1、M 9 Unit 5Inside advertising WRITING說(shuō)教材Unit 5 Writing (1) SB 47-48 Using Language 聽力材料由三則廣播廣告組成。（鞋，節(jié)水和廣播電臺(tái)為主題）其后的寫作部分的練習(xí)是模仿設(shè)計(jì)廣告，要求以鞋，節(jié)水或廣播電臺(tái)為主題，但針對(duì)不同的目標(biāo)人群。（教參P138 sample writing） Writing (2) WB P89 Reading Does Food Advertising Have An Effect On Obesity? Writing Write an advertisement that encourage

2、s children to eat a sensible diet and exercise regularly.Unit 5 WRITING SB 47-48 Using Language Listening & Writing Writing Are Advertisements beneficial?1. 聽力練習(xí)后模仿寫廣播廣告。充分利用教材并適當(dāng)拓展，激發(fā)學(xué)生的思維，提高學(xué)生寫作興趣。 2.再引到同一話題的高考模擬寫作， （Are advertisements beneficial?) 提高課堂的實(shí)效性。Teaching Procedures Listening (SB P 47)

3、Listening 1) Listen to the three radio advertisements. 2) Ask the students to finish the exercises. 3) Check the answers.Ad 1 A: Cool shoes!B: Thanks. They are Superstars.A: Expensive?B: Not at all. Superstars have great styles at reasonable prices.A: But I have big feet.B: No problem. Superstars co

4、me in all sizes. Writing (SB P 48) Writing 1)Hand out copies of the listening scripts and sample writings. （教參138） 2) Discuss the techniques used in creating advertisements. What makes a good ad? creative powerful humorous impressive attractivesome examples 1. Ad 2 Stop singing in the shower because

5、 it makes you stay longer besides your singing is terrible. 2. Sample writing A: Oh, by the way, I love you. B: Save water and the whole city will love you. Have a look at the following ads and enjoy ourselves. More examples, more ideas.Weight reduction & fitness company Some more examples.i-Pod Im

6、your fatherLife is precious. Use the zebra crossing.You wont be sorry you listened to us.You wont be sorry you listened to us. Writing (SB P 48) Writing 1)Hand out copies of the listening scripts. 2) Discuss the techniques used in creating advertisement. 3) Students compose their own ads. 4) Present

7、ation.Part2. 同一話題的高考模擬寫作 （Are advertisements beneficial?) Unit 5 WRITING Organization （謀篇布局） Expression （ 遣詞造句） Coherence （連貫性，條理性） What makes a good composition in an exam?Expression proper concisevivid specific 通過(guò)一些練習(xí)來(lái)使學(xué)生體會(huì)寫作中表達(dá)的準(zhǔn)確及靈活多樣。Replace the underlined words. Use the words from the text to

8、help you.1.The teacher told us that school would be closed for one day next week. (informed)2.We have a desire to become good citizens. (respectable/worthy)3. Advertising cigarettes is not allowed in China. (is banned)4. We hear advertisements on the radio and see them on the Internet. (come across/

9、run into/notice/discover) 1. In our daily lives there are so many messages from advertisers, it is important to understand how advertisements work. With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work. (Reading SB 43)Rewrite the senten

10、ces and make them better. 2.Advertisers worry about the expense, and they must consider which media are most appropriate for their product. As well as worrying about the expense, advertisers must consider which media are most appropriate for their product. (P43 Reading)3.Some people think television

11、 advertisements are responsible for childhood obesity, but others dont. There is much debate, however, about whether television advertisements are in any way responsible for childhood obesity.(P89 Reading) 通過(guò)一些練習(xí)來(lái)使學(xué)生體會(huì)如何表達(dá)得更生動(dòng)。 Even some of casual garments we wear have brand names attached to them w

12、hich turn us into walking advertisements. (SB P42 Reading) Walking 做定語(yǔ)， 表示“移動(dòng)的， 活動(dòng)的” 比喻的說(shuō)法 Yao Ming and Wang Zhizhi, the two basketball players, have been described as the “walking Great Wall” by some western sportswriters.2）He is the “walking dictionary” in our class.Rewrite the sentences and make

13、them more interesting.Jack smiled. The house was in such a mess. Great changes have taken place in China in the last 20 years.Jack smiled as if he was enjoying a private joke.2. The house was in such a mess, and it looked as though a bomb had dropped on it.3.The last 20 years have seen great changes

14、 in China.考場(chǎng)作文 對(duì)于我們?nèi)粘Ｉ钪须S處可見(jiàn)的廣告同學(xué)們褒貶不一。請(qǐng)你根據(jù)下面表格所提供的信息，寫一篇題為 ”Are Advertisements beneficial?” 文章。詞數(shù)120左右。現(xiàn)象生活中處處可見(jiàn)廣告不同意見(jiàn)反對(duì)：虛假 電視中廣告非常惱人 贊成：獲得更多信息 你的意見(jiàn) Organization （謀篇布局） Expression （ 遣詞造句） Coherence （連貫性，條理性）What makes a good composition in an exam? Organization （謀篇布局） Expression （ 遣詞造句） Coherence （

15、連貫性，條理性）What makes a good composition in an exam? Layout Opening (facts) Body (different opinions) Ending (ones own idea) Organization （謀篇布局） Expression （ 遣詞造句） Coherence （連貫性，條理性）What makes a good composition in an exam?Opening 在我們生活中廣告隨處可見(jiàn)。1.Advertisements have become part of our daily life.(SB P4

16、5） 2. We are exposed to hundreds of different advertisements every day.( SB P46)3. We are flooded with advertisements in our modern world (SB P49)Body different opinions I find adverts annoying. They interrupt my programmes on television and all those big billboards around town are so ugly. Advertin

17、g benefits advertiser, but it doesnt benefit ordinary people.Body different opinions Somewhile othersOn the one hand, On the other handFor one thingfor anotherBody different opinions There is much debate, however,about whether ads are beneficial in our daily lives. Somewhile others.(KEY SENTENCE)3.Some people think television advertisements are responsible for childhood obesity, but others dont. There is much debate, however, about whether television advertisements are in any way responsible for childhood obesity.(P89 Re