1、Passage B Think About It Read About It,Before reading Passage B, try to think about and discuss what has happened to the environment.,Forest,Deforested,Desert,Ray Anderson started his company, Interface, back in the 1970s to make carpet. Like any business man, he wanted to shake up the market and ma

2、ke a healthy profit, which hes done, and Interface now has 17 manufacturing locations on four continents. But this is not business as usual. Not anymore. Since having a sustainability epiphany, as he calls it, Ray has starting steering Interface toward a goal: zero negative effects on the planetary

3、ecosystem by the year 2020, a goal he admits no corporation has yet reached.,Ray Anderson, Green Building Pioneer,Ray Anderson founded the company that makes covetable Flor carpeting. But behind the fresh design is a decades-deep commitment to sustainable ways of doing business - culminating in the

4、Mission Zero plan.,To operate this petroleum-intensive business in a manner that takes from the earth only that which is naturally and rapidly renewable - not one fresh drop of oil - and to do no harm to the biosphere.,His goal:,Quotes by Ray Anderson,“We have a choice to make during our brief visit

5、 to this beautiful blue and green living planet: to hurt it or to help it.”,1.What is Mission Zero?,It is a goal set by Interface that the company will eliminate any negative impact Interface has on the environment by the year 2020.,Reference:,2.What can we do to achieve sustainability?,We can start

6、 doing something first, then do something else. Only when everyone in our society is involved can we expect to transform our entire system into a sustainable one.,Reference:,Read About It Language Points Content Awareness Language Focus Reading Skill Practice Translating Skill Practice,modular adj.

7、designed and made with standardized units that can be joined together,Examples The copy machine is modular in design, making it easy to change a part when needed. The students are required to complete at least two-thirds of the modular programs and pass the examinations of the selected courses befor

8、e they are granted the National Certificate.,modular carpet,residential adj. of a place or a house where people live,Examples The construction of new residential buildings this year has come down by 15% due to the tight control of bank loans. The traffic is not so bad through residential areas even

9、during rush hours.,Translate,他們居住在一個(gè)很好的住宅區(qū)。,They lived in a good residential district.,ecology n. balance of relationships between plants, animals, people, and the environment,Examples The dam to be built may meet the rising demand for electricity, but would threaten the local ecology. The governmen

10、t has come to recognize that stricter rules need to be set to protect the ecology.,sustainability n. being able to continue without causing damage to the environment,Examples Nothing is more important to raise the awareness of environmental sustainability, or it would be too late. We are faced with

11、a difficult choice, because economic growth seeks to increase wealth, and sustainability seeks only to preserve it.,Ex. 13Decide on the meaning of the suffix or prefix (in italics) of each compound word, and make a sentence with each of the given compound words.,Reference,Ex. 13Decide on the meaning

12、 of the suffix or prefix (in italics) of each compound word, and make a sentence with each of the given compound words.,As the proud co-sponsor of the conference, we come not only to offer our support, but also share our experience.,Penn, co-author of National Food And Agriculture Policy, has served

13、 for three years as a senior economist at the United States Department of Agriculture.,intensive adj. -intensive: used with a noun in front a lot of sth is needed,Examples While agriculture is labor-intensive in many countries, it is capital-intensive in the United States. Turning raw materials into

14、 usable products is an energy-intensive manufacturing process.,Ex. 13Decide on the meaning of the suffix or prefix (in italics) of each compound word, and make a sentence with each of the given compound words.,Reference,Ex. 13Decide on the meaning of the suffix or prefix (in italics) of each compoun

15、d word, and make a sentence with each of the given compound words.,The labor-intensive products such as shoes, clothes, toys, hardware and so on, come primarily from small enterprises.,As agriculture has become more knowledge-intensive, farmers have greatly improved output with less land and labor.,

16、emission n. the release of sth such as gas or radiation into the atmosphere,Examples Even the richest nations claimed that the costs of cutting emissions would be economically impossible for them. Much of the effort to reduce automobile emissions in major cities of China has centered on developing f

17、ully electric public vehicles.,mission n. a particular task or duty to be undertaken,Examples It is untenable to accomplish the peacekeeping mission by sending more soldiers.,Translate,他被派往華盛頓，負(fù)有外交（特殊）使命,He was sent to Washington on a diplomatic (special) mission.,quest n. a long and difficult searc

