1、-,1,環(huán)球商務(wù)英語(yǔ),本課程主要內(nèi)容包括8個(gè)教學(xué)模塊： 第一模塊 公司結(jié)構(gòu)與經(jīng)營(yíng) (Module 1 Change and the company) ：在全球化背景下，公司的結(jié)構(gòu)、經(jīng)營(yíng)及運(yùn)作方式的變化； 第二模塊 客戶(hù)服務(wù) (Module 2 The customer) ：客戶(hù)服務(wù)的概念及策略，征求客戶(hù)意見(jiàn)的方式；,-,2,第三模塊 財(cái)務(wù)管理 (Module 3 Finance) ：理財(cái)意識(shí)與財(cái)務(wù)管理中的基本程序及有關(guān)問(wèn)題； 第四模塊 新產(chǎn)品開(kāi)發(fā) (Module 4 A new product) ：市場(chǎng)調(diào)研方法、產(chǎn)品介紹、促銷(xiāo)方式及產(chǎn)品更新；,-,3,第五模塊 技術(shù)培訓(xùn)與發(fā)展 (Module

2、5 Responding to technology) ：信息通訊技術(shù)等新技術(shù)手段對(duì)公司的影響，因特網(wǎng)與電子商務(wù)，及人員培訓(xùn)； 第六模塊 招聘與求職 (Module 6 Recruiting new staff) ：公司征聘決策、方式、篩選及培訓(xùn)；求職者應(yīng)聘，寫(xiě)履歷及求職信；,-,4,第七模塊 廣告與市場(chǎng)競(jìng)爭(zhēng) (Module 7 Advertising and competition) ：進(jìn)行市場(chǎng)調(diào)研和競(jìng)爭(zhēng)對(duì)手分析，設(shè)計(jì)廣告促銷(xiāo)方式，樹(shù)立品牌意識(shí)； 第八模塊 銷(xiāo)售與服務(wù) (Module 8 Selling the product) ：產(chǎn)品介紹及推銷(xiāo)技巧，售后服務(wù)。,-,5,Module 1 C

3、hange and the company,Unit 1 key points: 1. How organizations can be structured. 2. The language for describing company structure and personal responsibilities. 3. The development of successful products.,-,6,Unit 2 Key points: 1. You consider the effect of change on individuals and learn sth. about

4、the global market. 2.You focus on new ways of buying and selling using the latest technology. 3.You study the language used to describe trends and changes in them.,-,7,Unit 3,1.Look at different work patterns and, in particular, at the effects of technology on working practices, including the trend

5、towards working from home. 2.Look at regulations associated with the workplace and the language used to describe them.,-,8,Module 1 Change and the company,Introduction (p1) 1.what does this module talk about? 2.why there are so many changes? 3.what are we supposed to learn in U1, U2,U3 and U4?,-,9,U

6、nit 1 How companies operate,Session 1 (p2) 1. what is the name of the company mentioned? 2. where is it? 3. what change happened and why?,-,10,Activity 2 (p3),What is ken Lewiss job title? Compare the changes of the company in 1972 and the present. Why communication is important? What does Ken Lewis

7、 think about the internet and why does he think so?,-,11,Session 2 the structure,Activity 3 (P6) 1.what kind of organization it used to be? 2. What kind of people they are in each tier and whats their duty? 3.whats the change of the company?,-,12,Hierarchical,Supervisor,Inspectors(monthly paid),The

8、board,Senior management,Middle management,People planners,Shop floor manufacturer,2.,Set the strategy,Get new business, oversee the next grade down,Middle management,The board,-,13,Session 3,Activity 1 (p10) Clothing: Baleno, Giordano, Gucci古馳, Channel, Carol 津貼; 補(bǔ)助金; 獎(jiǎng)金; (國(guó)家間的)財(cái)政援助; 政府特?fù)芸? 英【史】(給國(guó)王

9、的)特別津貼 cigar consumption Stock market 證券市場(chǎng) 證券交易所 證券交易 證券市場(chǎng)行情 broker (股票債券等的)經(jīng)紀(jì)人, 掮客; (買(mǎi)賣(mài)的) 中間人, 代理人 security 常用復(fù)證券, 債券,-,20,social security社會(huì)保險(xiǎn) do a closing transaction辦理；處理；執(zhí)行 事務(wù)，業(yè)務(wù)，交易 Theyll buy all your shares for a nominal amount面額, 象征性數(shù)額like $1 and send you a trade confirmation. 確認(rèn)書(shū)Then you jus

