1、,Shopping,Unit 4,Teaching Objectives In this unit, you will:,1. Read a report about Chinas Singles Day and an article about online shopping; 2. Learn some words and expressions about shopping; 3. Share a special online shopping experience with your partners; 4. Focus on the usages of adjectives and

2、adverbs; 5. Learn skills of writing an advertisement.,Warming-up,Some useful tips:,Alipay(支付寶支付) Wechat Pay(微信支付) Baidu Wallet(百度錢包) Apple Pay (蘋果支付) UnionPay(銀聯(lián)支付) Quick Pass(銀聯(lián)閃付),Text A,Singles Day: Chinas Own Black Friday,The Main Idea of the Text,In this text, the author introduces Singles Day

3、Chinas Own Black Friday to us. He describes it from its influence, its origin and its survey of 2017.,Text Structure Analysis,The passage can be divided into two parts. Part I (Para.1): Lead in the topic of Singles Day. Part II (Para.2-4): Describe Singles Day in detail from its influence, its origi

4、n and its survey of 2017.,Notes to the Text A,1. The event is now nearly four times the size of Americas biggest shopping days Black Friday and Cyber Monday. 這個(gè)活動(dòng)規(guī)?，F(xiàn)在幾乎是美國最大購物街黑色星期五和網(wǎng)絡(luò)星期一的四倍。,倍數(shù)表達(dá)法,倍數(shù)+形容詞或副詞的比較級(jí)+than This rope is twice longer than that one. 這根繩的長度是那根繩的三倍。 倍數(shù)+as+形容詞或副詞+as Asia is fou

5、r times as large as Europe. 亞洲的面積是歐洲的四倍。,倍數(shù)+the size (length, height) +of This street is four times the length of that street. 這條街是那條街的四倍長。 倍數(shù)+more+名詞+than There are four times more books in our library than in yours. 我們圖書館的藏書是你們圖書館藏書的四倍。,倍數(shù)+as+many或much+名詞+其他+as There is three times as much water i

6、n this pot as in that one. 這個(gè)壺里的水（量）是那個(gè)壺里的三倍。,when引導(dǎo)定語從句,關(guān)系副詞when在從句中作時(shí)間狀語，定語從句修飾的是表示時(shí)間的名詞。 It was a time when philosophers could have positions in government. 在那個(gè)時(shí)期，思想家可以在政府任職。 注意 time（次數(shù)）為先行詞時(shí)，定語從句常用that引導(dǎo)，或?qū)hat省略。 It was the first time (that) Helen had understood such a complex word. 海倫第一次理解了如此復(fù)

7、雜的一個(gè)單詞。,Language points,1. achieve v. a. 達(dá)到，實(shí)現(xiàn) It is important to remember that success is a sum of small efforts made each day and often takes years to achieve. 重要的是要記住，成功是每天所做的一些小小的努力的總和，而且常常需要很多年的時(shí)間才能實(shí)現(xiàn)。 b. 取得，獲得 We want all our students to achieve within their chosen profession. 我們希望所有的學(xué)生在自己選擇的專

8、業(yè)領(lǐng)域內(nèi)都能有所成就。,【派生】 achievement n. 實(shí)現(xiàn)，達(dá)到；成功，成就 注意 一般只用作及物動(dòng)詞，其賓語可以是“實(shí)現(xiàn)”的目標(biāo)、目的等，也可以是“取得”的勝利、成功、名譽(yù)、地位等。 Everybody should be given the chance to achieve their aims. 要讓每個(gè)人都有機(jī)會(huì)實(shí)現(xiàn)自己的目標(biāo)。 偶爾用作不及物動(dòng)詞，表示“獲得成功”或“如愿以償”。 He achieved because he worked hard. 他因?yàn)楣ぷ髋Λ@得了成功。,2. focus n. （注意、活動(dòng)等的）中心 Because of his strange

9、clothes, he immediately became the focus of attention when he entered the office. 由于服裝奇特，他一走進(jìn)辦公室便成了大家注意的中心。 v. （使注意力等）集中 Im so tired that I cant focus (on anything) today. 今天我太累了，精神集中不起來。 【搭配】 focus on 意為“集中”“致力于” We must focus on our study. 我們必須努力學(xué)習(xí)。,3. delay n. 拖延，耽擱 We are sorry about the delay.

