第1題第2題第3題Usingspatialsensetoestablishvisualhierarchymeansthatthevisualhierarchyisvisuallydifferentiatedbyspatialsensetocreateavisualdifferencebetween____

_____.()Ascreen,bodyBsubject,textCtext,backgroundDsubject,Background第4題第5題第6題Visualmerchandisingcaninfluencethesalesofaproduct.()第7題Consumers'admirationforauthorityisshownasmakingdecisionsbyemotionratherthanbyrationalityinconsumption.()第8題InMaslow'stheoreticalhierarchyofhumanneeds,securityneedsareintermediateneeds.()第9題Merchandisingvisualsareakeyfactorindeterminingconversionrates.()第10題Rationalmerchandisingdeterminesthebasicvalueofagriculturalproducts,andemotionalmerchandisingdeterminestheaddedvalueofagriculturalproducts.()第11題Herdmentalityoftenmanifestsitselfintheformofcollectivebuyingingroups.Purchasingbehaviorisaimless,random,andimpulsive.()AAimlessBRandomCImpulsiveDFearofloss正確答案：ABC第12題Whatarethecomponentsofvisualmerchandisingforagriculturalproducts?()AIdentificationBSloganCColorsDText正確答案：ABCD第13題Whatarethecomponentsofvisualmerchandising?()ALayoutVisionBVisualMerchandisingCProductVisualIdentityDBrandVisualIdentity正確答案：BCD第14題____isthevalueofvisualmerchandisingofagriculturalproducts.()AAttractingcustomersforthestoreBSalesvolumeofproductsCRegularcustomerrateDBrandvaluetransmission正確答案：ABD第15題Itismainlyusedtohelpconsumerstoobtainthemostdetailedinformationaboutthisactivity.Afterarousingconsumerinterest,thosethatcanplayaroleinfurtherillustrationbelongto_____.()AcoreinformationBmaininformationCimportantinformationDsecondaryinformation第16題Whichofthefollowingconsumerpsychologyisthepsychologyofpursuingtheusevalueofgoodsorservicesasthemainpurpose?()AMentalityforpracticalityBMentalityforconvenienceCMentalityfordistinguishingthemselvesDCrowdmentality第17題WhichofthefollowingisnotpartofMaslow'shierarchyoftheoreticalhumanneeds?()APhysiologicalneedsBBelongingnessandloveneedCCognitiveneedsDSelf-actualizationneed第18題Online,wedefinevisualmerchandisingasthevisualimpactsledbytheuseof____,____,____,etc.onattractingtheattentionofconsumers,finallytoachievemerchandisingpurposes.()Acolor,imageandtextBvideo,portrait,languageCcolor,video,textDportrait,video,language第19題Visionreferstoe-commercevisualcommunication,_____ofmerchandisingwhilemerchandisingis_____ofvisualcommunication.()APurpose,MeansBMeans,PurposeCRequirements,ResultsDResults,Requirements第1題第2題第3題第4題第5題Inthestore'svisualcolorsystem,decorativecolor,alsoknownasemphasiscolor,mainlyplaystheroleofstrengthening,guiding,orsupplementing.()第6題Huereferstothebrightnessofcolor.()第7題Thepositioningofbrandvisualidentitycanbechangedatwillafteritisdetermined.()第8題Theultimategoalofbrandvisualidentityismerchandising.()第9題Buildinginterestisthefoundationforthesalesofagriculturalproducts.()第10題Whatarethemaindesignelements?()AScenarioBLineCColorsDMaterials正確答案：ABCD第11題(Multiplechoices)Whichofthefollowingbelongstothee-commercebrandvisualidentity?()ABrandAppearanceBPublicityandPromotionCBrandtrustDBrandlogo正確答案：ABD第12題(Multiplechoices)Whichofthefollowingbelongstothefivestepsofdesignforproductvisualmerchandising?()ADrawingattentionBEliminatingconcernsCRaisinginterestDPromotingtransaction正確答案：ABCD第13題Eliminatingconcernsisbuilton____togiveconsumerstheimpulsetobuy.()ATrustBInterestCEmotionDColors第14題Inthepracticeprocessofbrandcolors,specialattentionshouldbepaidtotheselectionandmatchingratioofcolors.Forthechoiceofcolortypes,itisbettertohavenomorethan____types.