INDUSTRIES

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MARKETSAmusementandthemeparksintheUnitedKingdomCHAPTER

01IndustryoverviewOldestamusementparksworldwideasofMay2024,byyearoffirstoperationOldestamusementparksworldwide2024Park,

city,

country

(year

offirst

operation)Bakken,Klampenborg,Denmark(1583)Prater,Vienna,Austria(1766)Ranking12334567889BlackgangChine,IsleofWright,UK(1843)Tivoli,Copenhagen,Denmark(1843)LakeCompounce,Bristol,USA(1846)Hanayashiki,Tokyo,Japan(1853)Jardind'Acclimatation,Paris,France(1860)BlackpoolCentralPier,Blackpool,UK(1868)CedarPoint,Sandusky,USA(1870)SixFlagsNewEngland,Agawam,USA(1870)ClactonPier,Clacton,UK(1871)3Description:AsofMay2024,theoldestamusementparkoperatinginthesamelocationworldwidewasBakken,locatedinKlampenborg,Denmark,whichopenedin1583.Meanwhile,theworld'ssecondoldestamusementpark,Prater,openedin1766inVienna,Austria.ReadmoreNote(s):Worldwide;May2024;oldestamusementparksoperatinginthesamelocationSource(s):NationalAmusementParkHistoricalAssociationAttendanceatamusementandthemeparksinEuropebyfacilityin2023(inmillions)MostvisitedamusementandthemeparksinEurope2023Attendanceinmillions402681012DisneylandPark,FranceEuropaPark,GermanyWaltDisneyStudiosPark,FranceDeEfteling,theNetherlandsTivoliGardens,DenmarkPortaAventura,SpainGardaland,Italy10.465.75.564.033.983.072.82ParcAsterix,FrancePuyduFou,FranceLegolandWindsor,UKAltonTowers,UK2.52.422.352.352.3LegolandBillund,DenmarkLiseberg,Sweden4Description:In2023,DisneylandParkatDisneylandParis,France,wasthemostvisitedamusementparkinallofEurope.ThenumberofattendeesatDisneylandParkinParisincreasedbyroughly4.7percentin2023overthepreviousyear.ThesecondmostvisitedamusementparkintheregionwasEuropa-ParkinGermany.ReadmoreNote(s):Europe;2023Source(s):AECOM;ThemedEntertainmentAssociationTurnoverofamusementandthemeparksintheUnitedKingdom2010to2022(inmillionGBP)AmusementandthemeparkturnoverintheUK2010-20221,2001,1201,0229811,000941904891879831823776800600400200075060547020102011201220132014201520162017201820192020202120225Description:AmusementandthemeparkactivitiesintheUnitedKingdomhadatotalturnoverofapproximately1.12billionBritishpoundsin2022.Thisfigurerepresentedanincreaseofroughly27percentoverthepreviousyear.

ReadmoreNote(s):UnitedKingdom;2010to2022Source(s):OfficeforNationalStatistics(UK)GrossvalueaddedofamusementandthemeparksintheUnitedKingdomfrom2008to2022(inmillionGBP)AmusementandthemeparkGVAintheUK2008-202180070060069063658958355753750549648248650040030020010004404323323282822008200920102011201220132014201520162017201820192020202120226Description:In2022,amusementandthemeparkscontributedanapproximategrossvalueadded(aGVA)of690millionBritishpoundstotheUnitedKingdom’seconomy.Thisshowedacontinuedrecoveryfromthesharpdeclineexperiencedin2020whentheGVAdroppedto282millionpoundsfollowingtheoutbreakofthecoronavirus(COVID-19)pandemic.ReadmoreNote(s):UnitedKingdom;2008to2022;approximategrossvalueaddedatbasicpricesSource(s):OfficeforNationalStatistics(UK)NumberofenterprisesinvolvedinactivitiesofamusementandthemeparksintheUnitedKingdom2010to2022NumberofamusementandthemeparkscompaniesintheUK2010-2022600521514500502492500474447415408411410394385400300200100020102011201220132014201520162017201820192020202120227Description:In2022,therewere521amusementandthemeparkenterprisesintheUnitedKingdom.Thisfigurewasanincreasefromthepreviousyear,when502companiesofthistypewereinoperation.

