1、實(shí)踐大學(xué)Lohas料理教室可行性評(píng)估分析,進(jìn)修暨推廣教育部 企劃組 組長(zhǎng) 羅瓊娟 2006. 3月,What is LOHAS ？,Lifestyles of Health and Sustainability (LOHAS) $228.9 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living.,Lohas市場(chǎng)性,Sustainable EconomyGreen

2、building and industrial goodsRenewable energyResource-efficient productsSocially responsible investingAlternative transportationEnvironmental managementUS Market-$76.47 billion Alternative HealthcareHealth and wellness solutionsAcupuncture, homeopathy, naturopathy, etc.Holistic disease preventionCom

3、plementary medicineUS Market-$30.7 billion Healthy LifestylesNatural, organics; nutritional productsFood and beverageDietary supplementsPersonal careUS Market-$30 billion,Personal DevelopmentMind, body and spirit products such as CDs, books, tapes, seminarsYoga, fitness, weight lossSpiritual product

4、s and servicesUS Market- -$10.63billion Ecological LifestylesEcological home and office productsOrganic / recycled fiber productsEnvironmentally friendly appliancesEco-tourism and travelUS Market-$81.19 billion,Lohas料理教室四大特色,成立目的,帶動(dòng)養(yǎng)生保健觀念 建立實(shí)踐商品形象及口碑 養(yǎng)生相關(guān)推廣教育課程規(guī)劃及餐飲業(yè)經(jīng)營(yíng)管理研習(xí)班 讓校園師生都能吃的健康 對(duì)外建立合作平臺(tái)，增進(jìn)業(yè)界與教育界良好之互動(dòng)。,近期、中期經(jīng)營(yíng)目標(biāo),Lohas料理教室預(yù)設(shè)地點(diǎn),設(shè)置位置優(yōu)勢(shì)分析,人潮進(jìn)出多，吸引固定消費(fèi)客群。 周邊餐廳及其他購(gòu)物商店已形成消費(fèi)生命共同體。 離學(xué)校近，增加在校職員老師及學(xué)生群消費(fèi)意願(yuàn)。 社區(qū)密集，讓更多社會(huì)大眾有機(jī)會(huì)享受美食進(jìn)而吸收養(yǎng)生保健觀念。,營(yíng)業(yè)規(guī)劃時(shí)間及人員配置,營(yíng)業(yè)時(shí)間:依市場(chǎng)需要調(diào)整,Lohas料理教室餐點(diǎn)系列(市場(chǎng)導(dǎo)向),Lohas料理教室餐點(diǎn)系列,Lohas料理教室餐點(diǎn)系列,結(jié) 論,推展實(shí)踐大學(xué)餐飲經(jīng)營(yíng)管理品牌，配合郭金雀老師專業(yè)養(yǎng)生技術(shù)，將帶動(dòng)國(guó)內(nèi)及世界的養(yǎng)生風(fēng)氣，為實(shí)踐大學(xué)贏得雙營(yíng)的局面。 率先領(lǐng)先開(kāi)創(chuàng)養(yǎng)生的風(fēng)氣，多方面培養(yǎng)優(yōu)秀的