1、Project Milestone eQ Presentation - A Trade Satisfaction Survey -,March 2008,Agenda,Customer eQ Model Unilever Overall Performance Strategic Implications Action Plan,Agenda,Customer eQ Model Unilever Overall Performance Strategic Implications Action Plan,Best Supplier,eQ Model in China,Product Quali

2、ty,Service,Building Trade Partner,Profitability,Image,Marketing 2009 Base:171,Non-Food,Trade customers are putting more emphasis on the Product Quality, Profitability and Services provided by suppliers.,+20%,+20%,+25%,+21%,+21%,+24%,Agenda,Customer eQ Model Unilever Overall Performance Strategic Imp

3、lications Action Plan,Ref:Q7,Base: All respondents (485),Figures in bracket refers to gain/loss vs 2005,(+14),(-17),(-2),(+2),(-5),(+1),Overall Best Supplier (Base on KA also have more in-store sales promoters (very rarely nowadays) to marketing your products . (South, KA) 新品宣傳力度再大一點(diǎn),宣傳新品再多一點(diǎn)(如外場或場外

4、促銷多做);駐店促銷人員要增加一些,(現(xiàn)在都很少有)不易銷售你們的產(chǎn)品 The replacement of new/old product should be as quick as possible (in times). Shouldnt spend too much time on dealing with those overdue products 新舊產(chǎn)品交替要及時,處理臨期產(chǎn)品方案太延遲.(East, KA) Unilever should inform us one month before they launch the new products or change the

5、 package of products like what P&G did. And keep in touch with us, so we can control our stock properly. Unilever should leave the profit margin for us when establish the price. (For example, we only get 3 Yuan for selling one bottle of Hazeline, So we lost interests to sell it. 新產(chǎn)品上市前或換新包裝前,應(yīng)像寶潔那樣,

6、提前1個月通知,并衣時溝通,讓我們的庫存不會推積太多.價格制定應(yīng)給我們留有利潤空間,比如夏士蓮洗發(fā)水我們賣一件,才賺3元錢,推起來,意義不大,沒有積極性. (West, WS) The time of reimburse the prepayment is too late (slow). We always pay for the promotion fees first and Unilever will pay back the money after 2 or 3 months. We hope that we can get the money back within 1 month to keep our cash flow. 預(yù)算支持費(fèi)用回款的時間太慢，有一些促銷的費(fèi)由我們先支而公司通常都要2-3個月回款，希望能在一個月左右，以減少我們的現(xiàn)金支出.(South, DT),Market and Trade support-Voice of Customers,To Improve Market