ReadmoreNote(s):UnitedKingdom;2010to2022Source(s):OfficeforNationalStatistics(UK)EstimatedvalueofselectedleadingthemeparksintheUnitedKingdom(UK)asofMay2024(inmillionU.S.dollars)ValueofleadingthemeparksintheUnitedKingdom20248006717006005004003002001000412284233177LegolandWindsorPleasureBeachAltonTowersThorpeParkChessingtonWorldofAdventures8Description:Withanestimatedvalueof671millionU.S.dollars,LegolandWindsorwasthehighestvaluedthemeparkintheUnitedKingdomasofMay2024.LegolandWindsoralsorankedasthe?mostvisitedthemeparkintheUKin2022.

ReadmoreNote(s):UnitedKingdom;May2024Source(s):TheParkDatabaseTicketpricesatselectedleadingthemeparksintheUnitedKingdomasofJanuary2025(inGBP),bytickettypeTicketpricesatleadingthemeparksintheUK2025,bytickettypeOnthedayInadvance58.5806868706050403020100666452.5504643.539353534343329.5AltonTowersLegolandWindsor

ChessingtonWorldofAdventuresThorpeParkPaultonsParkFlamingoLand

BlackpoolPleasure

DraytonManorBeach9Description:AsofJanary2025,AltonTowersandLegolandWindsor(trademarkedasLEGOLAND)charged68Britishpoundsforticketsboughtonthesameday.BothparkshadthehighestgateentrypricesamongtheUnitedKingdom'sleadingamusementparks.Meanwhile,PaultonsParkcharged58.5and43.5Britishpounds,respectively,forticketspurchasedinpersonandinadvance.ReadmoreNote(s):UnitedKingdom;asofJanuary2025;priceofanadultticketSource(s):ThemeParks-UKCHAPTER

02AttendanceAttendanceatleadingamusementandthemeparksintheUnitedKingdom(UK)in2023(inmillion)MostvisitedamusementandthemeparksintheUnitedKingdom(UK)20233.02.422.52.01.51.00.50.02.351.62LegolandWindsor,UKAltonTowers,UKThorpePark,UK11/statistics/632696/attendance-at-theme-and-amusement-parks-in-united-kingdom-ukLegolandWindsorrankedasthemostvisitedamusementparkintheUnitedKingdom(UK),recordinganattendanceof2.42millionin2023.ThiswasfollowedbyAltonTowersandThorpePark,whichhad2.35and1.62millionvisitors,respectively.

ReadmoreNote(s):UnitedKingdom;2023Source(s):AECOM;ThemedEntertainmentAssociationAttendanceatLegolandWindsorthemeparkintheUnitedKingdom(UK)from2009to2023(inmillions)LegolandWindsorthemeparkattendanceintheUnitedKingdom(UK)2009-20233.02.52.432.422.42.322.252.252.22.182.0521.91.91.92.01.51.00.50.01.50.4520092010201120122013201420152016201720182019202020212022202312Description:AttendanceatLegolandWindsorexceeded2.4millionin2023.LegolandWindsoralsorankedastheUnitedKingdom’sleadingamusementparkthatyear.Since2009,theparksawitshighestattendancein2019.ReadmoreNote(s):UnitedKingdom;2009to2023Source(s):AECOM;ThemedEntertainmentAssociationAttendanceatAltonTowersthemeparkintheUnitedKingdom(UK)from2009to2023(inmillions)AltonTowersthemeparkattendanceintheUnitedKingdom(UK)2009-20233.02.752.652.652.582.52.42.52.01.51.00.50.02.352.32.132.11.981.931.91.80.6720092010201120122013201420152016201720182019202020212022202313/statistics/641549/attendance-at-alton-towers-uk-theme-parkAltonTowerswelcomedapproximately2.35millionvisitorsin2023.Thefamilythemepark,ownedbyMerlinEntertainments,isoneofthemostpopularamusementparksintheUnitedKingdom,alongwithanotherMerlinownedbrand,Legoland.

