GEOGuide

HowtoWininAISearch

YourUltimateGuidetogainmoreVisibilityon

AISearchEnginesandLargeLanguageModels

1

TableofContents

Introduction

08Introduction:Whyarewehere?

08Disruption1:OrganictrafficfromGoogleisindecline

09Disruption2:Newsearchplatformsemerge

WhyGEOandLLMOMatter

10WhyshouldyoucareaboutGenerativeEngineOptimization(GEO)andLargeLanguageModelOptimization(LLMO)?

11TheWild-Westisback

TheFundamentalDifference

12TraditionalSearch,AISearchandLLMs

12WhatareLLMs?

14LLMs-givinganswersbasedontheirknowledgebase

15LLMswithwebsearchcapabilities

16Overview-AISearchvsLLMvsTraditionalSearch

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TableofContents

TopAI-drivenSearchEngines

17GoogleAIOverviews

19DoGoogleAI-Overviewsappearforeverysearch?

20ChatGPTSearch-alsoknownasSearchGPT

20WhenisthesearchinChatGPTtriggered?

21PerplexityAI

21OtherAIsearchesandLLMS

UserBehaviourischanging

22SEOkeywordsvs.searchprompts

GenerativeEngineOptimization(GEO)

24WhatisGEO-GenerativeEnginesOptimization?

25WhyYouShouldStartInvestinginGEOandLLMO

26GenerativeEngineOptimization-GEO

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TableofContents

27WhatisthedifferencebetweenGEOandSEO?

30TraditionalSEOtacticsandhowtheylooklikeinGEO

MeasuringSuccessinAISearch

32SEOandGEOMetrics101:HowtomeasuresuccessforAIsearchandLLMs?

32AreSEOmetricsstillrelevant?

32SearchVolume:akeymetric

35Referraltraffic:WhattrafficfromLLM-basedsearchesiscomingtoyoursite?

36Goal#1:Brandvisibility

37LinkCitationTrackinginAISearch

37ImpactonOrganicandPaidCTR

ToolsforMonitoringBrandVisibility

38ToolsformonitoringofbrandvisibilityforAISearchesandLLMs

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TableofContents

GEOMethods&OptimizationStrategies

39HowtooptimizeforAISearchandLLM

39GEOmethod-Ownedcontent-Howtodotherightcontentmarketing

40TheChallenge:InvisiblePrompts

40Reverse-EngineeringVisibility

40OptimizingOwnedContentforAISearch

43GEOmethod-SEOisstillrelevant!

45GEOMethod:UseSonYourContentforAISearch

46HowSchemaActuallyWorkswithAI

46TheSchemaTypesThatActuallyMatter

47TheUncomfortableRealityCheck

47ShouldYouBother?(Yes,Obviously)

48GEOmethod-PublicRelations-Associateyourbrandwiththerighttopics

49GEOmethod-Quotesandstatisticsinyourcontent

51GEOmethod-Optimizeforimportantauto-completionprompts

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TableofContents

52GEOmethod-TechnicalGEO-IndexedbyLLM-bots,Robots.txtforLLMs

53WhataboutJSON-LD?

54GEOmethod-BelistedonWikipedia

55GEOmethod-Leveragenews/mediapartnersofLLMs

56GEOmethod-Researchentitiesinsteadofkeywords

57GEOmethod-BeonRedditandprovideuser-generatedcontent

59GEOmethod-FeedbacktoLLMsmatters

59GEOmethod-BlackHatGEO

Checklist

60YourGEO/LLMOchecklist

Conclusion

61Conclusion

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TableofContents

Appendices

62Appendix1:GEOstudy

65Appendix2:AISearchmonitoringstudy

FAQs

66IsGEOimpossiblewithever-changingAIresponses?

68Isn’teveryanswerofanLLMunique?(memory,temperature)

68ArethereanyGEOagencies,likethereareSEOagencies?

References

69References

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Introduction:

Whyarewehere?

Marketingteamsinallindustriesarecurrentlyfacingtwomaindisruptions.

