目錄中文摘要、關(guān)鍵詞1英文摘要、關(guān)鍵詞2前言3第1章蘇州市星級飯店發(fā)展分析4第11節(jié)蘇州市星級飯店發(fā)展歷程4第12節(jié)蘇州市星級飯店發(fā)展現(xiàn)狀分析6第2章蘇州市星級飯店出租率不斷下降的原因分析8第21節(jié)蘇州市星級飯店發(fā)展環(huán)境8第22節(jié)蘇州市星級飯店需求分析9第23節(jié)蘇州市星級飯店競爭激烈11第3章蘇州市星級飯店發(fā)展對策13第31節(jié)積極應(yīng)對“危機”13第32節(jié)爭取客源13第33節(jié)增強星級飯店的競爭力14結(jié)論16參考文獻(xiàn)17致謝18A1A0A2A3A4A5A61摘要飯店作為旅游業(yè)發(fā)展的三大支柱之一,是旅游經(jīng)濟(jì)發(fā)展的主要生產(chǎn)力。由于飯店競爭市場的加劇，蘇州市星級飯店呈現(xiàn)出經(jīng)濟(jì)效益下滑，整個行業(yè)處于虧損的局面，本文從飯店業(yè)成長與現(xiàn)狀入手，探索蘇州飯店業(yè)走持續(xù)可發(fā)展的途徑。論文立足于蘇州市星級飯店，從飯店接待能力、檔次結(jié)構(gòu)、地域結(jié)構(gòu)、客源市場分析各角度的星級飯店發(fā)展現(xiàn)狀著手，考慮蘇州市星級飯店客源市場的現(xiàn)狀和未來需求，研究蘇州市星級飯店在產(chǎn)業(yè)規(guī)模逐漸擴大的同時，提出飯店發(fā)展的問題與對策。關(guān)鍵詞星級飯店；現(xiàn)狀；問題和對策A7A8A9A10A11A12A132ABSTRACTASONEOFTHETHREEPILLARSOFTOURISMINDUSTRY,HOTELISTHEMAINSOURCEOFPRODUCTIVITYINTHEDEVELOPMENTOFTOURISMECONOMYASTHERESULTOFTHEHOTELCOMPETITIONMARKETTURNWORSE,THESTARLEVELHOTELOFSUZHOUCITYPRESENTSANECONOMICPERFORMANCEFALL,THEWHOLEPROFESSIONISPLACEDINTHESITUATIONOFTHEDEFICIENCYTHISARTICLEANALYZESTHEGROWANDPRESENTSITUATIONOFTHEHOTELSANDPROBESINTOWAYFORTHEIRSUSTAINABLEDEVELOPMENTBASEDONTHESTARLEVELHOTELSINSUZHOU,THEAUTHORSIZESUPTHEPRESENTGROWTHSITUATIONFROMTHECAPACITY、GRADESTRUCTURE、REGIONALSTRUCTURE、ANALYSISOFSOURCEMARKETS，ANDCONSIDERTHESOURCEMARKETSANDCURRENTSITUATIONANDFUTURENEEDSPOINTSOUTTHEPROBLEMSANDSOLUTIONSOFHOTELDEVELOPMENT,WHILERESEARCHTHEEXPENDEDOFSTARLEVELHOTELINDUSTRYINSUZHOUCITYKEYWORDSSTARLEVELHOTELPRESENTSITUATIONPROBLEMSANDSOLUTIONSA14A15A16A17A18A19A203前言近幾年，隨著飯店業(yè)不斷發(fā)展，越來越多的學(xué)者開G3999研究飯店的發(fā)展。在G7389G1863研究星級飯店的G14891作，論文G6122G7411G2014G1025，G7389G5468多G1863于研究星級飯店G1166力G17176源G12661G10714、星級飯店G13523G14406G14841G19156、星級飯店結(jié)構(gòu)G2524G10714G5627研究G12573問題。對于整個星級飯店的發(fā)展的研究G17751G4581，G3252G8504，在旅游業(yè)不斷G1864G7118，飯店G5567G17907發(fā)展的現(xiàn)G1929下，G19036對蘇州市星級飯店的發(fā)展G17839行研究分析。隨著蘇州市G5567G17907發(fā)展的經(jīng)濟(jì)，蘇州市旅游業(yè)G1075隨之G15040G2199G1864G7118。G21G19G19G27年，蘇州市G1861接待G3671G3818游客G21G20G27G17G24G26G987G1166次，同G8616G3698長G25G17G19G20G8，G1866G1025G3671G3818G17819G3824旅游者G20G25G27G17G21G22G987G1166次，同G8616G3698長G23G17G22G23G8，旅游G2031G8731G28G28G24G23G26G17G23G23G987G13666G1815，同G8616G3698長G20G20G17G28G25G8；G3281G1881游客G24G21G27G25G17G27G27G987G1166次，同G8616G3698長G20G19G17G22G21G8，G3281G1881旅游G6922入G25G25G24G17G22G27G1171G1815，同G8616G3698長G20G25G17G25G25G8；G1852市G4466現(xiàn)旅游G5647G6922入G26G22G25G17G19G25G1171G1815，同G8616G3698長G20G24G17G21G19G8。