第1題1)（）goodsareofveryhighqualityandintendedtobeboughtbyrichpeople.AA.DownmarketBB.UpmarketCC.ValuableDD.Expensive第2題2）Thiscouldbethewinninggameforthe（）,whoonlyneedstwomorepointsforthechampionship.AA.followerBB.winnerCC.loserDD.challenger第3題3)Itisthemanagementandboardsofthebanksthatmustrecreatecustomerand()value.AA.shareholderBB.stakeholderCC.goodsDD.seller第4題4)Whenitisdoneproperly,arts()canbemoreeffectivethanadvertising.AA.relationshipBB.friendshipCC.sponsorshipDD.ownership第5題5)()usuallysellcheapthingsinlargequantities,orofferonlyaverylimitedrangeofgoods.AA.ChainstoresBB.DiscountersCC.CornershopsDD.Groceries第6題6)()SydneyToledanoisBernardArnault’sbossinDior.第7題7)()Mr.Toledanosaidpeopleshouldspendtimeontheorganizationwhentimeswerebad.第8題8)()WhenMr.ToledanoworkedinDior,herealizedChinawouldonedaybeprimeterritoryforluxury.第9題9)()TheincomesofChinesewealthyconsumersrangefrom100,000to200,000renminbi.第10題10)()Chineseluxuryconsumersarenowspendingmoreonservicesthanonproducts.第11題11)()Mr.ToledanobelievesthatChristianDiorcandoubleinfiveyears.第12題12()In2008,onlytwooffivepeopleinChinarealizedthatinthemainland,priceswereatleast20percenthigherthantheywereinplacessuchasHongKong.第13題13)()In2010,thereare60citiesinChina,whereluxuryconsumptioncouldpass500millionrenminbi.第14題14）()ThenextwaveofluxurybuyersisinChina.第15題15）()

AccordingtoMckinseyresearch,Chinawillaccountforabout20percentofgloballuxurysalesin2015.第1題1)Thekey（）requiresalevelofsophisticationinmarketingandfinancialanalysisnotnormallyfoundinthesalesforce.AA.accountingmanagerBB.accountmanagerCC.marketingmanagerDD.clientmanager第2題2)Abetterapproachistoprovideuserswithprotectionthewaywegivethemprotectiononthe（）:withconsistentandclearmarkings.AA.freewayBB.higherwayCC.superwayDD.driveway第3題3）Patientsshouldbewarnedthatcamphoroilcan（）theskin.AA.botherBB.disturbCC.irritateDD.insult第4題4）Theaudiencedidn’treallyunderstandsomeofthecomplicated（）theyusedinthefilmwhentheytalkedaboutlaw.AA.idiomsBB.jargonCC.slangDD.dialect第5題5)Thesecostscannotbeborneoutofprofits,nomatterwhatpopular（）maysay.AA.promiseBB.agreementCC.speechDD.rhetoric第6題6)EdmondMoutranspendsmoretimetravellingbyairthanworkingathisoffice.第7題7)Airlinesshould,inEdmondMoutran’sview,investmoremoneyondecorationtoattractcustomers.第8題8)Mr.Moutrandoesn’tlikeflyingtotheUSbecauseUSairlinesfailtogetinformationacrossquicklyandclearlywhenthereareproblemsanddelays.第9題9)JohnCox,abusinesstraveler,usuallygivesprioritytocomfortandconveniencewhenflying.第10題10)JohnCoxalwaysusespublictransporttoandfromtheairportstocontrolthebudget.

第11題11)Hotels,likeairlines,tendtochangeroomratesaccordingtothelevelofdemand.

第12題12)HuaweilauncheditsnewVideoconferencingEndpointsystemstobecollaboratedwithVidexio’splatformforcustomers’superiorvideocommunicationexperience.第13題13)Huaweiprovidesareliableplatformtoconnectdifferentnetworks.第14題14)Awidebandwidthmustberequiredtoenjoyasuperiorvideoconferencingexperience.第15題

15）（）

Huaweiisamarketleaderinprovidingcustomerswithinnovativevideocommunicationsolutions.Unit3quiz第1題1)Bottomlineisaninformaltermfor().AA.toplineBB.netincomeCC.totalrevenueDD.grossprofit第2題2)WhichofthefollowingisNOTtheresponsibilityofbranchmanager?AA.marketingBB.hiringemployeesCC.issuingsharesDD.assistingwithcustomerrelations第3題3)WhichofthefollowingwordsisNOTthesynonymoftrailblazer?AA.forerunnerBB.creatorCC.groundbreakerDD.sponsor第4題4)The()ofgasessuchascarbondioxideshouldbestabilizedattheirpresentlevel.AA.emissionBB.emitCC.radiationDD.evaporation第5題5）Whichofthefollowingwordsmeanstherateatwhichgoodsareproduced?AA.profileBB.productivityCC.depreciationDD.position第6題6)

