第1題Entrepreneurshipisjustaneconomicphenomenon()第2題Entrepreneurshipisaprocessofdevelopingopportunities,utilizingresources,andcreatingvaluewithoutconstrainingcurrentresourceconditions()第3題Entrepreneurshipisanactivityinwhichentrepreneurswithentrepreneurialspiritcombinewithopportunitiesandcreatevalue()第4題Entrepreneurshipisaprocessinwhichthefourkeyelementsofhumanandresources,opportunities,transactionbehaviorandenvironmentcoordinateandpromoteeachother()第5題Itshouldbesaidthatallentrepreneurialopportunitiesaresuitableforeveryone()第6題Analyzingtheentrepreneurialenvironmentcanguideentrepreneurship,avoidentrepreneurialrisks,andincreasethesuccessrateofentrepreneurship.()第7題Themarketopportunityisfairtoeveryone,soeveryoneissuitableforstartingabusiness()第8題Theso-calledmarketopportunityreferstounmetorunmetmarketdemand.()第9題Entrepreneurshipisanactivityofcombiningentrepreneurswithentrepreneurialspiritandopportunities()ACreatevalueBEngageintechnologypromotionCSeekchangeDIdea正確答案：A第10題Threefactorsaffectingpersonalentrepreneurialmotivation:personalcharacteristics(genetic,environmentalimpact),thenumberofentrepreneurialopportunitiesand().ATechnologymaturityBOpportunitycostCTeammaturityDPersonalcharacter正確答案：B第11題Methodstoidentifyentrepreneurialopportunitiesare:trendmethodand().APredictivemethodBTechnicalmethodCObservationproblemmethodDDelphimethod正確答案：C第12題Salman'sentrepreneurialmodelbelievesthatentrepreneurialelementsinclude:peopleandresources,opportunities,transactionbehaviorand().ASkillBKnowledgeCExperienceDEnvironment正確答案：D第13題Conductbusinessopportunityevaluationonentrepreneurialprojects,includingself-conditionevaluation,competitiveadvantageresearch,profitmodeldiscussionand().ACoretechnologyevaluationBBusinesscapabilityanalysisCMarketdemandanalysisDLivingspaceexpansion正確答案：C第14題________mainlyreferstothesumofnationalcharacteristics,values,lifestyles,customs,religiousbeliefs,ethics,educationlevels,language,etc.ofacountryorregion.()ASocialcultureBPoliticallawCScienceandtechnologyDNaturalresources正確答案：A第1題Businessmodelreferstothelogicalprocessofvaluediscovery-valuematching-valueacquisitionbyanenterprise()第2題Businessmodelreferstohowanenterprisecanmakemoneybyconductingbusinessoperations.()第3題Oncethebusinessmodelisdetermined,itshouldbefixed.()第4題Themainsourceofcorporateprofitsistechnologicalinnovation,soinnovativebusinessmodelsdependontechnologicalinnovation.()第5題Businessmodelreferstothelogicofmakingmoneyforanenterprise:valuediscovery,valuematchingand(),thatis,howanenterprisecanmakemoneybyconductingbusinessoperations.AValueacquisitionBValuepropositionCCustomervalueDProductvalue第6題Therearethreemainbusinessmodelsintheworld:ticketform,parkingfeeformand().AChargeformBMembershipfeeformCTollfeeformDMonthlyrentalfeeform第7題Themethodofbusinessmodeldevelopmentis().ACustomeranalysisBCostanalysisCBudgetDValuechainanalysis第8題Thetransformationfromlarge-scaleproductiontomeetingtheindividualneedsofusersbelongsto:().ABusinessmodelinnovationthatredefinestheproductionmodelBBusinessmodelinnovationthatredefinesthecooperationmodelCBusinessmodelinnovationthatredefinesrevenuemodelsDBusinessmodelinnovationthatredefinesproductsandservices第9題Inthepast,themainprofitmodeloftheradioandtelevisionindustrywasthroughadvertisingfees.NowHunanSatelliteTVandTaobaoarecooperatingtoguideTVviewerstotheback-endHiTandrealizethetransaction.Thisinnovativebusinessmodelbelongsto:().AProfitfromsystematicsolutionsBProfitfromfollow-upproductsCProfitfromthetransformationtoserviceDProfitfromcontinuousinnovationandleadingproductsExercise3第1題Thereisessentiallynodifferencebetweenentrepreneursandprofessionalmanagers.