1、試卷代號：1380 國家開放大學2019年春季學期期末統(tǒng)一考試 商務英語3試題 2019年7月 注意事項 一、將你的學號、姓名及分校（工作站）名稱填寫在答題紙的規(guī)定欄 內?？荚嚱Y束后，把試卷和答題紙放在桌上。試卷和答題紙均不得帶 出考場。監(jiān)考人收完考卷和答題紙后才可離開考場。 二、仔細讀懂題目的說明，并按題目要求答題。答案一定要寫在答 題紙指定的位置上，寫在試卷上的答案無效。 三、用藍、黑圓珠筆或鋼筆答題，使用鉛筆答題無效。 四、考試時間為60分鐘。 1123 整合、匯總、去重復、按字母排版，形成題庫，方便大家復習 提醒：電大資源網已將該科目2010年到2020年1月的期末試題 一、交際用語（

2、共計10分，每小題2分） 15題：選擇正確的語句完成下列對話，井將答案序號寫在答題紙上。 1. By the way, what do you want me to do there? A. Take it easy. Ill be there on time. B. Thank you for doing me such a favor. C. You have to give a presentation on what our products are. 2. -We would like to place an order for some of your c&z desk units

3、. A. Great! We keep a large supply in stock. B. Excellent! Delivery dates depend on your location. C. Of course, we recommend payment by letter of credit. 3. -Hello, this is Steven Smith. Nice to hear your voice again. -Hi, Mr. Smith. A. Do you know the coverage of your freight forwarding business?

4、B. Youve got to tell me the coverage of your freight forwarding business. C. I would like to know about the coverage of your freight forwarding business. 4. - -They refer to the royalties, including patent right, copy right, trademark right, and so on. A. What about the tax base? B. How about the ta

5、x rate? C. What are intangible assets? 5. Then, what kind of music are you going to have in the background? A. This is obviously too heavy. People wont be able to carry it. B. Wed better use light ones. They make the audience feel comfortable. C. Our main goal is to establish our brand name among ou

6、r target audience. 1124 整合、匯總、去重復、按字母排版，形成題庫，方便大家復習 提醒：電大資源網已將該科目2010年到2020年1月的期末試題 二、詞匯語法（共計30分，每小題2分） 620題：閱讀下面的句子，從A、B、C三個選項中選出一個能填入空白處的最佳選項，并將答 案序號寫在答題紙上。 6. I cant attend the meeting in Washington next week so I you as the most able substitute. A. had proposed C. have proposed B. proposed 7. Th

7、e relationship you have with a person the kind of language you use. A. determines C. arranges B. decides 8. When people in your team know where they fit in the big picture, theyre more likely to complete the task. A. to be motivated C. to motivate B. being motivated 9. This is Ben, the one responsib

8、le for those sales figures you have seen. A . outgomg B. outshining C. outstanding 10. Please just fill in this form with your name and address capital letters. A. with B. in C. at 11. Online banking refers to banking activities that secure website. A. are carried out B. carry out C. will be carried

9、 out over the Internet on a 12. With the RMB account you can and deposit RMB cash directly. A. extend C. complete B. withdraw 13. you go to v1s1t a new customer to negotiate a sale, you should find out as much as you can about them. A. Soon after C. Before B. While 1125 整合、匯總、去重復、按字母排版，形成題庫，方便大家復習 提

10、醒：電大資源網已將該科目2010年到2020年1月的期末試題 14. In my opinion, if we some new products for young people, well have a bigger market share. A. come across with B. come up with C. come down with 15. Usually, the similar contracts with other consignees are based on 12 months. A. signed C. signing B. being signed 16.

11、 Firms hold regular sales conferences their entire sales force can meet, receive information and ask questions about new products and receive training. A. where C. when B. that 17. Modern logistics is more about effective and and information. A. sufficient C. superficial B. efficient flow of materia

12、ls 18. Without information, a manager will not know what consumers want, how much inventory is and when more products should be produced and shipped. A. in stock B. at stock C. on stock 19. According to law, they refer to transportation, construction, finance, insurance and A. others C. the like B.

13、the things 20. Some of your products are . They might find a ready market in my country. 1126 A. special to style C. famous as color B. unique in design 整合、匯總、去重復、按字母排版，形成題庫，方便大家復習 提醒：電大資源網已將該科目2010年到2020年1月的期末試題 三、閱讀理解（共計40分，每小題4分） 21一25題：閱讀短文，從A、B、C三個選項中選出一個正確答案，井將答案序號寫在答題紙上。 Passage 1 Hard sell a

14、nd soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products. A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining

15、 how good the product is, why people should buy it and even how the prices might increase if the consumer walks off. A soft sell is a different approach. The sales person tries to build trust with consumers. He doesnt put pressure on them to buy things, just recommending a product and letting the co

16、nsumers make their own decisions. An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft sel