DuringMr.Zetsche’stermofoffice,hecaredverymuchaboutkeepingthetraditionalMercedespatternofprovidingajobforlifeforworkers.第7題7)

TeamapproachisalsooneimportantfactorforMercedes’ssuccessfulturnaround.第8題8)

Mercedesisnowshiftingitsfocusondesigningandmakingfuel-efficientcars.第9題9)

ManyofthenewlycreatedjobsinHaier’srapidlyexpandingecosystemareinitslogisticsnetwork.第10題10)Haier’ssuccessresultedfromapartialreformofitsonce-traditionalmanagementmodel.第11題11)In2002Mercedeswastheworst-performinglargeluxurycarmaker,whilein2005itbecamethebestofitskind.第12題12)DieterZetschewasboththeHeadofMercedesandChiefExecutiveofDaimlerCompanyin2006.第13題13)Haier’snewmodelisanopenecosystemofusers,inventors,andpartnersreplaceswhichcaneffectivelydriveouthierarchy.第14題14)Haierisnowhavingamodularstructureofmorethan4,000microenterprisewhichisflexiblebutcoherent.第15題15)Haier’smodularstructureisahumanizedmodelbecauseitsgoalistoleteveryonebecometheirownCEO—tohelpeveryonerealizetheirownpotential.Unit4quiz第1題1）Sontagwasoncefamouslydescribedasthemost（）womaninAmerica.AA.intellectualBB.intelligentCC.intelligibleDD.intellect第2題2）Agourmetalwayswantsthebestfood,notthemost.Theword"gourmet"mostprobablymeans:（）.AA.personwhoisexpertinthechoiceoffoodBB.personwhoisondietCC.personwhocaneatalotDD.personwhocancook第3題3）Carloswasnotobeyingorders.Heactedonhisown（）AA.impetusBB.responseCC.initiativeDD.impulse第4題4)（）offeredbythefirmincludeacompanycarandfreehealthinsurance.AA.FactorsBB.PerksCC.ImpactsDD.Desires第5題5）Thebishophelped（）thesenseofacommunityembracingallclasses.AA.nourishBB.feedCC.pretendDD.foster第6題6）90percentofGoogleItalyworkersthoughtitwasafriendlyplacetowork.第7題7）ThefurnitureinGoogleofficesisdifferenttothatinmostoffices.第8題8）Theworkischallenging,andyouneedauniversitydegreetoworkthere.第9題9)Employeesknowwhattheirobjectivesareandhavethefreedomtoachievethem.第10題10)Employeeshavetheopportunitytolistentowell-knownorimportantauthors.第11題11）Huaweiisaprivatecompanywhollyownedbyitsemployees.第12題12）ThelocalgovernmentagencyandcertainoutsideorganizationsalsoholdsomesharesinHuawei.第13題13）TheChairmanandtheremaining16boarddirectorsoftheRepresentatives'Commissionareelectedbyitsshareholdingemployees.第14題14)AsHuawei'shighestdecision-makingbody,theRepresentatives'Commissionmakesdecisionsonmajorcompanymatters.第15題15)Workingwithstakeholdersincludingsuppliers,partners,industryorganizations,opensourcecommunities,standardsorganizations,universities,andresearchinstitutes,Huaweicanhelpdriveadvancementsintechnologyandgrowtheindustryasawhole.Unit5quiz第1題1)Toadvertisehisnewmovie,thedirectorrodeaCamelatCannes,whichwas,sotospeak,themostoutrageous（）Ihaveeverseen.AA.freesampleBB.publicitystuntCC.banneradDD.hoarding第2題2).Everyday,peopleinmetropolisesare（）byallsortsofadvertisements.AA.endorsedBB.harnessedCC.bombardedDD.retained第3題3)Musichasa（）,butoftenprofoundinfluenceonthebaby’brain.AA.subliminalBB.matureCC.glamorousDD.illustrative第4題4)Wemustasktheadagencytoprovidea（）firsttoillustratetheirmessagetobeexpressedinthecommercial.AA.advertorialBB.radiospotCC.silhouetteDD.storyboard第5題5)（）issuesinsocietyoftensupplycartoonistswithcurrentmaterialsfordrawing.AA.controversialBB.collaborativeCC.intangibleDD.intrusive第6題6)Honda’sliveskydivingadwillappearinthedinnerpartyprogramComeDineWithMe.第7題7)

