Unit6

TradeFairs所有教學資源，我們給；所有復(fù)雜操作，我們做；圖書附贈，永久免費，只為老師用書更方便課件教案微課掃碼題庫建課互評考試平臺

學習工具【LearningObjectives】Afterfinishingthisunit,studentsshouldknowsomeusefulexpressionsusedattradefairs.knowsometechniquesinattendingtradefairs.knowhowtomakebusinesscards.

Warm-up

Workinpairs.Discussthefollowingquestionswithyourpartner.DoyouknowwhenShanghaiWorldExpowasheld?What’sitstheme?

ItwasheldfromMay1toOctober31in2010.Itsthemeis“Bettercity,betterlife”.2.DidyougotoShanghaifortheExpo?Tellsomethinginterestingtoyourpartner.

Open-ended.

3.Theabove6picturesshowthepavilionsofdifferentcountries.Whichcountriesdotheybelongtorespectively,doyouknow?Writethemdownonthelineundereachpicture.PolandFranceSingaporeChinaRussiaAmericaListening&Speaking

Task1:ListentothedialogueanddecideifthefollowingstatementsareTrue(T)orFalse(F).

NewWordsandExpressionsillustratev.

說明；闡明

indetail詳細地

demonstratev.

演示；示范

feedbackn.

反饋；反饋信息

potentialadj.

可能的；潛在的

concentratev.

集合；集中

specificadj.

明確的；具體的

measurableadj.

可測量的；可衡量的

chanceofdoing/todosth做某事成功的機會

()1.JoyceaskedBriansomequestionsaboutexhibitingattradefairs.()2.Exhibitingattradefairscanhelppromoteproductsandservices.()3.Brianwasanexperiencedexhibitor,heknewhowtodemonstratenewproductsattradefairs.()4.Attendingtradefairsmayhelpbuildnewbusinesses,formanycustomersandsuppliersassembleinoneplace.()5.Learninghowtochoosetherighttradefairisveryimportantforanexhibitingbeginner.()6.Whenexhibitingatradefair,thehigheryousetyourgoals,themoreprofitsyouwillobtain.

FTFTTTTask2:Listentothefollowingdialogueandcompleteitwiththemissinginformation.NewWordsandExpressions

standn.

（用于陳列、展覽等的）攤位

porcelainn.

瓷；瓷器

ancientadj.

古代的

seriesn.

一系列的事物

onhand現(xiàn)有；在手邊

enquiryn.

詢價；詢盤

homeandabroad國內(nèi)外

vasen.

花瓶；裝飾瓶

Seller:Welcometoourstand.___________________________.Buyer:Thankyou.I’dliketohavealookattheporcelainyouareshowing.Whereareyoufrom?Seller:Thanksforyourinterestinourproducts.Theseareourbestproducts.OurcompanyisinJiangxiProvinceand____________________inmakingporcelain.Buyer:Isee.Thisonelooksreallynicewithatypically___________________.Seller:I’mgladyoulikeourproducts.Thisseriesisoneofourbestandmostpopularproducts,andwehaveonhandmanyenquiries_______________

_______.Hereisourcatalogue.Pleasetakealookatit.Pleasecomeinandtakewehavealonghistory

ancientChinesestyle

fromhomeandalookabroad

Buyer:Ilikethosebigvaseswithmoreancientpaintings.Seller:Theyareourbestproducts.Wecanevenmakeporcelainaccordingtoyourdemand,________________.Buyer:Howabouttheprice?Seller:Ourpriceis_________________.Weofferyouourbestprices,atwhichwehavedonealotofbusinesswithothercustomers.Buyer:Great.Willyoubeherethisafternoon?Seller:Yes,ofcourse.Buyer:I’llbebackthisafternoon.Seller:Seeyouthisafternoon.Buyer:Seeyou.