10、t treat it like a normal sale, 正常銷(xiāo)售and can take the loss on your taxes.,-,21,stock certificate n. 股權(quán)證書(shū) 對(duì)于一定數(shù)額公司股票所有權(quán)的證明 SEC sek abbr. Scurities and Exchange Commission, 證券交易委員會(huì) bankruptcy court破產(chǎn)法庭 voluntary bankruptcy自愿申請(qǐng)破產(chǎn) shareholder n. 股票持有人; 股東 bonds rate of interest利率 a technology-oriented sto

11、ck home run 本壘打,-,22,cigars are ultimate rich persons accessory n.附件, 零件, 附加物, 從犯, 同謀者 adj.附屬的, 補(bǔ)充的, 同謀的, 副的 ban There is a ban on smoking in this theatre. 這個(gè)劇院里禁止抽煙。 Smoking is banned in school. 在學(xué)校禁止吸煙。 Unit bargain stay steady peak Predictably,-,23,Extract 18 taxation life expectancy Extract 20 p

12、24 Fluctuation The currency exchange The pond is still doing well Stand=remain,-,24,Unit 3,Extract 22 Key asset 常用復(fù)資產(chǎn); 財(cái)產(chǎn) Mobilise all of their employees v.(=mobilize)動(dòng)員, 賦予可動(dòng)性 Cut down 砍倒；砍傷；砍死to cut down a tree with an axe 減少；減低to cut down on smoking extract 23 be contracted to work check our leve

13、ls of stock replace the used the stock scheme n.安排, 配置, 計(jì)劃, 陰謀, 方案, 圖解, 摘要 to some extent,-,25,extract 25 telecommuting遠(yuǎn)程交換,遠(yuǎn)程辦公 The practice of working at home by using a modem and a computer terminal connected with ones business office. 遠(yuǎn)距離工作通過(guò)與辦公室連接的調(diào)制解調(diào)器和計(jì)算機(jī)終端而在家中工作 distractions n.娛樂(lè), 分心, 分心的事物

14、a tremendous employee benefit traffic jam convene To come together usually for an official or public purpose; assemble formally periodically get motivated work in isolation,-,26,Activity 7 (p27),The rat race 卑鄙的競(jìng)爭(zhēng)， 你死我活的競(jìng)爭(zhēng) Teleworking （ telecommuting ）is the way of the future. Well be at home, linke

15、d by satellite to our virtual colleagues. Have relaxed breakfasts and long luxurious baths. Reduce our stress levels to zero,-,27,Itll never catch on 口投合人心, 受人歡迎,理解, 明白,抓住,找到工作。 Labour market will be made up of lonely, isolated, under-stimulated social retards. Be warned The novelty began to wear of

16、f磨損滅; 損耗; 逐漸消失 A proper conversation 在口語(yǔ)中用來(lái)加重語(yǔ)氣)大大的, 完完全全的,-,28,things got worse put on weight in addition to being starved of human contact miss out漏掉；遺漏,可略去,錯(cuò)失機(jī)會(huì) compensations 補(bǔ)償, 賠償 a slave to the morning make-up ritual what was the point?,-,29,My wardrobe began to diminish The never-ending telep

17、hone calls The sweaty tube journey to work Taking me seriously as a hard-working career woman Find me there cutting my toenails, desperate for conversation. Was chronically understimulated Get cut off from the world The highlight of my day加亮區(qū), 精彩場(chǎng)面, 最顯著(重要)部分,-,30,Put my make-up on Needless to say m

18、y domestic家庭的, 國(guó)內(nèi)的, 與人共處的, 馴服的 arrangements布置, are a mess Gets thicker by the day按日計(jì)算 work in complete isolation,-,31,Activity 2 (P38),Show a business prowess (Superior skill or ability.高超的技藝和能力 Superior strength, courage, or daring, especially in battle. 英勇過(guò)人的力量、勇氣或膽量，尤指在戰(zhàn)場(chǎng)上) trampoline n.蹦床 n.(雜技表