現(xiàn)G1207飯店G19610G1315G4499、G20196G20290、G17153G10301、G1593G17535、G4101G1060、G2842G2165G8975G2172于一G1319,G1866規(guī)模G6980G18339、G7393G2165G17148G18339G1209G2462G12661G10714G8712G5191和經(jīng)G14841效益,是一個地G2318旅游經(jīng)濟(jì)發(fā)展G8712G5191的主要G7643G5547。星級飯店的G5326G16786,不G1177對提G20652旅游接待G7393G2165G17148G18339和經(jīng)G14841G12661G10714G8712G5191,G5114G2172整個飯店業(yè)的G5567G17907發(fā)展,G1075對G5353G4560旅游G9052G17165、提G2331旅游者G12946G12082文G7138G13044G17148產(chǎn)生G2325分G18337要的作G11004。G5602G7691G7368加G2524G10714、G7389效地G5326G16786和發(fā)展星級飯店,在G18339的G3698長G3534G11796G990,G3926G1321G17817G17907G1431G17839蘇州市星級飯店G17148的G20146G17303成為不G5483不面對的G16850題。A14A15A16A17A18A19A204第1章蘇州市星級飯店發(fā)展分析第11節(jié)蘇州市星級飯店發(fā)展歷程蘇州市旅游業(yè)的G20146G17907發(fā)展，G1431G17839G1114蘇州市飯店業(yè)的發(fā)展。G14270G20G28G27G28年G3281家G4466行旅游飯店星級評定制度G1209來，蘇州市飯店業(yè)不斷發(fā)展壯大。從G21G19G19G19年蘇州市G1861G7389星級飯店G25G24家，客房G28G23G20G25間，G5647床位G20G26G20G20張，發(fā)展到G21G19G19G27年G1861星級飯店G20G24G20家，客房G21G20G24G19G23間，G5647床位G22G24G27G27G25張。G1866G1025五星級G20G25家，四星級賓館G23G19家，三星級賓館G25G24家，二星級賓館G22G19家。A21A22A23A24A25A26A27A28A29A30A31A32A33A26A27A28A29A34A35A36A26A37A26A38A26A39A26A34A40A41A42A43A44A34A45A46A42A47A44A48A49A49A49A50A51A48A22A22A48A52A48A50A53A52A22A50A22A54A22A22A22A48A49A49A22A55A54A48A22A56A56A22A56A53A22A48A54A54A22A48A22A22A50A22A48A49A49A48A55A50A48A22A56A56A48A56A54A22A49A51A53A52A48A49A48A51A51A48A49A49A56A53A51A56A22A54A56A51A52A49A22A22A56A51A51A48A49A53A54A54A48A49A49A52A22A49A22A50A48A49A52A22A56A52A22A56A55A53A56A48A50A49A52A55A48A49A49A51A22A22A50A54A48A52A51A49A56A51A22A51A51A48A55A48A55A54A55A52A48A49A49A50A22A56A52A55A48A53A51A55A56A53A22A54A49A54A22A48A53A56A54A22A48A49A49A54A22A52A56A22A48A56A50A50A22A56A52A22A53A54A54A54A56A56A50A52A48A48A49A49A55A22A51A22A22A50A52A49A50A51A56A49A48A22A51A49A52A56A51A55A55A50A42A57A58A59A60A61A62A63A48A49A49A49A64A64A48A49A49A55A32A65A48A49A49A55A23A24A25A66A67A68A32A69A70A71A72A35A63A73A74A44蘇州市旅游業(yè)越來越發(fā)達(dá)，星級飯店G6980G18339不斷G3698加，星級飯店的G5191均出租率在G990G2331后呈現(xiàn)不斷下降的趨勢。蘇州市星級飯店的G5191均出租率在一定程度G990反映出星級飯店在一段時間G1881的發(fā)展情G1929。G3926果G5191均出租率呈正G3698長趨勢，說G7138飯店發(fā)展G17751良好，G1593康。反之，說G7138飯店發(fā)展的不良好。經(jīng)G17819對表G21的整G10714可G1209看出從G21G19G19G19年到G21G19G19G21年，蘇州市星際飯店的出租率G5567G17907G990G2331，G5191均出租率從G24G28G17G25G24G8G990G2331至G25G28G17G25G21G8。在G21G19G19G22年到G21G19G19G25年之間，G5191均出租率起伏不定，但是保持在G25G19G8G1209G990。