MARKETINGPLANWRITINGMETHOD（市場(chǎng)營(yíng)銷(xiāo)計(jì)劃書(shū)書(shū)寫(xiě)方式）MARKETINGPLANWRITINGMETHODMARKETINGANALYSISISTOWRITEFIVEASPECTSSTATUSQUO,INDUSTRYANALYSIS,CONSUMERDEMANDANDPURCHASINGBEHAVIORANALYSIS,COMPETITIVEANALYSIS,ENVIRONMENTALANALYSISDIFFERENTINDUSTRIESHAVEDIFFERENTMARKETINGPLANSANDPLANNINGBOOKS,WHATKINDOFINDUSTRYDOYOUNEEDIHAVESOMEREALESTATE,ISITUSEFULPLANNINGANDMARKETINGOFREALESTATENOWCHINAREALESTATEINDUSTRYHASCHANGEDFROMSELLERSMARKETTOBUYERSMARKET,REALESTATEMARKETOPERATIONMETHODCOMBININGMARKETINGTHEORYANDPRACTICE,PUTFORWARD“THEENTIREREALESTATEMARKETINGPLAN“,HEINTRODUCEDSCIENTIFICMETHODSOFMARKETINGFROMTHEINITIALSTAGEOFTHEPROJECT,COMBINEDWITHTHEREALESTATEINDUSTRYINTHEOPERATIONPROCESS,THEGRADUALIMPLEMENTATIONOFITSCORECONTENTINCLUDES1,PROJECTINVESTMENT,PLANNING,MARKETING2,PROJECTPLANNING,DESIGN,PLANNING,MARKETING3,PROJECTQUALITY,DURATION,PLANNING,MARKETING4,PROJECTIMAGEPLANNINGANDMARKETING5、PROJECTMARKETINGPLANNING6、PROJECTCONSULTANT,SALES,AGENCYPLANNINGANDMARKETING7,PROJECTSERVICEPLANNINGANDMARKETING8,THEPROJECTTWOTIMESPLANNINGMARKETINGCHAPTER1PROJECTINVESTMENTPLANNINGANDMARKETINGPROJECTINVESTMENTPLANNINGANDMARKETINGISTHEMOSTCRITICALPARTOFTHEWHOLECASE,THEDEVELOPERSCHOOSETOREFLECTTHEPROCESSOFDEVELOPMENTPROJECTS,THISPROCESSISANIMPORTANTPARTOFREALESTATEDEVELOPERSTESTANDMEASURETHEOPERATIONABILITY,THEOPERATINGPROCESSISGOOD,ITMEANSTHATTHESUCCESSOFTHEPROJECTINHALF,INTHEPROCESSOFMANYEFFORTSAFTERTHEBUSINESSDEVELOPMENTITCANGETPROJECTINVESTMENTPLANNINGANDMARKETINGCANMAKEPRICINGSIMULATIONANDINPUTOUTPUTANALYSISOFTHEPROJECT,ANDMAKEPOLICYRECOMMENDATIONSTOAVOIDDEVELOPMENTRISKS,ANDALSOPUTFORWARDPROFESSIONALOPINIONSONTHERHYTHMOFPROJECTDEVELOPMENTANALYSISOFTHESURROUNDINGENVIRONMENTOFPROJECTLAND1,THENATUREOFTHEPROJECTLANDSURVEYGEOGRAPHICALLOCATIONGEOLOGICALANDGEOMORPHICCONDITIONSLANDAREAANDREDLINEMAPNATUREOFLANDUSEPLANNINGTHECURRENTSITUATIONOF“SEVENLINKSANDONELEVELING“2THEINVESTIGATIONOFTHESURROUNDINGENVIRONMENTOFTHEPROJECTLANDTHEBUILDINGSAROUNDTHEBLOCKGREENLANDSCAPENATURALLANDSCAPEHISTORICALANDCULTURALLANDSCAPEENVIRONMENTALPOLLUTIONSTATUS3INVESTIGATIONOFLANDMASSTRAFFICCONDITIONTHEMUNICIPALROADNETWORKAROUNDTHEBLOCKHASITSPUBLICTRANSPORTSTATUSANDLONGRANGEPLANNINGTHEWATER,ROADANDAIRTRAFFICCONDITIONSOFTHEPROJECTINTOTHETRAFFICNETWORKTHESTATUSOFLANDSURROUNDINGMUNICIPALROADSINTOTHEPROJECTSITE4,THESURROUNDINGMUNICIPALFACILITIESINVESTIGATIONSHOPPINGPLACECULTURALEDUCATIONMEDICALANDHEALTHCAREFINANCIALSERVICESPOSTALSERVICEENTERTAINMENT,FOODANDDRINK,SPORTSLIFESERVICERECREATIONALFACILITIESPOSSIBLEADVERSEFACTORSSURROUNDINGTHEPROJECTTHEINFLUENCEOFHISTORICALANDHUMANISTICLOCATIONTWOREGIONALMARKETSITUATIONANDITSTRENDJUDGMENT1,MACROECONOMICPERFORMANCEGDPNUMBEROFPRIMARYINDUSTRIESSECONDINDUSTRYVOLUMETHIRDINDUSTRYVOLUMEPROPORTIONANDQUANTITYOFREALESTATEREALESTATEDEVELOPMENTINDEXNATIONALMACROFINANCIALPOLICYMONETARYPOLICYINTERESTRATEREALESTATEMORTGAGEPOLICYTOTALINVESTMENTINFIXEDASSETSNATIONALANDPROJECTLOCATIONAMONGTHEM,THEPROPORTIONOFREALESTATEDEVELOPMENTTOTALRETAILSALESOFCONSUMERGOODSCONSUMERPRICEINDEXCOMMODITYHOUSINGPRICEINDEXURBANREALESTATECOOPERATIVENETWORKINFORMATIONRESOURCEUTILIZATIONINCHINA2,THEPROJECTSITEOFTHEPROPERTYMARKETOVERVIEWANDRELEVANTGOVERNMENTPOLICIESANDREGULATIONSRESIDENTIALFORMANDPROPORTIONOFTHEPROJECTSITEGOVERNMENTPOLICIESANDREGULATIONSONTHEDEVELOPMENTANDCIRCULATIONOFVARIOUSTYPESOFHOUSINGGOVERNMENTPOLICIESANDREGULATIONSONCOMMERCIALHOUSINGINFINANCE,MUNICIPALPLANNINGANDSOONSHORTANDMEDIUMTERMGOVERNMENTPLANNINGATTHELOCATIONOFTHEPROJECTANDTHESURROUNDINGAREASOFTHEPROJECTSITE3,THECURRENTSITUATIONOFTHEOVERALLSUPPLYANDDEMANDOFTHEREALESTATEMARKETINTHEPROJECT4THEDIVISIONANDDIFFERENCEOFTHERESIDENTIALHOUSINGMARKETINTHEPROJECT5THEAVERAGEPRICETRENDANDTHEMARKETVALUEOFCOMMERCIALHOUSINGINTHEPROJECT6,CUSTOMERCOMPOSITIONANDPURCHASEOFCOMMERCIALHOUSINGANALYSISVARIOUSGRADESOFRESIDENTIALHOUSINGCUSTOMERANALYSISANALYSISOFCUSTOMERPURCHASEBEHAVIORINCOMMERCIALRESIDENTIALBUILDINGSTHREELANDSWOTDEEPLEVELANALYSIS1,THEADVANTAGESOFPROJECTPLOTS2,THEDISADVANTAGESOFPROJECTPLOTS3,THEOPPORTUNITYOFTHEPROJECTSITE4,THETHREATANDDIFFICULTIESOFTHEPROJECTSITEFOURPROJECTMARKETPOSITIONING1,ANALOGYCOMPETITIONPROPERTYRESEARCHANALOGYCOMPETITIONBASICPROPERTYINFORMATIONTHEPROJECTSTRUCTUREANALYSISOFAPARTMENTLAYOUTPROJECTPLANNING,DESIGNANDSALESINFORMATIONCOMPREHENSIVEEVALUATION2,PROJECTPOSITIONINGMARKETPOSITIONINGREGIONALPOSITIONINGKEYCUSTOMERBASEPOSITIONINGFUNCTIONALPOSITIONINGARCHITECTURALSTYLEPOSITIONINGFIVEPROJECTVALUEANALYSIS1,THEBASICMETHODSANDCONCEPTSOFCOMMERCIALHOUSINGPROJECTVALUEANALYSISCOMMERCIALHOUSINGVALUEANALYSISANALOGY,REALIZEDVALUEANALYSISSELECTANALOGITEMSDETERMINETHEVARIOUSELEMENTSOFTHEREALIZATIONOFTHEVALUEOFTHEREALESTATEANDITSWEIGHTINTHEREALIZATIONOFTHEVALUEANALYZETHECHARACTERISTICSOFTHEELEMENTSTHATCANBEUSEDTOIMPLEMENTPROJECTVALUECOMPAREANDQUANTIFYTHERELATIVEVALUESOFVARIOUSELEMENTSOFTHEPROJECTDETERMINETHEAVERAGEPRICEOFTHEPROJECTACCORDINGTOTHERELATIVEVALUEOFTHEVALUEELEMENTSANALOGICALDETERMINANTSOFVALUEANALOGYTOLANDVALUESTHEDIFFERENCEOFACONVENIENCEINTOTHEMUNICIPALTRAFFICANDTRANSPORTATIONDIFFERENCESINTHESURROUNDINGENVIRONMENTOFBPROJECTSDIFFERENCESBETWEENNATURALANDGREENLANDSCAPESDIFFERENCESINEDUCATIONANDCULTURALLANDSCAPESDIFFERENCESINPOLLUTIONLEVELSDIFFERENCESINCOMMUNITYQUALITYCMUNICIPALFACILITIESSURROUNDINGTHECONVENIENCEOFDIFFERENCESPROJECTVALUEJUDGMENTAARCHITECTURALSTYLEANDFACADEDESIGN,MATERIALDESIGNOFBMONOMERUNITCARCHITECTURALSPACELAYOUTANDLANDSCAPEDESIGNDDISTRICTMATCHINGANDPROPERTYMANAGEMENTEIMAGEPACKAGINGANDMARKETINGPLANNINGFDEVELOPERBRANDANDSTRENGTHECONOMICFACTORSOFVALUEREALIZATIONAECONOMICFACTORSBPOLICYFACTORS2,THEPROJECTCANREALIZEVALUEANALYSISANALOGYREALESTATEANALYSISANDEVALUATIONANALOGICALANALYSISOFPROJECTVALUECONTRASTANDANALYSISOFVALUEPROMOTIONANDREALIZATIONFACTORSPROJECTANALOGYVALUECALCULATIONSIXPROJECTPRICINGSIMULATION1,DETERMINETHEAVERAGEPRICETHEMAINMETHODSOFDETERMININGTHEAVERAGEPRICEOFRESIDENTIALPROJECTSARETHEANALOGVALUEANDTHEARITHMETICAVERAGEEFFECTIVEDEMANDCOSTMARKUPAANALYSISOFEFFECTIVEMARKETPRICERANGEBENSUREREASONABLEMARGINSANDADDEFFECTIVEDEMANDPRICESUSETHEABOVETWOMETHODSTOANALYZEANDDETERMINETHEAVERAGEPRICE2PRICINGSIMULATIONOFSPECIFICUNITSINTHEPROJECTCOMMERCIALHOUSINGPRICINGDIFFERENTIALPRICEFACTORPRICINGMETHODDAYLIGHTINGFACTOR,LANDSCAPEORIENTATIONCOEFFICIENT,TYPECOEFFICIENT,FLOORCOEFFICIENT,RANDOMCOEFFICIENTTHEDETERMINATIONOFVARIOUSPRICECOEFFICIENTSDETERMINEBASEPRICECOEFFICIENTOFDETERMINATIONDEFINITERANGEUNITPRICINGSIMULATIONSEVENPROJECTINPUTOUTPUTANALYSIS1,PROJECTECONOMICANDTECHNICALINDICATORSSIMULATIONOVERALLECONOMICANDTECHNICALINDICATORSOFTHEPROJECTFIRSTPHASEOFECONOMICANDTECHNICALINDICATORS2,THEFIRSTPHASECOSTSIMULATIONCOSTSIMULATIONSHEETANDITSDESCRIPTION3,PARTOFTHEPROJECTPROCEEDSSIMULATIONSALESREVENUESIMULATIONAVERAGESELLINGPRICEHYPOTHESISSALESINCOMESIMULATORSIMULATIONANDEXPLANATIONOFPROFITSIMULATIONDESCRIPTIONPROFITSIMULATIONTABLESENSITIVITYANALYSISIMPACTOFVARIABLECOSTONPROFITTHEEFFECTOFACHANGEINSELLINGPRICEONPROFITEIGHT,INVESTMENTRISKANALYSISANDAVOIDANCEMETHODS1,PROJECTRISKEVALUATIONVALUEPROMOTIONANDITSREALIZATIONRISKISTHEPLANNINGANDDESIGNOFTHEPROJECTADEQUATETOPROMOTETHEPROJECTSSAMEWEEKANALOGICALVALUEOFSIDEITEMSISPROJECTIMAGEPACKAGINGANDMARKETINGSUCCESSFUL2,THERISKOFCAPITALOPERATIONREDUCETHEPROPORTIONOFCAPITALOCCUPATION,ACCELERATETHESPEEDOFCAPITALTURNOVERANDREDUCETHEFINANCIALCOSTGOODGRASPOFSALESPACEANDDEVELOPMENTRHYTHM,TOTAKEUPTHESTARTUPPROJECTASLITTLEASPOSSIBLE,ANDTOREALIZETHECAPITALWITHDRAWALINTHESHORTESTPOSSIBLETIME3,ECONOMICPOLICYRISKINTERNATIONAL,DOMESTIC,MACRO,ANDCHANGETHROUGHTHESITUATIONNATIONALLOCALRELATEDREALESTATEPOLICYANDRELATEDMUNICIPALFACILITIESCONSTRUCTIONNINEDEVELOPMENTRHYTHMPROPOSAL1,THEBASICFACTORSAFFECTINGTHERHYTHMOFPROJECTDEVELOPMENTPOLICYANDREGULATORYFACTORSLANDCONDITIONFACTORSDEVELOPERSOPERATINGLEVELFACTORSTHEAMOUNTOFFUNDSINVESTEDANDTHEREQUIREMENTSOFCAPITALRECOVERYSALESSTRATEGY,SALESPOLICYANDPRICECONTROLFACTORMARKETSUPPLYANDDEMANDFACTORSLISTINGTIMEREQUIREMENTS2、PROJECTDEVELOPMENTRHYTHMANDRESULTFORECASTPROJECTDEVELOPMENTSTEPSPROJECTINPUTOUTPUTEVALUATIONCONCLUSIONTHESECONDCHAPTER,PROJECTPLANNING,DESIGN,PLANNINGANDMARKETINGTHROUGHACOMPLETESCIENTIFICINVESTMENTPLANNING,MARKETINGANALYSIS,THEDEVELOPERHASACLEARMARKETPOSITIONING,ANDTHUSENTEREDTHEPRODUCTDESIGNSTAGEAFTERMANYYEARSOFREALESTATEDEVELOPMENT,HASUNDERGONEAFUNDAMENTALCHANGEINTHEMARKETDEMAND,CONSUMERSOFREALESTATECONSTRUCTIONPLANNINGANDDESIGNREQUIREMENTSMOREANDMOREHIGH,THEIRPURSUITOFPRACTICALANDGOODCOMMERCIALHOUSING,WHICHREQUIRESTHEDEVELOPERTHEPLANNINGIDEAOF“PEOPLEORIENTED“ANDIMPROVETHEQUALITYOFLIVINGENVIRONMENTASTHEGOALTOREACHCONSUMERSTHEDEMANDPROJECTPLANNING,DESIGN,PLANNING,MARKETINGISBASEDONMARKETDEMANDANDPROFESSIONALDESIGNWORKFLOWPROJECTPLANNINGANDDESIGNPLANNINGANDMARKETINGISBASEDONTHEMARKETORIENTATIONOFTHEPROJECTASTHEBASIS,TOMEETTHENEEDSOFTHETARGETMARKETASTHESTARTINGPOINT,THEOVERALLLAYOUTOFTHEPROJECTSITE,DETERMINETHEARCHITECTURALSTYLEANDCOLORPLANNING,FOCUSONTARGETCUSTOMERSTOSELECTTHEMAINAPARTMENTLAYOUT,GUIDETHEINTERIORDECORATIONSTYLE,ANDENVIRONMENTALDESIGNFORTHEPROJECTOFFULLPRESENTATIONFIRST,THEOVERALLPLANNING1,PROJECTLANDOVERVIEWREGIONALSTATUSOFTHEPROJECTCRITICALPERIPHERALCONDITIONSOFTHEPROJECTGEOMORPHICSTATUSOFTHEPROJECT2,THEPROJECTSITEANALYSISTHEDEVELOPERSPRELIMINARYPLANANDVISIONTHEIMMUTABLEECONOMICANDTECHNOLOGICALFACTORSTHATAFFECTTHEOVERALLPLANNINGOFTHEPROJECTLANDSWOTANALYSISINTHEOVERALLPLANNINGOFTHEUSEANDAVOIDANCEMAINECONOMICINDEXPARAMETERSUNDERTHEMARKETPOSITIONINGOFTHEPROJECT3,THELAYOUTOFTHEBUILDINGSPACEPLANANDDESCRIPTIONOFTHEOVERALLPLANOFTHEPROJECTPROJECTFUNCTIONZONINGDIAGRAMANDITSEXPLANATION4,THELAYOUTOFTHEROADSYSTEMTHESURROUNDINGTRAFFICENVIRONMENTBASICNETWORKAROUNDTHEBLOCKROADCONSTRUCTIONANDFUTUREDEVELOPMENTINTHEPROJECTAREAPROJECTROADSETTINGANDINSTRUCTIONSPROJECTMAINENTRANCESETTINGSPROJECTMAINROADSETTINGDESCRIPTIONOFVEHICLEDIVERSIONPROJECTPARKINGARRANGEMENT5,THELAYOUTOFTHEGREENSYSTEMTHELANDSCAPEENVIRONMENTAROUNDTHEPLOTSACOMPREHENSIVEDESCRIPTIONOFTHEHISTORICALANDCULTURALLANDSCAPEAROUNDTHEBLOCKREGIONALPLANNING,LAYOUTANDFUTUREDIRECTIONOFTHEPROJECTPROJECTPLANNINGANDDESIGNINSTRUCTIONSPROJECTGREENLANDSCAPESYSTEMANALYSISTHEENVIRONMENTDESIGNOFTHEMAINPUBLICPLACESPROJECT6,PUBLICCONSTRUCTIONANDSUPPORTINGSYSTEMSINVESTIGATIONOFMUNICIPALAUXILIARYFACILITIESAROUNDTHEPROJECTSITEPROJECTSUPPORTINGFUNCTIONARRANGEMENTANDARRANGEMENTPUBLICBUILDINGFACADEDESIGNHINTSCLUBFACADEDESIGNTIPSMARKETINGCENTERWAILIMIANDESIGNTIPSPROPERTYMANAGEMENTCOMPANY,OFFICEANDOTHERBUILDINGWAILIMIANDESIGNTIPSOTHERPUBLICBUILDINGSSUCHASBUSSTOPS,FENCESFACADEDESIGNTIPSPUBLICBUILDINGGRAPHICDESIGNTIPSSPECIALTIPSONTHEDESIGNOFPUBLICBUILDINGSPROJECT,PUBLICBUILDING,EXTERIORENVIRONMENT,CONCEPTDESIGN7,PHASEDDEVELOPMENTPHASEDDEVELOPMENTTHINKINGFIRSTPHASEDEVELOPMENTIDEA8,GROUPDEVELOPMENTINTENSITYTWOARCHITECTURALSTYLEPOSITIONING1,THEOVERALLARCHITECTURALSTYLEANDCOLORPLANCONCEPTIONOFOVERALLARCHITECTURALSTYLEOFTHEPROJECTBUILDINGCOLORSCHEME2BUILDINGEXTERIORFACADEDESIGNHINTSCOMMERCIALRESIDENTIALHOUSINGWAILIMIANDESIGNTIPSDESIGNHINTSFORMULTISTOREY,SMALL,HIGHRISEANDHIGHRISEFACADESDIFFERENTTYPESOFVILLAWAILIMIANDESIGNTIPSFORTHEROOF,EAVES,WINDOWSANDOTHERELEVATIONSOFTHELOCALDESIGNTIPSOTHERSPECIALDESIGNTIPSCOMMERCIALPROPERTY,ARCHITECTURALSTYLE,DESIGNHINTSTHREE,THEMAINHUXINGCHOICE1,THEPROJECTINTHEREGIONSIMILARHUXINGHUXINGCOMPARISON2,PROJECTFORMATANALYSISANDPROJECTUNITALLOCATIONRATIO