1、ppt制作者：陳文君 組員：林月明、蔡貝欣、陳麗霞、陳嘉麗、林鳳珠,星巴克,Starbucks takes its name from Herman Melvilles writings moby dick captain ahabs first mate name - Starbuck.,Starbucks coffee company was founded in 1971. It is the worlds leading specialty coffee retailer, baking and Starbucks brand owners,星巴克（Starbucks）咖啡公司成立于1

2、971年，是世界領(lǐng)先的特種咖啡的零售商，烘焙者和星巴克品牌擁有者,星巴克得名于赫爾曼梅爾維爾的著作，白鯨記中亞哈船長(zhǎng)的大副名字Starbuck。,In addition to coffee, starbucks also have tea, filling leather goods such as bread and cakes,除咖啡外，星巴克亦有茶、餡皮餅及蛋糕等商品,Drinks and dessert,dessert,將星巴克建成全球極品咖啡的翹楚，同時(shí)在公司不斷成長(zhǎng)的過(guò)程中，始終堅(jiān)持之際一貫的原則。,To build up the starbucks as the world go

3、urmet coffee, in the process of the company growing at the same time, always adhere to the consistent principle.,A mission statement,使命宣言,Starbucks in the United States and Canada is very popular in students and urban white-collar,從2014年晚些時(shí)候開(kāi)始，星巴克會(huì)支持手機(jī)應(yīng)用訂購(gòu)咖啡，允許顧客到店自取。提前預(yù)定可以幫助星巴克挽留客戶，免于顧客因漫長(zhǎng)等待而離開(kāi)。,Si

4、nce late 2014, starbucks will support mobile ordering coffee, allowing customers to invite to the store. In advance can help starbucks to retain customers, from customers due to long waiting to leave.,他們的產(chǎn)品不單是咖啡，咖啡只是一種載體。而正是通過(guò)咖啡這種載體，星巴克把一種獨(dú)特的格調(diào)傳送給顧客。咖啡的消費(fèi)很大程度上是一種感性的文化層次上的消費(fèi)，文化的溝通需要的就是咖啡店所營(yíng)造的環(huán)境文化能夠感染

5、顧客，并形成良好的互動(dòng)體驗(yàn)。,Their products not only coffee, coffee is a kind of carrier. And it is through the carrier coffee, starbucks give customers a unique style is transmitted. Coffee consumption to a great extent is a kind of perceptual consumption, on the cultural level of cultural communication is neede

6、d the coffee shop environment created by culture can infect the customers, and form a good interactive experience.,The sizes of cups,Short (273ml) Tall(355ml) Grande(473ml) Venti(591ml),冷飲系列cooler series,caramel macchiato 焦糖瑪奇朵,caramel macchiato 焦糖瑪奇朵,Coffee Latte 拿鐵咖啡,In the future: As always,good service. Compete with Nestle to expand market share in Europe,frappuccino,星冰樂(lè),Starbuckss ul