而G21G19G19G26年蘇州星級飯店的G5191均出租率下降為G24G23G17G25G28G8，G21G19G19G27年繼續(xù)下降到G1114G23G27G17G26G28。從整G1319看，星級飯店的G5191均出租率是按星級從G20652到低下降的。從G21G19G19G19年到G21G19G19G27年G1025，取最G20652的品均出租率與G21G19G19G27年相G8616，G1075就是G21G19G19G21年的G25G28G17G25G21G8到G21G19G19G27年的G23G27G17G26G28G8，下降G1114G21G28G17G28G21G8。從G8504表可見，從G21G19G19G19年到G21G19G19G27年，蘇州市星級飯店的發(fā)展并不G1060觀。A21A48A23A24A25A26A27A28A29A75A76A77A78A79A32A33A75A76A77A78A79A36A26A37A26A38A26A39A26A14A15A16A17A18A19A205A48A49A49A49A51A53A80A50A51A54A49A80A53A22A50A56A80A55A55A50A49A80A48A53A52A53A80A49A51A48A49A49A22A50A56A80A54A22A54A54A80A50A54A50A55A80A52A52A50A52A80A56A56A51A50A80A22A53A48A49A49A48A50A53A80A50A48A55A22A80A48A50A54A51A80A54A56A54A49A80A22A55A50A22A80A22A53A48A49A49A56A50A52A80A48A50A50A53A80A50A51A50A51A80A54A53A50A54A80A50A55A51A51A80A55A55A48A49A49A52A50A55A80A56A56A50A50A80A51A56A54A56A80A56A54A54A49A80A56A48A51A53A80A51A22A48A49A49A51A50A56A80A49A48A50A54A80A56A56A50A52A80A51A55A50A56A80A49A56A51A53A80A51A50A48A49A49A50A50A49A80A55A53A50A51A80A55A22A51A53A80A48A56A50A22A80A52A49A51A54A80A53A54A48A49A49A54A51A52A80A50A53A51A55A80A49A22A51A48A80A54A49A51A55A80A56A22A51A52A80A49A52A48A49A49A55A52A55A80A54A53A52A55A80A56A53A52A56A80A53A48A51A48A80A48A22A52A53A80A56A54A42A57A58A59A60A61A62A63A48A49A49A49A64A64A48A49A49A55A32A65A48A49A49A55A23A24A25A66A67A68A32A69A70A71A72A35A63A73A74A44隨著經(jīng)濟(jì)的發(fā)展，生G8975G8712G5191的提G20652，G10301價G990漲，蘇州市星級飯店的G5191均房價在不斷的G990漲。根據(jù)下表，從整G1319的G5191均房價看來，蘇州市星級飯店的房價是不斷G990漲的。從2000年的G5191均房價23664（G1815/間天）到2008年G990漲至35817（G1815/間天）。五星級飯店G5191均房價在2003年達(dá)到最G20652點60483（G1815/間天），2008年為57145（G1815/間天）。四星級飯店G5191均房價在2005年到達(dá)最G20652點40922（G1815/間天），2008年為32565（G1815/間天）。三星級飯店G5191均房價最G20652是在2003年26477（G1815/間天），2008年為22686（G1815/間天）。二星級飯店G5191均房價則是在G990漲后又下降到G1114原G8712G5191。2000年是15422（G1815/間天），2008年G3534本是一G769115771（G1815/間天）。A213A23A24A25A26A81A28A29A75A76A41A82A83/A43A84A32A33A75A76A41A82A36A26A37A26A38A26A39A26A48A49A49A49A48A56A50A80A50A52A52A56A49A80A50A49A48A54A22A80A54A50A22A53A55A80A55A22A22A51A52A80A48A48A48A49A49A22A48A52A55A80A53A54A52A53A48A80A48A55A56A49A56A80A50A56A48A22A22A80A55A55A22A51A53A80A51A53A48A49A49A48A48A54A56A80A54A55A51A52A22A80A51A55A56A56A22A80A50A52A48A56A52A80A51A54A22A50A48A80A55A51A48A49A49A56A56A49A51A80A53A22A50A49A52A80A55A56A56A55A22A80A56A51A48A50A52A80A54A54A22A50A22A80A51A22A48A49A49A52A56A48A22A80A56A22A51