1、Advertising,Unit 9,advertisement,entertaining 給人娛樂的,informative 提供有益信息的,persuasive 有說服力的,costly 昂貴的,deceitful 欺詐的,instructive 有教育意義的,interesting,attractive,tiresome 使人厭煩的,unbelievable,漱口水廣告,口氣不好是不能被寬恕的.基督教徒經(jīng)常去向神父告解祈求上帝寬恕,神父都被熏得坐那么遠。,佳能相機防抖技術(shù),如同將運動中的被攝物體固定.,Ask for more!,渴望無限！,Obey your thirst!,服從你的渴

2、望！,Feel the new space!,感受新境界！,Lets make things better!,讓我們做的更好！,滴滴香濃, 意猶未盡。,Good to the last drop.,Just do it.,只管去做。,It s coming true.,一切皆有可能。,A: 中國，瓷器的故鄉(xiāng)B: 防止污染C: 綠化中國，防沙種樹D: 一個中國，祖國統(tǒng)一,Cherish your life! Dont drive after drinking!,這是來自福特（加拿大）的一款最新的創(chuàng)意廣告，廣告中所 展出的福特車型是完全由一群舞蹈演員用自己的身體配合一 些必要的汽車零件組合而成的。

3、,冰住營養(yǎng)，鎖定健康冰凍食品廣告,使用前后，天壤之別調(diào)味品廣告,輕松享“瘦”，貓鉆鼠洞diet PEPSI減肥廣告,Teaching Aims:,To make students aware of the role of advertising in our daily life (advantages and disadvantages) To apply what they have learnt to design a advertisement for something,Warming up,1) Do you like reading or watching advertiseme

4、nts? Can you illustrate some types of advertising? Where can you find advertisements?,Types of advertising,TV/radio newspaper/magazine mail, billboard advertising(路牌廣告), bills and posters(海報), Internet advertising, neon sign(霓虹燈招牌), show window(櫥窗) advertising, Sandwich board(掛在身上的廣告牌).,The Advantag

5、es and Disadvantages of the Ads.,英語廣告語欣賞,1.Start Ahead.( Rejoice) 成功之路，從頭開始。（飄柔） 2.Fresh-up with Seven-up. (Seven-up) 提神醒腦，喝七喜。（七喜） 3.Focus on life. (Olympus) 瞄準生活。（奧林巴斯） 4.We lead Others copy 我們領(lǐng)先，他人仿效。（理光復印機） 5.The taste is great. 味道好極了。（雀巢咖啡） 6.Take Toshiba, take the world. 擁有東芝，擁有世界。（東芝電子）,New W

6、ords of 13 段,1. advertise advertisement v.+ mentn. advertising v.+ ing n/ adj. advertiser v.+ er n. 2. thirst: n. thirsty: adj. promote: v. promotion: n. exhibit: v. exhibition: n. post: v. poster: n. fly: v. flyer: n. Text (13 段) 1. way of promotion: 促銷手段；促銷方式 2. commercial business: 商業(yè)貿(mào)易,派生詞,3. be

7、 used to: 被用來；習慣于 All my money will be used to buy a car. 我所有的錢將被用來買車。 Are you used to living here? 你習慣在這里生活嗎？ 4. the public: 公眾；民眾 The public are requested not to make noise in the hospital. 民眾被要求不要在醫(yī)院里喧嘩。,5. saying “Fashion Show.Saturday”, 后置定語，修飾sign. 6. walk sb.: 帶領(lǐng)/陪某人走；walk+ 動物：趕著/牽著走 She walk

8、ed me to my car. 她陪我走到我的車旁。 I walk my dog every evening in the yard. 每晚我在院子里遛狗。,7. mean: 意味著；意思是 What do you mean? 你什么意思？ Do you mean me? 你指的是我嗎？ 8. bring to the attention of: “使引起的注意， 使成為” The news brings the matter to the attention of old people. 這條新聞引起了老人的注意。,9. by means of: 通過；憑借 He got promotio

9、n by means of working hard. 他通過努力工作獲得了升職。 10. make commercials: 做廣告 11. and so on: 等等；諸如此類 She spends her day doing housework, watching TV, reading and so on. 她做家務(wù)、看電視、讀書等度過一天。,Paragraph 47 12. a great deal of: 大量；許多 He spends a great deal of money on travels. 他在旅游上花了大量的錢。 13. a common way of advert

10、ising: 常見的廣告方式 14. where the customers notice them. 定語從句，修飾places, where 在從句中作地點狀語。 Thats the town where he was born. Thats the town which/that he was born in. 這就是他出生的那個小鎮(zhèn)。,15. for example: 例如 16. more or less: 差不多；幾乎；多多少少； It took more or less a whole day to paint the wall. 刷墻用了幾乎一天的時間。 He is more