Disruption1:OrganictrafficfromGoogleisindecline

Gartner

,theanalystfirm,ispredictinga50%decreaseoforganictrafficuntil2028duetoAIgeneratedanswers.Buttherealityis:alreadytoday,someindustriesandbrandsareimpactedbytherolloutofGoogleAIOverviewswhichstartedinMay2024.

Googleischanging,andthenumberofzero-clicksearchesarealreadyat60%inboththeUSandEurope.

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Disruption2:Newsearchplatformsemerge

NewAIsearchexperiences(suchasPerplexity.AI)andAIchatbots(suchasChatGPT)are

increasinglybecomingagreatalternativetoGoogleSearch.WhileChatGPTisnowpartofthetop10websitesworldwide,newAIsearchexperiencessuchasPerplexity.AIareseeing

impressiveusergrowth.

Howdomarketingteamsrespondtothis

newrealityandbuildsustainablemarketingstrategies?

Inthisguide,you’llfindout.

WehelpyouunderstandthenewSEOworld,andwhyGenerativeEngineOptimization

(GEO)andLargeLanguageModel

Optimization(LLMO)areheretostay.

Ifyouhaveanyfurtherquestionsorfeedbackforus.Visitusat

https://otterly.ai

orsendusanemailat

hello@otterly.ai

.

PS:WehaveanAISearchOptimizationPlatform-calledOtterlyAI-thathelpsmarketingteamsmonitorbrandvisibilityonAIsearchesandoptimizeforabetterranking.Giveisafreetry

here

.

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WhyGEOandLLMOMatter

WhyshouldyoucareaboutGenerativeEngineOptimization(GEO)andLargeLanguageModelOptimization(LLMO)?

Asamarketer,brandmanager,SEO(SearchEnginesOptimization)expert,youareinterestedin

whethersearchengineoptimizationisrelevantornotinthemonthstocome.ManyofourbusinessesrelyheavilyonsearchenginesandnowthatweheardaboutLLMs,wearewondering,isourbusinessdoomed?

ThisguideforGEO(GenerativeEngineOptimization)andLLMO(LargeLanguageModel

Optimization)shouldhelpyouunderstandthenewAIfrontier,andgiveyouadviceonhowtoevolveyourcurrentSEOeffortstoupcomingGEOefforts.

CurrentmarketforecastsletuslookupfromourcurrentSEOcampaignsandwonderwhatarethethreatsandwhatopportunitiesareahead.

Gartner(oneofthebiggestanalystcompanies)predictsthatsearch

trafficwilldecreaseby50%by2028(

source

,Gartner).

“Trends”reportindicatesthatthegenerativeAImarketreached

US$67billionin2024(

source

,Semrush).

TheworldwideAI(Artificial

Intelligence)searchandLLMmarketisexpectedtogrowbetween24%to36%peryearfrom2024to2030

(

source

,GrandViewResearch).

AIagentsandchatbots’growthisexpectedtogrowupto23%by

2030(

source

,GrandViewResearch).

KelseyLibert(SearchEngineLand)emphasizestheevolvingnatureofSEOinthecontextofAI,

stating:"ThefutureofSEOisaboutmentions,

authority,andAIrelevance.Here’showtosecurebrandvisibilityinAI-generatedsearchresults."

ButIguesstheseforecastsarenotwhatbringsyouhere.Mostofthebrandsthatwearetalkingwith,seeitintheirnumbersandanalyticsdata.

Organictrafficisatanalltimelow,leadsarestillcominginbuteveryonewondershowourbrandsandproductswillbefoundbyourcustomersinthefuture.Andtheyshiverabit.

Businessesseeupto40%dropsinorganictraffic(

source

,SeerInteractive)andthatfeelsbusiness-threatening.That’swhywesuggestyoureadthisGEO-guideandstartworkingwithyourSEO-

(soontobenamedGEO-)agencyorwithyourteam,tobuildastrategicplantoberecognizedandfoundbyLLMsandAI-basedsearches.

Soundsgood?Butlet’sstartwithsomebasics.

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TheWild-Westisback

LookingatthenewAIsearchmarket,itfeelsliketheearlyWild-WestdaysofSEO,where

everyonewastryingeverythingtohaveskininthegame.That’swhatwewanttohelpyouwithinamorestructuredway.

