1、Ningbo Shino Cosmetic Cotton Co., Ltd,Established in November 1995 The first professional manufacturer of cosmetic cotton products Got ISO9001-2000 certification with first sample presentation Shino series products : cosmetic pads, cotton mask, cotton tips, Oil-Absorbent Paper,Overview,Products sold

2、 in more than forty cities in China Exported to other countries such as U.S.A., Australia, Japan, Europe and so on. During these 15 years, Shino has developed into a well-known manufacturer and exporter.,Overview,2011 cosmetics products categories, Internet users to protect skin to taste the attenti

3、on of the highest, about 47.70%; Color makeup product attention for 21.67%, ranking the second; Hair care products attention for 16.81%, ranking the third. Facial treatment the attention of the highest, 66.46%; The second is the face clean, attention is 15.52%; The third is prevented bask in a produ

4、ct, attention is 14.73% Conclusion : skin care begins with cleaning which be focused by most of female .This industry is in high potential,Industry analysis,2011 cotton pad internet hit index,The yearly growth rate in the world of cotton pad was increasing .The average growth rate is 12.65%,Industry

5、 analysis,From year 2006- 2010 the cotton pad industry in china grow in average 10.11% . The yearly sales were 460million ,503million , 554million ,614millionand 687million respectively,Young and middle-aged is main consumption in the survey, we found that silks users age focused on 20-40, its rates

6、 as high as 84.6%, below 20 years old, 40 years old users is very small proportion.,Market analysis,Investigation still shows, 40.3%consumers at the age of 30 -40 years old , make up cotton month consumption is below 30 yuan and around .40.7% of consumers at the age is in 30-40 years old of consumer

7、s, acceptable monthly average consumption in 50 yuan ; And 50-100 yuan level of consumption accounted for 19%,Market analysis,Market analysis,In addition there is 48% of the people use cosmetic cotton and sticks one time a day, 41% of people a day use several times a day.,In use make up cotton group

8、, 54.7% of the people think that it should be run out and buy, but there are also many people (25.7%) believe that as long as good can buy, optional purchase and occasionally to buy people only accounted for 16% of them.,Market analysis,For the market price of cotton pad per package .42% of responde

9、nts said they can accept the price of $10 to 30 yuan Among that ,29% of respondents said they can accept the price of $30 to 50 yuan 13.7% of the respondents can accept 50 to 80 the price of Accept 80 yuan of above to protect skin only 2.7% of respondents. Thus it can be seen, the price is in 30 yua

10、n of the following silks the most popular cosmetic cotton.,Shino believes that skin care begins with cleaning. The company has been committed to provide consumers with the most soft and natural skin care products to make consumers skin enjoy silky tender loving care since the company founded. The pr

11、ice of Shino are bwlow 30 yuan which attract most of cosumers based on our industry and market investigation . Besides that ,the,Competitive advantages,Shino believes that skin care begins with cleaning. The company has been committed to provide consumers with the most soft and natural skin care pro

12、ducts to make consumers skin enjoy silky tender loving care since the company founded. The price of Shino are bwlow 30 yuan which attract most of cosumers based on our industry and market investigation . Besides that ,Shino is a professional cotton series productions firm which is highly focused com

13、pared to other brands such as Shiseido,Competitive advantages,The firm is highly market penetration and divided into different market segment which is unique The firm found the young age brand ,cotton talk for age 20-25 girls and boys . The market potential are 30 million college students Among them

14、 ,about 15 million girls According to our survey, about 35% girls do make up regularly and consume cotton pads Another 10% use cotton pad from now and then, including boys,Competitive advantaged,Cotton TalkAge 20-25,Greater responsibility in the plant and field marketing managers. They begun to come

15、 out with more attractive ideas of consumer promotions. The luxury brand- ultra soft cotton padsfor Age 35+ is created Designed according to Asians skin Very soft and thick Two side pressing, no residue Can also tear single one into two pieces to absorb toner by wet compressing,Shino,First cotton ma

