1、,Do you want to buy the products they are advertising? Why?,Do you think these advertisements are attractive?,Unit 1 (Reading),Advertisements,Task One Prediction,Task One Prediction,Task One Prediction,Task One Prediction,Task One Prediction,What will be discussed in this passage?,the importance of

2、ads how to make ads what is an ad where can ads be found the type of ads the differences between ads the truth of ads the advantages of ads the disadvantages of ads the slogan of ads the advice about ads,Task Two Reading,1.What is an advertisement ? 2. Where is an advertisement found? 3. What are th

3、e 2 main types of ads? 4. Whats the difference between commercial advertisements and public service advertisements? 5. Does an ad tell people the complete truth? 6. What should we do when it comes to advertisements? 7. What are the slogans of ads in the text ?,Read the text carefully and answer the

4、following questions:,1. What is an advertisement ?,It uses words and pictures to persuade people to buy a product or service, or to believe in an idea.,(Pair Work),2. Where is an advertisement found?,They are most commonly found in newspapers , magazines, the Internet, radio and TV.,Commercial adver

5、tisements,3. What are the 2 main types of ads?,Public service advertisements,4. Whats the difference between commercial advertisements and public service advertisements?,A commercial advertisement is one which someone has paid for to advertise a product or service, while PSAs are often run for free,

6、 and are meant to educate people about health, safety, or any other problem that affects public welfare.,5. Does an ad tell people the complete truth?,Even if an ad does not lie, it does not mean it is altogether innocent.,6. What should we do when it comes to advertisements?,We must all use our int

7、elligence and not be a slave to them.,7. What are the slogans of ads in the text?,Bright-Teeth fights bad breath. You are proud of your cooking, so shouldnt you buy the very freshest food? Yes to life, no to drugs. Knowledge changes life. Project Hope-educating every child. When you smoke cigarettes

8、, you are slowly killing yourself.,Task Three Listening True or False,_ 1. Advertisements are found in many places. _ 2. PSAs are often charged. _ 3. All advertisements tell the complete truth. _ 4. PSAs and commercial ads use some of the same methods. _ 5. China became a national public service adv

9、ertising campaign in 1998. _ 6. The writer thinks we should be smart about ads.,_ 1. Advertisements are found in many places. _ 2. PSAs are often charged. _ 3. All advertisements tell the complete truth. _ 4. PSAs and commercial ads use some of the same methods. _ 5. China became a national public s

10、ervice advertising campaign in 1998. _ 6. The writer thinks we should be smart about ads.,T,F,run for free,F,Not all,T,F,1996,T,Task Four Design Questions (Work in Groups- Competition),Task Five Reading Strategy,Read the Strategy and think about-,1.What is expository writing(說明文) meant to do? 2.What

11、 are the basic formats(版式)? 3.Analyze(分析) the structure of the passage-advertisements.,It is meant to introduce you to basic information on a topic.,introduction of subject, supporting details, conclusion.,Task Six Task-based Reading English Weekly (38),Competition,buying,like,Commercial,educate,Dif

12、ferences,truth,charge,serve,beneficial,clever bright intelligent,Discussion: (Group Work),What do you think of the advertisements? Why?,Conclusion: Every coin has its two sides. There is no exception for ads. It has both advantages and disadvantages. It is hard to decide the ad is good or bad. But w

13、e should be smart about ads and be smart about what we believe. Think about why you should do the things the ad suggests.,1.Write a passage about your discussion. 2. Prepare the language points in the passage.,Homework:,Thanks!,Bye-bye!,Thanks!,Bye-bye!,1. Prepare a discussion Is advertising good or

14、 bad? Why? 2. Prepare the language points in the passage.,Homework:,Have a good day!,A. tell us how to design advertisements B. help us get an comprehensive understanding of ads C. ask us not to believe advertisements D. show us the importance of advertisements,What is the purpose of writing this passage?,Expository writing（說明文）,To in