10、耽擱了時(shí)間，我們表示歉意。 v. 延緩，耽擱 The accident delayed the train for two hours. 事故使火車耽擱了2個(gè)小時(shí)。,【搭配】 without delay 意為“立刻”“毫無耽擱” I arrived there without delay. 我順利抵達(dá)那里，毫無耽擱。 注意 后接動(dòng)詞作賓語時(shí)，通常用動(dòng)名詞。 I have to delay answering the letter. 我只得推遲回信。,4. hear of 聽說 Ive never heard of anyone doing a thing like that. 我從未聽人說過會(huì)

11、有人做那種事。,【辨析】 hear about、hear from與hear of hear about 意為“聽說”“得知”。 Ive never heard about him (this). 我從未聽人說起過他（這件事）。 hear from 意為“收到來信（或消息等）” I hear from her now and then. 我常常收到她的來信。 或意為“從聽來” I heard this from my friend. 這是我從朋友那里聽來的。 hear of 意為“聽說”“得知” Have you ever heard of this? 你聽說過這事嗎？,5. be popul

12、ar with 受歡迎 She had a pleasant manner and was popular with everyone. 她舉止文雅，每個(gè)人都喜歡她。 注意 be popular with后面可以表示單數(shù)意義的名詞，也可以接表示復(fù)數(shù)意義的名詞；接表示復(fù)數(shù)意義的名詞時(shí)，其中的with也可以換成among。 She is very popular with/among her pupils. 她非常受學(xué)生的歡迎。,6. get sb to do sth 使某人做某人 Mom got me to clean my own room. 媽媽要我打掃我自己的房間。,【辨析】 get sb

13、 to do sth、get sb doing sth與get sth done get sb to do sth 意為“使某人做某事” My sister got me to help her with math. 我妹妹要我?guī)退龑W(xué)習(xí)數(shù)學(xué)。 get sb doing sth 意為“使某人一直做某事” What he said got us thinking. 他所說的話使我們思考起來。 get sth done 意為“使某事被做” You must get the work done by Friday. 你必須最遲在星期五以前把工作做完。,Practice 1-5 BCABD 6-10 C

14、CCAD Task 1 1-5 BCDDA Task 2 1. 你有可能沒有聽說過 2. 一個(gè)娛樂節(jié)目 3. 看起來像孤獨(dú)的一個(gè)人 4. 推出了一場光棍節(jié)的促銷活動(dòng) 5. 中國日報(bào)記者進(jìn)行了一次調(diào)查 Task 3 這次活動(dòng)不是正式的公共假日，但作為一個(gè)全國性節(jié)日，它已經(jīng)成為世界上最大的線下和線上購物日。在光棍節(jié)的促銷活動(dòng)中，阿里巴巴的天貓和淘寶的銷售總額在2015年至2017年分別為143億美元、178億美元和254億美元。京東在2017年光棍節(jié)的銷售額也創(chuàng)下了191億美元的紀(jì)錄?，F(xiàn)在，這個(gè)活動(dòng)的規(guī)模幾乎是美國最大購物日黑色星期五和網(wǎng)絡(luò)星期一的4倍。,Grammar Adjective and

15、 Adverb（形容詞和副詞）,形容詞的概述,形容詞基本用法,形容詞,副詞的概述,副詞基本用法,副詞,少數(shù)形容詞只能作表語。如：afraid、asleep、awake、alone、alive、well（健康的）、ill、sorry、glad、sure、pleased等。例如：He is alone in the classroom. 他獨(dú)自在教室。,形容詞 基本用法,作定語修飾名詞時(shí)，要放在名詞的前面。但是如果形容詞修飾以-thing為詞尾的復(fù)合不定代詞時(shí)，要放在它們之后。例如：What an interesting movie it is！多有趣的一部電影??！,作表語放在系動(dòng)詞后面。例如：T

16、he food smells delicious. 食物聞起來很香。,某些形容詞之前加上冠詞the表示一類人。如：the young、the old、the deaf、the blind、the living、the dead等。例如：The young should be polite to the old. 年輕人對老年人應(yīng)該要有禮貌。,位于賓語后作賓語補(bǔ)足語。例如：You must keep your classroom clean and tidy. 你們必須保持教室干凈整潔。,副詞的分類和用法,方式副詞。主要有slowly、quickly、fast、luckily、easily等。這

17、類副詞大都由“形容詞+ly”構(gòu)成。例如：Please speak more slowly so that we can hear you clearly.請慢點(diǎn)說以便我們能夠聽清楚你說的內(nèi)容。,時(shí)間副詞。主要有now、today、yesterday、soon等。例如：There is going to be a class meeting tomorrow.明天將有一個(gè)班會(huì)。,頻度副詞。主要有sometimes、often、always、usually等。例如：They have never seen each other before. 他們以前從未見過面。,地點(diǎn)副詞。主要有here、the

