國際商務(wù)英語函電（第三版）

電子教案國際商務(wù)英語函電（第三版）電子教案電子教案簡(jiǎn)介(第三版)

《國際商務(wù)英語函電》教材適應(yīng)高職高專國際經(jīng)濟(jì)與貿(mào)易、經(jīng)貿(mào)英語等專業(yè)外貿(mào)函電教學(xué)的需要。為了使教材貼近實(shí)際工作，我們?cè)诘诙娴幕A(chǔ)上進(jìn)行修改和增減，使之涵蓋面更廣泛、更現(xiàn)代。本書按外貿(mào)進(jìn)出口流程進(jìn)行編寫，環(huán)節(jié)緊湊，通過教與學(xué)了解外貿(mào)進(jìn)出口的整個(gè)過程，每單元后的實(shí)訓(xùn)練習(xí)幫助學(xué)生進(jìn)行實(shí)際操作，加強(qiáng)動(dòng)手能力，同時(shí)還能提高學(xué)生外貿(mào)業(yè)務(wù)、英語知識(shí)和語言運(yùn)用能力。修改過程中，我們盡可能貼近業(yè)務(wù)實(shí)際及學(xué)生特點(diǎn)，做到準(zhǔn)確精練、深入淺出，選用大量合同、信用證、各種單據(jù)等實(shí)例供學(xué)生操作，突出實(shí)用性、可操作性，充分體現(xiàn)高職高專教材“以能力為本位，以應(yīng)用為目的，以學(xué)生為主體”的特點(diǎn)。為適應(yīng)多媒體教學(xué)的需要，我們制作了本教材的多媒體課件以幫助教師提高教學(xué)水平。課件內(nèi)容包括：課文、英漢注釋、例句、練習(xí)、實(shí)訓(xùn)練習(xí)、補(bǔ)充內(nèi)容，并附有習(xí)題答案、實(shí)訓(xùn)練習(xí)答案、譯文供參考。2.電子教案簡(jiǎn)介(第三版)《國際商務(wù)英語函電》教材適制作單位：福建對(duì)外經(jīng)濟(jì)貿(mào)易職業(yè)技術(shù)學(xué)院制作人：陳淑霞

商務(wù)英語函電課件目錄WritingPrinciplesofBusinessLettersEstablishingBusinessRelationsEnquiriesOffers1234CONTENTSCounter-Offers5TermsofPayment6目錄WritingPrinciplesofBusin目錄EstablishmentofL/CandAmendmentsPackingShippingInsurance78910CONTENTSComplaintsandClaims11Agency12目錄EstablishmentofL/CandAmLayoutandTransmissionofaBusinessLetterChapterI6.LayoutandTransmissionofaBTeachingAimsThepurposeofcommunicationistoobtaincompleteunderstandingbetweenthepartiesinvolved,andelicittheresponsesrequired.Althoughformalityinbusinessletter-writingisrapidlygivingwaytoalessconventionalandmorefriendlystyle,thelayoutstillfollowsamoreorlesssetpatterndeterminedbycustom.Itissafetofollowestablishedpracticesoastoavoidconfusionandawasteoftimeforbothsenderandreceiver.Throughthestudyofthischapter,studentswillbeabletounderstandthelayoutandtransmissionofabusinessletterandarrangeanEnglishbusinessletterinproperformandsendittothereceiversmoothly.7.TeachingAimsThepurposeofcoMain&DifficultPoints

1.FullBlockStyle.2.IndentedForm.3.ModifiedBlockStyle.4.Semi-blockStylewithIndentedParagraphs.8.Main&DifficultPoints1.FulBriefIntroduction1.PrinciplesofBusinessLetterWriting

