1、Unit 1,職業(yè)綜合英語 1,ENGLISH FOR CAREERS,Unit 1 Organization,新職業(yè)英語,Contents,Warm-1,Warming-up,Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered.,Japan,USA,Car Companies,USA,France,P. R. China,Finland,Supermarket Companies,Mobile Phone Companie

2、s,Warm-2,Warming-up,Task 2 List at least two companies for each type of the following products.,TCL, Sony, Panasonic, Philips,Lenovo, Apple, IBM, Sony,Li-Ning, Adidas, Nike, Reebok,logo,Warming-up,What is a logo? A logo is a graphical element that, together with its logo type, forms a trademark or c

3、ommercial brand. Typically, a logos design is for immediate recognition. The logo is one aspect of a companys commercial brand, or economic or academic entity, and its shapes, colors, fonts and images usually are different from others in a similar market.,Company introduction,Warming-up,Bavarian Mot

4、or Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles. Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the w

5、orlds largest automakers. Ford Motor Company is an American multinational corporation and one of the worlds largest automakers.,Company introduction,Warming-up,Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one o

6、f the most globalized retail and wholesale corporations. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the worlds largest public corporation by revenue, according to the “2008 Fortune Global 500”. Carrefour SA

7、is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.,Company introduction,Warming-up,Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics,

8、Samsung Heavy Industries and Samsung Engineering to make something stronger; to supply something with material that can be burnt to produce heat or power,e.g. This company is among the first ones that went public in China.,Reading A,go public,(of a company) to start selling shares on the Stock Excha

9、nge,e.g. 1. She took an instant dislike to me. 2. instant coffee / instant noodles,Reading A,instant,a. happening immediately; (of food) that can be made quickly and easily,e.g. 1. The company has just acquired some new properties. 2. She has acquired a good knowledge of English.,Reading A,acquire,v

10、. to gain possession of; to gain something by ones own efforts, ability or behavior,e.g. An important feature of Van Goghs paintings is their bright colors.,Reading A,feature,n. something important, interesting or typical of a place or thing,e.g. The new car features high speed and safety.,v. to inc

11、lude a particular person or thing as a special feature,as well as; besides,Reading A,in addition to,e.g. In addition to the apples you asked for, I bought you some oranges and bananas.,e.g. 1. Women tend to live longer than men. 2. When Im tired, I tend to make mistakes.,Reading A,tend to,to be like

12、ly to do something or to happen in a particular way because this is what often or usually happens,not to go near a particular person or place,Reading A,stay away from,e.g. I want you to stay away from my home.,a. having the usual qualities or features of a particular group or thing,Reading A,typical

13、,e.g. This advertisement is a typical example of their marketing strategy.,v. to be very good at doing something,Reading A,excel (at/in),e.g. 1. The school excels in sports. 2. She has always excelled at foreign languages.,from the point of view of; with regard to; concerning,Reading A,in terms of,e

14、.g. In terms of environmental protection, this project is excellent.,an idea or invention of one person or a small group of people,Reading A,the brain child (of somebody),e.g. This festival was the brain child of Tony Smith.,to be suitable for a particular use,Reading A,serve as,e.g. The sofa will s

15、erve as a bed for a night or two.,A-Task 1,Task 1 Read the passage and find out important events in the different periods of Googles history. Write down these events.,Google began as Larry Pages research project.,Page and Sergey set up the company and registered the .,The search engine grew quickly

16、and it began to sell advertising on the website.,Google has acquired YouT and continues to add new features.,Google has also owned Blogger and other hot websites and become the leader in terms of ad-based revenue on the web.,Reading A,A-Task 2-1,Task 2 Correct the following statements according to t

17、he passage. An example has been given.,Reading A,1. Google is the worlds most popular website.,Internet search engine,2. Google went public before it began to sell advertising on the website.,3. Email has been one of Googles features since the first day of the company.,after,recently,A-Task 2-2,Read

18、ing A,4. Google is now a billion-dollar company and has been named to the Top 500 list of the world.,5. Googles employees work in places where typical office designs are used.,6. Google has become the Internet leader in terms of technology.,the No. 1 company to work for in the US,ad-based revenue on

19、 the web,where employees are comfortable and excel at their work,Business Know-how,Making a Company Introduction,A company introduction usually contains the following information: History; Number of employees; Management structure Products or services.,Reading B,Reading B,Text,Task 1,Task 2,Text B-1