especiallyinstyleverycompetitive

SituationalDialogue

LiWeisawtheproductsfromMr.Roberts’companyatChinaImportandExportFair.Hewantedtoknowmoreabouttheproduct,sohemadesomeenquiries.Firstyouarerequiredtomatcheachquestionwithitscorrespondinganswer,andthenmakeadialoguebyusingthequestionsandanswers.Afterfinishingthedialoguepracticeitwithyourpartner.Howabouttheproductselling?2.Howlonghaveyoubeeninthisbusiness?3.Couldyougivemeyourpricelistandcatalogues?4.Isitpossibleforyoutoofferanydiscount?5.Howlongdoesittakeyoutomakedelivery?6.Couldyougivemeyournamecardortelephonenumber?Wehavebeeninelectronicindustryforalmost10years.b.OurproductsaresellingverywellinChinesemarket.OurturnoveroflastyearwasRMB100million.c.Sure.Hereyouare.Ifyouwanttosetupbusinesscooperation,pleasecallme.d.OK.I’llgiveyouourup-to-datepricelistandcatalogues.e.Ifyourorderislarge,wemayconsidergivingsomediscounts.f.Thatdependsonthedistance,quantityandtypeofshipping.PassageListentothepassage,andthenfillintheblankswiththemissingwords.NewWordsandExpressionsshowcasev.

展示；陳列rivaln.

競爭對手incontrastto與……形成對比representativen.

代表；代理人thepress報界；新聞界classifyv.

把……分類hybridn.

混合物；合成物

FrankfurtBookFair法蘭克福圖書展directoryn.

商行目錄attendeen.

出席者

Atradefairisanexhibitionorganizedsothatcompaniesinaspecificindustrycanshowcaseand______________________

________,service,studyactivitiesofrivalsandexaminerecentmarkettrendsandopportunities.Incontrasttoconsumerfairs,onlysometradefairsare_________________,whileotherscanonlybeattendedbycompanyrepresentatives(membersofthetrade,e.g.professionals)andmembersof_________,thereforetradeshowsareclassifiedaseither“Public”or“___________”.opentothepublic

demonstratetheirlatestproducts

TradeOnly

thepress

Afewfairsarehybridsofthetwo;oneexampleistheFrankfurtBookFair,whichistrade-onlyforitsfirstthreedaysandopentothegeneralpublic___________________.Theyareheldonacontinuingbasisinvirtuallyallmarketsandnormallyattractcompanies____________________.Forexample,intheU.S.therearecurrentlyover2,500tradeshowsheldeveryyear,andseveralonlinedirectorieshavebeenestablishedtohelporganizers,attendees,andmarketers__________________

_______.fromaroundtheglobe

onitsfinaltwodays

identifyappropriateevents

LanguageFocus

Introductionattradefairs1.Nicetomeetyou.Mynameis…2.It’sagreathonortomeetyou.I’mTomBlack,SalesManagerof…3.MynameisLiGang,salesrepresentativeofABCCompany.Thisismycard.4.HowdoIaddressyou?5.Letmeintroducemyselftoyou.I’mJackSmith,GeneralManagerofRoyalPorcelainCompany.6.Ourcompanyisoneofthelargestmanufacturersinclothingindustry.7.Wemainlytradeinfoodanddrinks.8.Wehavebeeninelectronicindustryforalmost10years.PromotingproductsOurproductsareofhighquality.Theyareverypopularwithhomecustomers.2.Thisvaseismadeofblueandwhiteporcelain.Itisdelicateandelegant.3.Irecommendthisarticle.I’msureyou’llbepleasedwithit.4.Thesmall-sizedlaptopadoptedthelatestelectronictechnology.5.Whynotplaceatrialordertosoundoutmarketpotential?6.Icanofferyouourlatestcatalogue,pricelistandspecificationfordetailedinformation.7.Ourproductsaredesignedespeciallyfortheelderly.8.Thisisournewestproduct.Itiscompactandeasytocarry.Askingaboutpricesanddiscounts1.Howmuchisit?2.MayItakealookatyourpricelist?3.Couldyougivemesomeinformationaboutyourprices?4.Couldyougivemesomediscounts?5.Ifyoucangiveusadiscount,wemayplaceabigorder.6.Whatdiscountcanyouofferifwedoubletheorder?7.Wouldyouconsiderincreasingthediscounttohelpopenthemarketsincethisisanewproduct?Farewell1.Goodbye.Takecare.2.Thankyouforyourvisiting.Pleasecallmeifyouwanttoknowmoreofus.3.Thankyouforcomingtoourpavilion.Ifyou’dliketoplaceanyorder,pleaseletmeknow.4.Seeyounexttime.EasyTime

Enjoythefollowingsong.