(4"C")1)Clearnessoneideainasentence,onetopicinaparagraphandonematterinaletter.2)Concisenessnatural,humanandeasytoread.briefandtothepointUsedailyexpressionstoreplacejargons.concisewordywewillconsiderthedeliveryscheduleattoday'smeeting.wearegoingtogiveconsiderationtothedeliveryscheduleattoday'smeeting.theyattendtheGuangzhouTradefairtofindapartner.theyattendtheGuangzhouTradeaffairforthepurposeoffindingabusinesspartner.wehaveexportedourmachinetomanycountries.wehavegeguntoexportourmachinestocountriesabroad.9.BriefIntroduction1.PrincipleBriefIntroduction1.PrinciplesofBusinessLetterWriting3)CorrectnessNogrammaticalmistakes.Notypingmistakes.Payspecialattentiontonumbers,suchasquantity,priceandsoon.4)Courtesypositive,friendlyandsincere.Insteadofsaying:Iaminreceiptofyourorderfor1,000tonsofBlackTea.Youbettersay:Thankyouforyourorderfor1,000tonsofBlackTea.10.BriefIntroduction1.PrincipleBriefIntroduction2.ToLearnThisCourse,YouShould1)haveagoodcommandofEnglish;2)payattentiontothespecialtermsinthiscourse;3)understandthatthebestwaytolearnitistoreadmoreandwritemore.Onlyinthiswaycanyouhaveabetterunderstandingofwhatyouhavelearnedandbeabletousethem.Itisagoodideatorecitesomeletters.Itwillhelpyoualotwhenyouwritebusinesslettersyourself.11.BriefIntroduction2.ToLearn

Contents1CompositionofabusinessletterLayoutofabusinessletter2EnvelopEmailFax34512.Contents1CompositionofabOfaBusinessLetterComposition13.OfaBusinessLetterCompositioCompositionofaBusinessLetter

standardparts

LetterheadInsideaddressDateSalutationBodyoftheletterComplimentarycloseSignatureoptionalparts

(8)

Rreferencenumber(9)

Attentionline(10)

Subjectline(11)

Referencenotation(12)

Enclosure(13)

Carboncopy(14)

Postscript14.CompositionofaBusinessLett(1)Letterhead信頭Thecompany’snameAddressPostcodeTelephonenumberFaxnumberE-mailaddressElements:15.(1)Letterhead信頭Thecompany’(1)Letterhead信頭寧波市慈溪進(jìn)出口股份有限公司

地址：慈溪市寺山路269號(hào)郵編：315300

電話：+86-574-63891000傳真：+86-574-63813763

E-mail:sale@Website:

practice:ChinaNingboCixiImportandExportCorporationAdd:269SishanRoad,Cixi,Ningbo,Zhejiang,ChinaP.C.:315300

Tel:+86-574-63891000Fax:+86-574-63813763

E-mail:sale@Website:16.(1)Letterhead信頭寧波市慈溪進(jìn)出口股份有限(2)Insidenameandaddress封內(nèi)地址

收信人的姓名和地址一般列在信的左上方

由于不同國家書寫地址的習(xí)慣不同，收件人地址應(yīng)按照對(duì)方公司信紙中的信頭書寫，切勿擅自更改。寫國際地址時(shí)，不要忘記在最后一行寫上國家名。17.(2)Insidenameandaddress封內(nèi)(2)Insidenameandaddress封內(nèi)地址致某公司：Messrs.LakeKane＆Co.，Ltd.66MartinsLaneLondonEC3V7BH致公司中某職位：TheManagerEaglePressInc.66MartinsLaneLondonEC3V7BH致公司某人：Mrs.JuttaBrownEaglePressInc.66MartinsLaneLondonEC3V7BH

18.(2)Insidenameandaddress封內(nèi)(3)Date日期一般寫法有:

A,5thMarch2008

B,5March2008

C,March5th,2008D,March5,2008

day/month/year(Englishpractice)month/day/year(Americanpractice)A.一般按日,月,年的順序?qū)懗?；日可用基?shù)或序數(shù)；日亦可放在月份后面，當(dāng)日年之間必須加逗號(hào)。B.年份應(yīng)完全寫出，不能用(12)代替(2012)

C.月份要寫英文名稱，不能用數(shù)字來代替，但可以用縮寫。注意事項(xiàng)：19.(3)Date日期一般寫法有:A.一般按日,月,年的(4)Salutation稱呼ForaddressingonepersonDearSir,DearMadam,ForaddressingtwoormorepersonsDearSirs,DearMadams,Gentlemen:(alwaysshouldbeinpluralform)AlessformalgreetingDearMr.DearMs.注意：