19、演中翻筋斗用的) 蹦床, 彈床 Throw his money out Before that he was famous for flying economy splash out 口隨意花錢(qián), 大肆揮霍,-,32,Some words of this module,Accountable adj 有責(zé)任的；應(yīng)負(fù)責(zé) 做出解釋的 You will be held accountable for it. 你應(yīng)對(duì)此做出解釋。 Each government worker is accountable for his own work. 每一個(gè)政府工作人員都應(yīng)對(duì)自己的工作負(fù)責(zé)。 I am not a

20、ccountable to you for my work.我沒(méi)有義務(wù)要對(duì)你說(shuō)明我的工作情況。,-,33,adj 電子的 電子儀器的 電子學(xué) 電子工業(yè) electronic phenomena Electronic devices and systems adj電的，用電的，發(fā)電的,Electronic,Electronics,電子現(xiàn)象.,電子裝置和組件,Electric,an electric spark an electric cooker This heavy freighter is driven by two electric motors.,電火花,電炊具,這輛重型運(yùn)輸汽車(chē)是由兩臺(tái)

21、電動(dòng)機(jī)驅(qū)動(dòng)的。,an electric eloquence The presidents speech had an electric effect on the crowd, and the students all cheered him.,驚人的口才,校長(zhǎng)的演說(shuō)震撼人心,大學(xué)生們都向他歡呼。,-,34,專(zhuān)家,奇才技術(shù)出眾的人： 美俚扒手,能手, 專(zhuān)家, 優(yōu)秀的學(xué)生; 有吸引力的東西,合同, 達(dá)成交易,(學(xué)校的)小測(cè)驗(yàn),慶祝(會(huì)) 俚力量, 精力 a whiz at all sorts of games. a whiz at mathematics take a whiz to the c

22、ountry Cars were whizzing past. whizzed past on a ten-speed bike; as the days whizzed by.,One who has remarkable skill,whiz :,各種游戲的能手,數(shù)學(xué)能手專(zhuān)家,到鄉(xiāng)下玩幾天,汽車(chē)颼颼地開(kāi)了過(guò)去,騎著十速自行車(chē)飛駛而過(guò)；,飛逝而過(guò)的日子,-,35,extrat12 Bilingual adj.能說(shuō)兩種語(yǔ)言的 bilinguist bilingualism trilingual Specification n.詳細(xì)說(shuō)明, 明確說(shuō)出提出 分類(lèi)pl. 清單, 明細(xì)單; 計(jì)劃書(shū) 具體

23、要求; pl. 規(guī)范, 規(guī)格, 技術(shù)說(shuō)明 【律】申請(qǐng)專(zhuān)利發(fā)明時(shí)的書(shū)面說(shuō)明; 用來(lái)料加工制成新產(chǎn)品所取得的權(quán)利 Brussels布魯塞爾(比利時(shí)首都) Brussels system通用十進(jìn)制系統(tǒng),-,36,The European Parliament the Houses of Parliament 上下兩院 enter Parliament 成為下院議員 a member of Parliament 下院議員(略M.P.) Set up(my own business) v.設(shè)立, 架起, 升起, 裝配, 創(chuàng)(紀(jì)錄), 提出 Run a business assets turnover資產(chǎn)

24、周轉(zhuǎn)率, 銷(xiāo)售額 與平均資產(chǎn)總值的比率 call turnover短期拆放周轉(zhuǎn)率 capital turnover資金周轉(zhuǎn) export turnover出口交易額,-,37,Apply for a job Apply to your work An employment agency職業(yè)介紹所 Account:Well-paid and enjoy it Trend/ tendency .傾向, 趨勢(shì) turnover銷(xiāo)售量 營(yíng)業(yè)額 car turnover車(chē)輛周轉(zhuǎn)cash turnover資金循環(huán) commodity goods turnover商品流轉(zhuǎn) Composite turnover復(fù)合周轉(zhuǎn)數(shù),-,38,Daily turnover日產(chǎn)量; 日周轉(zhuǎn)量 deposit turnover存款周轉(zhuǎn)率 active turnover周轉(zhuǎn) aggregate turnover周轉(zhuǎn)總額 annual turnover年?duì)I業(yè)額ecological turnover生態(tài)周轉(zhuǎn) Product performance產(chǎn)品性能 a performance test【機(jī)】性能實(shí)驗(yàn),-,39,Soar驟升,飛漲and plummet驟然跌落；垂直落下 fluctuate (市價(jià)等)變動(dòng),波動(dòng) fluctuate between hopes and fear