1、Forming Value Chains -Moving From Ideas to Reality形成價(jià)值鏈從想法到現(xiàn)實(shí),Presentation by Jerry Bouma Toma or build a new chain)一個(gè)有熱情的人?。▉?lái)改善現(xiàn)有鏈的運(yùn)行；或建立一個(gè)新的鏈) 2: An idea (or ideas) 一個(gè)觀(guān)點(diǎn)(或很多觀(guān)點(diǎn)) 3: A process to enlist/enroll input from potential chain players and to determine who the eventual chain players will be一

2、個(gè)過(guò)程可以從有潛力的鏈的參與者處征募/招收投入和可以決定誰(shuí)是最終鏈的參與者,STAGE 2: IDEA FORMATION時(shí)期2:觀(guān)點(diǎn)形成,Key outcomes:主要成果 1.A set of ideas of an “idea” that has potential to benefit all chain members.一系列觀(guān)點(diǎn)中的一個(gè)觀(guān)點(diǎn)可以有潛力是所有鏈的成員受益 2.A clear concept document.一個(gè)概念清楚地文件 3.An interview guide.一個(gè)面試指導(dǎo) 4.An interview/input/consultation plan.一個(gè)面試

3、者/投入/咨詢(xún)計(jì)劃 5.Summary document for future discussion.為將來(lái)討論總結(jié)文件,Step 2.1: THE IDEA步驟2.1:觀(guān)點(diǎn),The idea or ideas: What should it look like? Most ideas will fall into one of three general categories:觀(guān)點(diǎn)或觀(guān)點(diǎn)們:應(yīng)該看上去什么樣?/大多數(shù)觀(guān)點(diǎn)將歸于3個(gè)籠統(tǒng)地歸類(lèi): A Market Issue such as a new or improved market opportunity such as a new p

4、roduct or a new market/marketing partner 市場(chǎng)問(wèn)題,例如一個(gè)新的或改善的市場(chǎng)機(jī)會(huì),例如一個(gè)新的產(chǎn)品或一個(gè)新的市場(chǎng)/市場(chǎng)伙伴 A Systems Issue such as a measure to reduce system costs and/or improve the efficiency of the product flow from production to market and vice versa系統(tǒng)問(wèn)題, 例如降低系統(tǒng)費(fèi)用的措施和/或改善從生產(chǎn)到市場(chǎng)的產(chǎn)品流程的效率,反之亦然 A Quality Issue to improve qu

5、ality assurance and/or some elements related to food safety質(zhì)量問(wèn)題,改善質(zhì)量保證和/或一些關(guān)于食品安全的原理,STAGE 3: PRIORITIES時(shí)期3:優(yōu)先權(quán),Key outcomes:主要成果 1.Workshop/forum with all potential chain members.研討會(huì)/討論會(huì)包括所有有潛力的鏈的成員 2.Agreement on top priorities. 優(yōu)先權(quán)至上的協(xié)議 3.Commitment to continuing.承諾連續(xù) 4.Commitment to provide or a

6、ccess resources for planning stage.承諾提供或接近計(jì)劃時(shí)期的資源,Step 3.1: The Workshop:步驟3.1研討會(huì),Ensure that discussion paper has been circulated to all parties保證討論論文對(duì)所有成員傳遞 Set location for meeting and actively recruit participants聚會(huì)的地點(diǎn)和活躍的征集參與者 Prepare agenda (independent chair may be beneficial)準(zhǔn)備議程( 獨(dú)立自主的主席也許有

7、益) Present key findings, issues, recommendations現(xiàn)在的主要發(fā)現(xiàn),問(wèn)題,推薦 Encourage discussion and further input鼓勵(lì)討論和將來(lái)的投入 Identify options, issues points for further discussion識(shí)別選擇,將來(lái)討論的問(wèn)題點(diǎn) Engage in a priority setting process - if necessary參與優(yōu)先權(quán)選擇過(guò)程如果必要 Select one or two priority areas選擇一個(gè)或兩個(gè)優(yōu)先領(lǐng)域 Agree on nex

