1、Advertisement,Definition of Advertisement,Advertisement is an action or form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them.,Function of Advertisement,Creating an understanding of a product Stimulate the social demand and in

2、crease sales Insure competition and market place,What makes a successful AD,Characters of a successful ad,Definite Theme Attractive Persuasive,How to make a successful advertisement,Planning & Research Relevance Memorable Content How it is showed,Planning & Research,Market Research,Understand the co

3、stumers need,Lemon?,Relevance,Focus on the real value of the product Present what the costumers need,Buy Her a Diamond,Memorable Content,To Be Creative,Creative,Creative,Memorable content,If you really want to touch someone, send them a letter. -Australia Post,You get to see how your car is going to

4、 look like.,How is it showed,Why do people make advertisement?,Attract more costumers,How it is showed,Advertisement:.,More Harm than Good?,Disadvantages of Ads,“Pursue Benefit” thought,Deceitful Advertisement,Disadvantages,Waste of time False propaganda: Only advertise the benefit and ignore the side-effect of the product Bad influence on children,Advantages of Ads,More attractive More choices and compares Public service advertising ben