16、nufacture in China First mover advantage Have mature and stable clients network Reputation for good quality Advanced technology Cost control Local company products designed more suitable for Chinese people Focused on major products- Cotton pads and added a new brand named cotton talk , which mainly

17、targeted girls from 20-25,Strength,Cute package design, cute brand name. Thin cotton pads Costs less toner and make up remover High-pressure water surface treatment makes it much softer and more comfortable and less residue. High temperature steam to assure its clean and safe Different package size

18、and shape to meet different needs,Strength,Few people know the brand With the acceleration of the rapid development of IT technology and other high-tech many hotels equip themselves with the online purchase which is considered as more cost-effective way to marketing and online shopping makes for mor

19、e extension of market exploration and other industry information construction However ,Shino have not found their own website for shopping and advocating the firm.,Weakness,TV programs and blogs offer market education for consumers Growing GDP, higher personal income lead to better life quality-incr

20、easing demand Cotton pads gradually become a life essential like towels Growing consumption of make up remover and toner drag up the sales No close substitute Fast consuming goods,Opportunity,Baidu data statistics shows that: in 2011 beauty &skin care related search content, or related products insi

21、de search accounted for the highest, attention achieve 21.67 that indicated that the cotton pad and sticks such kind of tools in skin care occupy a huge market .,Opportunity,Less than 10 cotton pads manufactures in China Immature market means more space for development Infant industry in China- many

22、 big cosmetic companies will not focus on cotton pads, which gives chance to small companies Large population base in China Growing habits of using cotton pads,Opportunity,Low entry :As the investing of this kind of firm is less compared to other kind of cosmetics firms which about 100,000 for one e

23、quipment which attracts more and more private companies entre this industry. Besides that ,many cosmetics firm are producing their own brand cotton productions.,Threat,The stock holder from Singapore quit the business and sold his part to my family for 20 million Import some most advanced machines f

24、rom Switzerland for 2 million Improved other products to meet the needs of elder women Develop more direct distribution channels,Stakeholder analysis,Japanese technology A balance of price and quality Made of 100% pure natural cotton Two- sides pressing design, more absorbent Good for apply toner an

25、d cleanser,Shino thick cotton padsAge 25-35,Cotton: 25,000 RMB per ton Factory price: 50,000 RMB per ton Franchiser price: 100,000 RMB per ton Retail price: 200,000 RMB per ton One ton= 20,000 packages Cotton talk: 10 RMB one package- 130 pads 5 RMB for small package- 50 pads Shino thick cotton pads

26、: 15 RMB one package- 130 pads Shino ultra soft cotton pads: 20 RMB one package -130 pads,Cost & Net income,Cotton talk: retail price 10 RMB, cost 2.5 RMB, factory price 4 RMB, franchiser price 5 RMB Profit: 1.5/package 37.5% Shino thick cotton pads: retail price 15 RMB, cost 3.75 RMB, factory price

27、 6 RMB, franchiser price 7.5 RMB Profit: 2.25/package 37.5% Shino ultra soft cotton pads: retail price 20 RMB, cost 5 RMB, factory price 8 RMB, franchiser price 10 RMB Profit:3/package 37.5%,Cost & Net income,Other costs: management 5%, tax 5%, labor 10% Profit= 37.5%-5%-5%-10%=17.5% Cotton talk Sal

28、es targets: first year- 5 million, second year- 10 million, third year- 30 million, fourth year 50 million Cotton talk Profit targets: first year- 0.875 million, second year- 1.75 million, third year 5.25 million, fourth year 8.75 million. Shino products profit: 10-20 million per year,Cost & Net inc

29、ome,Population base: 1.6 billion Female: about 0.8 billion Potential products user: 0.32 billion Assume a girl uses cotton pads 2 times a day, 2 pads a time, then 4 pads a day, 130 pads a month= one package Assume one package 15 RMB, then 0.32 billion female, 4.8 billion a month, 57.6 sales a year, minus cost = about 46 billion