1、1,Summary Writing,2,Lead-in,Classic rules for _: Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news.,3,Activity 1&2,Whats the topic? Underline the topic sentence of each paragraph.,4,Paragraph 1,Bad news sells. If it bleeds, it leads. No news is good news, and goo

2、d news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored (監(jiān)控) in different ways, researchers are discovering new rules. By tracking peoples e-mails and online posts, scientists have found that good news c

3、an spread faster and farther than disasters and sob stories.,Topic? Topic sentence? Is the first sentence the topic sentence?,5,Paragraph 1,Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning p

4、apers. But now that information is being spread and monitored (監(jiān)控) in different ways, researchers are discovering new rules. By tracking peoples e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.,Topic? Topic sentence? Is the

5、first sentence the topic sentence?,6,Paragraph 1,Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored (監(jiān)控) in different ways, resea

6、rchers are discovering new rules. By tracking peoples e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.,The new finding is that_spread faster and farther in_. (While mass media usually tend to share _news.) Predict:Whats goin

7、g to be talked about in the following text?,7,Paragraph 2,The if it bleeds rule works for mass media, says Jonah Berger, a scholar at the University of Pennsylvania. They want your eyeballs and dont care how youre feeling. But when you share a story with your friends, you care a lot more how they re

8、act. You dont want them to think of you as a Debbie Downer.,Topic sentence?,8,Paragraph 2,The if it bleeds rule works for mass media, says Jonah Berger, a scholar at the University of Pennsylvania. They want your eyeballs and dont care how youre feeling. But when you share a story with your friends,

9、 you care a lot more how they react. You dont want them to think of you as a Debbie Downer.,Topic sentence is . Unlike mass media, you tend to share _( ) you dont want to be a/an_ friend.,9,Pagagraph3,Researchers analyzing word-of-mouth communicatione-mails, Web posts and reviews, face-to-face conve

10、rsationsfound that it tended to be more positive than negative(消極的), but that didnt necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people s

11、pread a particular set of news stories: thousands of articles on The New York Times website. He and a Penn colleague analyzed the most e-mailed list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He

12、 found that science amazed Times readers and made them want to share this positive feeling with others.,Topic sentence is .?,10,Pagagraph3,Researchers analyzing word-of-mouth communicatione-mails, Web posts and reviews, face-to-face conversationsfound that it tended to be more positive than negative

13、(消極的), but that didnt necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles

14、on The New York Times website. He and a Penn colleague analyzed the most e-mailed list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times readers and made them want to

15、 share this positive feeling with others.,Topic sentence is .?,11,Pagagraph3,Researchers analyzing word-of-mouth communicatione-mails, Web posts and reviews, face-to-face conversationsfound that it tended to be more positive than negative(消極的), but that didnt necessarily mean people preferred positi

16、ve news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times website. He and a Penn colleague analyze

17、d the most e-mailed list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times readers and made them want to share this positive feeling with others.,Topic sentence is .?

18、 Tip:Sometimes one topic sentence doesnt conclude the main idea of a paragraph.,12,Pagagraph3,Researchers analyzing word-of-mouth communicatione-mails, Web posts and reviews, face-to-face conversationsfound that it tended to be more positive than negative(消極的), but that didnt necessarily mean people

19、 preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times website. He and a Penn

20、colleague analyzed the most e-mailed list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times readers and made them want to share this positive feeling with others.,Top

21、ic sentence is . People tend to share _articles ( ) these articles_,13,Paragraph 4,Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激發(fā)) one way or the oth

22、er, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, Contagious: Why Things Catch On.,Topic sentence is .?,14,Paragraph 4,Readers also tended to share articles that were exciting or funny, or that inspired

23、 negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激發(fā)) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, Contagious: Why Th

24、ings Catch On.,Topic sentence is .? Is it a detail or a conclusion? People tend to share_articles.,15,Activity3Figure out the structure of the text/ summary.,Topic sentences. By tracking peoples e-mails and online posts, scientists have found that good news can spread faster and farther than disaste

25、rs and sob stories. But when you share a story with your friends, you care a lot more how they react. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times readers and made them want to

26、share this positive feeling with others. The more positive an article, the more likely it was to be shared,Finding,?,?,?,16,Activity3Figure out the structure of the text/ summary.,Topic sentences. By tracking peoples e-mails and online posts, scientists have found that good news can spread faster an

27、d farther than disasters and sob stories. But when you share a story with your friends, you care a lot more how they react. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times readers

28、and made them want to share this positive feeling with others. The more positive an article, the more likely it was to be shared,Finding,Reason 1,Reason 2,Conclusion,17,By tracking peoples e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and

29、 sob stories. But when you share a story with your friends, you care a lot more how they react. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times readers and made them want to share

30、this positive feeling with others. The more positive an article, the more likely it was to be shared,contrast(對照) good news -bad news classic rules-new rules mass media-people sharing news positive-negative Similar statements( in the text ) of the finding spread-share be likely to-tend to good news-positive articles,Reason 2,Conclusion,Finding,Reason 1,Activity 4 Writing a summary,18,By tracking peoples e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and s