()第2題Oneofthemaingoalsofentrepreneurshipeducationistoincreaseawarenessandunderstandingoftheprocessofcreatingandmanagingnewventures.()第3題Therealizationofthegoalsofanentrepreneurialteamrequirescoordinationandinterdependenceamongmembers,whiletherealizationofgroupgoalsdoesnotrequireinterdependenceamongmembers.()第4題Inasense,entrepreneursarenotjustmanagers,theyshouldbecomeleaders.()第5題Entrepreneurshipteamhasnolifecycle,itisamatureteamfromthebeginning.()第6題Thedifferencebetweenateamandagroupisthatteammembersareresponsibleforthesuccessorfailureoftheteamandtakepersonalresponsibilityatthesametime,whilegroupmembersonlybearpersonalresponsibilityforsuccessorfailure.()第7題Thedifferencebetweenprofessionalmanagersandentrepreneursis:professionalmanagersuseinnovativemeanstocreateprofits,andusenewideasandnewproductstocompeteinnewmarkets;whileentrepreneursusemanagementmethodstocreateprofitsthroughefficiencyimprovements.()第8題Entrepreneurshipteamreferstoagroupofpeoplewhohave()tooperateanewlyestablishedfor-profitorganization.ACommonpurpose,sharingentrepreneurialbenefits,andsharingentrepreneurialrisksBEquivalenttothegeneralgroupCTheworkbetweenmembersislargelysimilarDThemembersonlybearpersonalresponsibilityforsuccessorfailure第9題Threekeyfactorstobuildagoodteamworkrelationship:clearrolearrangementsatthebeginningandgraduallyclearerduringtheentrepreneurialprocess;focusonfairness;()ASimilarityofworkBEffectivecommunicationCHighertechnicalskillsDSameeducationExercise4第1題Fromtheperspectiveofmarketingtheory,themarketisaplacetobuyandsellgoods.()第2題Themarketingenvironmentbetweencompaniesindifferentregionsofthesamecountryisbasicallythesame.()第3題Consumersofdifferentsubcultureshavethesamelifestyle.()第4題Theessenceofmarketingresearchistheprocessofobtainingandanalyzingmarketinginformation.()第5題Thebasicstartingpointofmarketpositioningiscompetition,whichisawaytohelpcompaniesconfirmtheircompetitivepositionandfindcompetitivestrategies.()第6題Thehomogeneityofcustomerneedsistheinternalbasisformarketsegmentation.()第7題Thelimitationofenterpriseresourcesandeffectivecompetitionareexternalmandatoryconditionsformarketsegmentation.()第8題Thetargetmarketisthemarketthecompanychoosestoserve.()第9題Inthesaleschannel,onlyonelevelofmiddlemanisthelongchannel.()第10題Ifanenterprisewantstoexpanditsproductsales,itshouldsetthepriceoftheproductlowertoachievethegoalof"smallprofitsbutquickturnover".()第11題Marketsegmentationisactuallytheclassificationofproducts.()第12題Thefollowingareuncontrollablefactorsoftheenterprise.()AMarketingenvironmentBMarketingmixCPromotionstrategyDProductmix第13題Theanalysisoftheentrepreneurialmacroenvironment(PESTanalysis)includes:()APoliticalenvironment,legalenvironment,competitiveenvironment,policyenvironmentBPoliticalandlegalenvironment,technologicalenvironment,economicenvironment,socialandculturalenvironmentCEconomicstructure,economicsystem,industriallayout,economicdevelopmentDIndustrialenvironment,agriculturalenvironment,businessenvironment,populationenvironment第14題Thefiveforcesthataffecttheprofitabilityofenterprisesandtheintensityofindustrycompetitioninclude().AThreatsfrompotentialentrants,threatsfromsubstitutes,buyerbargainingpower,sellerbargainingpowerandinternalindustrycompetitionBIndustrialproductivity,consumptionpower,technicalstrength,institutionalstrength,andcompetitorstrengthCLegalrestrictions,policyrestrictions,taxationintensity,environmentalprotectionrequirements,intellectualpropertyrightsDTechnologicalchange,newproductdevelopment,newtechnologyinvention,newprocessapplication,numberoftechnicaltalents第15題Inmarketingresearch,investigatorsgenerallycollect()first.APrimarydataBSecondarydataCOriginaldataDExternaldata第16題Anenterprisemustidentifyitscompetitors,usuallyfromthefollowing()aspects.AIndustriesandmarketsBDistributionchannelsCGoalsandstrategiesDProfit第17題Thepurposeofanalyzingtheinnerpsychologicalfactorsaffectingconsumerbehavioristo().AReduceresearchcostsBUnderstandconsumeraffordabilityCDifferentiateconsumersfromdifferentclassestomeettheirdifferentneedsDAdoptappropriatemarketingstrategiesandtechniquestoinduceconsumerstomakepurchasedecisionsthatarebeneficialtothecompany第18題Marketingmanagersmustunderstandtheattitudeofcustomers,understandhowcustomersperceivetheirproductsandservices,understandhowcustomersperceivetheircompetitors,understandwhatobjectivefactorsarebeneficialtothem,etc.().AMarketingplanningBMarketingmixdesignCMarketingresearchDForecastmarketdemand第19題()referstothecommunicationactivitiesinwhichcompaniesusemultipleinformationcarrierstocommunicatewiththetargetmarket,includingadvertising,personnelsales,businesspromotionandpublicrelations,etc.AProductBPricingCPromotionDDistribution第20題Theexistenceof()differencesisanobjectivebasisformarketsegmentation.AProductBPriceCDemandpreferenceDSubdivision第21題Accordingtotheneedsthattheproductcanmeetorthebenefitsprovided,andthedegreeofproblem-solving,itispositionedas:().AFeaturepositioningBUsage/applicationpositioningCBenefitpositioningDProductcategorypositioning第22題Theessenceofpromotionis()ACommunicateinformationBInspirepurchasebehaviorCBefamiliarwiththebusinesssituationDUnderstandthecharacteristicsofcustomersandcompetitors第23題Thecoreofpromotionworkis().ASellinggoodsBCommunicationofinformationCBuildagoodrelationshipDFindcustomers第24題Thegoalofpublicrelationsistoenableenterprises().ASellinggoodsBProfitCMakeagoodrelationshipDDominatethemarket第25題Thepromotioncombinationstrategyfortheapplicationoflivingmaterialsisinorderofimportance().AAdvertising,salespromotion,personnelsalesandpublicpromotionBPersonnelpromotion,salespromotion,advertisingandpublicpromotionCPersonnelpromotion,advertising,publicpromotion,andcooperationwithsalespromotionDAdvertising,personnelpromotion,salespromotionandpublicpromotion第26題Theoperatingpathofthepullstrategyinmarketingis:()AManufacturerscarryoutmarketingactivitiestomiddlemen,sothatmiddlemenformdemandandbuy,andthenmiddlemenselltoendusers.BThemanufacturerconductsmarketingactivitiestotheenduser,sothattheendusergeneratesdemand.Theuserfindsamiddlemantobuy,andthemiddlemanbuysfromthemanufacturer.CManufacturersforceuserstobuyDIntermediariesbuyandsell第27題Tomakecustomerschangetheirpreferencefromthecompany'sproductstothecompany'sproducts,thecompany'spromotionalgoalsshouldbe:().AKnowthenameBDeepenyourunderstandingCBeconsistentwithwordsanddeedsDPromotefeaturesExercise5第1題Entrepreneurshipriskismainlytechnicalrisk.Aslongasthereisnotechnicalproblem,thereisnorisk.()第2題Entrepreneurshipmanagementriskreferstotheriskofentrepreneurialfailureduetopoormanagementduringtheentrepreneurialprocess.()第3題Entrepreneurshipmarketriskreferstothepossibilityanduncertaintyofprofitorlossfacedbymarketentitiesengagedineconomicactivities.()第4題Businessfinancialriskreferstotheriskofbusinessfailurecausedbypoormanagementinthebusinessprocess.