18、re、home、somewhere、anywhere、outside等。例如:I have looked for my pen everywhere，but I cant find it anywhere.我到處找了我的鋼筆，但哪兒都沒看見。,副詞的分類和用法,關(guān)系副詞。主要有 when、where、why、how等，引導(dǎo)各種從句。例如：What were you doing when the UFO landed？UFO著陸時(shí)你在干什么？,程度副詞。主要有very、quite、rather、too、much、so等，在句子中修飾形容詞或其他副詞。例 如：Its much too hot in

19、 Changsha these days.這些天長沙太熱了。,疑問副詞。主要有 when、where、why、how、how long、how soon、how often、how far、how old等。置于句首構(gòu)成特殊疑問句。例如：How soon will your father be back home.你爸要過多久回家。,形容詞和副詞的比較級(jí)構(gòu)成,表一：規(guī)則變化,形容詞和副詞的比較級(jí)構(gòu)成,表二：不規(guī)則變化,比較級(jí)用于兩者之間比較。其常見句型為：A+謂語動(dòng)詞+比較級(jí)+than+B。例如：This tree is taller than that one. 這棵樹比那棵樹高Lily h

20、as more friends than I. 莉莉比我朋友多。,最高級(jí)用于三者或三者以上之間比較!形容詞最高級(jí)前必須加定冠詞the，副詞最高級(jí)前的the可以省略，句子中常用in或of短語來表示比較的范圍。其常見句型為：A+謂語動(dòng)詞+the+最高級(jí)+ 比較范圍。例如：Changjiang is the longest river in China. 長江是中國最長的河流。,表示“越來越”時(shí)，用比較級(jí)的疊加形式，即“比較級(jí)+and+比較級(jí)”。例如：Its get hotter and hotter. 天氣越來越熱了。,形容詞和副詞 的比較級(jí)用法,表示“越就越時(shí)”，其句型為“the+比較級(jí)，the

21、+比較級(jí)”。例如：The more trees, the more better. 樹木越多越好。,表示A和B在某一方面相同或A不及B時(shí)用同級(jí)比較。其常見句型為：A+謂語動(dòng)詞+as+原級(jí)+as+B；其否定結(jié)構(gòu)為：A+謂語動(dòng)詞 (not)+as/so+原級(jí)+as+B。例如：He speaks English as well as Chinese. 他英語和漢語說得一樣好。,形容詞和副詞的比較級(jí)用法,選擇疑問句比較級(jí)和最高級(jí)的句型分別為：“疑問詞+謂語動(dòng)詞+比較級(jí)，A or B?和”“疑問詞+謂語動(dòng)詞+最高級(jí),A,B or C?”。例如：Who plays soccer better，David

22、or Martin? 戴維或馬丁，誰足球踢得更好。,Writing,An Advertisement An advertisement is a kind of public communication about goods and services, ideas, organizations, people, and places and so on. Generally speaking, advertisements can be put into two types on the basis of the purpose. commercial ads(商業(yè)廣告) public se

23、rvice ads(公益廣告),Samples,a commercial ad,a public service ad,Exercises 1-5 ABDCD 6-10 BCABD,Text B,Online Shopping,Notes to the Text B,1. With only two weeks to go before Christmas, buying presents is a high priority for a lot of people. 圣誕節(jié)前只有兩周的時(shí)間，買禮物是許多人的頭等大事。,2. It seems that women are now more a

24、ttracted to the convenience of online shopping than they used to be. 現(xiàn)在看來，女性比以往更喜歡網(wǎng)上購物帶來的便利。,3. In the past a lot of people were reluctant to shop online. 過去很多人不愿意在網(wǎng)上購物。,4. Bad news for the high street has become good news for the bank balances of UK shoppers this Christmas.,Words and Expressions,1.

25、 comfort n. 舒適，安逸；安慰 The hotel offers a high standard of comfort and service. 這家旅館提供高標(biāo)準(zhǔn)的舒適享受和優(yōu)質(zhì)服務(wù)。 I tried to offer a few words of comfort. 我試圖說上幾句安慰的話。 【派生】 comfortable adj. 舒服的，舒適的,2. queue v. 排隊(duì)（等候） Queue here for taxis. 等出租車在這里排隊(duì)。 【搭配】 queue up 排隊(duì)等候 We had to queue up for an hour for the tickets

26、. 我們只得排一個(gè)小時(shí)的隊(duì)買票。,3. attract v. 吸引 What first attracted me to her was her sense of humour. 她首先吸引我的是她的幽默。 【派生】 attraction n. 愛慕，吸引,4. compare v. 比較，對照 【辨析】 compare to與compare with compare A to B 把A比作B The writer of the poem compares his love to a rose. 這首詩的坐著把他的愛比作玫瑰。 compare A with B 把A和B相比較 He began to compare himself with the workers. 他開始拿自己和工人作比較。 compare to/with 與相比較，和比起來 Compared to many women, she was indeed very fortunate. 和許多