若不能確定閱信者是男是女，用DearMadamorSir;稱呼后面的標(biāo)點(diǎn)，一般使用逗號(hào)或分號(hào)，美加來信中Gentlemen后用冒號(hào)：20.(4)Salutation稱呼Foraddressin(5)Bodyoftheletter正文書信的主體(一般分為3部分)OpeningSentencesWehavereceivedyourletterofMay5th,2006…Wehaveyournameandaddressfrom…Iamwritingthisletterto…TheclosingSentencesWehopetoreceiveyourreplyearly.21.(5)Bodyoftheletter正文書信的主體(6)Complimentaryclose結(jié)尾敬語結(jié)束語是一種客套用語它應(yīng)與前面的稱呼相呼應(yīng)，后面加逗號(hào)。Salutation

FormalLessformalInformalDearSirorMadamDearMr.DearMary,DearSirs,DearMs.DearTom,Gentlemen,DearGreen,complimentaryYoursfaithfully,Yourssincerely,Sincerely,Faithfullyyours,Sincerelyyours,Cordially,Trulyyours,Cordiallyyours,Bestregards,22.(6)Complimentaryclose結(jié)尾敬語結(jié)束(7)Signature簽名Alettershouldbesignedbyhand,andinink.外國函件都必須由負(fù)責(zé)親筆簽名，用橡皮戳說明該信并非本人親自過目，只是通函，不為人重視，不禮貌。

JulieWangforMaryHuang（此方式表示書信內(nèi)容為MaryHuang的意思，JulieWang只是代為簽字而已；一般商務(wù)書信，還應(yīng)在簽名下方將發(fā)信人的姓名用打字形式打出。簽名者代表公司、某單位名義時(shí)，應(yīng)在結(jié)束詞下方打出全部大寫的單位名稱，然后再簽名。當(dāng)負(fù)責(zé)人不在而由經(jīng)辦人員代簽名時(shí)，要加上by,for字樣。23.(7)Signature簽名Alettershoul8.Referencenumber

存檔編號(hào)

信函編號(hào)常見的書寫形式有兩種：一種比較簡(jiǎn)單的形式“Re:XXX”，例如,Re:Invoice12345或Re:YourletterdatedJanuary20,2006。一種比較常用的形式“Yourref:XXX,Ourref:XXX”提供一組縮寫信息，包括：文件編號(hào)、起草人、錄入人的姓名縮寫和部門代號(hào)等。24.8.Referencenumber存檔編號(hào)信函編號(hào)通常位于信內(nèi)名稱和地址與稱呼之間，用于向收信的公司提示希望將信函交給某個(gè)具體的經(jīng)辦人或部門。例：Attention:WilliamSmith,GeneralManager或FortheAttentionofExportDepartment9.AttentionLine轉(zhuǎn)發(fā)提示25.通常位于信內(nèi)名稱和地址與稱呼之間，用于向收信的公司提示希望將10.SubjectLine主題標(biāo)題寫在稱呼語下面兩行，一般是在信箋中間位置，事由要簡(jiǎn)單扼要，說明商品名稱，數(shù)量，信用證或合同號(hào)等即可。e.g.(1)Subject:SewingMachines(2)Subject:OurcontractNo.123(3)SewingMachines26.10.SubjectLine主題標(biāo)題寫在稱呼語下面兩行11.ReferenceNotation（經(jīng)辦人代號(hào)）經(jīng)辦人代號(hào)是由書信口述人和打字員的姓名的首字母組成的，用冒號(hào)或斜線分開。如自己打字，則省去這部分。寫法有：WL/SMWL:SMWL/smWL:sm27.11.ReferenceNotation（經(jīng)辦人代號(hào)）經(jīng)辦12.Enclosure附件如信中有附件時(shí)，應(yīng)在簽名下注明Encl.或Enc.如附件不止一件應(yīng)注明2Enclsor3Encls,或詳細(xì)列明如下：Encls:2InvoicesEnc:1B/L

1Photo

1Certificate28.12.Enclosure附件如信中有附件時(shí)，應(yīng)在簽名下13.CarbonCopy抄送如果函件要抄送其他有關(guān)單位，同時(shí)使對(duì)方也知道已抄送其他單位，可在信件最后的左下角注明“CCtoxxx”or“CCxxx”CCMr.J.Cooper(thatmeansMr.J.Cooperwhowillreceivethecopiesof

theletter.)29.13.CarbonCopy抄送如果函件要抄送其他有關(guān)單14.Postscript附言信寫完后，如果想起還有要緊的要說，可以在信末加P.S.引出補(bǔ)敘的話，然后由發(fā)信人簽署本人簡(jiǎn)筆簽名(本人姓名的第一個(gè)字母)。Note:

Don’tuseP.S.ifyouforgettomentionapointinthe

bodyoftheletter.rewritetheletterinstead.30.14.Postscript附言信寫完后，如果想起還有要緊LayoutofabusinessLetter31.Layoutofa31.信頭(Letterhead)存檔編號(hào)(Ref.No.)日期(Date)

封內(nèi)名稱和地址(InsideNameandAddress)轉(zhuǎn)發(fā)提示(AttentionLine)稱呼(Salutation)事由標(biāo)題(SubjectLine)

正文部分(BodyoftheLetter)………………………

結(jié)尾敬語(ComplimentaryClose)簽名(Signature)經(jīng)辦人代號(hào)(ReferenceNotation)附件(Enclosure)抄送(Carboncopy)附言(Postscript)外貿(mào)業(yè)務(wù)書信的基本結(jié)構(gòu)：32.信頭(Letterhead)外貿(mào)業(yè)務(wù)書信的基本結(jié)構(gòu)：32.Full-blockstyle（全齊頭式）Indentedform

（縮行式）Modifiedblockstyle

（改良的齊頭式）Semi-blockformatwithindentedparagraphs（半齊頭式或混合式）常用的四種商務(wù)信函格式Theformofabusinessletter

33.Full-blockstyle常用的四種商務(wù)信函格式ThXiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,TonganIndustrialCenter,Xiamen,ChinaTelFaxmail:sales@Webs:

July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,

XiamenPolykingCo.,Ltd.(Signature)

EricChen

GeneralManage

1.fullblockedstyle34.XiamenPolykingCo.,Ltd.1.fulXiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,IndustrialCenter,Xiamen,ChinaTelFaxmail:sales@Webs:

July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,

XiamenPolykingCo.,Ltd.(Signature)

EricChen

GeneralManage

2.indentedstyle35.

XiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,TonganIndustrialCenter,Xiamen,ChinaTelFaxmail:sales@Webs:

July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,

XiamenPolykingCo.,Ltd.(Signature)

EricChen

GeneralManage

3.Modifiedbolickedstyle36.XiamenPolykingCo.,Ltd.3.MoXiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,TonganIndustrialCenter,Xiamen,ChinaTelFaxmail:sales@Webs:

July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,

XiamenPolykingCo.,Ltd.(Signature)

EricChen

GeneralManage

4.Semiblockstylewithindentedparagraphs37.XiamenPolykingCo.,Ltd.4.Se

AddressingEnvelopesThethreeimportantrequirementsofenvelopeaddressingareaccuracy,clearness,andgoodappearance.Businessstationeryordinarilyhasthereturnaddressprintedintheupperleftcorneroftheenvelope.Nameandaddressofthereceivershouldbetypedabovehalfwaydowntheenvelope,leavingenoughspaceforthepostmarkandstamps.Postnotationssuchas“Registered”,“Certified”,or“Confidential”shouldbeplacedinthebottomleft-handcorner.38.AddressingEnvelopesThethreeSender’sAddressStampReceiver’saddressRemarksFormofEnvelopMailingdirectionsPrivatePersonalconfidentialRegisteredExpressOrdinarymailImmediate(urgent)Printedmattersample39.Sender’sAddressStampReceiver’Receiver’saddress如果信件不是通過郵寄，而是托某人轉(zhuǎn)交，則在信封上不寫收信人的地址，只在收信人的名稱之下寫：ByPolitenessof/ByKindnessof/ThroughtheCourtesyof/PerKindnessof/Forwardedby/PerFavorof/By(or:With)Favorof/Favoredby加上帶信人的姓名，例如：Dr.JohnSmithKindnessofMr.ZhengHe