A56A50A80A49A50A56A53A55A80A53A48A48A52A51A80A52A54A22A50A53A80A52A56A48A49A49A51A56A52A49A80A49A48A51A52A55A80A49A55A52A49A53A80A48A48A48A51A50A80A50A50A22A55A56A80A48A22A48A49A49A50A56A51A48A80A54A50A51A54A56A80A22A52A56A55A22A80A22A52A48A51A54A80A49A49A22A55A51A80A53A56A48A49A49A54A56A52A50A80A56A55A51A56A53A80A49A49A56A50A56A80A56A53A48A56A50A80A53A51A22A55A52A80A22A49A48A49A49A55A56A51A55A80A22A54A51A54A22A80A52A51A56A48A51A80A50A51A48A48A50A80A55A50A22A51A54A80A54A22A42A57A58A59A60A61A62A63A48A49A49A49A64A64A48A49A49A55A32A65A48A49A49A55A23A24A25A66A67A68A32A69A70A71A72A35A63A73A74A44第12節(jié)蘇州市星級飯店發(fā)展現(xiàn)狀分析一、現(xiàn)G7389星級飯店接待能力A14A15A16A17A18A19A2062008年蘇州市G1861G7389星級飯店151家，G1861G7389房間21504間，G5647床位是35886張。若按照70的開房率，每件客房14G1166計算，2008年蘇州市星級飯店年接待能力可達(dá)到76920G987G1166次。二、飯店的檔次結(jié)構(gòu)2008年蘇州市G1861G7389星級飯店151家，G1866G1025五星級16家，四星級40家，三星級65家，二星級30家。從各星級所占的G8616例看，五星占1060，四星占2649，三星所占百的G8616例是最多的，為4305，二星占1986?？煽闯?，三星級飯店在蘇州的星級飯店G1025占接近一般的G6980G18339。A214A85A26A27A28A29A86A87A88A89A26A27A28A29A35A87A26A27A28A29A90A88A91A36A26161060A37A26402649A38A26654305A39A26301986A42A57A58A59A60A61A62A63A65A48A49A49A55A23A24A25A66A67A68A32A69A70A71A72A35A63A73A74A44三、飯店的地域結(jié)構(gòu)2008年蘇州市星級飯店G1861G7389151家，蘇州市G2318就G738961家，占G5647G6980的4040。G1866次是昆山市，G1861G7389星級飯店22家，占G5647G6980的1457。下來是常熟市21家，吳江市20家，吳G1025G231815家還G7389太倉市11家，所占G8616例依次為1391，1325，994，729。A215A23A24A25A85A92A26A27A28A29A93A94A42A57A58A59A60A61A62A63A65A48A49A49A55A23A24A25A66A67A68A32A69A70A71A72A35A63A73A74A44三、客源分析（一）G3281G1881客源市場分析根據(jù)蘇州旅游部門的調(diào)查，江、滬、浙三地的客源占到我市接待G5647G18339的G24G24G17G25G8，G990海、南京、杭州G1209G2462距蘇州市G23G19G19公里G1209G1881的G1025小城市顯然是蘇州吸G5353回頭客的G18337點目G7643所在。而從客源結(jié)構(gòu)來看，周邊城市的散客已成為主G1319，在旅游形式G990，家庭旅游、G14270助旅游、G14270駕游成為主流。（二）海G3818客源市場分析A95A25A25A96A97A98A96A99A100A25A47A101A102A103A104A25A97A105A25A106A107A25A28A29A101A3515161152116222011A36A26166033112A37A264019563480A38A2665276851357A39A26309445462A40A41A42A43A44215049960199432802172301719761099A14A15A16A17A18A19A207蘇州市的海G3818客源市場由兩部分組成，一部分是G3818G3281旅游者，另一部分是港澳臺同胞。2008年蘇州市接待海G3818旅游者G5647計21857G987G1166次，G1866G1025G3818G3281G116615858G987G1166次，占G5647G18339的7255，臺G9298同胞4568G987G1166次，占G5647G18339的2090，G20333港同胞1360G987G1166次，占G5647G18339的622，澳門同胞072G987G1166次，占G5647G18339的033。從G2318域加G7472分析，2008蘇州市的海G3818旅游市場是G1209G1134G8966為主G1319，G8443G8966和G13666G8966為兩G13776的G10317點。