Credit:ChatGPT

Still,someactivitieswillfeelliketheearlydaysofsearchandgettingyourwaytothetopofsearchresults.However,westronglyrecommendbuildingaGEOplanforthelongrun.

OptimizationforLLMsandAI-drivensearchfocusesonaligningyourbrandwithitspositioningwhileensuringyourproducts,team,andallrelevantinformationareeffectivelyintegratedintothe

responsesgeneratedbythesemodels.

Traditionalsearchresults,characterizedbybluelinks,arebecomingobsolete.Tostayrelevant,yourbrandmustbeprominentlyfeaturedinAIresponsesthroughtext,links,brandedcontent,quotes,

statistics,videos,andmore.

Let’sstartwithalittlebitofdefinitions(andhistory).

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TheFundamentalDifference:

TraditionalSearch,AISearchandLLMs

Let'sexplorethekeydistinctionsbetweenTraditionalSearch,AISearch,andLargeLanguageModels(LLMs).Thejourneybeganin2022withtheemergenceofLLMs).

WhatareLLMs?

In2022,LLMs(LargeLanguageModels)appearedforthefirsttimeonstage.Ofcourse,the

technologyofAI(ArtificialIntelligence)andML(MachineLearning)havebeenthereforalongtime,butLLMsimpressedtheusersinawaythateveryonebecameawarethatthiswillhaveahuge

impactinthefuture(

source

,Dataversity).

Today,wehavealotofdifferentmodels(LLMs),alsocalledGenerativeAIengines,andtheyfollowdifferentapproaches.

HereisalistofthecurrentmostpopularLLMs(asofbeginningof2025):

OpenAIo1

OpenAIGPT-4o

DeepSeekR1

Llama3.1

Gemini2.0

PerplexitySonar

MistralAI'sMistral8x22B

Claude3.5Sonnet

Grok3

Attheend,allLLMswilluseasimilarapproachandkeepuptoeachother.

Now,let’sexplorethedifferences.TherearetwotypesofGenerativeAIexperienceswhenitcomestosearch/answerexperiences.

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1.LLM(LargeLanguageModels)withinternalknowledgebase=Claude,Llama,andGrokrelyontheirinternalknowledge,whichisderivedfromextensivetrainingonvastdatasets.However,theirknowledgeislimitedtoinformationavailableuptotheirmostrecenttrainingperiod(referredtoastheknowledgecutoff)anddoesnotextendbeyondthatpoint.

2.AISearch=GooglewithAIOverviews,PerplexityandChatGPT.Thesearesearchenginesthat

useamixofLLM+websearchcapabilitiestogatherup-to-dateinformationfromtheinternet.Theyprobablyoptimizeshortsearchkeywordsintopromptstogiveusersabetterresponse.This

techniqueiscalledRAGor“Retrieval-AugmentedGeneration”.

YoucancallthoseAISearchexperiencesalsohybridsystemsastheycombineinternalknowledgewithaddingwebsearchcapabilities(calledRAG-RetrievalAugmentedGeneration).

WhyAISearchismorerelevantthanLLMs

PureandhybridLLMs

Outdated

LLMAnswersfrompuretrainingdata

Claude

LLAMA

Gemini

GPT-x

BasedonLLM

Knowledge

ChatGPT

AIOverviews

PerplexityAI

WebSearch

+

LLMKnowledge

AISearchEngines

Up-to-date

AISearchAnswerswithwebsearchcontent

Advantages:1.Realuserbehavior2.Basedonlocation3.Fastoptimization

AISearchplatformsstartedtogivecitationsofthesources(searchresults)usedwhichnotonlysendsreferraltraffictoyoursitebutalsohelpsyoutofindactionitemsforyourGEO(GenerativeEnginesOptimization).

ButwhatareAI-drivensearchenginesandhowaretheydifferentfromLLMs?WhatareGoogleAIoverviewsandhowdotheyplayinthisfield?

ItisalsocrucialtounderstandhowtheseLLMsandAISearchesareprocessingandpresentinginformation.

Firstofall,AIsearchenginescouldbeseenasansweringmachinesandnotassearchengines.Whichmeansthattheytrytogiveyouananswerinsteadofpresentingyousearchresults.