WithdigitalvideorecorderssuchasSky+andTivo,viewerscaneasilyskipTVcommercials.第8題8)Channel4istryingtomakesomeinnovationsinTVadsbyharnessingthebreaksoftheprograms.第9題9)TheinteractivepowerofInternetisbothablessingandacursetomarketers.第10題10)Marketersarenowtryingtoretainviewersforlongerperiodbymakingthemclickmoreonthewebpages.第11題11)LGadvertisedits“Scarlet”seriesbyplacingtheminanewtelevisionseries.第12題12)

AdSelectorisintendedtoreducetheconflictsbetweenaudiencesandmarketers.第13題13)ThehighinteractivepossibilitiesofInternetisoneofthereasonsforadagenciestodevelopmoreeffectiveonlineadvertisingstrategies.第14題14)AnexpertpredictedthatHonda’sskydivewouldbeputonthepopularvideowebsitesbyconsumers.

第15題15)Whenacaradvertisementappearsonthescreen,viewersmaychoosefromdifferenttypesofcarsorjustskipthead.

unit6quiz第1題1)Whichtermmeans“theamountofmoneywhichabusinessobtains(inayear)fromcustomersbysellinggoodsorservices”?AA.AnnualincomeBB.operationprofitCC.annualturnoverDD.netprofit第2題2)Inthe9thcenturyduringtheSongDynasty,peopleused（）tosubstitutemetalcoinsfortheconvenienceoftheircreditedconsumers.AA.thepapercurrencyBB.shellsCC.barteredgoodsDD.weapons第3題3)Thesecompaniestendtoissueregular（）becausetheyseektomaximizeshareholderwealthinwaysasidefromnormalgrowth.AA.profitsBB.dividendsCC.sharesDD.income第4題4)Thetheatreassistanthasthe（）rushtogeteverymemberofthecastinplacebeforethecurtaingoesup.AA.fastBB.crazyCC.freneticDD.hectic第5題5)Theonlybrightspotforbankshascomefromtheirtradingdesks,whicharerecordingtheirbestresultsinyearsthankstomarket（）.AA.volatilityBB.situationCC.statusDD.stand第6題6)PriorandYeattsbecameclosefriendsbecausetheyhadalotincommon.第7題7)Yeattsenjoyedgivingpracticaladvicetohisfriend.第8題8)Priorwasbornwithararediseasethatlimitshisabilitytomovefreelyanddamagehisabilitytospeak.第9題9)“Alibabaachieveditsrevenuegrowthof35%yearover-yearasaresultofsolidperformanceofitsdomesticretailbusinessesaswellasrobustcloudcomputingrevenuegrowth.第10題10)Annualactiveconsumersandincomefromoperationsenjoyedanincrease.第11題11)Butinspiteofhisdisadvantageinphysicalcondition,PriorenjoyshisworkandexcelsinGoldman’strading.第12題12)HehasbeendoingbasicresearchanalysisandtradingEuroStoxxfuturebulkcommodities.第13題13)Netincomehadtheyear-over-yeardecreaseduetoanetlossinitsinvestmentincome.第14題14)AnnualactiveconsumersfortheAlibabaDigitalEconomyreached960millioninChinaand180millionconsumersoutsideChina.第15題15)TheconsumercommercebusinessesoftheAlibabaDigitalEconomy,mainlyconsistsofChinaretailmarketplaces,internationalretailmarketplacesandlocalconsumerservices.unit7quiz第1題1)Thesevariedracialgroupshavelearnedtolivetogetherinpeaceand（）,settinganexamplewellworthfollowing.AA.harmonyBB.graceCC.rhythmDD.relief第2題2)Inthebudget,thegreaterpartofourmoneyis（）tomarketing.AA.allottedBB.distributedCC.assignedDD.allocated第3題3)Thisisquitea（）occurrence.AA.generalBB.commonCC.universalDD.ordinary第4題4)Iwanttostarta