40.Receiver’saddress如果信件不是通過郵寄，Receiver’saddress如果不寫出帶信人的姓名，則只需在收信人姓名之上寫：PleaseForward，例如：PleaseForwardMr.Chen41.Receiver’saddress如果不寫出帶信人的姓名，Receiver’saddress如果信件通過郵局寄給第三者轉(zhuǎn)交給收信人，則要在收信人姓名下面寫明轉(zhuǎn)交人的姓名，其前面加c/o(=careof由……轉(zhuǎn)交)，例如：Mr.JohnSmithc/oMr.Chen128WuyiRoadFuzhou,Fujian,China42.Receiver’saddress如果信件通過郵局寄給第三

ExampleofEnvelopesWilliam&Sons(Stamp)58LancasterHouse,Manchester,LondonTheNationalTransportCo.120BroadwayStreet(Registered)Rangoon,Burma43.ExampleofEnvelopesWilliam&TheformofE-mailTo:收件人的e-mail信箱CaptionorSubject主題Copy抄送Body正文EnclosureorAttachment附件E-mail44.TheformofE-mailE-mail44.To:dieter@achilles-concept.frSubject:AD103Easy-carrierCopy:(Omit)Body:Gentlemen:WethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Enclosedpleasefindourlatestcatalogue.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,

XiamenPolykingCo.,Ltd.(Signature)

EricChen

GeneralManage

Example45.To:dieter@achilles-concept.frFaxor46.Faxor46.GESiliconesGeneralElectricCompany1001-3ThreeSquare，H.K.Tel:(652)8436760Fax:(852)8775780CERTIFICATEOFORIGINDate:June5,2014RE: UltraglazaSSG4000StructuralGlazingSealant Quantity:1512kgs Batch:DG550 SilprufSCS2000One-componentSiliconeWeatherproofingSealant

Quantity:N/A Batch:N/AWecertifythattheaboveproductsweremanufacturedbyGESilicones(GeneralElectricCompany)atyourfacilitylocatedatWaterfordNY,UnitedStatesofAmerica.CountryofOriginandManufacturer—GeneralElectricCompany,U.S.A.(Signature)GeneralElectricCompanyExample47.GESiliconesExample47.Exercises48.Exercises48.

I.Arrangethefollowinginproperformastheyshouldbesetoutinaletter:1.Sender’sname:ChinaFujianChemicalImp.&Exp.Corp.2.Sender’saddress:128WuyiRoad,Fuzhou,China3.Sender’sFaxSender’stelephonenumberDate:March23,20036.Receiver’snameH.GWilkinsonCompanyLimited7.Receiver’saddress:245LombartStreet,Lagos,Nigeria8.Subject-matter:SewingMachines9.Themessage:WethankyouforyourletterofMarch16enquiringforthecaptionedgoods.TheenclosedbookletcontainsdetailsofallourSewingMachinesandwillenableyoutomakeasuitableselection.Welookforwardtoreceivingyourspecificenquirywithkeeninterest.Key49.I.ArrangethefollowinginpKey

ChinaFujianChemicalImp.&Exp.Corp.128WuyiRoad,Fuzhou,ChinaFaxel/p>

March23,2013H.GWilkinsonCompanyLimited245LombartStreet,Lagos,NigeriaDearSirs,

Re:SewingMachinesWethankyouforyourletterofMarch16enquiringforthecaptionedgoods.TheenclosedbookletcontainsdetailsofallourSewingMachinesandwillenableyoutomakeasuitableselection.Welookforwardtoreceivingyourspecificenquirywithkeeninterest.Yoursfaithfully,50.KeyChinaFujianChemicalImp.II.

Addressanenvelopefortheaboveletter.Key51.II.

AddressanenvelopefortKeyChinaFujianChemical（Stamp）Imp.&Exp.Corp.128WuyiRoadFuzhou,China