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LLMs-givinganswersbasedontheirknowledgebase

PureLLMs(suchasClaude)willgiveyouanansweroutoftheirknowledge(trainingdata).Theyonlygetnewinformationwhentheirvendorsarere-trainingthemodel.Thiscancostfromafewmillions(DeepSeek)tohundredsofmillions(inOpenAI’scase).

FortheseLLMs,theLLMO(LargeLanguageModelOptimization)willonlyworkwithlong-termbrandpositioningstrategies.

(source,ClaudeAI)

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AISearcheswillusesearchqueriesliketraditionalsearchtogetup-to-dateinformationandenrichtheircurrentresponse.ThisisalittlebitsimilartoSEOasyouknowitBUTtherearestillalotof

LLMswithwebsearchcapabilities

differences.

AISearchesareoften(notalways)usingRAGwhichmeansthatwithyourprompts,theLLMwillstartasearchquerytoasearchengine(Google,Bing,etc)andusetheresultstogatherup-to-datenewsorinformationfortheresponse.IfyouwouldaskanLLMaboutthepresidentofacountrythathadrecentelections,youonlygetanaccurateresponsewiththisapproach.

Thisprocesshappensindifferentsteps:TheAI/LLMchooseswhichwebsearchsources(socalledcitationsorsourcelinks)toprocess,thenit’sscraping(reading)allthecontentofthelinksandattheenditbuildsitsaresponsebasedonthecontentofthepagesanditsinnerknowledge.

Itcanstilldecidetogiveyouadifferentrepresentationofthecontentthanthecontentitprocessed.That’swhatmakesitverytrickyandit’sdifferentfromtraditionalsearch.

Traditionalsearchjustfindsamatchandshowsyoublueresultlinks.

(source,PerplexityAI)

Forexample,PerplexityAI-anAISearchisretrievinglivedatafromawebsiteafterbeingaskedabouttheweatherinMiami.

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Overview-AISearchvsLLMvsTraditionalSearch

Let’sstartwithanoverviewonhowdifferenttypesofLLMsworkvs.traditionalsearchandwhatkindofoptimizationseemstoworkthere.

AIsearchesLLMsTraditionalSearch

GoogleAIO,

Perplexity,ChatGPT

Search

Google,Bing

AImodels

Claude,LLama,Grok,OpenAIGPT-4o

Searchresults&

Knowledgebasedon

Internalknowledge

Indexedpages

base(LLM)

Internalknowledge

base(LLM)

Promptsis

processedfrom

internaltrainingdata

andknowledgeand

resultsarecreated

Searchengine

showsresult

pages.

LLMinterprets

promptsandadds

Howgenerationworks

searchresultsas

contextbasedon

typeofprompt

Howresults

arecreated

Responseintextwithcitationlinks

Responseintext

Resultlinks

Whatspeed

Fast

Medium

Fast

Lowabilityto

optimization,LLMO-

needstimeuntil

retraining

Howmuch

influenceandoptimization?

Mediumabilityto

Highabilityto

influence,source

optimization,fastto

linkscanhelpyouto

react

optimizefaster

(

source

,SeerInteractive)

SeerInteractiveisaveryresourcefulagencyintheAI-searchspaceandtheyprovidealotofvitalinformationonthistopic.StartfollowingWilReynolds(theirfounder)foralotofexpertcontent.

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TopAI-drivenSearchEngines

GoogleAIOverviews

Googlewasthebiggestsearchengineforthelast25years-andstillistoday.AndwhilewegetgreatresultsonGooglestills,GoogleitselfisnotanAnswerEngine,it’saSearchEngine.

Meaning,asauser,youhavetogothroughalotofsearchresultstofindanswerstoyourquestions.Forus,aswebsiteprovidersthisgivesuslotsofopportunitytoacquiretrafficandgetconversions.Butwhatisthebestsearchexperiencein2025?

ItwasclearthatGooglewilladoptAIandLLMsintotheirproduct,thequestionwasjusthow.Astheleaderofthecategoryitisalsohardtomakechanges.