()第5題Entrepreneurshipriskcanbedividedinto4dimensions,namely:technicalrisk,(),financialriskandmanagementrisk.AUncertaintyriskoftechnicaleffectsBUncertaintyriskofsupportingtechnologyCMarketriskDSupplychainrisk第6題Thebiggestriskamongtherisksourcesofnewventuresinthegrowthstageis().ATechnicalriskBProductriskCFamilystressriskDManagementrisk第7題Ifyouaregoingtostartabusiness,yourcorrectattitudetowardsentrepreneurialriskshouldbe:()AEntrepreneurshipriskscaresthefaint-hearted,thereisnothingso-calledrisk,starvetodeath,bravethecourageousBAlthoughtherearerisksinstartingabusiness,Icrosstheriverbyfeelingthestones,maybeIwillhavegoodluckCEntrepreneurshipistoorisky,soIgiveuppreparationsandideasforentrepreneurshipDTherearerisksinstartingabusiness,butIwanttoidentifytherisksandcontroltheriskstocontinuestartingabusiness第8題Entrepreneurshipriskdoesnotinclude:()ATechnicalriskBManagementriskCProductionriskDMarketriskExercise6第1題Thenatureofdebtfundsandequityfundsinventurefinancingisthesame,buttheformisdifferent.()第2題Theprocessofventurefinancingistonegotiatefinancingwiththebank.()第3題Angelinvestmentisanindividualwhodirectlyinvestscorporatecapitalinanewventure.()第4題Debtfundsandequityfundsinventurefinancingarethesameinnature,butdifferentinform.()第5題Themaincharacteristicsoftheestablishmentperiodoftheenterprisearetostarttrialproduction,trialsales,conductmarketresearch,improveproducts,andprepareforproduction.Generallyspeaking,themainfinancingchannelsduringthisperiodshouldbe:().APersonalsavings,family,friends,asmallamountofventurecapitalBBankfinancing,supplierandcustomerriskcapital,governmentloans,short-termfinancing,etc.CBankfinancing,publicsecuritiesmarket,privateequityDVenturecapital,governmentfunding第6題Intheprocessofentrepreneurialfinancing,self-financingoftenappearsinthelifecycleofentrepreneurialenterprises()AExpansionperiodBGrowthperiodCMaturityperiodDSeed第7題Entrepreneursshouldpreparewellbeforefinancing.Whichofthefollowingstatementsisincorrectis().AThenetworkofentrepreneursformsthesocialcapitalofthenewenterpriseBStart-upfinancingisnotonlyatechnicalissue,butalsoasocialissueCAslongasyouhaveagoodidea,youwillnotbeunabletoraisefundsDEntrepreneursshouldpayattentiontotheirownmoralcultivationandcultivateagoodsenseofcredit第8題Investmentexpertscompareinvestmentbehaviortoinvestmentinstudents,andventurecapitalcompanies,institutionalinvestors,andangelinvestorspayattentiontothemseparately()Acollegestudents,elementaryschoolstudents,middleschoolstudentsBelementaryschoolstudents,collegestudents,middleschoolstudentsCmiddleschoolstudents,collegestudents,elementaryschoolstudentsDcollegestudents,middleschoolstudents,elementaryschoolstudentsExercise7第1題Whenformulatingabusinessplan,duetotheuncertaintyofthefutureenvironment,youonlyneedtowriteyourownbusinessidea.Otherssuchasmarketingandfinancialplanshavenotbeenimplementedandcannotbedetermined,sotheycanbetemporarilyignored.()第2題Theprocessofventurecapitalfinancingisaprofitableprocess.()第3題Wheninvestorsevaluateentrepreneurs,theirevaluationoftechnologyismainlythatthetechnologythatcanselltheproductisagoodtechnology.()第4題Thereisnofixedformatinthewritingofthebusinessplan,justorganizethecontentcasually.()第5題Theinterestofinvestorsinprivateequityinvestmentinstitutionsinentrepreneurialprojectsistoownandoperatetheinvestedcompanyandgaincontroloftheinvestedcompany.()第6題Inthedemonstrationofentrepreneurialopportunitiesinthebusinessplan,thedemonstrationsoninvestment,productcosts,prices,whethercustomerscanafford,resources,etc.belongto:().AEconomicfeasibilitydemonstrationBTechnicalfeasibilitydemonstrationCPolicyfeasibilitydemonstrationDCompetitionfeasibilitydemonstration第7題Themaincontentoftheinvestor'sprudentialinvestigationofthestartupenterpriseis:().ABusinessriskandsolvencyBRiskdiscoveryandvaluediscoveryCAssetintegrityandequitydefectsDRealisticvalueandfuturevalueExercise8第1題Theliabilityofindividualshareholdersofalimitedliabilitycompanyforthedebtsofthecompanyislimitedonlytothesharecapitalissued.()第2題Thecompany'sarticlesofassociationrefertotheautonomy