商務英語專業(yè)詞匯UnitoneAuditing審核Auditor審核人員certify保證certificate證書Registrar登記注冊人員transformation轉(zhuǎn)化Accumulation積累warehouse倉庫Wholesaler批發(fā)商Aggregate集合的Custom-designed定制shipping轉(zhuǎn)運Finalproduct成品finishedproduct成品Qualitycontrol質(zhì)量控制facilitylocation廠址選擇Inventorymanagement存貨管理freightbill運費單Targetdate預運日期qualitystandard質(zhì)量標準Internationaltrade國際貿(mào)易InternalAudit內(nèi)部審核Unit2Product商品goods貨物Commodity商品service服務Warranty擔保retail零售Discount折扣investment投資Quantity數(shù)量insurance保險Assurance保險introduction導入期Growth成長期maturity成熟期decline衰退期saturation飽和intense激烈loyalty忠誠downturn低迷時期innovative革新lifespan壽命guarantee擔保forsale待售fallinto分成standardproduct標準廠品non-standardproductmarketingstrategy營銷策略jointproduct組合廠品realestate房地產(chǎn)drawup擬定launchinto投入markettarget市場目標marketsegment市場份額lifeassurance人壽保險Unit3Promotion促銷position定位Cost成本pricing定價Dumping傾銷launch投入Revenue收入distribution分銷渠道Recipe秘訣segmentation份額Targeting目標市場選擇formulate形成Demandcurve需求曲線currentprice市價Unitcost單位成本profitmargin利潤空間Marketshare市場份額monopoly壟斷Portion份額profit-maximization利潤最大化Grossprofit毛利潤markup加成SalesvolumeexportpricingDomesticprice國內(nèi)價格priceelasticity價格彈性Unit4Process流程brand商標Generic非商標的manufacturer廠商Charge要價testimonial證書Intangible無形的marketingplan市場計劃Targetmarketing目標市場productmarketing廠品推廣Publicrelation公共關系marketingeffort行銷努力Marketingmix市場營銷推廣組合distributionchannel配銷渠道Physicalevidence環(huán)境實體marketresearch市場調(diào)查Mediaplanning媒體計劃productpricing廠品定價Salesstrategy推銷策略atregularprice按正常價第五單元retailern零售商allowancen讓利tradedeal商業(yè)交易corporateimage公司形象resellern轉(zhuǎn)賣人stimulatev刺激salesforce銷售隊伍rationalappeal理性訴求leadn線索wholesalern批發(fā)商pushmoney用于獎勵零售商及銷售員的獎金或其他東西pointofsale銷售點voucher代幣卷dumpbim“垃圾桶”查看法promotionalmix營銷推廣組合leveragen杠桿作用，影響力formulan公式trade-in以舊物折價換取同類新物的交易continuityprogram刺激消費者不斷購買本產(chǎn)品的促銷方法prospectv尋找couponn票證，優(yōu)惠券dealloader廠家對零售商的獎勵brandequity品牌價值closingn結束hard-sella硬行推銷的specifyv說明audiencen觀眾marketern營銷人員componentn組成部分overalla總的relativea相對的encyclopedian百科全書flusterv使慌張premiumn獎金，保險費dynamica發(fā)展變化的，強有力的caffeinateda含有咖啡因的complexa復雜的sponsora贊助商boothn有蓬的攤位quotan配額reinforcev加強，充實instructionn產(chǎn)品說明subsequenta接下來的pre-approach預先的準備follow-up后續(xù)工作fizzya起泡的第六單元netn凈額inventoryn存貨清單currentasset流動資產(chǎn)MasterBudget總預算costofgoodssold已售產(chǎn)品成本revenuen年收入liquidityn流動性expendituren費用financev湊借資金currentliabilitiesratio流動負債率budgetn預算creditorn債權人financingmix融資組合profitabilityn盈利能力investmentdecision投資決策debtorn借方，債務人dividendn紅利，股息分紅cashdividend現(xiàn)金分紅finishedgoods成品investmentproposal投資決策ration比例。