GoogleGeminiisGoogle’sLLManditfounditswayintotheirsearchproductinMay2024(andalsoinotherGoogleproducts,bytheway).ThenewGoogleAIOverviewsontopofthesearchresultsaretheresultoftheintegratedLLMinGoogle.

(source,Otterly.AI)

MoreinformationonhowGoogleAI-overviewsworkindetailcanbefoundinthisarticle(

source

,RichAnger).

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GoogleAI-Overviews(AIO)arelike“FeaturesSnippets”.Currently,theGoogleAI-Overviewsare

showninalmostallcountries,excepttheEU(EuropeanUnion).Probably,becauseoftheEUAIAct,whichisalawtoregulateAIintheEUregion.However,assoonasthisislaunchedintheEU,all

countriesinEuropewillseethedrasticeffectsofLLMsonsearch.

Butwait,whilewritingthisGEOguide,weheardthatinsomecountriesintheEU,AIOswerespottedoutinthewild,whichisexcitingnews.

Basedonsomestudies(SeerInteractive,SEMrush),theconversionratesandtheClick-Through-

Rates(CTR)aredroppingdramaticallywhenAIOsareshowninaGooglesearchresult.Thisis

becausethequestionsofusersarealreadyansweredinGoogleitselfandtheyhavenoneedtosurfonanyfurtherresources(clickingthroughresultlinks).

Especially,ifyouhavelotsoforganictrafficfromtopofthefunnel/highlevelsearchqueries,thismighthavesomenegativeimplicationsforyou..ThomasPeham,CEOofOtterly.AI,sharesinthisLinkedInpostwhyHubspot’srecenthugeorganictrafficdropisawake-up-callforeveryonewhobuilttheirlead-generation-strategyoninformationalcontent(

source

,Otterly.AI).

Credit:Otterly.AI,SEMrush

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DoGoogleAI-Overviewsappearforeverysearch?

GoogleAI-Overviewsarecommonlytriggeredbyquestionsandmoredetailedsearchqueries.Their

appearanceheavilydependsonthenatureofthesearchpromptsandthespecificindustriesinvolved.RecentstudiesindicatethatAI-Overviewsshowupin30%ofallsearchesandnearly75%ofproblem-solvingqueries(

source

,Authoritas).

Whiletheexacttriggersremainuncertain,it’sclearthatwecanexpecttheirfrequencytogrowovertime(

source

,Otterly.AI).

So,whatkindsofsearchqueriesaremostlikelytopromptaGoogleAI-Overview?Let'sexplorefurther.InformationalsearcheshaveaveryhighlikelihoodoftriggeringanGoogleAI-Overview.

Navigationalqueriesisaninternetsearchwiththeintentoffindingaspecificwebsiteorwebpage.Inthesecases,GoogleAI-Overviewshavenotshownup(

source

,

SEOroundtable).

Commercialqueriesarequeriesthattrytofindspecificproductsandtransactionalquerieshaveaveryhighbuying-intent(eCommerce).TheyarecurrentlytriggeringaGoogleAI-Overview.

SEMrushanalysedthedistributionofsearchintentsforGoogleandChatGPT.

Searchestraditionallyhavethesesearchintents:

Commercial(evaluatingandresearchingproducts)Transactional(purchasingproducts&services)

Navigational(findingspecificwebsites)

Informational(learningaboutsomething)

Sparktoroalsodidabigresearchonthesearchintentionsofusersingeneral(

source

,Sparktoro).Ifyouareinterestedinmoredetailsonthissubject.

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ChatGPTSearch-alsoknownasSearchGPT

ChatGPTSearchisoneofthenewestdevelopmentsofOpenAI(

source

,Otterly.AI).ItmakesChatGPTactuallyanAIsearch.MoreaboutChatGPTsearchcanbefoundinthisarticle(

source

,Otterly.AI).

WhenisthesearchinChatGPTtriggered?

Inrecentexperimentsconducted,itwasfoundoutthataroundhalfofthequeriesforChatGPTtriggeredasearch(SearchGPTturnedon)andtheotherhalfwasdonewithoutthisfeature.

