1、Unit 3 Companies,Function Goals Ask for and give information on companies and products Saying large numbers Layout of a business letter （商業(yè)信函格式） (gram.) adj. of nationality -an, -ish, -ese, -ch, -i Tense - 3rd person singular McDonalds（美）麥當(dāng)勞; Pepsi Co.（美）百事可樂公司; Coca-Cola（美）可口可樂公司 (airline)e.g.: Luf

2、thansa（德）漢莎航空公司; South African Airways 南非航空公司; Cathay Pacific（H.K.）國泰航空公司 (travel Levi Strauss（美）利瓦伊-斯特勞斯公司 (jeans),Does make (s)? Do manufacture (s)? Short answers Yes, it does. (No, it doesnt.) Yes, they do. (No, they dont.) Questioning What does make? What do and manufacture?,3.2 D Questions & sh

3、ort answers ( talking about products),3.3 Finding the perfect partner【A. Listening voice-mail 語音郵件】,would like to export distribute 配銷（貨物）給零售商 marketing 營銷 based in 設(shè)立公司，總部，設(shè)廠 【B. Reading advertisement】 (Vocabulary) leading with annual sales of 年度銷售額 (variety) a wide range of 產(chǎn)品種類多樣 at present subsi

4、diaries = branches, offices 分部，分支 annual turnover of （年?duì)I業(yè)額）,Features of ads Eye-catching 引人注目 Addressing 稱呼拉近距離 draw near Intimacy Trustworthiness 可信度 Layout & typesetting 編排；版面設(shè)計(jì) Description 產(chǎn)品描述 Attractiveness 賣點(diǎn)；亮點(diǎn) Contact info.,3.3 File-cards (Role play) (p.21 C) Q. Find out some information abo

5、ut two other companies. Decide which of these companies would be a suitable partner （合作伙伴） for Chemex?,A File 18 (p.116) *B File 19 (p.123),3.3 D. Business Letter （Layout),Heading 信頭 （usu. 印箋） Date 日期 （英、美不同序） dd/mm/y cf.mm/dd/y 【部門名稱、信內(nèi)地址可以選擇寫與不寫，但需注意中英文地址譯序】 Salutation 稱呼 Dear Sir or Madam Dear Si

6、rs Dear Gentlemen Dear all To whom it may concern 敬啟者,Business letters (Layout) (2),Main Body 5C Principle Courtesy （禮貌） 正式商函通常不用略語 Conciseness （簡潔） Clarity （明了） Correctness （信息正確無誤） Completeness （完整無遺漏）,Business letters (Layout) (3),Closing Remarks 結(jié)束語（謙語） E.g.: Enclosed please find (brochure) 茲附上 We look forward to hearing from you. 切盼回信 Signature 簽名 （打印、親筆；寫信人頭銜、職務(wù)/位；公司部門及名稱） (Yours) Sincerely, 已知或熟識(shí) faithfully/ truly - 對(duì)對(duì)方不熟悉（您真摯的） (Yours) most cordially （您最真誠的） Respectfu