比率overheadn營業(yè)費用capitalproject資本項目work-in-progress工作中的進展creationofvalue資產(chǎn)增值grossn總額fixedasset固定資產(chǎn)stockdividend股票分紅debtcapital債務資金dividenddecision分配決策cashn現(xiàn)金，現(xiàn)款cashflow現(xiàn)金流動dividend-payout獎金支出depreciationn折扣investmentdecision投資決策demandv需求shareholdern股東opportunitycost機會成本profitabilityratio盈利率prospectivea預期的acquisitionn獲得的stockn庫存allocationn配置rawmaterial原材料issuedsharecapital已發(fā)行股份資金financingdecision融資決策necessitatev使需要，迫使forgov摒絕，放棄reallocatev重新分配complexionn情況，局面paramounta最重要的integrativea整體的，綜合的projecteda規(guī)劃性的amalgamatev使混合，使合并expendituren費用，開支forthcominga即將到來的，即將出現(xiàn)的derivev取得，得到precedev先于，優(yōu)于inferencen推理，推斷instrumentala有指導性作用的virtuen有點，長處mixv組合，混合dividend-payoutratio股息分配率queryv質(zhì)問，詢問rationalen理論基礎，基本原理statica靜態(tài)的embodyv體現(xiàn)，使具體化imperativea緊迫的，絕對必要的conventionn慣例，常規(guī)insofaras在···限度內(nèi)budgetedincomestatement預算損益表budgetedbalancesheet預算資產(chǎn)負債表generalandadministrativebudget一般管理費用預算salesbudget現(xiàn)金預算budgetedaccount預算賬戶第七單元Suppliern供應商Partnershipn合伙企業(yè)groceryn雜貨店leasev租用licensen許可，執(zhí)照entityn實體ManagingDirector常務董事bankruptcy破產(chǎn)，倒閉capitaln資金，資本assetn資產(chǎn)obligationn義務，責任transferv轉(zhuǎn)讓proprietorshipn所有權profitn利潤supervisev監(jiān)督，監(jiān)理voicen發(fā)言權generalpartner普通合伙人riskn風險limitedpartner有限責任合伙人liabilityn責任，債務healthinsurance健康保險，醫(yī)療保險invest投資fringebenefit額外福利unlimitedliability無限責任permitn許可證proprietor所有者，業(yè)主legalentity法律實體boardofdirector理事會，董事會assumev承擔exclusivea唯一的，高級的classifyv分類conflictn沖突proportionn比例justifieda有正當理由的suev控告，提出訴訟bankruptcyn破產(chǎn)unlimitedliability無限責任vacationpay假期工作terminatev結束，終止commitv提交withdrawv撤回，撤退articlesofpartnership合伙企業(yè)的章程relyon依靠，依賴Unit8equityn.股東資本accumulatev.積累，聚積venturen.(有風險的)企業(yè),商業(yè)potentiala.潛在的loann.貸款fundn.基金negotiatev.協(xié)商,商議schedulen.進度表inevitablyad.不可避免的appareln.衣服,服裝foundern.創(chuàng)辦人sponsorv.贊助qualifyv.具有…..資格savingaccount儲蓄存款賬戶turndown拒絕appealto對….有吸引力directloan直接貸款guaranteedloan保證貸款participationloan組合貸款franchiseen.受許人franchisern.特許人franchisingn.特許經(jīng)營expandv.擴張provisionn.規(guī)定,條款laundryn.洗熨milkshaken.奶昔equivalenta.相同的exclusiveright獨占權restrictionn.限制規(guī)定territoriala.地域的undertakev.承擔premisen.前提priora.先前的designateda.被指定的brandimage品牌形象inviewof鑒于,考慮到UNIT9unavoidablea.不可避免的theftn.偷竊,盜竊coveragen.承保范圍,保險險種policyholdern.投保人,購買保險的顧客societala.社會的tornadon.龍卷風hurricanen.颶風heirn.繼承人insurev.投保performv.起…..作用old-ageinsurance養(yǎng)老保險payout付出,付款work-related與工作相關的insurancepolicy保單reimbursementn.償還insuren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