyofferafast,convenientone-stopsitewhereuserscanfocusontheirmostimportantconcernsandinterests.Btheyofferconsumersvaluable,convenient,time-saving,andlowcostalternativestotraditionalserviceproviders.Ctheycreateadigitalelectronicenvironmentforbuyersandsellerstomeet,agreeonapriceandtransact.Dtheyincreasecustomers'productivitybyhelpingthemgetthingsdonefasterandmorecheaply.第5題Allofthefollowingmayleadtoacompetitiveadvantageexcept:()Alessexpensivesuppliers.Bbetteremployees.Cfewerproducts.Dsuperiorproducts.第6題Whichofthefollowingisnotacommunityprovider?()ALinkedInBWeiboCTaobaoDWeChatMoments第7題Abusinessdocumentthatspecificallydetailshowyouplanonsellingyourproductandfindnewcustomersiscalleda:()Asalesanalysis.Bbusinessplan.Ccompetitivestrategy.Dmarketstrategy.第8題Horizontalorgeneralportalsprimarilygeneraterevenueinallofthefollowingwaysexcept:()Achargingadvertisersforadplacement.Bcollectingtransactionfees.Csalesofgoods.Dchargingsubscriptionfees.第9題Whichofthefollowingisnotconsideredaportal?()ANeteaseBSinaCJD.comDSohu第10題Allofthefollowingmainlyuseanadvertisingrevenuemodelexcept:()AWeibo.BSohu.CBaidu.DUniversityOfficialWebsite第11題Thebusinessmodelofe-distributorsisquitesimilartothatof:()Ae-tailers.Btransactionbrokers.Cexchanges.Dserviceproviders.第12題AllofthefollowingcanbeconsideredadirectorindirectcompetitorofJD.comexcept:()ATaobao.BApple'siTunesStore.CMeituan.DStarbucks.第13題Theexistenceofalargenumberofcompetitorsinanyonemarketsegmentmayindicate:()Aanuntappedmarketniche.Bthemarketissaturate.Cnoonefirmhasdifferentiateditselfwithinthatmarket.Damarketthathasalreadybeentriedwithoutsuccess.第14題Weiboisanimportantattributeforwhichrevenuemodel?()AadvertisingrevenuemodelBsubscriptionrevenuemodelCtransactionfeerevenuemodelDsalesrevenuemodel第15題Whichofthefollowingisanexampleofthesubscriptionrevenuemodel?()AYoukuBTaobaoCJD.comDWeibo第16題Afirm's________describeshowafirmwillproduceasuperiorreturnoninvestedcapital.()AvaluepropositionBrevenuemodelCmarketstrategyDcompetitiveadvantage第17題Yoursolar-panelmanufacturingfirmhasdevelopedauniqueandpatentedprocessforcreatinghigh-efficiencysolarpanelsatafractionofcurrentcosts.Thiswillenableyourfirmtoadoptastrategyof:()Acostcompetition.Bscope.Cscale.Dfocus.第18題Whichelementofthebusinessmodelexamineswhoelseoccupiesthefirm'sintendedmarketspace?()AvaluepropositionBcompetitiveenvironmentCcompetitiveadvantageDmarketstrategy第19題Whichelementofthebusinessmodeladdressesthequestionofwhyacustomershouldbuyfromthefirm?()ArevenuemodelBcompetitiveadvantageCmarketstrategyDvalueproposition第20題Allofthefollowingarekeyelementsofabusinessmodelexcept:()Acompetitiveenvironment.Borganizationaldevelopment.Cinformationtechnologystrategy.Dmarketstrategy.Exercise3第1題WhichofthefollowingisaWebapplicationthatenablesInternetuserstocommunicatewitheachother,althoughnotinrealtime?()AonlinechatBonlineforumCIMDVoIP第2題Intheaddress/clients.html,whichofthefollowingisthetop-leveldomain?()A.comBCwwwDhttp第3題Siriisatypeof:()Aintelligentpersonalassistant.Bwidget.Cgadget.Dsocialnetwork.第4題AnInternet-enabledmediaplayerwouldruninwhichlayerofInternetarchitecture?()ANetworkTechnologySubstratelayerBMiddlewareServiceslayerCTransportServicesandRepresentationStandardslayerDApplicationslayer第5題TCP/IPoperatesinwhichlayerofInternetarchitecture?