18、h,Examples The success may be shining but the scientific quest can be a lonely and rough road. Soon after she landed her present job, she began a quest for an apartment she could afford.,half way in the middle of a period of time or of an event,Examples The EU is more than half way toward cutting em

19、issions by 20% from 1990 levels by 2020, a report shows. The sun is about 4.57 billion years old, about half way through its life.,Ex. 13Decide on the meaning of the suffix or prefix (in italics) of each compound word, and make a sentence with each of the given compound words.,Reference,Ex. 13Decide

20、 on the meaning of the suffix or prefix (in italics) of each compound word, and make a sentence with each of the given compound words.,As the punishment for drunk driving is getting more severe, the sale of alcohol-free beer is on the rise.,Part of the attraction to the island is that tourists can b

21、uy imported goods there at duty-free prices.,This translates ambitiously into doing everything right the first time, every time.(L17),Paraphrase ,Paraphrase This (definition) expresses our ambition to do everything right the first time, every time.,這一定義雄心勃勃地轉(zhuǎn)化為行動(dòng)理念：做任何事情都要一開(kāi)始就做對(duì)，而且每次如此。,Translate,tr

22、anslate=have same meaning: to mean the same as something else.,These rates translate into a return of 8.5% for dollar investors.,eliminate v. to remove the unwanted or unnecessary,Examples We build more roadways to eliminate traffic jams, but the more roadways are built, the more traffic jams occur.

23、 Drug abuse is far from being eliminated in spite of all the efforts made.,Examples Closing the windows will excludes street noises. 關(guān)窗使街上的噪音不能進(jìn)來(lái)。,c.f exclude,offset n. n.sth that compensates for sth else v.to compensate for; to remove or reduce the negative effects,Examples A taxpayer can use tax o

24、ffsets to reduce the amount of tax if he has a parent or a child to support. Farmers loss in the floods earlier this year is partially offset by the rising price of crops.,Ex. 13Decide on the meaning of the suffix or prefix (in italics) of each compound word, and make a sentence with each of the giv

25、en compound words.,Reference,Ex. 13Decide on the meaning of the suffix or prefix (in italics) of each compound word, and make a sentence with each of the given compound words.,Our client-intimate service contributes much to the growth of the company.,The GPS is designed in a user-intimate approach,

26、and you can easily find your way just by a few touches on its screen.,take apart to separate (sth) into component parts,Examples The children in the kindergarten are encouraged to take the toys apart and then put them together. You have to take the bed apart to move it out of the room.,at the height

27、 at the point when sth or sb is at its or his / her best or strongest,Examples He was at the height of his career when he was caught by cancer. Even at the height of its development, the company is still very cautious about international expansion.,incur v. to cause oneself to suffer,Examples The il

28、l management of the company has incurred a 20% rise of costs, thus eliminating all the profits. In order not to incur further debt, the giant motor manufacturer decided to slow down its expansion.,in pursuit of with the aim of getting sth,Examples It is not unusual nowadays that some people, in purs

29、uit of beauty, are willing to undergo risky plastic operations. A charity should not be operated in pursuit of profits, but in the public interests.,impact n. an important or noticeable effect on sb or sth,Examples The widely reported flaw of the cameras quality will surely have a negative impact on

30、 sales. Falling export rates made a considerable impact on the countrys economy.,Costs are down, not up dispelling a myth and exposing the false choice between the environment and the economy.,Paraphrase ,Paraphrase Costs are coming down, not going up, and this has wiped out a wrong belief that we c

31、ould only choose one of the two, either the environment or the economy.,Translate,成本下降了，并非上升了，一個(gè)虛構(gòu)的理念就此打破，讓我們看到在環(huán)境和經(jīng)濟(jì)之間并非必然就是則此傷彼的虛假選擇。,at the expense of with loss or damage to sth,Examples We cant speed up production at the expense of quality. Is it wise to spend all the time to prepare students fo

32、r the Matriculation Examination at the expense of other, maybe more important instructions?,Ex. 13Decide on the meaning of the suffix or prefix (in italics) of each compound word, and make a sentence with each of the given compound words.,Reference,Ex. 13Decide on the meaning of the suffix or prefix