同時，G13666G8966市場G3698長G17817G17907，而G8443G8966出現(xiàn)G17139G3698長。2008年蘇州市飯店接待入G3671旅游者按G1166次G6502G5219，G2081G2325個G3281家分G2047為G7097本、G19901G3281、G13666G3281、G5515G3281、G20544來G16211G1134、G7044加G3381、G14533G3281、G8873G3281、加G6355大、G5859大G2045。A216A612008A32A23A24A108A109A110A111A67A40A112A113A114A115A116A46A61A117A118A119A120A121A122A123A88A42A44A108A109A110A111A67A40A124A125A123A126A127A128A123A126A129A102A123A126A130A131A1321A133682A133267349A1331106A133676109A1332341A133217A13324743420061176140808A134A135A136A137A138A135A136A137A139A135A136A137A140A141A142A136A137A143A135A136A137A144A136A137707A133452243A133292221A13337830A1330426A1330299A1331551981056114182516935651A145A146A147A148A149A150A151A152A153A154A155A155A156A157A158A142A159A160A161A152A162A163A164A161A152A165A166A167第2章蘇州市星級飯店出租率不斷下降的原因分析蘇州市星級飯店的G5191均出租率從2002年6962到2008年下降為4879，在2000年到2008年的蘇州市星級飯店G5191均出租率一表G1025G5468G4493G7143發(fā)現(xiàn)。而G17837個問題的出現(xiàn)，G7389G5468多G3252G13044G1861同G5445G2721。第21節(jié)蘇州市星級飯店發(fā)展環(huán)境A168A169A170A171A172A173A1748一、經(jīng)濟(jì)G2373G7438經(jīng)濟(jì)G2373G7438的G10202發(fā)從G18341G15713G11040一G17347G8886G2462到G4466業(yè)G11040，飯店業(yè)作為與G18341G15713G4466G1319G1863G13007最為G4506G19610的產(chǎn)業(yè)之一，G5445G2721在所G19602G1825。G5515G2232G2338G8716G1262計G5084G1119G2165所發(fā)G5079的一G20045調(diào)查G12228，目G2081G1852G10711經(jīng)濟(jì)G2373G7438的G5445G2721已G14453G5322至G1134太地G2318，飯店經(jīng)G14841已經(jīng)G7138顯地G5875到G2399力。持續(xù)的G18341G15713G2373G7438、G17902G13972、G8845價G990漲G4560G14280的G1144G17902成本G990漲，G16765不論是G9052G17165旅游還是G2842旅出行的G1166G1216G18129G6922G13051開支。G9052G17165旅游和G2842旅客G1166的G1955G4581G1363G5483在G17837一G7477產(chǎn)業(yè)G19154G990的飯店業(yè)G2011G4466G5875G2475到G1114G1920天般的G4518G1931。在G17837場G2373G7438G1852G10711的G18341G15713G2373G7438面G2081，G18341G15713G20130G7304的G5445G2721到G5225呈現(xiàn)G1172G1052G7691的程度，業(yè)G11040G18129G5468G5451G5500。G17837次G2373G7438G19512對G18341G15713行業(yè)和房地產(chǎn)行業(yè)G7389G17751大的G5445G2721G3818，對旅游飯店業(yè)來說，G1926G1999G1075相G5415大。G3252為旅游和飯店業(yè)G4658于G12544三產(chǎn)業(yè)G1025的G7393G2165業(yè)，而G1166G1216在G7389G7368多的G18341G19077的時G1517，G6177G1262G7389G7368大的G9052G17165G8454G7407。經(jīng)濟(jì)G2373G7438G1025G1166G1216G2375G1363手G990G7389G19077，G1075G1262G8616G17751G16892G5922地G2447G9052G17165。G39262003年的G256G19762G1868G257，G5468多的G20652星級飯店G1863門G6122者G2494開一般的房間。