,微課名稱：商務(wù)英語寫作中的7C原則所屬課程：高級商務(wù)英語寫作主講教師：李更春單位：浙江廣播電視大學外國語學院,1,學會站在他人的角度考慮問題,學會運用7C原則對商務(wù)信函進行評價,了解商務(wù)信函寫作中的7C原則,學會在信函寫作中運用7C原則,教學目標,知識目標,技能目標,技能目標,情感目標,2,請同學們思考，在商務(wù)信函的寫作中，我們應遵循哪些原則呢？,迂回(winded),完整(complete),準確(correct),簡潔(concise),體諒(considerate),清晰(clear),詳盡(detailed),正式(formal),籠統(tǒng)(general),有力(forceful),禮貌(courteous),簡短(short),具體(concrete),邏輯(logical),3,CaseStudies(案例分析),Wewontbeabletosendyouthebrochurethismonth.,本月我們無法將產(chǎn)品手冊寄達貴方。,提示:違背了“體諒”(Consideration)原則,4,Youarerequestedtomakeusthemostfavorableoffer,statingorigin,packing,detailedspecifications,quantitysuppliableandtheearliesttimeofshipment.,請報最優(yōu)惠價，注明原產(chǎn)地、包裝、詳細規(guī)格、可供數(shù)量和最早船期。,提示:違背了“禮貌”(Courtesy)原則,CaseStudies(案例分析),5,Pleaseletusknowwhatyouwishustodoaboutthismatterassoonaspossible.,請盡快告知，你方希望我方就此事做些什么?or請告知，你方希望我方就此事盡快做些什么？,提示:違背了“清晰”(Clarity)原則,CaseStudies(案例分析),6,WeacknowledgewiththanksthereceiptofyourletterofJuly1.,你方7月1日的函收悉。,提示:違背了“簡潔”(Conciseness)原則,CaseStudies(案例分析),7,Becauseourbookisfull,sowecannotentertainanymoreorders.,由于我方訂貨已滿，恕不能接受更多的訂單。,提示:違背了“準確”(Correctness)原則,CaseStudies(案例分析),8,Wehavereceivedwiththanksyourcheck.Theamounthasbeenplacedtoyourcredit.,我們已經(jīng)收到你方支票，謝謝。該筆款項已匯入你賬戶貸方。,提示:違背了“具體”(Concreteness)原則,CaseStudies(案例分析),9,Courtesy(禮貌),Correctness(準確),Conciseness(簡潔),Consideration(體諒),Clarity(清晰),Concreteness(具體),Completeness(完整),7Cprinciples,Courtesy(禮貌),Consideration(體諒),Clarity(清晰),Courtesy(禮貌),Consideration(體諒),Clarity(清晰),Courtesy(禮貌),Consideration(體諒),Conciseness(簡潔),Clarity(清晰),Courtesy(禮貌),Consideration(體諒),Correctness(準確),Conciseness(簡潔),Clarity(清晰),Courtesy(禮貌),Consideration(體諒),Correctness(準確),Conciseness(簡潔),Clarity(清晰),Courtesy(禮貌),Consideration(體諒),Concreteness(具體),Correctness(準確),Conciseness(簡潔),Clarity(清晰),Courtesy(禮貌),Consideration(體諒),Completeness(完整),Concreteness(具體),Correctness(準確),Conciseness(簡潔),Clarity(清晰),Courtesy(禮貌),Consideration(體諒),Completeness(完整),Concreteness(具體),Correctness(準確),Conciseness(簡潔),Clarity(清晰),Courtesy(禮貌),Consideration(體諒),Completeness(完整),Concreteness(具體),Correctness(準確),Conciseness(簡潔),Clarity(清晰),Courtesy(禮貌),Consideration(體諒),Completeness(完整),Concreteness(具體),Correctness(準確),Conciseness(簡潔),Clarity(清晰),Courtesy(禮貌),Consideration(體諒),Completeness(完整),Concreteness(具體),Correctness(準確),Conciseness(簡潔),Clarity(清晰),Courtesy(禮貌),Consideration(體諒),10,Considerationmeansthatyoupreparethewritingwiththereadersinmind,andtrytoputyourselfinhisplacetoindicatethatyouareconsiderate.,Consideration(體諒),體諒原則,11,例句Weallowyoua2%discountforcashpayment.(如付現(xiàn)款,我們給九八折)Youearna2%discountwhenyoupaycash.,體諒原則,12,Courtesyisanimportantfeatureofbusinesscorrespondence.Infact,itisanessentialelementofanysuccessfulcommunication,whetheritiswrittenorspoken.,Courtesy(禮貌),禮貌原則,13,例句Quoteusthemostreasonableprice.(給我方報最合理的價格)Willyoupleasequoteusthemostreasonableprice?,禮貌原則,14,Claritymeansyourpurposeandthewordsarecleartoyourreaderssothattherecipientscaninterpretyourwordswiththesamemeaningyouhaveinmind.,Clarity(清晰),清晰原則,15,例句AstothestreamerssailingfromShanghaitoNewYork,wehavebimonthlydirectservices.(從上海到紐約有直達船)WehavetwodirectsailingseverymonthfromShanghaitoNewYork.,清晰原則,16,例句AstothestreamerssailingfromShanghaitoNewYork,wehavebimonthlydirectservices.(從上海到紐約有直達船)WehaveadirectsailingfromShanghaitoNewYorkeverytwomonths.,清晰原則,17,Concisenessmeanstowritethefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.Byeliminatingunnecessarywords,youhelpmakeimportantideasstandout.,Conciseness(簡潔),簡潔原則,18,例句Wehavebeguntoexportourmachinestotheforeigncountries.(我們已經(jīng)開始向國外出口機器了)Wehavebeguntoexportourmachines.,簡潔原則,19,Businesswritingshouldbecorrectingrammar,punctuation,spelling,information,figures,etc.,Correctness(準確),準確原則,20,例句Shouldanyoftheitemsisofinteresttoyou,pleaseletusknow.Shouldanyoftheitemsbeofinteresttoyou,pleaseletusknow.,準確原則,21,Concretenessmeansthewritingshouldbespecific,definiteandvividratherthanvague,generalandabstract.,Concreteness(具體),具體原則,22,例句asignificantlossa53percentlossinthenearfuturebyThursdayafternoonthemajority70percent,具體原則,23,Businesswritingshouldalsobecompleteintermsofformatandinformation.,Completeness(完整),完整原則,24,Astoformat,abusinesslettershouldincludealetterhead,date,insideaddress,salutation,subject,bodyofletter,complimentarycloseandsignature.,完整原則,25,Astoinformation,thewritershouldstrivetomakeallpointsdetailed,andanswerallquestionsaskedorimplied.,完整原則,26,2becourteoustowardsthem,4becorrectingrammar,spelling,punctuation,andfigures,5beconciseandconcreteinwording,1withconsiderationforitsrecipients,3beclearinmeaning,6andbecompleteinformat,structure,andinfo,Summary:Alettershouldbewritten,27,YourTry（思考題）,1.Wearegiventounderstandyouareabletosupplylargequantitiesatmoreattractiveprices.Hint:violatestheclarityprinciple(違反了清晰原則)2.WehavethepleasureofacknowledgingyourletterofApril4.Hint:violatestheconcisenessprinciple(違反了簡潔原則)3.Inviewofyouareourregularcustomers,weagreetoyourrequestforpricereduction.Hint:violatesthecorrectnessprinciple(違反了準確原則),28,YourTry（思考題）,4.Pleaseairmailusthelatestpri