33、 (in italics) of each compound word, and make a sentence with each of the given compound words.,For the first time, smartphones have out-sold PCs in terms of number of units in the first quarter of this year.,Using keywords in the title of your blog posts helps out-rank others in search engines.,Ins

34、tead it includes Earth and generations not yet born in win-win-win relationships.,Paraphrase ,Paraphrase Instead this initiative benefits not only Interface, but also Earth and generations not yet born.,Translate,相反，這種模式將地球和尚未出生的后代納入一種三贏的關(guān)系。,boost n. a push upward or ahead,Examples The open support

35、by Warren Buffett, a world famous investor, was a huge boost to the Chinese car manufacturer. The three college students were surprised by a business boost when someone offered an investment of 1.5 million in their innovation.,But, what about the big picture?,Paraphrase ,Paraphrase But, what about t

36、he situation as a whole?,Translate,但是，怎樣從全局來(lái)看呢？,sustainable adj. able to continue without causing damage to the environment,Examples As the economy is slowing down, it is expected that China would be on a path for longer sustainable growth. We believe environmentally sustainable development is what

37、we are striving for.,trigger v. to cause to happen or exist,Examples The large-scale power failure was triggered by the thick ice on the power lines. No report has been made on what triggered the fire.,transform v. to change the nature, function, or condition of,Examples The village was transformed

38、into a modern city in the past three decades. If a device could be transformed into a piece of art, then Jobs has done it with iMac.,1.What was the attitude of other industrialists when the author announced what he wanted to achieve 14 years ago? A)Supportive. B)Opposed. C)Approving. D)Suspicious.,E

39、x. 12Choose the best answer to each question with the information from the passage.,1.What was the attitude of other industrialists when the author announced what he wanted to achieve 14 years ago? A)Supportive. B)Opposed. C)Approving. D)Suspicious.,2.The author believes that to achieve sustainabili

40、ty, his company must _. A)try by all means to avoid any harm to the biosphere B)be more profitable to afford the rising cost of petroleum C)focus more on the people, process, product, profit and place D)take only that is natural as its energy and material,Ex. 12Choose the best answer to each questio

41、n with the information from the passage.,2.The author believes that to achieve sustainability, his company must _. A)try by all means to avoid any harm to the biosphere B)be more profitable to afford the rising cost of petroleum C)focus more on the people, process, product, profit and place D)take o

42、nly that is natural as its energy and material,3.According to the definition of the author, which of the following is regarded as waste? A)Anything that increases production cost. B)Anything from fossil fuels used as energy. C)Anything that added value for customers. D)Anything that offsets the risi

43、ng costs.,Ex. 12Choose the best answer to each question with the information from the passage.,3.According to the definition of the author, which of the following is regarded as waste? A)Anything that increases production cost. B)Anything from fossil fuels used as energy. C)Anything that added value

44、 for customers. D)Anything that offsets the rising costs.,4.For Interface, the goal of “Mission Zero” is to _. A)be completely legal in its waste disposal B)turn itself to a customer-intimate company C)draw a line between the environment and the economy D)achieve waste-free perfection while remainin

45、g profitable,Ex. 12Choose the best answer to each question with the information from the passage.,4.For Interface, the goal of “Mission Zero” is to _. A)be completely legal in its waste disposal B)turn itself to a customer-intimate company C)draw a line between the environment and the economy D)achi

46、eve waste-free perfection while remaining profitable,5.Which of the following statements about Interface is true? A)Interface has increased its costs to achieve the goal of “Mission Zero”. B)The success of Interface is grounded on its emphasis on sustainability. C)To protect the Earth, Interface has

47、 given up competition in the market. D)The Interface share price has sharply risen because of the recession.,Ex. 12Choose the best answer to each question with the information from the passage.,5.Which of the following statements about Interface is true? A)Interface has increased its costs to achiev

48、e the goal of “Mission Zero”. B)The success of Interface is grounded on its emphasis on sustainability. C)To protect the Earth, Interface has given up competition in the market. D)The Interface share price has sharply risen because of the recession.,Language Focus Vocabulary (Ex. 13) Phrases (Ex. 14