二、G11014G3423流G5875近G7411，G11014G3423G43G20G49G20流G5875G11135情從G3708G16211G2745、G13666G3281G12573地G17817G17907G2533G1852G10711G15079G5322，G3281G1881G1075出現(xiàn)G1114多例G17767入G5627流G5875G5751者，G1852G10711G6301G2721G11014G3423流G5875G16698G6265。G12373發(fā)而來的G10494流G5875對于旅游市場G7092G5334于G7240天G19725G19655。公開G17176G7021顯G12046，G10494流G5875G11135情發(fā)生后，已G7389一G1135G3281家提G18278本G3281G4633民盡G18339避G1825G6122G1955G4581G2081往G11135情出現(xiàn)G3281G6122者所在地。G2375G1363沒G7389提G18278，許多旅客G1075已經(jīng)G14270發(fā)取G9052航班G6122者行程，G17837G7691的預(yù)G7411G5353發(fā)G1114旅游飯店板塊的G18337挫。截至G21G19G19G28年G24月G20G19G7097，G1852G10711G256G11014G3423流G5875G257確診病例G22G23G23G19例。G5415年的SARSG11135情，對G1025G3281的G9052G17165業(yè)、旅游業(yè)幾乎是毀滅G5627打G1999，G20196廳、景G2318幾乎沒G7389G1166。2009年IMF已經(jīng)預(yù)測G1852G10711的GDP是G17139的13，是二戰(zhàn)G1209來最慘情G1929。目G2081G17902G17819G1852G10711主要經(jīng)濟(jì)G1319的G1861同努力，已經(jīng)G7389部分跡象表G7138G1852G10711經(jīng)濟(jì)正在觸G5225，G5875覺經(jīng)濟(jì)復(fù)蘇G7389點點希G7407，但G10494流G5875的G12373然G10202發(fā)，給G1852G10711經(jīng)濟(jì)復(fù)蘇蒙G990一層陰G5445，可謂禍不單行。G10494流G5875的G10202發(fā)G3926果不能G5483到G5567G17907控制，那G1262給G1852G10711的G9052G17165、G1144G17902、旅游造成巨大的打G1999。面對G1852G10711經(jīng)濟(jì)G2373G7438和G11014G3423流G5875的雙G18337打G1999下，蘇州是星級飯店的情G1929不G4493G1060觀。G10317G2047是G3281G3818游客的大幅度G1955G4581，據(jù)G17176G7021顯G12046，2009年5月蘇州旅游接待情G1929G1025，累計G17819G3824入G3671游客603，535G1166次，同G8616下降G1114921。G1866G1025，港澳臺同胞仍然在G3698長，但是G3818G3281G1166同G8616下降G11141796。A17572009A1575A176A158A142A159A177A178A179A180A181A182A183A184A150A132A185A186A187A188A176A189A190A145A167A191A137A189A190A145A167A192A193A194A195A196A197A198A199A189A200A201A202A189A200A203A204A189A200A130A131A132144A13351123A1332304959A133142111A13364490223023200792567603A133535125A1336105A13327357A133937414A1337159218391895739481796A168A169A170A171A172A173A1749A134A135A136A137A138A135A136A137A139A135A136A137A140A141A142A136A137A143A135A136A137A205A144A136A13761A13362424A13338017A1331602A1338082505A13342272611911780821190588403239A13309780A13373266A13344110A1332472A13321015A133989212818682449034404150867A146A147A148A149A150A151A152A153A154A155A155A156A158A142A159A206A196A207A157A160A208A209A164A161A152A165A166從G990表可G1209看出，蘇州市G3281G3818客源主要市場的G1134G8966、G8443G8966和G13666G8966的G17819G3824入G3671G18129在G17817G17907G1955G4581。G17837對于G1209G3281G3818G9052G17165旅游和G2842G2165旅游客源為主的蘇州市星級飯店G7368是沉G18337的打G1999。第22節(jié)蘇州市星級飯店需求分析一、客源市場從G3281G1881客源市場分析，江、滬、浙三地的客源占到我市接待G5647G18339的G24G24G17G25G8，G990海、南京、杭州G1209G2462距蘇州市G23G19G19公里G1209G1881的G1025小城市是蘇州旅游客源市場的主要部分。