17、ling. People dont really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful. Humor in advertising is also used to attract the consumers attention and get them interested in the products or services. Customers often resist hard sales tactics, th

18、us making soft-selling much more effective for success. 21. Whats the topic and main idea of the passage? A. Selling Strategy -Sales Staff. B. Sales Staff -What Sales Staff Should Know. C. Selling Strategy -Hard Sell and Soft Sell Strategies. 22. Customers often hard sales tactics, thus making soft-

19、selling more effective for success. A. resist B. oppose C. object 1127 整合、匯總、去重復、按字母排版，形成題庫，方便大家復習 提醒：電大資源網已將該科目2010年到2020年1月的期末試題 23. Examples of soft sell mentioned in the passage include . A. distributing free samples to customer B. recommending products among friends C. all the above 24. Making

20、humorous advertisements is one of the approaches companies use to A. reduce selling costs B. attract peoples interests C. avoid the shortage of sales staff 25. According to the passage the author indicates that . A. soft sell is pref erred by business companies B. hard sell is rarely resisted by cus

21、tomers C. soft sell is expensive 26一30題：根據短文內容判斷給出的語句是否正確，正確的寫T,錯誤的寫F,井將答案寫 在答題紙上。 Passage 2 Online banking refers to banking activities that are carried out over the Internet on a secure website. It developed in the late 1990s and grew more popular over the years since it can make ones financial li

22、fe much easier to manage. First, you can use online banking to pay your bills. Most banks have a section in which you set up payees. Fill out the information once, you can simply choose that profile every time you pay a bill online. Second, online banking allows you to access your account history an

23、d transactions from anywhere. It is the quickest way to check and see if a transaction has cleared your account. It also enables you to find out about unauthorized transactions more quickly. Third, online banking also allows you to transfer money between accounts effectively. It is more convenient t

24、han using the automated phone service. When you set up your online banking, be sure that all of your accounts at the bank are listed. This will make it easier to transfer money and make loan payments online. 1128 整合、匯總、去重復、按字母排版，形成題庫，方便大家復習 提醒：電大資源網已將該科目2010年到2020年1月的期末試題 Obviously, you need to pay

25、special attention to your safety or privacy using online banking. It is important to clear your cookies after each banking session, especially at a public computer. Additionally, make sure that your password is long enough to prevent it from easily being hacked. Never give your online account inform

26、ation to anyone else. Check your credit report regularly. Thus you can protect yourself from identity theft. 26. Online banking refers to banking systems where you can carry out your business over the Internet on any website. 27. Most banks have a section in which you set up your own business. 28. O

27、nline banking is the quickest way to check and see if a transaction is done. 29. It is more useful and easier than using the automated phone service. 30. No doubt, you have to keep a special eye on your safety or privacy using online banking. 四、寫作（一篇作文，共20分） 31. 根據要求寫作文。 Write a recommendation lette

28、r for Miss Helen Joyce who has been working in your company for 5 years. You may include the information below: her work experience and strengths. her character and personality. her reasons for leaving the present job, etc. 1129 整合、匯總、去重復、按字母排版，形成題庫，方便大家復習 提醒：電大資源網已將該科目2010年到2020年1月的期末試題 試卷代號：1380 座

29、位號OJ 國家開放大學2019年春季學期期末統(tǒng)一考試 商務英語3試題答題紙 2019年7月 巨 四 勹 得分1評卷人 一、交際用語（共計10分，每小題2分） 1. 2. 3. 4. 5. 得分1評卷人 二、詞匯語法（共計30分，每小題2分） 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 得分1評卷人 三、閱讀理解（共計40分，每小題4分） 21. 22. 23. 24. 25. 26. 1130 27. 28. 29. 30. 整合、匯總、去重復、按字母排版，形成題庫，方便大家復習 提醒：電大資源網已將該科目2010年到2020

30、年1月的期末試題 四、寫作（一篇作文，共20分） 31. 根據要求寫作文。 1131 整合、匯總、去重復、按字母排版，形成題庫，方便大家復習 提醒：電大資源網已將該科目2010年到2020年1月的期末試題 試卷代號：1380 國家開放大學20 1 9年春季學期期末統(tǒng)一考試 商務英語3試題答案及評分標準 （供參考） 2019年7月 一、交際用語（共計10分，每小題2分） 1-5題：選擇正確的語句完成下列對話，并將答案序號寫在答題紙上。 1. C 2. A 3. C 4. C 5. B 二、詞匯與結構（共計30分，每小題2分） 620題：閱讀下面的句子，從A、B、C三個選項中選出一個能填入空白處的正確選項，井將答 案序號寫在答題紙上。 6. C 11. A 16. A 7. A 12. B 17. B 8. A 13. C 18. A 9. C 14. B 19. C BAB . 050 112 三、閱讀理解（共40分，每小題4分） 2125題：閱讀短文，從A、B、C三個選項中選出一個正確答案，并將答案序號寫在答題紙上。 21. C 22. A 23. C 24.