()ANetworkTechnologySubstratelayerBMiddlewareServiceslayerCTransportServicesandRepresentationStandardslayerDApplicationslayer第6題________isoneoftheoriginalInternetservicesandisusedtotransferfilesfromaservercomputertoaclientcomputerandviceversa.()ASMTPBFTPCHTTPDSSL第7題Whichofthefollowingprotocolsisusedtosendmailtoaserver?()ASMTPBFTPCHTTPDSSL第8題________isamodelofcomputinginwhichfirmsandindividualsobtaincomputingpowerandsoftwareapplicationsovertheInternet,ratherthanpurchasingandinstallingitontheirowncomputers.()AClient/servercomputingBP2PcomputingCMobilecomputingDCloudcomputing第9題Whichofthefollowingisnotanadvantageofclient/servercomputingovercentralizedmainframecomputing?()AItiseasytoexpandcapacitybyaddingserversandclients.BEachclientaddedtothenetworkincreasesthenetwork'soverallcapacityandtransmissionspeeds.CClient/servernetworksarelessvulnerable,inpartbecausetheprocessingloadisbalancedovermanypowerfulsmallercomputersratherthanconcentratedinasinglehugecomputer.DThereislessriskthatasystemwillcompletelymalfunctionbecausebackupormirrorserverscanpickuptheslackifoneservergoesdown.第10題Whichofthefollowingstatementsaboutclient/servercomputingisture?()AItexplodedtheavailablecommunicationscapacity.BItprovidedcommunicationrulesandregulations.CItconnectsmultiplepowerfulpersonalcomputerstogetherinonenetworkwithoneormoreserversdedicatedtocommonfunctionsthattheyallneed.DItdoesnotprovidesufficientcomputingcapacitytosupportgraphicsorcolor.第11題TheaddressesusedbybrowserstoidentifythelocationofcontentontheWebarecalled:()Adomainnames.Buniformresourcelocators.CIPaddresses.Dfilepaths.第12題ThenaturallanguageconventionusedtorepresentIPaddressesiscalledthe:()Auniformresourcelocatorsystem.BInternetprotocoladdressingschema.Cdomainnamesystem.Dassignednumbersandnames(ANN)system.第13題AnIPv4addressisexpressedasa:()A32-bitnumberthatappearsasaseriesoffourseparatenumbersseparatedbysemicolons.B64-bitnumberthatappearsasaseriesoffourseparatenumbersseparatedbysemicolons.C64-bitnumberthatappearsasaseriesoffourseparatenumbersseparatedbyperiods.D32-bitnumberthatappearsasaseriesoffourseparatenumbersseparatedbyperiods.第14題TheInternetLayerofTCP/IPisresponsibleforwhichofthefollowing?()AplacingpacketsonandreceivingthemfromthenetworkmediumBaddressing,packaging,androutingmessagesCprovidingcommunicationwiththeapplicationbyacknowledgingandsequencingthepacketstoandfromtheapplicationDprovidingavarietyofapplicationswiththeabilitytoaccesstheservicesofthelowerlayers第15題TheTransportLayerofTCP/IPisresponsibleforwhichofthefollowing?()AplacingpacketsonandreceivingthemfromthenetworkmediumBaddressing,packaging,androutingmessagesCprovidingcommunicationwiththeapplicationbyacknowledgingandsequencingthepacketstoandfromtheapplicationDprovidingavarietyofapplicationswiththeabilitytoaccesstheservicesofthelowerlayers第16題WhichofthefollowingisthecorecommunicationsprotocolfortheInternet?()ATelnetBFTPCTCP/IPDSSL第17題Theprocessofslicingdigitalmessagesintoparcels,sendingthemalongdifferentcommunicationpathsastheybecomeavailable,andreassemblingthematthedestinationpointiscalled:()AroutingBtheTransmissionControlProtocol.Cpacketswitching.DtheFileTransferProtocol.第18題