G17837G1135游客大多是G5415天來回，不留G4499G17819G3824的。而海G3818的客源市場G1075G19610G1025在G1134G8966，港澳臺同胞，G7097本、G19901G3281、G7044加G3381G12573G3281家。G17837G1135G3281家主要是對G1025G3281的傳統(tǒng)文化G5875G1864趣，到蘇州主要是觀光古G1868園林。而G8443G8966的游客則是對G1025G3281的山G8712G20130光G5875G1864趣，不G1262選擇在蘇州。G13666G8966的旅游者對G8712鄉(xiāng)古鎮(zhèn)情G7389獨鐘，但是蘇州市星級飯店G3534本G19610G1025在市G2318。G990海旅游協(xié)G1262飯店分G1262秘書長趙仁榮表G12046，G1852G10711G18341G15713G2373G7438對飯店的G3281G3818客源G5445G2721G17751大，G3252G8504G1209接待G3281際G2842G2165客G1166為主的G20652星級飯店G1262首G5415G1866G1926，在G20333格里G6301G17837G7691的五星級飯店，G8443G13666游客的入G1315率則下降G1114G20G19G8G20G21G8。預(yù)計G18341G15713G2373G7438對飯店業(yè)的G5445G2721還將持續(xù)，星級飯店的入G1315率、G2045潤G12573還G1262G17839一步下降。據(jù)G1025G3281飯店協(xié)G1262G7097G2081對北京、G990海、廣州、杭州、G16211安、沈陽G12573G1852G3281各大G2318域G1025心城市的調(diào)查顯G12046，G1852G3281星級飯店在客源市場G990，表現(xiàn)出旅游G9052G17165和G20652端G2842G2165G9052G17165G7138顯G1955G4581的G10317點。G1866G1025，G3281際旅游客G1166均G1955G4581G1114G22G19G24G19G8不G12573。面對G17837G7691的客源流失，G20652星級飯店不能坐G1209待斃，G5468多飯店G18337G7044G18337視起G3281G1881的客G1166，G19512G1114制定打折降價G12573G7368適G2524G3281G1881客G1166的價格G8712G5191，G7368G7389跡象顯G12046，星級飯店正在努力搶回流失到經(jīng)濟(jì)G3423飯店G1025的那部分客戶。二、G1209觀光旅游為主蘇州G7389豐富的旅游G17176源，千年古城、古G1868園林、G8712鄉(xiāng)古鎮(zhèn)、太湖G20130光、城市景觀、主題公園、G8712G990旅游G12573G12573。但是G5468多的游客對蘇州的G5445G2721就是古G1868園林，到蘇州旅游的目的仍然是G1209觀光為主。A168A169A170A171A172A173A17410G1209觀光旅游為目的到蘇州的游客所占G8616例接近45，G1866次是休閑，蘇州近幾年G1864起的農(nóng)家G1060吸G5353G1114不G4581旅游者，約占25。而蘇州G7044開發(fā)的太湖，G18341雞湖，陽澄湖G12573旅游度假G2318G1075招來G1114超G1781915的游客。蘇州旅游G17176源分G5079不G19610G1025，G17751分散，宣傳G1075不到位，G5468多游客認(rèn)為蘇州旅游G8975G2172G4581G1075G5445G2721到蘇州市飯店的出租率。三、游客選擇G256農(nóng)舍G257放棄星級飯店蘇州農(nóng)家G1060旅游G5483到G17817G17907發(fā)展，吸G5353大G18339的游客來蘇旅游度假。據(jù)調(diào)查分析，G17837G1135游客主要是G1209散客為主，大部分是G14270駕來蘇州，停留時間G3534本為一天，并且大部分選擇一般的飯店G6122農(nóng)家G1060G16786施。A1758A210A211A212A213A214A196A197A215A216A145A146A147A148A149A150A151A152A217A218A219A146A147A220A221A165A166A222A223A224第23節(jié)蘇州市星級飯店競爭激烈一、經(jīng)濟(jì)G3423飯店與星級飯店之間的競爭隨著G18341G15713G2373G7438G5445G2721的不斷擴大，客源G1955G4581、飯店入G1315率降低，主打G3281G1881客源的經(jīng)濟(jì)G3423飯店G1075開G3999G5875到G256G4518G5859G257。近G7097，7天連鎖飯店、G3926家、錦江之星G12573經(jīng)濟(jì)G3423飯店相繼推出各種變相降價G1431G19156策略，據(jù)G12228G17837是經(jīng)濟(jì)G3423飯店歷年來打折幅度最大的一次。