()A3B4C5D6第15題Regularlayout,andintegrationintoaunified,coherent,andcomfortableoverallpage.()ADisplaypageinformationandproductsinaflowchartformatBReferstothearrangementandcombinationofvariouslayoutelementsaccordingtocertainrulesCInordertomakethewholepagesimpler,moreelegant,coordinatedanddelicate,wecanintentionallyleftacertainblankDAverybasicformofpagelayout第16題Brandsthathopetoconveytheemotionof"classic"and"quality"toconsumersusuallychoose__________astheirmaincolors.()ABlue,greenBOrange,yellowCRed,purpleDBlack,white第17題Thebrandtonecanbeexpressedthrough____.()ABrandtextBBrandcolorCBrandPhotographyDBrandrepresentative第18題Intheimagedeliveryprocess,_____isthemostwidelyused,mostfrequentlyappearing,andatthesametimethemostcriticalelement.()APublicitysloganBBrandrepresentativeCLogoDVisualcolor第19題"________"referstothesymbolofaproductorservice,while"________"meansthesymbolicidentification.()ATrademark,brandBLogo,trademarkCName,logoDBrand,trademarkColorSchemeDesignforVisualMerchandising第1題第2題第3題()isthesignboardofashop.Itisawindowforashoptodisplayitsbrandandamajorsourceofbuyers'firstimpressionsofashop.AShoplogoBShopsignCMainpictureDBanner第4題(),oneoftheshopsigns,isusuallydisplayedintheupperleftcorneroftheshoppageorontheshopsearchlistpageandotherplaces.AShopsymbolBShopsignCDetailspageDHomepage第5題()iscomposedofseveralcolorsofdifferenthueswithsimilarsaturationandluminance.Collocationofcolorswithsomeofthesameproperties(coldandwarmtone,luminance,chroma).AApproximatecolorschemeBGradualcolorschemeCTonalcolorschemeDContrastcolorscheme第6題()triggersimpulsiveness,highenergy,andafirmspiritofself-improvementARedBYellowCBlueDGreen第7題Thewarmthofcolorisrelatedtothecolor's().ALuminanceBSaturabilityCPurityDGrayscale第8題Whichofthefollowingarethemainelementsfortheformationofonlinestorestyle?()AEmotionsoftheproductBVIColorMatchingCColorPropertiesDPackagingcolorofthestore正確答案：ABD第9題Whichofthefollowingarecommonstorestyles?()ASimpleandrefreshingtypeBCommercialtypeCCoolandfascinatingtypeDFeaturedtype正確答案：ABCD第10題Whichofthefollowingarethecolor-matchingmisunderstandingsoftheonlinestorepage?()AExcessivecolorBThebackgroundtextcan'tstandoutCExcessiveemphasisoncolorstimulationDColorhasasenseofrhythm正確答案：ABC第11題第12題第13題第14題第15題第16題Inthecolorschemeoftheonlinestorepage,theuseofcolorswithtoomuchcontrastcancauseanoverwhelmingeffect.()第17題Colorswithconsistentluminancecanbematchedwithanycolortoachieveaharmonizationcoloreffect.()第18題Thepsychologicalapplicationofcolorsreferstothepsychologicalactivityofacertainemotionwhenthelightactsonthehumanvisualorganandproducesasenseofcolor.()第19題Theseparatedcolorschememeansthatiftwocolorsaresimilarandlookindistinguishable,youmayaddthecontrastingcolorbetweenthetwocolorstoincreasetheintensity.Thewholepicturewilllookbettercoordinated.()ANightcolorschemeBSeparatedcolorschemeCApproximatecolorschemeDSingle-focuscolorschemeFontandLayoutDesignoftheStore第1題第2題第3題第4題第5題Anobliquelayoutisoneinwhichgraphicsandtextarrangedincurves,produceasenseofrhythm.()第6題Copywritingisaformofadvertisingthatfocusesontypographyandsentencestructure.()Rhythmisregularrepetition.Forthelayout,aslongasitconformstocertainrulesinanorganizationandhasamovingrhythmsensation,itisrhythm.(√)第7題Inthegraphitizationofwords,recombinationandisomorphismrefertoasystematicandcomprehensiveapproachtothecompositionofnewvisualeffectsandnewimagesinthegraphicconception.