H.GWilkinsonCompanyLimited245LombartStreet,Lagos,Nigeria(Registered)52.KeyChinaFujianChemicalProfessionalAdviceAletterfunctionswellifitcandeeplyimpressorinfluenceitsrecipient.Togainsuchafavorableimpressionandreply,youshouldputyourselfinthepositionoftherecipient,takingintoconsiderationhisdemand,hope,interests,etc.Whenwriting,youshouldpayattentiontothefollowing:53.ProfessionalAdviceAletterfuinsteadingofsaying:Yousay:Taketherecipient’sattitude,i.e.“You”attitude,andavoidtakingthewriter’sattitude,i.e.“We”attitude,especiallywhenyouconveyagoodnews.1Weshallbeabletoofferyoufreecustomerserviceforyournewlypurchasedrefrigeratorfor3years.Weareinneedoffundsandthat’swhyyouroverduebillmustbepaidrightaway.Youwillbepleasedtohearthatyouwillsoonbeabletohaveafreecustomerserviceforyournewlypurchasedrefrigeratorfor3years.Tomaintainyourexcellentcreditreputation,pleaseremityouroverduebill.54.insteadingofsaying:Yousay:Insteadingofsaying:Yousay:Whentherecipienthasmadeamistake,orhasexpressedanopiniondifferentfromyourown,weshoulduse“We”attitude.2YourletterdatedJune13tellsusthatyourgoodswouldreachusthisweek.Youarecompletelywronginyourattitude.WearegladtorefertoyourletterdatedJune13,fromwhichweknewthatthegoodsweorderedwouldreachusthisweek.Weknowyouhaveanalyzedthematterfromdifferentviewpoints,butthereisstilloneimportantaspectwhichisworthyofbeingdiscussedbyus.55.Insteadingofsaying:Yousay:Insteadingofsaying:Yousay:Trytodiscussproblemsinapositivewayandavoiddiscussingproblemsinanegativeway.3Wecloseat6p.m.Yourorderwillbedelayedforoneweek.Weareopentill6p.m.Yourorderwillbeshippedinoneweek.56.Insteadingofsaying:Yousay:ProfessionalAdviceDissimilaritiesinLetterWriting

英式的書信寫法和美式的書信寫法有許多不同的地方?，F(xiàn)將主要的不同點(diǎn)介紹如下：1.英式的書信格式是縮行式或混合式，而美式則是齊頭式或改良齊頭式；2.稱呼用法，英式一般用DearSirs,后用逗號(hào)。美式則用Gentlemen后用冒號(hào)。3.結(jié)尾語的用法，英式和美式的習(xí)慣各不相同，在美式中，只限用于商業(yè)書信。英式則不然，商業(yè)書信或親友間來往書信中都可用。另外，英式習(xí)慣用Yourssincerely,Yoursfaithfully,etc.而美式則相反，把Yours放在后面，成為Sincerelyyours,Faithfullyyours,etc.57.ProfessionalAdviceDissimilariProfessionalAdviceDissimilaritiesinLetterWriting

4.日期寫法不同。英式按日-月-年的順序，美式按月-日-年的順序排列。（注：日期寫法的國際通用格式是按日-月-年的順序排列）5.信封寫法的不同點(diǎn)：收信人的姓名、地址，英式多用縮行式，美式則用齊頭式。寄信人的姓名、地址英式寫在左下角，美式寫在左上角。58.ProfessionalAdviceDissimilari59.59.國際商務(wù)英語函電（第三版）

電子教案國際商務(wù)英語函電（第三版）電子教案電子教案簡(jiǎn)介(第三版)

《國際商務(wù)英語函電》教材適應(yīng)高職高專國際經(jīng)濟(jì)與貿(mào)易、經(jīng)貿(mào)英語等專業(yè)外貿(mào)函電教學(xué)的需要。為了使教材貼近實(shí)際工作，我們?cè)诘诙娴幕A(chǔ)上進(jìn)行修改和增減，使之涵蓋面更廣泛、更現(xiàn)代。本書按外貿(mào)進(jìn)出口流程進(jìn)行編寫，環(huán)節(jié)緊湊，通過教與學(xué)了解外貿(mào)進(jìn)出口的整個(gè)過程，每單元后的實(shí)訓(xùn)練習(xí)幫助學(xué)生進(jìn)行實(shí)際操作，加強(qiáng)動(dòng)手能力，同時(shí)還能提高學(xué)生外貿(mào)業(yè)務(wù)、英語知識(shí)和語言運(yùn)用能力。修改過程中，我們盡可能貼近業(yè)務(wù)實(shí)際及學(xué)生特點(diǎn)，做到準(zhǔn)確精練、深入淺出，選用大量合同、信用證、各種單據(jù)等實(shí)例供學(xué)生操作，突出實(shí)用性、可操作性，充分體現(xiàn)高職高專教材“以能力為本位，以應(yīng)用為目的，以學(xué)生為主體”的特點(diǎn)。為適應(yīng)多媒體教學(xué)的需要，我們制作了本教材的多媒體課件以幫助教師提高教學(xué)水平。課件內(nèi)容包括：課文、英漢注釋、例句、練習(xí)、實(shí)訓(xùn)練習(xí)、補(bǔ)充內(nèi)容，并附有習(xí)題答案、實(shí)訓(xùn)練習(xí)答案、譯文供參考。61.電子教案簡(jiǎn)介(第三版)《國際商務(wù)英語函電》教材適制作單位：福建對(duì)外經(jīng)濟(jì)貿(mào)易職業(yè)技術(shù)學(xué)院制作人：陳淑霞