AroundtheWorldAQUAReading

Lead-in

Workinpairs.Imagineyouaregoingtoattendalarge-scaledtradefair,whatpreparationsshouldyoumake?Ticktheonesyouthinknecessary.()1.Getsomeinformationaboutthefairandmakeyourvisitingplan.()2.Gettoknowindetailalltheexhibitors.√()3.SearchontheInternettheexhibitorsyou’reinterestedinandgetmoreinformationaboutthem.()4.Takeenoughnamecardsandsendthemouttotheexhibitorsyoumaymakebusinesswith.()5.Takeplentyoffoodandwaterwithyou.()6.Takesomeprintedmaterialsaboutyourowncompany,sendingthemouttoyourtargetexhibitorswhennecessary.√√√()7.Reserveyourticketandhotelinadvance.()8.Listentotheweatherforecast.()9.Collectonlynecessaryluggageandmakeyourbagaslightaspossible.()10.Makeaformforeveryexhibitorinwhichyoucanwritedowndetailedinformationofhim.√√√ReadingFairsAttendingKnow-howNewWordsandExpressionslarge-scaled/?lɑ?d??ske?ld/adj.

大規(guī)模的；大型的exhausted/?g?z??st?d/adj.

極其疲倦的makeuseofsth/sb

使用或利用某事物/某人layout/?le?aut/n.

布局；安排；設(shè)計route

/ru?t/n.

路線；路程fillout

填寫insole/??ns?ul/n.

鞋墊venue/?venju?/n.

會場；聚集地點commute/k??mju?t/v.

來回往返于；乘車上下班category/?k?t?g?r?/n.

種類；類別

booth/bu?e/n.

貨攤；攤位；小房間specify/?spes?fa?/v.

確切說明；明確規(guī)定appointment/??p??ntm?nt/n.

約會；預(yù)約arrangement/??re?nd?m?nt/n.

安排；籌備showroom/???urum/n.

陳列室seminar/?sem?nɑ?/n.

研討會register/?red??st?/v.

登記；注冊handout

分發(fā)；散發(fā)carbonated/?kɑ?b?ne?t?d/adj.

碳酸的；碳化的summarize/?s?m?ra?z/v.

總結(jié)；概括figureout

理解；弄明白file/fa?l/v.

將某物歸檔followup

采取進一步行動；深入調(diào)查

Notes

Whenpreparingluggage,besuretosaveroomformaterialscollectedwhenattendingfairs.

收拾行李的時候，一定要留出空間來存放出席展會時要帶的相關(guān)資料。2.Chooseahotelneartheexhibitionvenue,youcansavealotoftimecommutingandmakeiteasiertohaveenoughrest.

選擇距離會展場地較近的酒店，這樣能免除路途奔波，從而可以有足夠的休息時間。3.Further,preparequestionsyouneedtoaskanddesignaproductorserviceinformationcollectingformsoastoclearlyspecifythedifferencesbetweenexhibitors.

此外，要準備好自己想問的問題，并且設(shè)計一份產(chǎn)品或服務(wù)信息收集表，以便明確說明各參展商之間的具體差異。

soastodosth意思是“為了做某事”。

Example:Ileftamessagesoastobesureofcontactingher.我留下了張條子以便與她取得聯(lián)系。

4.Registerinadvanceandgettotheexhibitionvenue30minutesearlytosavetimeforqueuing.

提前登記，并提早半小時到達展會地點，以省去排隊的時間。

queue的意思是“排隊等候”。

Example:Wequeuedforanhourbutdidn’tgetin.我們排隊等候一小時也沒進去。

5.Leavethevenue30minutesearlytoavoidwaitingforbusesortaxis.Filealltheinformationabouttheexhibitorsyougetforfuturecontacts.

提前半小時離開會場，這樣就不必花時間等公交車和出租車。將你在展會中獲取的所有參展商的信息進行歸檔，以方便日后聯(lián)系。

ExercisesChoosethebestanswerforeachofthefollowingquestions.

What’sthepurposeofthefairlayoutplan?______A.Itcanhelpexhibitorsmakemoreprofits.B.Itservesasaguideforthevisitors.C.Itcantellforeignershowtogettothefair.D.Itcanhelpvisitorsfindtheproductstheywanttobuy.