()第8題Thestraightandcurvedcharacterofthestrokesgivesthefontstrengthandflexibility.()第9題Whichofthefollowingarethebasicprinciplesoflayoutdesign?()AIntegrityandharmonyBInterestandoriginalityCArtanddecorationDThoughtfulnessandsingularity正確答案：ABCD第10題Whichofthefollowingaremethodsofcopywriting?()AAccuratecopywritingBSimplifyingthestructureofcopywritingCSimplifyingthewordsofcopywritingDWritewithsoulandheart正確答案：ABCD第11題Whichofthefollowingarefontvariations?()ATypeChangeBShapeChangesCStrokeChangesDStructureChanges正確答案：CD第12題Whatarethecommontypesoffontsinstoredecoration?()AHandwrittenFontBLinearFontCRegularFontDStroketypeface正確答案：ABC第13題Amongthebasictypesoflayouts,____referstothenormativeandrationalmethodofsegmentation.Thecommonlayoutsincludeverticalone-columnlayout,two-columnlayout,three-columnlayout,four-columnlayout,andsoon.()ASkeletaltypeBFull-screenimagetypeCCentral-axistypeDFeaturedtype第14題Inlayoutdesign,________seemtobeapairofcontradictorycomplexes,whicharecomplementaryinessence.()ASymmetricalandbalancedBVirtualandactual,blankCSimpleandorderlyDComparisonandharmonization第15題_____inthelayoutischaracterizedbystability,solemnity,tidiness,andorderliness.()ARhythmBLeaveblankCVirtualityandactualityDSymmetry第16題Thelayoutisdesignedintheformof________asdesignelements.()AFonts,GraphicsBColor,VisionCGraphics,VisionDFont,Color第17題Inthefontchangemethod,____referstodelineatingtheoutlineofthetextwithablankinthemiddle.()AHollowBVirtualandActualCInternallineDOverlap第18題____isthebasicelementofChinesecharacter.()AStructureBStrokeCThickDCurvedandstraightVisualDesignofTaobaoStores第1題()isthesignboardofashop.Itisawindowforashoptodisplayitsbrandandamajorsourceofbuyers'firstimpressionsofashop.AShoplogoBShopsignCMainpictureDBanner第2題(),oneoftheshopsigns,isusuallydisplayedintheupperleftcorneroftheshoppageorontheshopsearchlistpageandotherplaces.AShopsymbolBShopsignCDetailspageDHomepage第3題第4題第5題第6題第7題Whendesigningpromotionalimages,thefancierthelayout,thericherthedescription,themoreobviousthetone,andthemoreyoucanimprovetheviewrate.()第8題ThesizeofthedetailspageisdeterminedaccordingtothespecificlayoutofTmallandJD.com,andthereisnounifiedsize.()第9題Thethreeelementsofcolorincludehueandpurity,().ABlackandwhiteBLuminanceCFontDSaturation第10題Whendesigningpromotionalgraphics,designersshouldconsidertheoverallcolorpalette,high-definitionpicturesthatmatchthetheme,anda()thatshowsdimensionallevels.ALayoutBEffectCSuitablepictureDText第11題Thepositionofthemainvideoisgenerallyshowninthe()picture.ALastBFirstCThirdDSecond第12題Productdescriptionsincludethefocuspicturesoftheproduct,productinformationdescriptions,sellingpoints,()services.AExpressdeliveryandafter-salesBProductdisplayCProductdetailsDProductcharacteristics.第13題ThefifthmainpictureonTaobaoshouldbea()withoutaborderorwatermarksothatitcanbecaughtbytheTaobaoappeasily.ATextpictureBColorpictureCWhite-backgroundpictureDBackgroundpicture第14題Bannerdiagramusuallyreflectsthecentralthemeofthewebsiteandconsistsof(),LOGO,andslogan(orunit).ATextBColorCLayoutDBackgroundimage第15題Whichofthefollowingarenotincludedinthedesignformoftheshoplogo?()AAnimalBGraphicCNon-ChineseDChinese第16題Theshopsigngenerallycontainstheshopname,shopslogan,(),andsoon.AQRcodeBHomepageCProductcategoryDAllproductsVisualMerchandisingforShortVideos第1題第2題第3題Wecantemptcustomerstoplaceanorderfromfouraspects:priceanchor,calculation,properconsumption,andlimitedtimeandlimitedamount.

第4題Theoutputsizeofthemainvideomustbeasquaresequenceof800*800第5題Videoshootingisclassifiedfromthepsychologicalperspective:subjectiveviewandobjectiveview.

第6題Thevideoshouldbeselectedtohitconsumers'painpointsothatconsumerscanresonateafterwatchingit.第7題Thestyleofthevideocanbepositionedintermsofaestheticpreferences.第8題第9題第10題Theoutputsizeofthemainvideomustbeasquaresequenceof800*800()第11題Stimulatingthedesiretobuyisconstantlyachievedbymeansofpromotions.()第12題Winningreaders'trustisconstantlyinstillingthebenefitsandmeritsoftheproductintoreaders.()第13題Whendesigningpromotionalimages,thefancierthelayout,thericherthedescription,themoreobviousthetone,andthemoreyoucanimprovetheviewrate.()第14題Generally,noscriptisrequiredforvideoshooting,andthevideocanbecompletedfreelyatanytimeaccordingtotheon-siteatmosphere()第15題Makingbreakthroughsindetailedtextcopywritingisgenerallyfromthreeaspects,includingstimulatingthedesiretobuy,winningthereader'strust,and().Abeautifulpicture.BstrongcolorimpactCleadingthemtoplaceanorderimmediatelyDconsumptioncomments第16題Themerchandisingeffectofshortvideoscanbeimprovedthroughemotionalrenderingand()AconveyingvaluesBincreasingreputationvalueCgivinglikesDforwarding第17題Shortvideoshootinganglesshouldbeclassifiedasfollowsintermsoftheform,includingflat,elevation,overhead,()AgrovelBsquatCstandDtilt第18題Thecontentplanningoftheshortvideoshouldbeaccuratefromtheselectionofthetopicpositioningandtheselectionofthetopicshould(),theselectionoftheangleofentryiscoincidentalenough,etc.AtakeintoconsiderationthecostBuncovertheuglytruthChitthepainpointDbeyourpreference第19題Thestylepositioningofashortvideoisbasedonaestheticpreference,basedonvideotheme,and()positioning.AVideolengthBProductFeaturesCContentDVideoAttentionFinalExam第1題TheNo.1documentissuedbytheCentralGovernmentin2022focusesonthe"threeruralissues"and"ruralrevitalization".()第2題Individual-orientedprecisionpovertyalleviationistoprovidetrainingandpost-servicesforthedisadvantagedgroupsinruralareastoimprovetheirskillsandthushelpthemtoalleviatepoverty.()第3題Thegradualcolorschemereferstotheorderlyarrangementofthethreeelementsofhue,luminanceandbrightness.()第4題Traditionalagriculturalproductshavealongindustrialchain,resultingin"themoreyoubuy,themorepriceytheproductbecomes".()第5題Todoagoodjobofe-commerceofagriculturalproducts,preliminarydetailedmarketresearch,aswellasresourceallocationandoptimizationisthenecessaryguarantee.()第6題Accurate.Whenpanningormovingthecamera,thestartframeandendframeshouldbetakenwithoneshot.Donotshake.()第7題Shoplogo,oneoftheshopidentities,canbeconsideredthefaceoftheshopandthebesttrafficinlet()第8題Thedesignofstrokesorshapesofwordsintographicsisalsocalledrecombinationandisomorphism.()第9題Gainingthetrustofreaderscanbeachievedbytransferringauthority.()第10題Theself-operatedWeChatbusinessmodelforagriculturalproductscanbeunderstoodasself-productionandself-sale.()第11題Graphicalizationofcharactersistomakethecharactershavethecharacteristicsofgraphics,integratethefactorsofgraphicsandfont,andformacompletelynewimagefont.()第12題Themainpurposeoffontdesignistocommunicateinformationtopeoplewhileaddingaestheticappeal.()第13題Coolcolorsofhighluminanceorbrightnessarematchedwithwarmcolorsoflowluminance,whichiscalledanightcolorschemeorshadowcolorscheme.()第14題Visualidentitysystem(CI)mainlyincludes_____concept(MI)andbehavior(BI).（）ALOGO

BColorC