WhichofthefollowingisnotoneofthebasictechnologicalfoundationsoftheInternet?()Aclient/servercomputingBTracertCTCP/IPcommunicationsprotocolDpacket-switchinghardware第19題HTMListheInternetprotocolusedtotransferWebpages.()

第20題TabletcomputersrelyontheInternetcloudforprocessingandstorage.()第21題IPv6providesfor64-bitIPaddresses.()第22題TransmissionControlProtocolistheprotocolthatprovidestheInternetaddressingscheme.()Exercise第1題Whichofthefollowingisnotpiecesofthee-commercesite-buildingpuzzle.()AhumanresourcesBsitedesignCexpenseDsoftware第2題Whichonedoesnotexpressyourtargetaudience?()ASuppliersBDemographicsCLifestyleDCurrentconsumptionpatterns第3題Whichofthefollowingdoesnotfallundersystemsanalysis?()ABusinessobjectivesBSystemfunctionalitiesCSitedesignDInformationrequirements第4題A(

)isanapplicationdesignedspecificallytooperateusingthemobiledevice'shardwareandoperatingsystem.()AmobileWebsiteBresponsiveWebdesignCmobileWebappDnativeapp第5題Comparethethreekindsofmobilee-commercesoftware,whichhasthehighestcost?()AmobilewebsiteBmobilewebappCnativeapp第6題Whichofthefollowingarethemarketcharacteristics:()ADemographicsBSize,growth,changesCStructureDSaleofgoods第7題Whichofthefollowingisnotthewebsitesystemsdevelopmentlifecycle.()ASystemsanalysis/planningBSystemsdesignCSystemsmonitorDBuildingthesystemETestingFImplementation第8題Logicaldesigntranslatesthelogicaldesignintophysicalcomponents.()第9題“Whatdowewantthise-commercesitetodoforourbusiness?”Thekeypointistoletthebusinessdecisionsdrivethetechnology.()第10題Withoutaclearunderstandingofyourtargetaudience,youwillnothaveasuccessfulWebpresence.()第11題Therearegenerallytwokindsofcontent:staticanddynamic()第12題Acontentmanagementsystemisthedatabasesoftwareprogram.()第13題Outsourcingisthepracticeofentrustinganothercompanywithexternalsupportforaproject.()第14題IfyouexamineanysuccessfulWebsite,youcanusuallytellfromthehomepagewhatthevisionthatinspiresthesiteis.()第15題Nativeappsupportofflineaccess.Trueorfalse?()Exercise第1題Theeasiestandleastexpensivewaytopreventthreatstosystemintegrityistoinstallanti-virussoftware.()

