1、課題名稱Unit1 Project課型新授課課時(shí)No.6【學(xué)習(xí)目標(biāo)】1.Try to fully understand the two reading materials and master the language items.2. To improve the ability of reading.【學(xué)習(xí)重點(diǎn)】1.How to improve their reading ability.2.To understand this passage better and how to use the language Points better.【學(xué)習(xí)難點(diǎn)】Try to fully under

2、stand the two reading materials.【學(xué)法指導(dǎo)】Read, practice; individuals, pairs 【導(dǎo)學(xué)過程】（學(xué)習(xí)方式，學(xué)習(xí)內(nèi)容，學(xué)習(xí)程序，問題）個(gè)案補(bǔ)充課前自主學(xué)習(xí)預(yù)習(xí)導(dǎo)學(xué)（10分鐘）一、Read the article on Page 18 quickly and answer the questions.（A 級）1.What is an ad campaign? 2.When you start a successful ad campaign, what must you have in mind? 3.Before building

3、 an ad campaign, what questions you must consider first? 4.Why is it important to know your audience? 5. What should your advertising campaign be based on? 二、Read the article on Page 19 quickly and answer the questions. （A 級）1. What is the subject of this ad campaign? 2. Who is the target audience f

4、or this ad campaign? 3. What is the ad campaign aimed to do? 4. What is the slogan for this campaign? 5. Why do they build this ad campaign? 課中合作探究展示導(dǎo)思（25分鐘）1.There are three major questions you must first consider: (line8-P18)Consider v. 考慮，認(rèn)為常用搭配 consider n. / doing sth. 考慮（做）某事consider sb. / sth.

5、 to be / as + n. / adj. 認(rèn)為 consider sb. to have done 認(rèn)為某人做過某事e.g. (1) I am . 我正在考慮出國。(2)我認(rèn)為他是一個(gè)誠實(shí)的人。 I consider him (to be ) .或I consider him( to be) .(3) Charles Babbage is generally considered _ the first computer. A. to invent B. inventing C. to have invented D. having invented2. Its time to deci

6、de what you want the audience to know or think about.(line16line17P18)Its time (for sb.) to do sth. 到做某事的時(shí)間了鏈接 It is ( high) time that sb. should do/ did sth.It/ This/ That is/ was the first/second time thathave/ had donee.g.(1)到你給同學(xué)們演講的時(shí)候了。Its time give a speech to your classmates.(2)你該去上學(xué)了。 Its hi

7、gh time that you .It was high time that you school.(3)這是我第一次到中國。 3.What aspects of this problem would they care about or be concerned with? (line22P18) concern n. U 關(guān)心，擔(dān)心，擔(dān)憂 C 關(guān)心的事,重要的事 v. 涉及，關(guān)系到，使擔(dān)心【拓展】 concerned形容詞，意為“有關(guān)的；擔(dān)心的”。 concerning介詞，意為“關(guān)于；有關(guān)”。 【相關(guān)用法】 be concerned with 和有關(guān)；涉及be concerned ab

8、out/ that 關(guān)心/ 擔(dān)心as far as sb. be concerned 關(guān)于，就而言e.g. (1)Nowadays, more and more people are environment. 越來越多的人都關(guān)注環(huán)境保護(hù)問題。(2) His new book is concerned with Africa他_4. convince vt. 使確信，是相信；說服【用法】convince sb of sth / convince sb that clause使某人相信某事; sb. be convinced of /that.某人相信某事convince sb. to do st

9、h. 說服某人做某事 convincing adj. 有說服力的;令人信服的； convinced adj. 確信的；堅(jiān)信不移的；被說服的1)Thats a _argument. 這是一個(gè)有說服力的論點(diǎn)。2)But we failed to _him _his mistake. 我們沒能使他相信他是錯(cuò)的。 3)He was it was necessary to get it across to them.他相信有必要告訴他們這件事?！就卣埂縫uzzle, interest, surprise, astonish, excite, disappoint, please, satisfy, fr

10、ighten, amaze, convince 等意思為“使”的動詞都屬于同一類，現(xiàn)在分詞表主動，可譯為“令人的”，過去分詞表被動，表示“（本身）感到的”課堂自主檢測 檢測導(dǎo)練（10分鐘）一、結(jié)合課文內(nèi)容翻譯下列短語。(A級)1.達(dá)到特定的受眾 2.在頭腦中有明確的目標(biāo) 3.理解，計(jì)算出 4.提前 5.依靠，取決于 6.死于吸煙 7.引起，導(dǎo)致 8.對造成極大損害 9.勸阻某人做某事 10.提供某人某物 二、單項(xiàng)選擇。(C級)( )1.The comments which he made _ marketing bothered his boss greatly. A. being conce

11、rned B. concerned C. concern D. concerning( )2.The students _ Mr. Yang _ the best one in teaching. A. consider; as B. consider; being C. considers; / D. considering; to be( )3.His parents tried to _ him _being an actor.A. encourage; from B. discourage; fromC. discourage; to D. encourage; to ( )4.The

12、 report _that all children _ taught to swim.A. urge; to be B. urged; be C. urged; to be D. urge; be( )5._ _that the government can lead them out of the financial crisis, people are optimistic about the future of the country.A. Convincing B. Convinced C. To convince D. Having convinced( )6._ to buy a

13、 colour TV set, he wouldnt _ you.A .Determined; listen to B. Determined; hearC. Determining; listen D. Determining; hear( )7.Mr. Smith, _ of the _speech, started to read a novel.A. tired; boring B .tiring; bored C. tired; bored D. tiring; boring( )8.At the meeting they discussed three different _ to

14、 the study of math.A. approaches B. means C. methods D. ways三、根據(jù)中文完成句子：（C級）1.My parents always _.(鼓勵(lì)我當(dāng)眾講話)2.Who _last night？(誰付的晚飯錢)3.Women are always _.（總是對廣告信以為真）4.Now peoples lives are improving,_.(用先進(jìn)的科技)5. The style of this product _. （迎合年輕的家庭婦女）6. We all appreciate the way_ _. （她的著裝方式）7.Public

15、 service advertisements _.( 能解決很多社會問題)8.Our taking exercises _.( 為了更好地享受生活)9. What you know _ _.（很重要）Period 6一、1.An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. 2. A clear aim and an audience 3.(1).Who is the audience for your ad campai

16、gn? (2).What do you want your ad campaign to say? (3).How do you reach your audience? 4.Because you can create the right message for the right people.5.On your target audience and which kinds of ads reach that group best.二、1.Antismoking 2.high-school teenagers 3.to discourage young people from smoki

17、ng. 4.Smoking kills 5.Smoking costs countries a lot of money and causes great damage to the welfare of the people.1. (1) considering going abroad (2) honest 或an honest man (3) C2. (1)for you to (2) went to school. had gone to (3)This is the first time that I have come to China. 3.(1)concerned about protecting (2)他的新書與非洲有關(guān)。4. 1)convincing 2)convince of 3) convinced that1.D 2. A 3.B 4.B 5.B 6.A 7.A 8.A三、1.encourage me to speak in public. 2