20、,TAF Profile TAF Co., Ltd. was founded in the year 1990 with the objective of providing better and efficient service to the markets in the African continent and Southeast Asia.,翻譯,Reading B,Text B-2,TAF is one of the leading manufacturers of skincare and haircare products.With its own manufacturing

21、facilities in China and the USA, the company has developed a wide range of products to meet the demands of its international customers. TAF products are extremely popular in their current markets, and the company is now looking to further expand its customer base throughout the world.,翻譯,Reading B,T

22、ext B-3,Below is the companys organization chart, including all departments and their functions.,翻譯,Reading B,Text B-4,Board of Directors is the governing body of the company. Chief Executive Officer (CEO) works closely with the Board to provide leadership for the company. Administrative Department

23、provides support and service for the Board and the CEO. Production Department is responsible for the development and manufacturing of products. Purchasing is in charge of the actual buying of all items.,翻譯,Reading B,Text B-5,Quality Control (QC) is to ensure the products are up to certain standards.

24、 Research Refer to Business Know-how for company introduction; Include name, logo, profile, management, products/services, etc.; Good time management and cooperation; In-class presentation.,Language Lab,Language Lab,Task 1,Task 2,Task 3,Task 4,Task 5,LL-Task 1,Task 1 Match the words or phrases on th

25、e left with their meanings on the right.,Language Lab,make sth. increase closely connected or appropriate to the matter in hand obtain sth. keep ones distance from do sth. very well, or much better than most people a person who sets up a business a connection between one file or section and another

26、a part of sth. that is important the quality of being liked or supported by a lot of people be likely to do,( ) 1. relevant ( ) 2. link ( ) 3. entrepreneur ( ) 4. fuel ( ) 5. popularity ( ) 6. acquire ( ) 7. feature ( ) 8. excel ( ) 9. tend to ( ) 10. stay away from,B,G,F,A,I,C,H,E,J,D,LL-Task 2-1,T

27、ask 2 Complete the following sentences with the words or phrases from Task 1. Change the form if necessary.,Language Lab,To become a successful _, one should have a working knowledge about the business he plans to start. 2. If you click on this _, it takes you to our flight schedule. 3. The business

28、 was _ from Owen four years ago. 4. Summers in the north _ be cooler and drier than in the south. 5. Once we have the _ information, we can make a decision.,entrepreneur,link,acquired,tend to,relevant,LL-Task 2-2,Language Lab,6. Swimmers have been told to _ the beach following a shark attack last we

29、ek. 7. Students with good communication skills will have a better chance to _ at work. 8. Ever since basketball was invented, its _ has become increasingly higher. 9. Each room in this building has its own special _. 10. The areas rich natural resources have long _ the Russian economy.,stay away fro

30、m,excel,popularity,features,fueled,LL-Task 3,Task 3 Complete the passage with following words or phrases.,Language Lab,search engine relevant into with links,Since there are now billions of web pages, it is important to know how to search effectively for information on the web. Fortunately, some pow

31、erful online tools are there to help us _ this task. The simplest way to find information on the web is to visit a special site called a _. It is quite easy to useyou simply go to the homepage of the search engine, type a few key words _ a form, click on a Search button, and then wait a few seconds

32、for your results. The results are provided on your computer screen as a long list of _ to web pages. Then you will have to look through the list to see if the links are _ to your search.,search engine,with,into,links,relevant,LL-Task 4-1,Task 4 Rewrite the following sentences after the models.,Langu

33、age Lab,Model 1: It appeared that the technique was successful. The technique appeared to be successful. 1. It appears that the wheels are going backwards when a car is speeding. The wheels appear to be going backwards when a car is speeding. 2. It appears that everyone is talking about Google Earth

34、 these days. Everyone appears to be talking about Google Earth these days. 3. It appeared that no one had noticed his sadness. No one appeared to have noticed his sadness.,LL-Task 4-2,Language Lab,Model 2: Page had an idea. The idea was that this could be achieved by examining the relationships betw

35、een web pages. Page had an idea that this could be achieved by examining the relationships between web pages. An idea is that humans might be cloned someday. Most people dont like the idea. Most people dont like the idea that humans might be cloned someday. 2. The fact is that we dont have enough money. But you are trying to cover it up. But you are trying