8、t steps: develop plan or bail對(duì)下面的步驟達(dá)成共識(shí):發(fā)展計(jì)劃或保釋,STAGE 4: PLANNING時(shí)期4:計(jì)劃,Key outcomes:主要成果 1.A clear, focussed, realistic plan.一個(gè)清楚地,有焦點(diǎn)的,現(xiàn)實(shí)的計(jì)劃 2.Input and agreement from all stakeholders (workshop or one-on-one).全體參與者投入和協(xié)議(研討會(huì)或一對(duì)一的) 3.Commitment to continue.承諾繼續(xù) 4.Commitment to provide or access res

9、ources to conduct pilot.承諾提供或接近資源來(lái)實(shí)行初步試驗(yàn),Step 4.1: Developing the Plan步驟4.1:發(fā)展計(jì)劃,Overview總的看法 The concept概念 Objective(s)目標(biāo) Critical Performance Measures評(píng)論表現(xiàn)標(biāo)準(zhǔn) Activity Plan活動(dòng)計(jì)劃 Role of each chain player每個(gè)鏈成員的作用 Resource requirements資源要求 Project management plan項(xiàng)目管理計(jì)劃 Financial plan財(cái)政計(jì)劃,STAGE 5: THE P

10、ILOT時(shí)期5:初步試驗(yàn),Key outcomes:主要成果 1.Require evaluation of results vs. objectives.對(duì)結(jié)果對(duì)目標(biāo)要求評(píng)估 2.Effective communication process.有效率的交流過(guò)程 3.Regular Steering Committee meetings.定期的籌劃指導(dǎo)委員會(huì)會(huì)議 4.Full and open assessment of results. 全面開(kāi)放的結(jié)果評(píng)估,ROLE OF “PUBLIC” SECTOR SERVICE 公眾部門(mén)服務(wù)的作用,Facilitating Phase 1: poss

11、ibilities, idea formation, priorities.推動(dòng)階段1:可能性,觀(guān)點(diǎn)形成,優(yōu)先權(quán) Identify/support/work with “idea owner”.識(shí)別/支持/與觀(guān)點(diǎn)形成者工作 Provide Phase 1 road map.提供階段1路線(xiàn)圖 Assist in development of concept document.幫助概念文件的發(fā)展 Ensure objective and comprehensive input process.保證目標(biāo)和廣泛的投入過(guò)程 Review/critique summary document.回顧/批評(píng)總結(jié)

12、文件 Facilitate “priorities” workshop.推動(dòng)“優(yōu)先”研討會(huì) Oversee “hand off” off planning process.檢查計(jì)劃過(guò)程沒(méi)有,ROLE OF PROJECT PLANNER項(xiàng)目計(jì)劃者的作用,Articulate clear concept of what is to be achieved.明晰清楚地觀(guān)點(diǎn),什么是將要達(dá)成的 Affirm assumptions used in concept.確定概念中使用的假設(shè) Confirm chain partner roles and involvement.確定鏈合作伙伴的作用和參與 I

13、dentify performance measures.識(shí)別表現(xiàn)標(biāo)準(zhǔn) Facilitate chain member input and commitment.推動(dòng)鏈成員投入和承諾,ROLE OF PROJECT MANAGER項(xiàng)目管理者的作用,Establish role in relation to Steering Committee.建立籌劃指導(dǎo)委員會(huì)的作用 Clarify reporting structure.澄清報(bào)告結(jié)構(gòu) Clarify objectives.澄清目標(biāo) Clarify performance measures/time frames.澄清表現(xiàn)標(biāo)準(zhǔn)/時(shí)間結(jié)構(gòu) Set up required Working Committees.建立要求的工作委員會(huì) Ensure resources are available and accessible.保證資源是可