1、A,1,商務(wù)英語寫作,ChapterSevenSalesletters,A,2,Briefintroductionofsalesletter,Itisapersuasivewriting.Thepurposeistogetsomeonetodosomething,forexample,topersuadeconsumerstogranttherequestortospendtimeormoney.Salesletterisusuallywritteninindirectapproachsincetheyaredirectedtocustomerswithoutinvitation.,A,3,T

2、heneedforentertainmentTheneedforsafetyTheneedsocializingTheneedforknowledgeTheneedforcomfortTheneedforfameTheneedformorefreetime,A,4,Whatistheaimofsalesletter?,Thesaleslettermakethereadersrealizethatnotonlytheproductorserviceisgood,butitisgoodforthem.,A,5,Thegeneralplanforsalesletters,1.Gettingatten

3、tionorcuriosity.2.Arousinginterest.2.Provingbenefitstoinspirethecustomersdesire.3.Toencourageaction.,A,6,Arousingtheprospectivecustomersinterest,AskaquestionRefertoaudiencemembersRefertorecenthappeningsUseadramaticstoryStressimportanceoftopicUseaquotationCitealittle-knownfactorstatistic,A,7,Thesales

4、letterisaformofadvertising.Itaimstosellparticularkindsofgoodsorservicestoselectedtypesofcustomers.ItisadvisabletowritesaleslettersfollowingtheprinciplesofAIDA:attention,interest,desireandaction.,A,8,Tipsforwritingsuccessfulsalesletters,Analyzethereader.Knowtheproductorservice.Emphasizebenefits.Under

5、statetheprice,unlessitisanobviousbargain.Enclosemoredetails.,A,9,Dontsinsalesletter,DontexaggerateDontbelittleyourreader.Dontballyhoo.Dontspeakillofyourcompetitors.,A,10,Thefirstparagraphyoushouldgrabtheinterestofreaders,andtoencouragethemtoreadon.HaveyoueverthoughtaboutinvestingintheStockExchange,b

6、utthendismissedtheideabecauseofthesizeofyourinvestment?Ifyoudie,whowillfeedyourfamily?Ifyouownadog,youhavearesponsibilitytokeepitcleanandfit!,1).TheOpening,A,11,2).TheBody,Thebodyshouldkeepthereadersinterestandcreateinthereadersmindaneedforyourproductorservice.Givethedetailedinformation.,A,12,2).The

7、Body,tobehealthytobewealthytohaveasafefuturetobecomfortabletobebetterthanotherstobeattractivetotheoppositesex,A,13,Directions:,Ourproductwillneverdisappointourcustomersthankstoitsexcellentperformanceandexhibitsfinequality,andaboveallafeelingofluxuryofferedbynootherproductofasimilartype.,A,14,Makethe

8、readeract!Money-backguaranteesFreesamplesTrialperiodsPaymentplans,3).TheClosing,A,15,3).TheClosing,Ifyouarenotcompletelysatisfied,thenreturnthealarmclockwithnoobligation.Remember,thisofferisonlyopenfortwodays.BysendingthecardbeforeMay24,youwillobtainaspecialdiscountof5%atourintroductorystage.,A,16,E

9、xercises:,請現(xiàn)在就來租車,讓我們帶走你旅途的煩惱。Reserveyourcarnowandletustaketheworryoutofyourtravelarrangements.,A,17,我們熱情歡迎您參加本屆時(shí)裝展,我們最新的羊絨衫系列在38號展臺展出.Youarecordiallyinvitedtothissessionoffashionshow,inwhichourlatestcollectionofcashmeresweatersisdisplayedatNo.38exhibitionstand.,A,18,有了這“世界各國百科全書”,你所有的問題都解決了,所有問題的答案

10、都在這部書里.Allyourtroublesareoverwiththe“WorldwideEncyclopedia”whichhasalltheanswersyouwilleverneed.,A,19,感謝貴公司的友好合作,請?zhí)顚懜郊械恼{(diào)查問卷,并發(fā)給我方,以便我們了解貴公司客戶的滿意度.Thankyouforyourfriendlycooperation.Pleasefillinthequestionnaireattached,andsenditbacktousinorderforustobeinformedofyourcustomerssatisfaction.,A,20,我們非常高興

11、的宣布：我們的新式純棉T恤衫已正式投放市場了！WeareverypleasedtoannouncethereleaseofournewstylecottonT-shirts.,A,21,Writingasalesletter,Situation:Asthesummerschoolholidayapproaches,yourcompanySweetTreatdecidedtopromotethecompanyshomemadeicecreamtotheparents.PleaseWriteapersuasivesalesletterforthecompany.,A,22,SweetTreatIc

12、eCreamDearCustomer:Yourkidsarehomefromschoolforsummerandyoucanhearthemscreaming.Andwhataretheyscreamfor?ICECREAM,naturally!Dontdisappointthem!ComeintoSweetTreat.OurfamousHOMEMADEicecreamcantbebeaten!Youwillnevertasteanythingthiscreamyanddelicious.Anditisallmaderightinourstoresoyouareguaranteedthefreshesticecreamyouhaveeverhad.,A,23,VisitusbeforeAugust25andy