Theshorterthesearchpromptanditismorelikeasearchkeyword,thenthetraditionalsearchis

activated.Whenthepromptsarelonger(averagepromptlengthis23words),thewebsearchismorelikelytobeturnedoff.

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PerplexityAI

PerplexityAIisanadvancedAI-poweredsearchandresearchassistantdesignedtoprovideprecise,contextual,andwell-citedanswerstouserqueries.Unliketraditionalsearchengines,PerplexityAI

focusesondeliveringdirectresponsesinsteadofjustalistoflinks,integratingreal-timewebsearches,AIsummarization,anddeepcontextualunderstanding.

SimilartoChatGPTsearch(however,itwasfirstinthesewebsearchingcapabilities),butitalsospecializesinresearchandanalysisandcanreturnknowhowfromacademicresearch,technicalinquiries,anddeep-diveinvestigationsintocomplextopics.

CrystalCarter,HeadofSEOCommunicationsatWix,emphasizestheimportanceofoptimizingforbrandvisibilityinAI-drivensearchplatforms:

"AsmoreAItoolshaveevolvedtoincludecitationsorlinkstooriginalsourcesbydefault,thehesitancearoundallowingAIbotstocrawlwebsiteshasdiminishedsomewhat."

(

source

,Lumar)

OtherAIsearchesandLLMS

Ofcourse,therearemoreLLMsandAIsearches,butlookingattheusagedataofAIsearches,ChatGPT,GoogleAI-Overviewsarethemostrelevantones.

PerplexityAIisoneofthefirstpureAIsearches.

OtherLLMsareGemini,Claude,Grok(X),Deepseek,etcarerisingbutcurrentlyarenotrelevantfromaperspectiveofwhatyourpotentialcustomerswill

usetoresearchproducts.

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UserBehaviouris

changing

SEOkeywordsvs.searchprompts

ThenaturalinclinationforanySEOmarketeristotaketheirextensivekeywordlistsandapplythemtoLLMsandAI-poweredsearchengines.However,thisprocessisn'tasstraightforwardasitmightseem.

Forinstance,ifyousearchfor"downhillmountainbike"onGoogle,you'lllikelyseelinksto

informationalcontentexplainingwhatadownhillmountainbikeis,alongsidenumerouslinksto

ChatGPT

Screenshot:The

samesearchquery,differentresults

brandssellingthesebikes.Incontrast,anAI-poweredsearchengineorlanguagemodelwilltypicallyprovideadetailedexplanationofwhatadownhillmountainbikeis,withoutdirectingyoutobrand-specificpages.

Goole

g

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What’sparticularlyintriguingiswhethertheAIsearchtriggersawebsearchand,ifso,whichsourcelinksituses.However,beyondthat,there’slittlemeasurable,brand-specifictraffictoanalyze.

InthecontextofLLMsandAIsearchengines,traditionalkeywordsarebeingreplacedbymoreconversationalsearchprompts-questionsphrasedinnatural,human-readablelanguage.For

example,insteadofsimplysearching"downhillmountainbike,"ausermightask,"Whatdownhillmountainbikewouldyourecommendfora40-year-old,well-trainedman?"

Thisshiftisreflectedintheaveragelengthofqueries.Whiletraditionalsearchenginequeriesaretypicallybetween2-4wordslong,promptsforLLMsaveragearound13words.(

source

,

ResearchGate)

Inessence,SEOkeywordsareevolvingintosearchpromptsthataremorespecificandintentional.Interestingly,researchshowsthatsimilarpromptstendtoyieldsimilarresults,meaningthere’snoneedtooptimizeforcountlessvariationsofsearchprompts.

Now,let’sdiveintotherealreasonyou’rereadingthisguide.

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GenerativeEngineOptimization(GEO)

WhatisGEO-GenerativeEnginesOptimization?

Abbreviations:GEO,GAIO,LLMO,andmore

Withtheemergenceofthisnewfield,severalabbreviationshavesurfaced.Whiletherearen'tanyuniversallyagreed-upondefinitionsyet,we’reworkingtoclarifythesetermsforyou.

GAIO(GenerativeAIOptimization)

ThisservesastheoverarchingtermfortechniquesaimedatshapingtheoutputandtrainingofAIsystems,includinglargelanguagemodels(LLMs).