B

2.Ifyouaretoattendatradefair,youshouldtakethefollowingthingsexcept______.A.alotofnamecardsB.comfortableshoesandclothesC.carbonateddrinksandbeerD.materialsrelatedtothefair

C

3.You’dbetterbookahotelclosetothefairvenuebecauseofthefollowingreasonsexceptthat______.A.ittakesalotoftimeforyoutogetthereifyoulivefarfromthevenueB.youmaynothaveagoodrestifyourhotelisfarfromthefairC.youcansavethelongdistancetravelingD.youcanmakemorebusinessfriends

D

4.Whichofthefollowingcansaveyourtimefillingoutforms?______A.Yourpensandnotebooks.B.Yourbusinesscards.C.Yourdocumentsaboutyourowncompany.D.Othervisitors.

B

5.Whichofthefollowingisnottrueaccordingtothepassage?______A.Whenattradefairsyoushouldtalkwiththetradeinsidersactively.B.Leavethefairvenue30minutesearly,sothatyoucanavoidwaitingbusesortaxis.C.Youshouldfollowupontheprintedmaterialsandsamplesyouacquiredatthefair.D.Youshouldavoidthecrowedbooths,althoughyou’reinterestedinthem.DII.MatcheachwordinColumnAwithitscorrespondingexplanationinColumnB.ColumnA

ColumnB1.venue2.booth3.summarize4.category5.exhausted6.seminar7.file8.layoutanoccasionforexpertstodiscusssthb.verytiredc.thewaythatsthisarrangedd.classorgroupofthingse.placesthinafilef.aplacewherepeoplemeetforsthg.makeasummaryofsthh.asmallstallwheregoodsaresoldordisplayedIII.Fillintheblankswiththewordsorphrasesgivenbelow.Changetheformsifnecessary.specifyacquirearrangement handoutfigureout register followup filloutWithintwoweeksofarrivalallforeignershadto_______withthelocalpolice.2.Theystoodonthestreetcorner__________leafletsabouttheirnewproducts.3.Hehas________areputationofdishonestybecauseheoftentoldliestoothers.register

handingoutacquired

4.I’llmake____________foryoutobemetattheairport.5.Employeeswhohaveworkedforatleast5yearsinourcompanyhavethechancetobeelectedaschairmanby_________anapplicationform.6.Haveyou__________what’swrongwithyourcar?7.Theregulations_______thatyoumayuseadictionaryintheexamination.8.She___________thephonecallwithane-mailtoaskforthedetailedinformationofthespecificationofthisvase.followedup

arrangements

fillingout

figuredoutspecifyIV.TranslatethefollowingsentencesintoEnglish.

1.因為現(xiàn)在生產(chǎn)的產(chǎn)品種類繁多，所以商品交易會都變得非常專業(yè)化了。

Tradefairshavebecomeextremelyspecializedbecauseofgreatvarietyofproductsnowmanufactured.

2.對中國出口商來說，商品交易會經(jīng)常是推銷產(chǎn)品、正確發(fā)現(xiàn)用戶怎樣看待該產(chǎn)品的最迅速、最有效的方式。

FortheChineseexporters,thetradefairisoftenthefastestandmosteffectivewaytopromoteaproductandtofindoutexactlywhatbuyersthinkofit.

3.雖然這些商品交易會偶爾允許普通公眾進入，但基本上都是產(chǎn)業(yè)交易會。

Thesetradefairsarebasicallyindustrialtradefairs,althoughtheyoccasionallypermitentrytothegeneralpublic.4.如果可以的話，我會用幾句話把爭論的要點概括一下。(summarize)I’lljustsummarizethemainpointsoftheargumentinafewwordsifImay.5.你要很好地發(fā)揮你的談判技能，一定要取得本次談判的勝利。(makeuseof)Youneedtomakegooduseofyournegotiationskillsandmakesuretosucceedinnegotiating.

WritingBusinessCard

Whendoingbusiness,peopletendtoexchangebusinesscardstoprovidepersonalinformationaswellasinformationabouttheircompanies.Theinformationonabusinesscardmostlyincludesone’sfullname,title,nameofthecompany,address,phonenumber,faxnumber,e-mailaddress,etc.Besides,thecolorsandlogosonbusinesscardscanattracttheeyeandhelppeoplerememberthecards.Somepeopleusethereversesideofbusinesscardsformoreinformationabouttheircompanies.Thisisagoodandinexpensivewayofadvertising.

Sample1ShanghaiUniversityCollegeofForeignLanguagesZhaoPing