49、) Translation (Ex. 15),1.Apple turned into a profitable business with a few very popular products. A) built upB) set upC) movedD) became,Ex. 14Choose the word or expression that is closest in meaning to the underlined part in each sentence below.,2.After many years of doing nothing about banning smo

50、king in public, the government set out on it. A) set downB) set asideC) set offD) set up,Ex. 14Choose the word or expression that is closest in meaning to the underlined part in each sentence below.,3.An uproar came from the audience as the most promising racing athlete stopped half way. A) midwayB)

51、 right away C) on the wrong trackD) off the track,Ex. 14Choose the word or expression that is closest in meaning to the underlined part in each sentence below.,4.Replacing the battery is an easy job; you dont have to take your watch apart. A) take . awayB) take . to pieces C) pull . downD) pull . aw

52、ay,Ex. 14Choose the word or expression that is closest in meaning to the underlined part in each sentence below.,5.Its almost impossible to catch a taxi at the height of the rush hour anywhere in this city. A) at the peak ofB) at the point of C) at the moment ofD) at the beginning of,Ex. 14Choose th

53、e word or expression that is closest in meaning to the underlined part in each sentence below.,6.It doesnt make sense to spend so much on this phone when you can buy a much cheaper one with similar functions. A) seem responsibleB) make it possible C) tell anythingD) have a good reason,Ex. 14Choose t

54、he word or expression that is closest in meaning to the underlined part in each sentence below.,7.All the team members display high levels of energy and motivation in pursuit of the objectives. A) to achieveB) to follow C) to work outD) to move toward,Ex. 14Choose the word or expression that is clos

55、est in meaning to the underlined part in each sentence below.,8.The whole world is following closely how the country will dig out of its financial trouble. A) deal withB) controlC) settleD) work out,Ex. 14Choose the word or expression that is closest in meaning to the underlined part in each sentenc

56、e below.,Ex. 15Translate the following paragraphs into English.,1.十年前，當(dāng)公司還處在生產(chǎn)的鼎盛時(shí)期時(shí)，我們就決定投資新技術(shù)，將公司轉(zhuǎn)型為技術(shù)密集型企業(yè)。由于擁有先進(jìn)技術(shù)，我們?cè)诩ち覄?dòng)蕩的市場(chǎng)競(jìng)爭(zhēng)中脫穎而出?，F(xiàn)在我們的成本下降了百分之三十，銷(xiāo)售業(yè)績(jī)卻上漲了三分之二，利潤(rùn)翻了一番。,at the height of its production,a technology-intensive company,in the rough and tumble of the marketplace,Translate the whole

57、paragraph.,Ex. 15Translate the following paragraphs into English.,Ten years ago, when our company was at the height of its production, we decided to invest in new technologies, so as to turn our company into a technology-intensive one. With our advanced technologies, we out-competed all our competit

58、ors in the rough and tumble of the marketplace. Now we have reduced the cost by 30 percent, even as / while our sales have grown by two-thirds and the earnings have doubled.,1.十年前，當(dāng)公司還處在生產(chǎn)的鼎盛時(shí)期時(shí)，我們就決定投資新技術(shù)，將公司轉(zhuǎn)型為技術(shù)密集型企業(yè)。由于擁有先進(jìn)技術(shù)，我們?cè)诩ち覄?dòng)蕩的市場(chǎng)競(jìng)爭(zhēng)中脫穎而出?，F(xiàn)在我們的成本下降了百分之三十，銷(xiāo)售業(yè)績(jī)卻上漲了三分之二，利潤(rùn)翻了一番。,Ex. 15Translate the following paragraphs into English.,2.我們將可持續(xù)性定義為保持企業(yè)盈利，但不以環(huán)境為代價(jià)。從商業(yè)的角度看，這合理嗎？事實(shí)上，在追求可持續(xù)發(fā)展目標(biāo)的過(guò)程中，我們的收益已經(jīng)超過(guò)了所有的投資和開(kāi)支。可持續(xù)發(fā)展的推進(jìn)起到了如此重要的作用，幫助我們撐過(guò)了史上最深重的經(jīng)濟(jì)衰退。,define sustainability as keeping a business profitable,what we get has more than of