ImageDVisual第15題Stimulatingthedesiretobuyisrealizedthroughdiscountsandpromotions.()第16題Threeelementsofcolor:hue,luminanceandpurity.Thehigherthepurity,thehighertheluminance.()第17題Graphicalizationofcharactersistomakethecharactershavethecharacteristicsofgraphics,integratethefactorsofgraphicsandfont,andformacompletelynewimagefont.()第18題Theoutputdimensionscaleofthemainimagevideomustbeasquaresequenceof1:1()第19題Wecantemptcustomerstoplaceanorderfromfouraspects:exaggeratedpublicity,calculation,properconsumption,andlimitedtimeandlimitedamount.()第20題Whendesigningabannerimage,thelayoutshouldbehierarchical,themoredescriptionsthebetter,andthemoreobviousthecolortone,soastoimprovetheclickrate.()第21題Videoshootinggenerallystartswithfoursteps:organizingpeople,selectingscenes,writingscripts,andpost-editing.()第22題Taobao'se-commercemainimagevideosizeratiogenerallyhasthese3types.()A16∶9B3∶4B1:2C1∶1正確答案：AC第23題Theprincipleofcolormatchingis_________()AContrastblendentBProgressiveblendentCApproximateblendentDNoblendent正確答案：ABC第24題Thedesignmoduleofthedetailpagecontainsfocusimages,productfeatures,_____,_____,productqualitycertification,logisticsandtransportation,etc.()AProductdetails;BProductmaterial;CProductdescription;DProductinformation正確答案：AD第25題Layoutelementsthatneedtoconsiderwhenensuringthebasicaestheticsofthebannerdiagraminclude__________.()AUpperalignment,BPotentialenergy,CBalance,DLeftalignment正確答案：BC第26題Thedesignskillsofthestorelogoinclude_____,_____,and_____.()AModeling,BUniformity,CImmediacy,DIdentifiability正確答案：ABD第27題Equilibriumisakindofchangingbalance,whichisrichinchange,interesting,andfeatures_____,_____,_____andlightness.()AAgility,BVividness,CActiveness,DRhythm正確答案：ABC第28題Thefollowingmethodscanbeusedinthedesignaccordingtothevisualflowdirection:_____,_____,_____,_____.()ALeftfigureandrighttextBLefttextandrightfigureCUppertextandlowerfigureDUpperfigureandlowertext正確答案：ABCD第29題Thedesignelementsoffontarecomposedof__________.()AFontBStructureCStrokeDLOGO正確答案：BC第30題E-commercebrandvisionidentityincludesbrand,_____,_____,brandappearance,storedecoration,_____etc.()ABrandcolorBPublicityCBrandcultureDLOGO正確答案：BCD第31題VisualmerchandisingofagriculturalproductsfollowstheAIDMAmodel,whichis,payingattentionto_____,desire,_____,andbehaviorlogic.()AInterestBHobbyCAnalysisDMemory正確答案：AD第32題ThesalesskillsofWeChatmerchantsforagriculturalproductsdonotinclude_____.()ALandclaimBPre-saleCCrowdfundingDExaggeratedhawking第33題Businessesprovideconsumerswithanewshoppingenvironmentthroughonlinestores,whereconsumersshoponline,suchasJD.com.Thiskindofonlinepaymentiscalled_____.()AB2BBC2CCB2CDO2O第34題_____istheclickrateaftertheproductisdisplayed.(Clickrate=clicks/presentations)()AVisitrateBClickrateCConversionrateDPresentationamount第35題Thevideodurationofthee-commercemainimageisusuallywithin9~60seconds.Around_____isthebest.()A90sB25sC30sD1minute第36題_____referstothewidthofeachpartofthetextstrokesbeingequal,showingasimple,brightfeeling,whichiscommonlyusedinstorevision.()ACalligraphyBDeformedfrontCSimsunDLinearfront第37題ThewidthoftheTaobaoproductdetailspageisgenerally_____.()A950pixelsB800pixelsC1080pixelsD700pixels第38題Creatingapromotionalatmospherecanincreasetensionby_____andaddingrestrictiontips.()APromotionanddiscount.BAddingguidancelabels.CExaggeratingcopy.DStrongcolor第39題_____arethebasicelementsthatconstituteavisualspace,andalsothebasicelementsofpagelayoutdesign.()AGraphicandtextBPointandlineCPoint,lineandsurfaceDPointandsurface第40題Themaincolorofanonlinestoregenerallyr