business

but

（）

withanxietyanddepression.AA.fightBB.combatCC.struggleDD.battle第5題5)Ournewrobotcanhelp（）thepatientfromwheelchairtoseatwithrelativeease.AA.moveBB.relocateCC.shiftDD.transfer第6題6)Culturalawarenessismerelyaboutunderstandingacountry’shistoryandgeography.第7題7)Itisnecessaryforemployeestocomplywiththehost-countrycultureinaculturallydiverseoffice.第8題8)Cultureshockisusuallyunknowntoothers.第9題9)EventhoughEnglishisauniversallanguage,learningaforeignlanguagesoastobepreparedforinternationalassignmentswouldbeideal.第10題10)Businesspeoplearoundtheworldareworkingatthesamepace.第11題11)Employeesshouldbefamiliarwiththecultureoftheforeigncountrytheyareassignedto.第12題12)ItisquitenaturalforBritishpeopletoholdthedoorwhenpeoplearegettinginalift.第13題13)SecretariesarethoughthighlyinJapanesecompanies.第14題14)ItiseasyandquicktoestablishbusinessrelationshipwithJapanesefirms.第15題15)AmericanstendtobemoredirectthanJapanesepeople.unit8quiz第1題1)Appleleadsmywalletandmytasteforgorgeous______gadgets,butnotmythought.AA.smoothBB.gracefulCC.sleekDD.stealthy第2題2)Attheendofthe________periodyouwillbecomeapermanentemployee.AA.terminatedBB.probationaryCC.temporaryDD.prohibited第3題3)Theyhadashort-term______forapersonontheforeigndesk.AA.vacancyBB.jobCC.opportunityDD.empty第4題4)TheHouseofLords______thatthetermsofacontractcannotberewrittenretrospectivelyAA.offeredBB.appointedCC.provedDD.affirmed第5題5)Hewas_________fortheNobelPrizeforliteratureseveraltimesandfinallywonit.AA.shortlistedBB.combatedCC.struggledDD.enlisted第6題6)MorethanathirdofalluniversitygraduatesandholdersofMaster’sdegreesarewomen.第7題7)NguyenThuHangletsherhusbandmakeimportantdecisions.第8題8)E-commenceinSingaporewillcontinuetogrowatarateof19percentevenifthepandemicends.

第9題9)ThepositionofwomaninVietnamhasimproved.第10題10)Huang’shusbanddoesnotworkandhechoosestobringupchildrenathome.第11題11)Agoodwaytorelievetheboredomofstayingathomeistoplayonlinegames.第12題12)PeopleinSingaporedidnotworryaboutfoodduringthepandemic.第13題13)Self-isolatedindividualsconnectwithfamilyandfriendsthroughsocialplatforms.第14題14)NguyenThuHang'spositionwithregardtodecision-makingisdifferenttothatofhermother.第15題15)TherearebothchallengesandopportunitiesbroughtaboutbyCOVID-19pandemic.unit9quiz第1題1)Eveninthemodernworld,therearestillmanypeoplelivein（）.AA.poorBB.povertyCC.goodconditionDD.wealth第2題2)Whenpeoplebecome（）,itisinabilitywhichisoftenworsethanlackofwages.AA.unemployedBB.povertyCC.illDD.poor第3題3)Since（）,banksarepermittedtosettheirowninterestrates.AA.strictrestrictionBB.themergerCC.deregulationDD.freetrade第4題4)（）iswhenacountryorcompanyexportsaproductatapricethatislowerintheforeignimportingmarketthanthepriceintheexporter'sdomesticmarket.AA.tradebarrierBB.dumpingCC.tariffDD.openborder第5題5)Allproduction（）forfoodwouldbeeliminated.AA.taxBB.dutiesCC.tariffsDD.subsidies第6題6)BecausethereisalargenumberofactiveusersonWeChat/Weixin,thisisagreatopportunityforAucklandtoraiseitsprofileandpromoteitstourismofferingstotheChinesemarket.第7題7)TheAucklandWeChatMiniProgramprovidesdigitalsolutionforAuckland'sChinese-speakingcommunitytosharetheirlocalknowledge,favouritethingstodoandexperiencearoundtheregionwiththeiroverseas-basedfamilies,friendsandotherlocalsinChina.第8題8)China’smarketshavebeenstrengthenedbyStrongdomesticconsumptionanditalsostimulatedbothmultinationalsanddomesticcompaniestoshifttheemphasisoftheiroperationsfrom'MadeinChina'to'MadeforChina'.第9題9)VorwerkcurrentlyisexpandingitsmanufacturingbaseinShanghaiandwillfocusonlyontop-tiercities.