ReadmoreNote(s):UnitedKingdom;2009to2023Source(s):AECOM;ThemedEntertainmentAssociationAttendanceatThorpeParkthemeparkintheUnitedKingdom(UK)from2009to2023(inmillions)ThorpeParkthemeparkattendanceintheUnitedKingdom(UK)2009-20232.52.1222.01.51.00.50.01.91.871.881.851.81.81.81.751.71.621.60.620092010201120122013201420152016201720182019202020212022202314/statistics/641554/attendance-at-thorpe-park-uk-theme-parkAttendanceatThorpeparkamountedtoapproximately1.62millionin2023.Thisdenotedanincreaseofaround1.3percentoverthepreviousyear,whentheparkwasvisitedby1.6millionguests.?Since,2009,theparksawitshighestnumberofvisitorsin2014.ReadmoreNote(s):UnitedKingdom;2009to2023Source(s):AECOM;ThemedEntertainmentAssociationCHAPTER

03RollercoastersOldestrollercoastersworldwideasofMay2024,byyearoffirstoperationOldestrollercoastersworldwide2024Name

ofroller

coaster,

park,

city,

country

(year

offirst

operation)ScenicRailway,LunaPark,Melbourne,Australia(1912)Rutschbanen,Tivoli,Copenhagen,Denmark(1914)JackRabbit,Kennywood,WestMifflin,USA(1920)Ranking12334567JackRabbit,SeabreezePark,Rochester,USA(1920)ScenicRailway,Dreamland,Margate,UK(1920)RollerCoaster,Lagoon,Farmington,USA(1921)BigDipper,BlackpoolPleasureBeach,Blackpool,UK(1923)GiantDipper,SantaCruzBeachBoardwalk,SantaCruz,USA(1924)16Description:AsofMay2024,theoldestrunningrollercoasterintheworldwastheScenicRailwayinMelbourne,Australia.Nowadays,thereareover2,000rollercoastersinoperationacrosstheglobeincludingTheSteelDragon2000.LocatedinJapan,TheSteelDragon2000rankedasthelongestrollercoasterintheworldasofMay2024.ReadmoreNote(s):Worldwide;May2024Source(s):NationalAmusementParkHistoricalAssociationRollercoastersrankedbyheightintheUnitedKingdom(UK)asofMay2024(infeet)RankingofthehighestrollercoastersintheUnitedKingdom(UK)2024Heightinfeet100050150200250BigOne,BlackpoolPleasureBeachStealth,ThorpePark213205.1Odyssey,FantasyIsalnd167Millennium,FantasyIslandSwarm,ThorpePark150127120Wave,DraytonManorKumali,FlamingoLand117.8116.5114.8Wipeout,PleasurewoodHillsSpeed:NoLimits,OakwoodThemeParkInfusion,BlackpoolPleasureBeach109.317Description:AsofMay2024,theBigOneatBlackpoolPleasureBeachwastheUnitedKingdom’shighestrollercoaster.At213feet(around64.9meters)italsorankedamongEurope’shighestrollercoasters,placingsixthasofMay2024.Additionally,itisoneofthefastestrollercoastersintheUK,fallingonlybehindStealthatThorpePark.TheBigOnereachesatopspeedof74milesperhour(around119.1km/h).ReadmoreNote(s):UnitedKingdom;May2024Source(s):RollerCoasterDataBaseRollercoastersrankedbytopspeedintheUnitedKingdom(UK)asofMay2024(inmilesperhour)RankingofrollercoastersbytopspeedintheUnitedKingdom(UK)2024Speedinmilesperhour30

4001020506070808090Stealth,ThorpeParkBigOne,BlackpoolPleasureBeachOblivion,AltonTowers7468Odyssey,FantasyIsland62Rita,AltonTowers61.1Speed:NoLimits,OakwoodThemeParkSwarm,ThorpePark5959Millennium,FantasyIslandKumali,FlamingoLand55.954.954Velocity,FlamingoLand18Description:AsofMay2024,StealthatThorpeParkrankedasthefastestrollercoasterintheUKwithatopspeedof80milesperhour(around128.7km/h).TheridealsorankedasthesecondhighestrollercoasterintheUKbehindtheBigOneatBlackpoolpleasurebeach.ReadmoreNote(s):UnitedKingdom;May2024Source(s):RollerCoasterDataBaseRollercoastersrankedbylengthintheUnitedKingdom(UK)asofMay2024(infeet)RankingofrollercoastersbylengthintheUnitedKingdom(UK)2024Lengthinfeet2,00001,0003,0004,0005,0006,000BigOne,BlackpoolPleasureBeachSmiler,AltonTowers5,4973,838.6Icon,BlackpoolPleasureBeachGrandNational,BlackpoolPleasureBeachBigDipper,BlackpoolPleasureBeachRollerCoaster,GreatYarmouthPleasureBeachScenicRailway,Dreamland3,7503,3023,3003,223.13,000Megafobia,OakwoodThemeParkOdyssey,FantasyIsland2,9562,923.22,870.8Sik,FlamingoLand19Description:AsofMay2024,TheBigOneatBlackpoolPleasureBeachrankedasthelongestrollercoasterintheUnitedKingdomatnearly5.5thousandfeet.Smiler,atAltonTowers,camesecond,withalengthof3,838.6feet.

ReadmoreNote(s):UnitedKingdom;May2024Source(s):RollerCoasterDataBaseCHAPTER

04Brandfocus:MerlinEntertainmentsRevenueofMerlinEntertainmentsworldwidefrom2010to2023(inbillionGBP)MerlinEntertainmentsglobalrevenue2010-20232.52.01.52.131.961.741.691.591.431.281.251.261.191.070.931.00.50.00.80.632010201120122013201420152016201720182019202020212022202321Description:TheglobalrevenueofMerlinEntertainments,athemeparkcompanythatoperatesAltonTowers,ThorpePark,Legoland,andseveralotherwell-knownglobalamusementandthemeparks,amountedtoapproximately2.13billionBritishpoundsin2023.Thisrepresentedanincreaseofalmostninepercentcomparedtothepreviousyear.ReadmoreNote(s):Worldwide;2010to2023Source(s):MerlinEntertainmentsRevenueofMerlinEntertainmentsworldwidefrom2020to2023,byregion(inmillionGBP)MerlinEntertainmentsglobalrevenue2020-2023,byregionNorthAmericaUnitedKingdomContinentalEuropeAsiaPacific2,5002,0001,5001,0005002875192354681192565937106484611091696712221294250202020212022202322Description:TheregionthatgeneratedthelargestrevenueforMerlinEntertainmentsworldwidein2023wasNorthAmerica.Thatyear,NorthAmericagenerated671millionBritishpoundsforthecompany.Meanwhile,thecompany'shomecountry,theUnitedKingdom,generatedatotalof648millionBritishpoundsin2023.ReadmoreNote(s):Worldwide;2020to2023Source(s):MerlinEntertainmentsRevenueofMerlinEntertainmentsworldwidefrom2020to2023,bysegment(inmillionGBP)MerlinEntertainmentsglobalrevenue2020-2023,bysegment20202021202220231,0009149039008007006005004003002001000748610537453446374344228228169LegolandParksGatewayAttractionsResortThemeParks23Description:In2023,Legolandparksgenerated914millionBritishpounds,makingitthehighest-earningsegmentofMerlinEntertainmentsworldwide.Additionally,GatewayAttractionswasthesecondhighestrevenue-generatingsegmentforthecompany,withrevenuerisingfrom610millionBritishpoundsin2022to748millionBritishpoundsin2023.ReadmoreNote(s):Worldwide;2020to2023Source(s):MerlinEntertainmentsNumberofvisitorstoMerlinEntertainments'attractionsworldwidefrom2011to2023(inmillions)MerlinEntertainmentsattendanceworldwide2011-2023807067676663.862.862.962.159.8605040302010055.15446.535.222.1201120122013201420152016201720182019*202020212022202324Description:In2023,MerlinEntertainments'attractionsreceivedmorethan62millionvisitors.Thisrepresentedanincreaseofalmost13percentoverthepreviousyear.

ReadmoreNote(s):Worldwide;2011to2023;attendancetoownedandoperatedattractions;*In2019,MerlinsolditsAustralianskiresorts.Thefiguresfrom2019onwardsthereforereflectthecontinuingoperationsoftheGroupexcludingtheskifields.Data[...]

ReadmoreSource(s):MerlinEntertainmentsNumberofattractionsoperatedbyMerlinEntertainmentsworldwidein2023,bybrandMerlinEntertainmentsattractionsworldwide2023,bybrandNumberofattractions15

200510253035404550SEALIFELEGO/LEGOLANDDiscoveryCentresMadameTussaudsDungeons4629221010LEGOLANDParksResortThemeParksPeppaPigWorldofPlayEye653PeppaPigThemeParkOther1925Description:Asof2023,theMerlinEntertainmentattractionwiththemostopenfacilitieswastheaquariumchainSEALIFE,with46intotal.OthermajorattractionsbelongingtoMerlinEntertainmentweretheLegolandDiscoveryCentersandMadamTus