3,THEMAINHUXINGDESIGNTIPSGENERALRESIDENTIALSUITESHUXINGDESIGNTIPSJUMP,DOUBLE,JUMPDUPLEXHUXINGDESIGNTIPSVILLADESIGNTIPS4,COMMERCIALPROPERTYUNITDESIGNTIPSCOMMERCIALGROUPBUILDINGGRAPHICDESIGNTIPSMALLFLOORGRAPHICDESIGNTIPSOFFICEGRAPHICDESIGNTIPSFOURINTERIORSPACELAYOUTCONCEPTOFDECORATIONTIPS1,INTERIORSPACELAYOUTTIPS2,THETHEMECHOICEOFPUBLICSPACE3,COURTYARDLANDSCAPETIPSFIVEENVIRONMENTALPLANNINGANDARTSTYLETIPS1INVESTIGATEANDANALYZETHESURROUNDINGENVIRONMENTOFTHEPROJECT2,THEOVERALLENVIRONMENTALPLANNINGANDARTISTICSTYLEOFTHEPROJECTTHEEXISTINGNATURALENVIRONMENTOFTHEPLOTSHASBEENUTILIZEDCONSTRUCTIONOFHUMANISTICENVIRONMENTOFPROJECT3、ENVIRONMENTALCONCEPTDESIGNOFEACHGROUPLANDSCAPINGANDHORTICULTUREDESIGNWITHINTHEGROUPSHARINGSPACEDESIGNWITHINAGROUPDESIGNHINTSFORSCULPTURESANDSCULPTURESINAGROUPTHEDESIGNOFCHAIRSANDSTOOLSINAGROUPWITHINTHEPUBLICITYCOLUMN,THEPOSITIONSETTING4、CONCEPTUALDESIGNOFEXTERIORENVIRONMENTOFPROJECTPUBLICBUILDINGTHECONCEPTUALDESIGNOFTHEMAINENTRANCEENVIRONMENTPROJECTMARKETINGCENTER,EXTERNALENVIRONMENT,CONCEPTDESIGNCONCEPTUALDESIGNOFEXTERIORENVIRONMENTOFPROJECTCLUBTHECONCEPTUALDESIGNOFTHEENVIRONMENTCANBEBUILTALONGTHEPROJECTMARKETINGDEMONSTRATIONCENTEROTHERPUBLICENVIRONMENTCONCEPTDESIGNFORTHISPROJECTSIXTIPSFORCONCEPTUALDESIGNOFPUBLICFURNITURE1,SIMILARPROJECTSAROUNDTHEPUBLICFURNITUREFURNISHINGSMARKETINGCENTERLOBBYMANAGEMENTOFFICE2,THISPROJECTPUBLICFURNITURECONCEPTDESIGNHINTSSEVENPUBLICDECORATIVEMATERIALSSELECTIONGUIDE1,SIMILARPROJECTSAROUNDTHEPUBLICDECORATIVEMATERIALSCOMPARISON2,THEPROJECTPUBLICDECORATIVEMATERIALSSELECTION,GUIDANCEANDDECORATIONSTYLECONCEPTION3,PROJECTMARKETINGDEMONSTRATIONUNITDECORATIONCONCEPTDESIGNCONCEPTDESIGNOFLIVINGROOMDECORATIONKITCHENDECORATIONCONCEPTDESIGNMASTERHOUSINGDECORATIONCONCEPTDESIGNCONCEPTDESIGNOFCHILDRENSHOUSEDECORATIONROOMDECORATIONCONCEPTUALDESIGNINDOOROTHERSUCHASBALCONY,PORCH,DOORSANDWINDOWSDECORATIONTIPS4,PROJECTMARKETINGCENTERDECORATIONSTYLETIPS5,RESIDENTIALDECORATIONSTANDARDSTIPSMULTILAYER,SMALLHIGHRISE,HIGHRISEDECORATIONSTANDARDSTIPSTHERMOCLINE,DUPLEX,JUMP,DOUBLEDECORATIONSTANDARDSVILLADECORATIONSTANDARDTIPSEIGHTLIGHTINGDESIGNANDBACKGROUNDMUSICINSTRUCTION1、PROJECTLIGHTINGDESIGNPROJECTPUBLICBUILDINGFACADELIGHTINGDESIGNLIGHTINGDESIGNOFPUBLICGREENSPACEFORPROJECTLIGHTINGDESIGNOFPROJECTROADSYSTEMLIGHTINGDESIGNOFINTERIORLIGHTING2BACKGROUNDMUSICGUIDESQUAREMUSICARRANGEMENTPROJECTINTERIOR,BACKGROUND,MUSICLAYOUTNINE,THEDIRECTIONOFFUTURERESIDENTIALLIFESTYLE1,PROJECTCONSTRUCTIONPLANNINGGROUPEVALUATION2,TOCREATEANDGUIDETHEFUTURELIFESTYLEDESCRIPTIONOFHOUSEHOLDCHARACTERISTICSCOMMUNITYCULTURALPLANNINGANDDESIGNTHETHIRDCHAPTERISPROJECTQUALITY,DURATION,PLANNINGANDMARKETINGREALESTATEMARKETING,ITRUNSTHROUGHTHEWHOLEPROCESSOFCOMMODITYDEVELOPMENT,CONSTRUCTION,SALEANDSERVICEQUALITYTIMELIMITISONEOFTHEIMPORTANTPROCESSES,BECAUSEOFTHEQUALITYOFHOUSING,DURATION,DELAYANDOTHERREASONS,RESULTINGINSTAGNATIONOFSALESANDPURCHASEOFHOUSINGORCHECKOUTOFTHEPHENOMENONHASOCCURREDFREQUENTLYITSERIOUSLYAFFECTSTHECREDIBILITYANDREPUTATIONOFDEVELOPERSANDPROJECTSTHEREFORE,THEPROJECTQUALITY,DURATION,PLANNING,MARKETING,DEVELOPERSMUSTESTABLISHTHECONCEPTITIPSFORBUILDINGMATERIALSSELECTION1,REGIONALMARKETCOMPETITION,BUILDINGMATERIALSSELECTIONANALOGY2,NEWBUILDINGDECORATIONMATERIALSPROMPT3,BUILDINGMATERIALSSELECTIONTIPSTWOCONSTRUCTIONPROCESSGUIDANCE1、ENGINEERINGCONSTRUCTIONSPECIFICATIONMANUAL2、CONSTRUCTIONPROCESSSPECIALPROCESSPROMPTTHREEQUALITYCONTROL1,PROJECTPROJECTBIDDINGTIPS2,CIVILIZEDCONSTRUCTIONQUALITYMANAGEMENTCONTENTPROMPTFOURTIMELIMITCONTROL1,PROJECTDEVELOPMENTPROGRESSTIPS2、CONSTRUCTIONORGANIZATIONANDMANAGEMENTFIVECOSTCONTROL1BUDGETFORCONSTRUCTIONCOST2,THECONSTRUCTIONOFLIQUIDITYARRANGEMENTSHINTSSIXSAFETYMANAGEMENT1、PROJECTSITEMANAGEMENTPLAN2SAFETYCONSTRUCTIONREGULATIONSTHEFOURTHCHAPTERISPROJECTIMAGEPLANNINGANDMARKETINGTHEPROJECTIMAGEPLANNINGMARKETINGINCLUDESTHEOVERALLSTRATEGICIMAGEOFTHEREALESTATEPROJECT,THECOMMUNITYCULTUREIMAGE,THEENTERPRISEBEHAVIORIMAGE,THESTAFFIMAGEANDTHEPROJECTVISUALIMAGEANDSOONTHEVISUALIMAGEOFREALESTATEPROJECTREFERSTOTHEUNIFIEDVISUALPERFORMANCEOFREALESTATEPROJECTWHICHISDIFFERENTFROMOTHERPROJECTSWITHGOODRECOGNITIONFUNCTIONITSCOREINCLUDESTHENAMEOFTHEPROJECT,SIGNS,STANDARDCOLORS,STANDARDFONTSANDSOONITISREQUIREDTHATTHEFORMDESIGNSHOULDNOTONLYBEFULLOFARTISTICCONCEPTION,BUTALSOEMPHASIZEINDIVIDUALITYANDVIVIDIMAGE,EASYTOREMEMBER,EASYTOPUBLICITY,HARMONIZATIONFORIMAGEPACKAGINGPROJECTOTHERIMAGESOMITTEDCOREPARTOFVISUALIDENTITYSYSTEM1,NAMEPROJECTNAMEROADNAMEARCHITECTURALNAMEGROUPNAME2MARK3,STANDARDCOLOR4,STANDARDFONTSTWOEXTENSIONSANDAPPLICATIONS1、ENVIRONMENT,PACKAGING,VISIONBUILDINGSUBJECTSITEFENCEMAINROADNETWORKANDROUTEOFVISITENVIRONMENTALGREENING2、PACKAGINGDESIGNOFMARKETINGCENTERMARKETINGCENTERINTERIORANDEXTERIORDISPLAYDESIGNMARKETINGCENTERFUNCTIONZONINGPROMPTATTHEGATEDESIGNMARKETINGCENTERMARKETINGCENTERIMAGEWALLDESIGNTABLEDESIGNPANELSDESIGNTHEBRANDMARKETINGCENTERSALESSTAFF,CLOTHINGDESIGNTIPSSALESSUPPLIESSERIESDESIGNTHEDEMONSTRATIONUNITOFCARDGUIDESMODELUNITS,MODELROOMS,SIGNS3、PACKAGINGDESIGNOFCOMPANYANDPROPERTYMANAGEMENTSYSTEMTHEDESIGNOFOFFICEFUNCTIONSDESIGNOFSIGNAGESYSTEMOFPROPERTYMANAGEMENTTHEFIFTHCHAPTERISPROJECTMARKETINGPLANNINGREALESTATEPROJECTMARKETINGPLANNINGISTHEREALESTATEENTERPRISESINTHEFUTUREMARKETINGACTIVITIESWILLBECARRIEDOUTINTHEOVERALL,SYSTEMATICPLANNINGAHEADOFDECISIONMAKINGREALESTATEPLANNINGISTHEMAINEVENTOFMARKETING,MARKETINGPLANNINGANDSALESSKILLSAREHIGHLYINTEGRATED,THENEEDFORAHIGHDEGREEOFPROFESSIONALOPERATIONDYNAMICANALYSISOFREGIONALMARKETS1,THECURRENTSITUATIONOFTHEOVERALLSUPPLYANDDEMANDOFTHEREALESTATEMARKETINTHEPROJECT2,THEPROJECTSURROUNDINGCOMPETITIVEPROPERTYSURVEYPROJECTSUMMARYMARKETPOSITIONINGSELLINGPRICESALESPOLICYMEASURESADVERTISINGTECHNIQUESMAJORMEDIAAPPLICATIONSANDINPUTFREQUENCIESPUBLICRELATIONSPROMOTIONSOTHERSPECIALSELLINGPOINTSANDSALESMETHODS3CONCLUSIONTWO,THEMAINSELLINGPOINTOFTHEPROJECTANDTHESTRONGANDWEAKPROPERTYANALYSISANDCOUNTERMEASURES1,THEMAINSELLINGPOINTOFTHEPROJECTISMANIFOLD2,PROJECTSTRONGANDWEAKANALYSISANDCOUNTERMEASURESTHREETARGETCUSTOMERGROUPLOCATIONANALYSIS1,THELOCATIONOFTHETOTALPOPULATIONANDTHEDISTRIBUTIONOFPLOTS2,THEECONOMICDEVELOPMENTSTATUSOFTHEPROJECTSITEANDTHEEMPLOYMENTSITUATIONOFTHEPOPULATIONINTHEPROJECTLOCATION3ANALYSISOFTHESITUATIONOFTHEFAMILYINTHEPROJECTFAMILYMEMBERSTRUCTUREFAMILYINCOMEHOUSINGREQUIREMENTS,LIVINGHABITS4,PROJECTCUSTOMERBASEPOSITIONINGTARGETMARKETTARGETMARKETAREADEFINITIONMARKETSURVEYDATASUMMARYANDRESEARCHTARGETMARKETCHARACTERIZATIONTARGETCUSTOMERSTARGETCUSTOMERSEGMENTATIONTARGETCUSTOMERCHARACTERISTICSDESCRIPTIONTARGETCUSTOMERDATAFOURPRICEPOSITIONINGANDSTRATEGY1UNILATERALCOSTOFTHEPROJECT2,PROJECTPROFITTARGET3,THEMARKETPRICECANBESIMILARTOTHEPROJECT4,PRICESTRATEGYPRICINGMETHODAVERAGEPRICETERMSOFPAYMENTANDSCHEDULETERMSOFPREFERENCEFLOORANDAZIMUTHDIFFERENTIALSCOMPREHENSIVEVALUATIONFORMULA5,PRI