第10題10)NewZealandhasbeenusingaWeChatprogramtoattractvisitorsfromChinaforsometime.第11題11）MoreandmoreChinesetouristschooseNewZealandastheirtraveldestination.第12題12)AccordingtoZha,thecompany,needtoincreasetheirabilitytolocalizeappsandsoftware,bringingbothafter-salesserviceandtechnologyonlinequickerthaneverbefore.第13題13)AccordingtoareportreleasedbytheBeijing-basedChinaHouseholdElectricApplianceResearchInstitute,China’shouseholdappliancesmarketappearedactiveinthepastyearandhigh-endkitchenproductsleadthetrend,suggestingthatthecountry'sconsumptionupgradeisfairlyobvious.第14題14)

Vorwerkhasbusinessinmorethan70countriesandregionsand650,000employeesglobally,whileinChinaitrunsaplant,aninnovationcenterand28customerexperiencestores.第15題15)ManypeopledoubtiftheWeChatminiprogrammecanhelpwithpromotionoftourism.

unit10quiz第1題1)Whichtermmeans“theprocessofmakingillegally-gainedproceedsappearlegal”?AA.pricefixingBB.moneylaunderingCC.taxfraudDD.counterfeit第2題2)Theywerelookingforevidencethatthefirmshadsubmitted（）datapricereportingagencies.AA.distortedBB.fraudCC.deliberateDD.disposed第3題3)Thebuyersbidagainsteachotherandoften（）thepricestheypaysothatthesellercanprofitfromit.AA.fakeBB.closeupCC.diminishD.inflate正確答案：第4題4)（）istheuseofseeminglyplausibleargumentseithertojustifysomethingthatisdifficulttoacceptortomakeitseem‘notsobadafterall’.AA.CirculationBB.AssumptionCC.RationalizationDD.Dishonesty第5題5)Wheneverweareinafinancial（）,weseekhisadvicebecauseheisverysmartwithmoney.AA.dilemmaBB.espionageCC.statusDD.position第6題6)AccordingtothecommentsonaMblog,manypeoplethinkitishardtogetagoodjobifyoudon’tlieonyourresume.第7題7)Ifyourresumedoesn’tpasstheother-shoetestandfronttest,youhavetosellyourselfshort.第8題8)LuckinCoffeeinflateditsfinancialandoperatingnumbersfromthefirstdayofitstrialoperation.第9題9)Thereisnowaytodressupyourresumetomakeyourselfstrongerwithoutbeingunethical.第10題10)Togainmoremarketshare,LuckinCoffeeaddedteadrinkstoattracttealoversandvendingmachinestosellcoffeemoreconveniently.第11題11)Thecoffeeprovidermaintainsconsumersbythetasteofitsoffering.第12題12)LuckinCoffeewasfacingchargesoffinancialmisconductofofferingdramaticdiscountsandvoucherstooccupythemarket.第13題13)Askingyouroldbossmayhelpyoukeepyourthinkingclearandbetterrepresentyourself.第14題14)

LuckinCoffee’sshareplungedafteraninternalinvestigationintoits

fabricatedtransactions.第15題15)Lyingona

resumecanbejustifiable.unit11quiz第1題1)（）“istheprocessofmotivatingagroupofpeopletowardsachievingacommongoal”.AA.PlanningBB.OrganizingCC.LeadingDD.Controlling第2題2)Leadershiphasbecomeaformalstudyonlyattheturnofthe（）century.AA.18thBB.19thCC.20thDD.21st第3題3)

A（）leaderisanenthusiastic,self-confidentleaderwhosepersonalityandactionsinfluencepeopletobehaveincertainways.AA.visionaryBB.charismaticCC.transactionalDD.transformational第4題4)Lilyfeltalittle（）aboutexpressingheropinionsinthepublic.AA.criticalBB.diffidentCC.dynamicDD.conservative第5題5)Whenmakingapresentation,openbodylanguagemakesyouappearmore（）andtrustworthy.AA.aloofBB.radicalCC.laid-backDD.approachable第6題6)SirLindsaywasattractedtoL’Oréalbeforeitbecameverysuccessful.第7題7)SucceedingSirLindsay,Jean-PaulAgonbecomesthechairmanofL’Oréal.第8題8)

JackMahadthoughtthatthehighestlevelhisemployeescanachievewouldbethatofmanagers.第9題9)SirLindsayhadinternationalambitionsfromaveryyoungage.第10題10)JackMasupportsabalancebetweenlifeandwork.第11題11)JackMawelcomescompetitionasitwouldbehelpfultoexploreone’sfullpotential.第12題12)UnderSir

Lindsay’sleadership,L’Oréalhasbecometheworld’sbiggestbeautycompany.第13題13)JackMaisthe

founderofAlibaba,theworld’sbiggeste-commercecompany.第14題14）Sir

Lindsay