11、or less involved in the matter. 他或多或少和這件事情有關(guān)。 17. play a role in: 起作用；擔任角色 Mother plays an important role in our family. 母親在我們家擔當重任。,18. help sb to do sth: 幫助某人做某事 Father helped me to make a decision.條件狀語從句 父親幫助我做出決定。 19. They help to make us believe that if we buy their products, we will be happier

12、, healthier, more attractive, more popular, more successful, etc. 賓語從句，,20. in fact: 實際上 In fact, I forgot what had happened. 實際上，我忘記發(fā)生了什么。 21. What they want is just to make us pay more money. 主語從句 22. that we make sure what is real and what is false in the ads. 主語從句 賓語從句,I dont know what to do nex

13、t. 我不知道接下來做什么。 23. make sure: 確保；確定 He made sure that the door was locked before leaving. 他確保離開前把門鎖好。,Exercises on Textbook on Page 81 I. 選詞填空。 This museum(博物館)will be open to the _next week. public 2) Reading practice(練習)has a very good_ on our English study. effect 3) The doors in this building wi

14、ll _ white. be painted 4) This pop star_ on television every Sunday. appears,5) _ you are, you must do your best. Wherever 6) She _ a white silk skirt for the party. selected 7) We should pay more _ to the new words in the textbook. attention 8) The new classroom building which _ by a young engineer

15、(工程師) is the highest building on the campus. was designed,II. 翻譯短語。 1. I am _ feeling a little nervous(緊張的) about my future. more or less 2. It is agreed(同意) that women _ in economic development.(經(jīng)濟發(fā)展) play an important role 3. We have learnt a lot from foreign countries(外國) _ foreign languages. by

16、means of 4. There is usually _ snow in the mountain area (山區(qū)) of the Northeast. a great deal of,5.Is that so? _, I am not quite sure.(確定) In fact 6. Before you leave, you have to _ that the lights are turned off.(關(guān)掉) make sure Workbook Page 68. 2. 1) His new record(記錄；唱片)is much too _but popular. co

17、mmercial 2) The _ broadcast the news in detail.(詳細地) radio 3) I cant find it though I have looked for it _. everywhere,4) We expected(期盼) him, but he never _. appeared(出現(xiàn)) 5) The hall (大廳) can _ two hundred people. contain 6) Which place(地方) in the world would you _ as your perfect(完美的) home? select

18、 7) Britain and America share a _ language. common(同樣的；) 8) Nobody took _ of the danger here. notice,9) It is _ that one should obey the law(遵守法律). necessary 10) If you want to sell your old sofa, why not put an _ in the local newspaper? advertisement 11) Keep some _ between you and the car ahead.(前

19、面的) space,12) No _ was paid to his advice.(建議) attention（注意）,If a fashion show(時裝秀) is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. 彩色部分均為V-ing 做定語。 Advertising is bringing products or services to the attent

20、ion of potential and current customers by means of sending brochures, showing posters, making radio, and so on. V-ing 做by means of 的賓語。,Grammar: V-ing,3. so putting ads in newspapers is a common way of advertising. putting ads 做主語。 4. because TV is becoming more and more popular. becoming 做表語,Workbo

21、ok Page 69,3. Translation: reading room: 閱覽室 writing paper: 書寫紙 walking stick: 手杖 building materials: 建筑材料 sleeping boy: 睡覺的男孩 flying kite: 放飛的風箏 boiling water: 沸騰的水 falling leaves: 飄落的樹葉,9) sleeping car: 臥鋪車 10) developing country: 發(fā)展中國家 11) burning house: 著火的房子 12）swimming pool: 游泳池,4. 填空。 1) The

22、girl came in, _ their parents. following (伴隨狀語) 2）The poor old man died, _nothing to his children. leaving (結(jié)果狀語) 3）_ is believing. (眼見為實。) Seeing (主語),Workbook Page 69,4）_ the news, they all jumped with joy. Hearing (伴隨狀語) 5) _ across the street, he saw a boy run out of the shop. Walking(伴隨狀語) 6) I

23、 could feel the wind _ on my face. blowing(賓語補足語) 7) Sometimes she would listen to him _the piano. playing(賓語補足語),8) _ bikes is my job. Repairing (主語) 9) _ the blackboard after class is your duty. Cleaning (主語) 10) He was found _ on the floor. lying(主語補足語),Exercises on textbook Page 82,II. Grammar F

24、ocus. 1. The two actors performing on the stage are from Liaoning Province. 正在舞臺上演出的兩位演員來自遼寧省。 (performing 做定語） 2. Who is the girl walking by the river? 那個在河邊散步的女孩是誰？ (walking 短語作定語),3.The children playing the violin will give a performance next week. 拉小提琴的孩子們下周有演出。 （ playing the violin做定語） 4. The old lady talking to the children is a famous musician. 和孩子們談話的老太太是一位著名的音樂家。 （ talking to the children做定語）,5. I saw a group of policemen coming out of a green jeep and running to the building. 我看見一群警察從綠色吉普車里下來，跑向大樓。 (coming out of a green jeep and running to the