第1題ThecoreofplanningAtargetBdecision-makingCoriginalityDinformation第2題Whenplanning,themarketingplanningmethodfollowingacertainprocedureisAcaselawBprocedurallawCModellingDPlanningmethod第3題Whatisthecorecontentandoneoftheimportantcharacteristicsofmarketingplanning.AfantasyBfantasyCapowerfulandunconstrainedstyleDoriginality第4題WhatarethethreemainpartsofmarketingplanningcontentthatcanbedividedintoAMarketingstrategyplanningBMarketingTacticalPlanningCMarketingcreativeplanningDNetworkmarketingplanning正確答案：ABC第5題Whatarethegeneralpartsofaplanningplan?AcoverBprefaceCdirectoryDtextEannex正確答案：ABCDE第1題Duetothedirectimpactofmicroenvironmentalfactorsonacompany'smarketingactivities,itisalsoknownasAimmediateenvironmentBindirectenvironmentCIntermediateenvironmentDproduct第2題Duetotheindirectimpactofmacroenvironmentalfactorsonthemarketingactivitiesofenterprises,itisalsoknownasthe()marketingenvironment.AdirectBindirectCmiddleDproduct第3題WhichofthefollowingisnotpartofthemarketingmicroenvironmentAsupplierBconsumerCthepublicDSocialandCulturalEnvironment第4題Whatistherelationshipbetweenthemicromarketingenvironmentandthemacromarketingenvironment.AMaster-slaverelationshipBUpDownRelationshipCcoordinationD左右關(guān)系第5題OrepresentsinSWOTAadvantageBinferiorityCopportunityDthreatentest3第1題TheexistenceofdifferencesistheobjectivebasisformarketsegmentationAproductBpriceCDemandPreferenceDsubdivision第2題EnterprisesonlylaunchasingleproductanduseasingleMarketingmixtomeetspecificcustomerneeds.ThisstrategyisAundifferentiatedmarketingBdifferentiatedmarketingstrategyCCentralizedMarketingstrategyDIntensiveMarketingstrategy第3題Targetmarketingconsistsofthreesteps:marketsegmentation,targetmarketselection,andAMarketsegmentationBTargetMarketSelectionCMarketPositioningDcompetition第4題IntherepositioningofMarlboro,women'scigaretteswerechangedto()cigarettes.AMen'scigarettesBMiddleagedcigarettesCElderlycigarettesDFarmers'cigarettes第5題DifferentialMarketingstrategyisgenerallysuitablefor()enterprisesALargeenterprisesBmedium-sizeenterpriseCsmallbusinessDAnyenterpriseTest4第1題Whichleveloftheproductthree-leveltheorydoesabrandbelongto?ACoreproductsBExpectedProductCAdditionalProductsDPhysicalproducts第2題Anewproductisaproductthatimprovesorinnovatesontheexistingproduct,aswellasprovidingpast()products.ANeverbeforeBimproveCinnovateDrefit第3題Brandsincludethenameofthebrandandits()AsignBtermsCsymbolDpattern第4題Abrandisatrademark,andatrademarkisabrand,right?ARightBerror第5題Packagingincludesinnerpackagingandouterpackaging.Theouterpackagingiscalledtransportationpackaging,andtheinnerpackagingiscalled"transportationpackaging"?ASalespackagingBTransportationpackagingCinnerpackingDexternalpacking第6題Previously,manypeopleboughtcannedpeachesinsupermarketsandatethem.Thebottleswerewashedcleanandusedasteacups.Whatpackagingstrategydoesthisbelongto?AReusepackagingstrategyBGiftPackagingStrategyCClassificationpackagingstrategyDRepackagingstrategyTest5第1題4Pincludes:

AproductBpriceCPlaceDPromotion正確答案：ABCD第2題Therearethreemainfactorsthataffectenterprisepricing,includingcostfactors,demandfactors,and()A

costfactorsBdemandfactorsCCompetitivefactorsDMonetaryfactors第3題Areproductsthatlackelasticity,i.e.dailynecessities,suitableforpriceincreasesorreductions?AraisepriceBPricereductionCunchangedDIdon'tknow第4題ThecognitivevaluepricingmethodbelongstoAdemand-orientedpricingBcost-orientedpricingCcompetition-orientatedpricingDHardtodetermine第5題Generallyspeaking,thepriceendswith8or6numbers.ThisPricingiscalled()AGeelyPricingBIntegerpricingCoddpricingDSolicitationpricingTest6第1題Thechannelhierarchyofproductsfromproducerstoagents,thentowholesalers,thentoretailers,andfinallytoconsumersbelongsto()A3levelsB2levelsC1levelsD0levels第2題Whenthevolumeandweightoftheproductincrease,whichchannelmodeissuitablefordesign?AShortchannelBLongchannel第3題Intermediaryin()ABetweenproducersBBetweenproducersandconsumersCConsumertoConsumerDBetweenwholesalersandretailers第4題Distributionchannelsrefertotheprocessthroughwhichacompanytransfersproductsandservicesfromproducerstoendconsumers(orindustrialusers)AthoroughfareBproductCpriceDgiveserviceto第5題Intheriskmanagementofonlinestores,thefollowingoptionsarenotincluded:AIdentifygoodsBIdentifysuppliersCRemittanceissuesDPriceissuesTest7第1題Promotionisdividedintopersonnelpromotionandnonpersonnelpromotion,andpersonnelpromotionrefersto()APersonnelpromotionBadvertisementCsalespromotionDpublic第2題Whichofthefollowingpromotionalmethodsisface-to-facecommunication,emotionalcommunication.APersonnelpromotionBadvertisementCsalespromotionDpublicrelation第3題Thequalitiesthatsalespeopleshouldpossessdonotinclude()AGoodlanguageexpressionskillsBSharpinsightabilityCGoodself-controlabilityDCulturalknowledge正確答案：ABC第4題Thefourelementsofadvertisinginclude()AAdvertisers,advertisingexpenses,advertisingmedia,advertisinginformationBadvertisingmedia,advertisinginformationCadvertisingexpenses,

advertisinginformationDadvertisingexpenses,adver