第2題Drive-bydownloadsarenowthemostcommonmethodofinfectingcomputers.()第3題Theuseofadigitalsignaturehelpstoensureintegrity,authenticity,andnonrepudiation.()第4題Insiderspresentagreatersecuritythreattoe-commercesitesthanoutsiders.()第5題Phishingattacksrelyonbrowserparasites.()第6題ATrojanhorseappearstobebenign,butthendoessomethingotherthanexpected.()第7題Awormdoesnotneedtobeactivatedbyauserinorderforittoreplicateitself.()第8題A________ishardwareorsoftwarethatactsasafiltertopreventunwantedpacketsfromenteringanetwork.()AfirewallBvirtualprivatenetworkCproxyserverDPPTP第9題Allofthefollowingaremethodsofsecuringchannelsofcommunicationexcept:()ASSL/TLS.Bcertificates.CVPN.DFTP.第10題Adigitalcertificatecontainsallofthefollowingexceptthe:()Asubject'sprivatekey.Bsubject'spublickey.Cdigitalsignatureofthecertificationauthority.Ddigitalcertificateserialnumber.第11題Allofthefollowingareexamplesofmaliciouscodeexcept:()Aviruses.Bbots.Cworms.Dsniffers.第12題Whatisthemostfrequentcauseofstolencreditcardsandcardinformationtoday?()AlostcardsBthehackingandlootingofcorporateserversstoringcreditcardinformationCsniffingprogramsDphishingattacks第13題Aprogramwhichspreadsbysendinge-mailsfromaninfectedcomputertoallofthee-mailaddressesfoundonthatinfectedcomputerisanexampleofa:()Amacrovirus.Bworm/Trojanhorse.CTrojanhorse/virus.Dbotprogram.第14題Softwarethatisusedtoobtainprivateuserinformationsuchasauser'skeystrokesorcopiesofe-mailisreferredtoas:()Aspyware.Babackdoor.Cpupware.Dadware.第15題________referstotheabilitytoensurethatmessagesanddataareonlyavailabletothoseauthorizedtoviewthem.()AConfidentialityBIntegrityCPrivacyDAvailability第16題Anexampleofaprivacyviolationofe-commercesecurityis:()Ayoure-mailbeingreadbyahacker.Byouronlinepurchasinghistorybeingsoldtoothermerchantswithoutyourconsent.Cyourcomputerbeingusedaspartofabotnet.Dyoure-mailbeingalteredbyahacker.第17題________referstotheabilitytoensurethatane-commercesitecontinuestofunctionasintended.()ANonrepudiationBAuthenticityCAvailabilityDIntegrity第18題Whichofthefollowingisanexampleofanintegrityviolationofe-commercesecurity?()AAWebsiteisnotactuallyoperatedbytheentitythecustomerbelievesittobe.BAmerchantusescustomerinformationinamannernotintendedbythecustomer.CAcustomerdeniesthatheorsheisthepersonwhoplacedtheorder.DAnunauthorizedpersoninterceptsanonlinecommunicationandchangesitscontents.第19題________referstotheabilitytoidentifythepersonorentitywithwhomyouaredealingontheInternet.()ANonrepudiationBAuthenticityCAvailabilityDIntegrity第20題________referstotheabilitytoensurethate-commerceparticipantsdonotdenytheironlineactions.()ANonrepudiationBAuthenticityCAvailabilityDIntegrity第21題Allofthefollowingarefactorsincontributingtotheincreaseincybercrimeexcept:()AtheabilitytoremotelyaccesstheInternet.BtheInternet'ssimilaritytotelephonenetworks.CtheabilitytoanonymouslyaccesstheInternet.DtheInternetisanopen,vulnerabledesign.Exercise第1題Whichofthefollowingisabenefittousingacreditcardinsteadofpayingwwithcash?AItissafertocarryacreditcardthantocarrycashBItischeapertobuyoncreditthantopaywithcash.CYoucantakeaslongasyouwanttopayoffyourpurchase.DYoucanspendasmuchasyouwantwithacreditcard;youarelimitedwithcash.第2題Bluetoothistheprimaryenablingtechnologyformobilewallets.

()第3題AlipayrequirestherecipientofapaymenttohaveanAlipayaccounttoreceivefunds.

()第4題Digitalcashislegaltenderthatisinstantlyconvertibleintootherformsofvaluewithouttheintermediationofanythirdparties.

()第5題Inordertoacceptpaymentsbycreditcard,onlinemerchantstypicallymusthaveamerchantaccountestablishedwithabankorfinancialinstitution.

()第6題Onlinepaymentispossiblethroughwebsitesofbank.

()第7題CustomerscanpayforonlinepurchasesusingonlyVisaandMastercardcreditcards.()第8題WhenpayingforproductsonlineitisbesttocheckthewebsitestartswiththeprotocolHTTPSandshowsapadlock.Whatisthisknownas?

()ASecuritylabBEncryptionCFirewallDSecureSocketLayer第9題Alipayis