商務(wù)英語函電課件目錄WritingPrinciplesofBusinessLettersEstablishingBusinessRelationsEnquiriesOffers1234CONTENTSCounter-Offers5TermsofPayment6目錄WritingPrinciplesofBusin目錄EstablishmentofL/CandAmendmentsPackingShippingInsurance78910CONTENTSComplaintsandClaims11Agency12目錄EstablishmentofL/CandAmLayoutandTransmissionofaBusinessLetterChapterI65.LayoutandTransmissionofaBTeachingAimsThepurposeofcommunicationistoobtaincompleteunderstandingbetweenthepartiesinvolved,andelicittheresponsesrequired.Althoughformalityinbusinessletter-writingisrapidlygivingwaytoalessconventionalandmorefriendlystyle,thelayoutstillfollowsamoreorlesssetpatterndeterminedbycustom.Itissafetofollowestablishedpracticesoastoavoidconfusionandawasteoftimeforbothsenderandreceiver.Throughthestudyofthischapter,studentswillbeabletounderstandthelayoutandtransmissionofabusinessletterandarrangeanEnglishbusinessletterinproperformandsendittothereceiversmoothly.66.TeachingAimsThepurposeofcoMain&DifficultPoints

1.FullBlockStyle.2.IndentedForm.3.ModifiedBlockStyle.4.Semi-blockStylewithIndentedParagraphs.67.Main&DifficultPoints1.FulBriefIntroduction1.PrinciplesofBusinessLetterWriting

(4"C")1)Clearnessoneideainasentence,onetopicinaparagraphandonematterinaletter.2)Concisenessnatural,humanandeasytoread.briefandtothepointUsedailyexpressionstoreplacejargons.concisewordywewillconsiderthedeliveryscheduleattoday'smeeting.wearegoingtogiveconsiderationtothedeliveryscheduleattoday'smeeting.theyattendtheGuangzhouTradefairtofindapartner.theyattendtheGuangzhouTradeaffairforthepurposeoffindingabusinesspartner.wehaveexportedourmachinetomanycountries.wehavegeguntoexportourmachinestocountriesabroad.68.BriefIntroduction1.PrincipleBriefIntroduction1.PrinciplesofBusinessLetterWriting3)CorrectnessNogrammaticalmistakes.Notypingmistakes.Payspecialattentiontonumbers,suchasquantity,priceandsoon.4)Courtesypositive,friendlyandsincere.Insteadofsaying:Iaminreceiptofyourorderfor1,000tonsofBlackTea.Youbettersay:Thankyouforyourorderfor1,000tonsofBlackTea.69.BriefIntroduction1.PrincipleBriefIntroduction2.ToLearnThisCourse,YouShould1)haveagoodcommandofEnglish;2)payattentiontothespecialtermsinthiscourse;3)understandthatthebestwaytolearnitistoreadmoreandwritemore.Onlyinthiswaycanyouhaveabetterunderstandingofwhatyouhavelearnedandbeabletousethem.Itisagoodideatorecitesomeletters.Itwillhelpyoualotwhenyouwritebusinesslettersyourself.70.BriefIntroduction2.ToLearn

Contents1CompositionofabusinessletterLayoutofabusinessletter2EnvelopEmailFax34571.Contents1CompositionofabOfaBusinessLetterComposition72.OfaBusinessLetterCompositioCompositionofaBusinessLetter

standardparts

LetterheadInsideaddressDateSalutationBodyoftheletterComplimentarycloseSignatureoptionalparts

(8)

Rreferencenumber(9)