另G3818，在G18341G15713G2373G7438的大環(huán)G3671下，經(jīng)濟(jì)G3423飯店呈現(xiàn)出兩級分化的態(tài)勢一G1135經(jīng)濟(jì)G3423飯店大肆擴張，而另一G1135經(jīng)濟(jì)G3423飯店卻慘淡經(jīng)G14841。對一G1135G4466力G17751強的經(jīng)濟(jì)G3423飯店來說確G4466是個大好的G7438遇。而整個經(jīng)濟(jì)環(huán)G3671的G14843G7477G1075G5529將G1262加劇經(jīng)濟(jì)G3423飯店市場的競爭，對于蘇州一G1135由G1209G2081的二、三星級飯店G6122小旅店G17728化而來的經(jīng)濟(jì)G3423飯店G1075著G4466是個巨大的G6373戰(zhàn)。一G1135經(jīng)濟(jì)G3423連鎖飯店效G1235G2842場推出G256G9397G20081G17877G2060G257G8975G2172，G3926格林G16958G8900飯店G17902G17819G13605G12461推出面G1552為20G1815、30G1815和50G1815的G11017G4388G1260G5812G2060；G3926家G5567G6475飯店則在近G7411推出G256G9052G17165G18341G20081每G9397100G1815G14731G5483100G1815的G6281G11004G2060G257G12573G8975G2172；G14719G8900168飯店的各家分店G1075分G2047推出不同的G1431G19156G8975G2172。G256G19512G1114G1431G19156G1209G3818，各家經(jīng)濟(jì)G3423飯店之間的競爭還G1319現(xiàn)在G7393G2165G990，不G4581飯店G18129在G18331取多種G6526施提G2331G7393G2165效率，可G1209說是G5831盡一G2011A225A226A227A228A229A230A231A232A233A234A235A236A237A238A225A239A240A241A242A243A244A245A246A246A247A248A249A250A246A244A245A244A251A252A253A243A244A245A254A255A7A0A1A2A243A246A245A3A251A158A4A246A246A245A29A5A136A6A250A251A29A245A5A251A160A253A255A246A245A251A251A160A8A1A2A246A246A245A3A9A97A10A241A242A246A255A245A29A3A58A11A250A254A245A244A29A20A253A9A9A245A29A254A225A226A47A12A13A14A15A5A245A254A9A164A16A17A18A9A3A245A254A246A136A239A250A9A245A244A246A19A253A243A246A245A5A254A128A21A22A14A15A9A3A245A254A246A126A23A255A245A246A244A126A23A243A244A245A29A29A164A16A21A3A245A3A9A169A21A243A244A245A251A255A24A25A26A27A28A30A3111G2162G8873爭搶客源。G1025G3281旅游研究G19510發(fā)G5079的G4572008年G1025G3281飯店產(chǎn)業(yè)評論G458表G12046，G1209入G3671旅游市場為主要支G6757的G990海飯店業(yè)，2008年9、10月G1233五星級飯店的入G1315率G1177為60G5050G2503，分G2047同G8616下G17312G11141205和1234。一G1135價格在千G1815G1209G990的G1025G20652檔飯店，G7161G14422G7411間G13451G13451降格G1209爭搶低端客源，四星級飯店的最低入G1315價格G1177需300多G1815，五星級飯店的最低入G1315價格G1177需500多G1815。G2375G1427G3926G8504，飯店入G1315率G1075仍然不見起G14406。在行業(yè)不景G8680的G13984景下，不G4581G20652星級飯店G13451G13451推出大幅降價G1431G19156G8975G2172。對G8504，業(yè)G1881G1166G3775分析，在G18341G15713G2373G7438的G5445G2721下，價格戰(zhàn)仍將是G20652星級飯店爭搶客源的主要G7053式之一。同時，客源的變化G16765經(jīng)濟(jì)行飯店G6453G1114G256G2373G7438G257的G1427G4464。經(jīng)濟(jì)G3423飯店在面G1032部分客源流失的G2399力之G3818，客觀G990G1075G17826來G1114一G1135G7044的G2842G7438，G3926一G1135G1237業(yè)G1209G2081G1042行G2842G2165G1262G16770G6122G5058旅時G1262選擇G20652星級飯店，但現(xiàn)在為G1114G14422約成本，可能G1262G17728而選擇經(jīng)濟(jì)G3423