Facebook資料完善1CreatingYourOwnPage1BuildingaBusinessPage2目錄Contents目錄1CreatingYourAccountTouringtheInterfaceCustomizingYourPrivacySettingsCreatingYourOwnPage項目標(biāo)題01項目標(biāo)題02項目標(biāo)題04MarketsEXISITNGNEWNEWEXISITNGSignUpSettingsFindingFriendsCreatingYourOwnPageCreatingYourOwnPageSignUpIt’seasytocreateanewFacebookaccount!Justpointyourbrowsertotogetstarted.Step1FindingfriendsYoufindfriendswhoarealreadyonFacebookbyusingyoure-mailaccount’scontactslist.FacebookoffersoptionsforOutlook(Hotmail),Gmail,Yahoo!,andothere-mailservicesStep2Fillingin

profileinformYoustartfillingoutpersonalprofileinformation,beginningwiththenameofyourhighschool,yourcollegeoruniversity,yourcurrentplaceofemployment,andyourcurrentcityandhometownStep4UploadingaprofilepicIt’sbesttochooseapicturethatclearlyshowsyourfacesofriendsandfamilywillrecognizeyouimmediatelyStep3ChoosinginterestsFacebookwantstoknowasmuchaboutyouasyou’llallowsothatitcandeterminewhatadsarebesttoshowyouandtofigureoutadditionalpagesthatmightinterestyouFindingFriendsFindingFriendsBecauseFacebookisallaboutbeingsocial,itmakessensethatyou’llwanttoconnectwithyourfriends,family,andcolleagues.Infact,asyoubecomemorecomfortablewithFacebook,youmayinteractwithfriendsoffriends,seethatthey’regoodfits,andsendfriendrequeststothem.Understandingwhatitmeansto

befriendson

Facebookthetermfriendisalittledifferentintheworldofsocialmediathanintherealworld.Online,youmayfindthatyou’refriendswithpeopleyou’veneverevenmetinpersonbuthaveinteractedwithonlinethroughthecommentsonamutualfriend’sstatusupdatesorthroughothersocialmedia(suchasTwitterorblogs).OrmaybesomeoneyoumetatapartysendsyouafriendrequestonFacebook,andyouaccept.Yourcircleiswideninginawayitmaynotintherealworld.FindingFriendsSearchingfor

peopleyouknowWhenyoufirstsetupyouraccountwithFacebook,itwalksyouthroughfindingfriendswhomayalreadybeonFacebook.Theplatformallowsyoutouseyourexistinge-mailcontactstoseewhetheranyofthosee-mailaddressesareregisteredwithaccountsonFacebookandthenletsyousendafriendrequesttopeopleyouknow.CheckoutFacebook’ssuggestionsUseFacebook’slistfeaturesUsetheGraphSearchboxLookatfriendsoffriendsSearchfortopicpagesLookonthesidebarofawebsiteorblogFindingFriendsSendingarequestsReceivingarequestsWhenyoureceiveafriendrequest,Facebookalertsyoubyhighlightinganumbernexttothefriendrequestsicon,whichappearstotherightofthesearchboxatthetopofthepage.RespondingarequestsIfyouignoreafriendrequestorclicktheNotNowbutton,thatpersoncanstillseeanypublicupdatesyoupost.Ifyou’retheonewhoinitiatedthefriendrequest,youcanseepublicpostsbythepersontowhomyousenttherequest.ToconnectwithsomeoneonFacebook,youneedtosendhimafriendrequest.Whenyouvisithispersonaltimeline,youcanclickthe1+AddFriendbuttontosendhimarequest.Settings網(wǎng)絡(luò)營銷GeneralAccountSettingsYourGeneralAccountSettingspage(refertoFigure

2-6)liststhebasicsofyouraccountandallowsyoutoeditthatinformation.Youseeoptionsforeditingyourname,username,e-mail,password,networks,andlanguage.YoualsohavetheoptiontodownloadacopyofyourFacebookdata.Payment

SettingsThePaymentSettingspageenablesyoutoviewandmanagepurchasesyou’vemadeinFacebook.Thesepurchasesareconductedingames,apps,whenpurchasingagiftforsomeone,orwhenusingpromotedposts.TimelineandTaggingSettingsFacebookhasaddedseveralsettingstogiveyoumorecontroloveryourtimelineandwhocantagyouaroundthesite.ClicktheTimelineandTaggingentryintheAccountSettingspane.Security

SettingsFacebookstatesthatittakesyourpersonalprivacyandsecurityseriously.Tothatend,Facebookprovidesmanyoptionssoyoucancontrolhowandwhatyoushare(seeBookI,Chapter

4formoreinformationonprivacy).BuildingaBusinessPage2CreatingaBusinessPageCustomizingYourBusinessPageBuildingaBusinessPagePageCategoryLocalBusinessorPlaceCompany,Organization,orInstitutionBrandorProductArtist,Band,orPublicFigureEntertainmentCauseorCommunityBuildingaBusinessPage以人為本Choosingaprofilepicture創(chuàng)新發(fā)展Choosingacoverpicture先進力量Justlikeonyourpersonaltimeline,yourbusinesspagealsohasaprofilepictureandacoverphoto.Thesetwoimagesshouldworktogethertoreinforceyourbrand,product,orbusinesstoyouraudienceCustomizingYour

BusinessPageCategoryAddingInformationaboutYourBusinessPageShortDescriptionLongDescriptionPageAddressProductsCompanyOverviewWebsiteCustomizingYourBusinessPageSettingsPageSettingsPageVisibilityoptionIfyourpageisn’treadyforpublicconsumption,selecttheUnpublishPage(OnlyAdminsCanSeeThisPage)checkbox.MessagesoptionTomakecustomerserviceeveneasierforbrandsandFacebookusers,Facebookallowspeople(bothfollowersandnonfollowers)tosendaprivatemessagetoabusinesspage.SelecttheMessagesoptiontoturnonthefeature;deselectittoturnoffthefeature.Whenthefeatureison,theMessagebuttonappearsbelowyourcoverphoto.PostVisibilityoptionIfyou’veallowedotherstoposttoyourpage,thePostVisibilityoptionenablesyoutodecidewhetheryouwantotherpeopletoseethoseposts.Youcanallowthepostsorhidethemfromyourpage.PostingAbilityoptionForthePostingAbilityoption,wesuggestallowingeveryonetoposttoyourpageandtoaddphotosandvideostoyourpage.Youmayhavetoremovesomecommentsoccasionally,butyou’llbebuildingcommunityCustomizingYourBusinessPageSettingsPageSettingsTaggingAbilityoptionSelecttheTaggingAbilityoptiontoallowpeopletotagthemselvesinphotosyoushare.Weliketoallowourfollowersfullaccesstoourpages,includingthecapabilitytotagthemselves.Inthatw