GEO(GenerativeEnginesOptimization)

ThinkofthisastheevolutionofSEO,tailoredspecificallyforAI-poweredsearchenginesandhybridLLMswithwebsearchfunctionalities.

LLMO(LargeLanguageModelOptimization)

ThisfocusesonrefiningthetrainingdatafedintoLLMs,whichcanbealong-termstrategy.

Let’sdiveabitdeeperintoGEO(whichwillalsoincludeLLMO).Fortheeaseofwriting,weincludeLLMOwheneverwementionGEO.

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WhyYouShouldStartInvestinginGEOandLLMO

Tokeepyourbusinesscompetitive,it’simportanttostartinvestinginGEOandLLMOnow.Chancesare,yourcustomers-ortheircustomers-arealreadyusingthelatestAItools,likeChatGPT,tomakepurchasingdecisions.Here'swhyyoushouldactquickly:

ChatGPTisinthetop10thofthebiggestwebsitesintheworld:ThereareseriousalternativestoGoogleforthefirsttimeinalongtime!

Traditionalsearchislosingground:AI-poweredsearchisbecomingmorepopular,whileoldersearchmethodsarebeingusedless.

Leadthewayinanewspace:Thisisstillanewandgrowingfield.Businessesthatactnowcanestablishthemselvesasleadersandsetthestandardintheirindustries.

InfluencehowAIlearnsaboutyourbrand:AImodelsneedtimetolearn.Byoptimizingyourcontentearly,youcanshapehowthesesystemsunderstandanddisplay

informationaboutyourbrand.

Buildearlyauthority:Rightnow,evensimplestrategiescanproduceresults.Butinthelongrun,businesseswithstrongauthoritywillcomeoutontop.FocusingonGEO

optimizationcansecureyourplaceinAI-drivensearchrankings.

PrepareforAIshoppingassistants:Thesetoolsarecomingsoonandwillprioritizewell-knownbrands.Makesureyourbrandstandsoutagainstcompetitors.

ClaimtopspotsinAIresults:Justlikeprimerealestate,beingmentionedfirstinAIsearchresultscandrivemoretraffictoyoursite.Italsohelpsoffsetthedeclineinorganicsearchtraffic.

Stayaheadofthecurve:Thesearchlandscapeischangingfast.AdaptingtoAI-drivenalgorithmsandtrendswillhelpyourbusinessnotjustsurvive,butthrive.

ForSEOexperts,thisshifttoAI-drivensearchmightseemoverwhelming.Butremember,you’vebeenadaptingtosearchenginealgorithmsforyears.ThesenewAIplatformscanalsobeoptimized-if

youstartearlyandstayproactive.

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GEO-GenerativeEngineOptimization

Theprocessofoptimizingabrand,productoranyentitytobevisibleinaresponsegeneratedbyAISearchesandLLMslikeChatGPT,GoogleAI-Overviews,Gemini,Claude,PerplexityAI,DeepSeek,Mistral,Llama,Grok.

GEOshouldhelpensurethatyourbrandismentionedintheresponseoftheLLMbasedonyour

positioning,products,expertsandotherinformation,sothattheLLMismentioningitandrankingithighintheresponse.

Rightnow,wearetalkingabouttext-basedmentions,linksandotherwaystoincludeyourbrandcontentviaquotes,citations,statistics,videosandvideos.

Wedon’tknowwhatGenAIbuilderswilladdnext(yourbrandcouldbeinadynamicallycreatedvideooradinthenearfuture).

Ingeneral,it’salong-termprocessasitisforSEO.InSEO,youcouldhavesomefastergrowthhacksandbesuccessfulbydrivingalotoftraffictoapage.But,SEOwasandisalong-termgame.In

GEO,therearefewershortcuts.

Thatdoesnotmeanthatyoucan’t.Atleastrightnow.

Wedidsomeresearch,placingarticlesontherightplatformswiththeexactwordingandsoon,theywerefoundbyAI-drivensearchesandLLMsandinfluencedtheiroutcomes.

Probably,rightnow,inthecurrentperiodofWild-WestintheGEOspace,allkinds