Attentionline(10)

Subjectline(11)

Referencenotation(12)

Enclosure(13)

Carboncopy(14)

Postscript73.CompositionofaBusinessLett(1)Letterhead信頭Thecompany’snameAddressPostcodeTelephonenumberFaxnumberE-mailaddressElements:74.(1)Letterhead信頭Thecompany’(1)Letterhead信頭寧波市慈溪進(jìn)出口股份有限公司

地址：慈溪市寺山路269號(hào)郵編：315300

電話：+86-574-63891000傳真：+86-574-63813763

E-mail:sale@Website:

practice:ChinaNingboCixiImportandExportCorporationAdd:269SishanRoad,Cixi,Ningbo,Zhejiang,ChinaP.C.:315300

Tel:+86-574-63891000Fax:+86-574-63813763

E-mail:sale@Website:75.(1)Letterhead信頭寧波市慈溪進(jìn)出口股份有限(2)Insidenameandaddress封內(nèi)地址

收信人的姓名和地址一般列在信的左上方

由于不同國家書寫地址的習(xí)慣不同，收件人地址應(yīng)按照對(duì)方公司信紙中的信頭書寫，切勿擅自更改。寫國際地址時(shí)，不要忘記在最后一行寫上國家名。76.(2)Insidenameandaddress封內(nèi)(2)Insidenameandaddress封內(nèi)地址致某公司：Messrs.LakeKane＆Co.，Ltd.66MartinsLaneLondonEC3V7BH致公司中某職位：TheManagerEaglePressInc.66MartinsLaneLondonEC3V7BH致公司某人：Mrs.JuttaBrownEaglePressInc.66MartinsLaneLondonEC3V7BH

77.(2)Insidenameandaddress封內(nèi)(3)Date日期一般寫法有:

A,5thMarch2008

B,5March2008

C,March5th,2008D,March5,2008

day/month/year(Englishpractice)month/day/year(Americanpractice)A.一般按日,月,年的順序?qū)懗觯蝗湛捎没鶖?shù)或序數(shù)；日亦可放在月份后面，當(dāng)日年之間必須加逗號(hào)。B.年份應(yīng)完全寫出，不能用(12)代替(2012)

C.月份要寫英文名稱，不能用數(shù)字來代替，但可以用縮寫。注意事項(xiàng)：78.(3)Date日期一般寫法有:A.一般按日,月,年的(4)Salutation稱呼ForaddressingonepersonDearSir,DearMadam,ForaddressingtwoormorepersonsDearSirs,DearMadams,Gentlemen:(alwaysshouldbeinpluralform)AlessformalgreetingDearMr.DearMs.注意：

若不能確定閱信者是男是女，用DearMadamorSir;稱呼后面的標(biāo)點(diǎn)，一般使用逗號(hào)或分號(hào)，美加來信中Gentlemen后用冒號(hào)：79.(4)Salutation稱呼Foraddressin(5)Bodyoftheletter正文書信的主體(一般分為3部分)OpeningSentencesWehavereceivedyourletterofMay5th,2006…Wehaveyournameandaddressfrom…Iamwritingthisletterto…TheclosingSentencesWehopetoreceiveyourreplyearly.80.(5)Bodyoftheletter正文書信的主體(6)Complimentaryclose結(jié)尾敬語結(jié)束語是一種客套用語它應(yīng)與前面的稱呼相呼應(yīng)，后面加逗號(hào)。Salutation

FormalLessformalInformalDearSirorMadamDearMr.DearMary,DearSirs,DearMs.DearTom,Gentlemen,DearGreen,complimentaryYoursfaithfully,Yourssincerely,Sincerely,Faithfullyyours,Sincerelyyours,Cordially,Trulyyours,Cordiallyyours,Bestregards,81.(6)Complimentaryclose結(jié)尾敬語結(jié)束(7)Signature簽名Alettershouldbesignedbyhand,andinink.外國函件都必須由負(fù)責(zé)親筆簽名，用橡皮戳說明該信并非本人親自過目，只是通函，不為人重視，不禮貌。

JulieWangforMaryHuang（此方式表示書信內(nèi)容為MaryHuang的意思，JulieWang只是代為簽字而已；一般商務(wù)書信，還應(yīng)在簽名下方