1、Unit 1Hello, This is Sunshine Property Management Company Ltd. Unit 1Section 1: Practical ListeningSection 2: Practical SpeakingSection 3: Practical Reading Passage: What is Property ManagementSection 4: Practical Writing Companys ProfileCompany LogoPractical Listening Paul Smiley , arranged by his

2、company in USA, he came to the Spring City with his family. He is going to work there for about one year. He is considering renting an apartment. One day, in the morning he saw an advertisement given by Sunshine Property Management Company through the Internet. Paul comes to the news reception and r

3、aises some questions. Company LogoPractical ListeningListen and answer the following questions.1. What services does the company provide?2. What are the areas the company offer counseling and advice?Specialists from our company will offer you professional advice on how to invest in property, how to

4、manage property, how to budget your property investment and laws and regulation counseling concerning real estatea variety of comprehensive services including property management counseling, real estate agency, cleaning and maintenance and management personnel training.Company LogoPractical Listenin

5、g3. What cleaning and maintenance services does the company provide?4. What kind of training does the company provide?5. What is the contact number of the Management Office? buy, sell and rent various kinds of properties at the clients request. inner and outer wall cleaning and maintenance for hotel

6、s, offices and apartment buildings800-123456 Company LogoListen and read aloud the conversation.Practical ListeningCompany LogoPractical Speaking Paul Smiley would like to rent an apartment by Sunshine Property Management Company, so he calls the company to make an appointment with the property mana

7、ger. Listen the dialogue and imitate the pronunciation and intonation of the speakers. Sample Dialogue:Company Logo Read aloud the dialogue and pick out the useful words and expression about property.be located in city centertraffic around is convenientthe layout of the unitthe maids room be attache

8、d to furnished /non-furnishedsurroundings and the communitybeautiful area(neighborhood) facilities位于市中心周?chē)煌ū憬輪卧季直Ｄ烽g連接帶有家具/不帶家具周?chē)h(huán)境和社區(qū)設(shè)施美麗的地區(qū)Practical SpeakingCompany Logo還有 秒1514131211109876543210GO1.Good morning. Sunshine Property speaking. May I help you? 2.Good morning. This is Paul Smiley. 3. M

9、ay I make an appointment with the property manager, Lucy Wang? 4. OK, when would you like to see her, Mr. Smiley? 5. How about tomorrow morning? 6. Let me check. Good! How about ten oclock? 7. Great! Thank you very much. 8. I will be here at ten oclock tomorrow morning. You are welcome. Bye! Practic

10、al SpeakingRead the dialogue and Pick out useful sentences about making an appointment by phones. Read aloud the following sentences.Company LogoRole Play making an appointment. A: ReceptionistB: a ClientPractical SpeakingHello, this is Service Department of the Sunshine Property Management Company.

11、 What can I do for you?What date/time is convenient for you?How about the day after tomorrow at five oclock p.m. ?Are you free next Tuesday at two oclock p.m. ?Could we make a tentative appointment for Friday? Im calling to make an appointment with the property manager. Could you arrange an appointm

12、ent with Mr. Green for me?Id like to drop by tomorrow to talk over our contract. I look forward to seeing you at your office on July 18. Can you make it at 3 p.m. on Monday?Im available from 9 a.m. to 3 p.m. Im looking forward to meeting Mr. Jackson. Speaking Task:Company Logo _ _ _ _Practical Speak

13、ingPractice: Ask & Answer:Hello, this is Paul Smiley. Im calling to make an appointment with the manager.Let me check. What date and time is convenient for you?Can you make it 3 p.m. on Monday?Hello, this is Service Department of Sunshine Property Management Company? What can I do for you?Company Lo

14、go _ _ _ _Practical SpeakingPractice: Ask & Answer:Yes. Im available from 9 a. m. to 3 p. m.Great! See you at 2 on Friday then. Thanks. I m looking forward to meeting your manager. Bye!Im afraid not. Mr Green is fully booked on Monday. Are you free at 2 p. m. on Friday?Company LogoPractical ReadingB

15、ackground InformationOutline of the PassagePassage ComprehensionsKey Language PointsExercises Company LogoGreat Depression(1929-late 1930) The Great Depression was a severe worldwide economic depression in the decade preceding World War II. It was the longest, most widespread, and deepest depression

16、 of the 20th century. The depression originated in the U.S., starting with the fall in stock prices that began around September 4, 1929 and became worldwide news with the stock market crash of October 29, 1929 (known as Black Tuesday). From there, it quickly spread to almost every country in the wor

17、ld. Background Information:Practical ReadingCompany Logo The Great Depression had devastating effects in virtually every country, rich and poor. Personal income, tax revenue, profits and prices dropped while international trade plunged by to . Unemployment in the U.S. rose to 25%, and in some countr

18、ies rose as high as 33%.Cities all around the world were hit hard, especially those dependent on heavy industry. Construction was virtually halted in many countries. Farming and rural areas suffered as crop prices fell by approximately 60%. Some economies started to recover by the mid-1930s. However

19、, in many countries the negative effects of the Great Depression lasted until the start of World War II.Practical ReadingCompany LogoDisclosure A situation in whicha homeowner is unable to make principal and/or interest payments onhis or hermortgage, so the lender, be it a bank or building society,

20、can seize and sell the property as stipulated in the terms of the mortgage contract. Practical ReadingCompany LogoPart 1(Para. 1): The definition and objectives of property management.Part 2(Para. 2): Traditional position of property management in the real estate industry.Part 3(Para. 3): The substa

21、ntial change of the concept of property management.Part 4(Para. 4): An example of the importance of property management.Outline of the Passage:Practical ReadingCompany Logo1: What is property management?Translation:Practical ReadingPassage Comprehensions:Para.1Property management is the process of _

22、, _ the value of an investment property and generating _ for its owner.preservingincreasingincome物業(yè)管理是使房產(chǎn)保值和升值的過(guò)程也是為業(yè)主創(chuàng)收的過(guò)程。Company Logo2: What is the purpose of property management? Translation:Property management is to achieve _of the property owners.investment objectives物業(yè)管理是為了實(shí)現(xiàn)業(yè)主的投資目的。Practical

23、 ReadingCompany LogoSmall propertyLarge propertyProperty whose owner occupy parts of the spaceProperty whose owner live at a distanceownersproperty management comanypay the tax & insurance and mail the owner a check each month.3 Who manage property? How does property management company relate with o

24、wners? Practical ReadingCompany Logo1 What mad it possible for professional property management to become badly needed?Translation: Para.2Numerous foreclosures revealing a series of management deficiencies in the depression of the 1930s.20世紀(jì)30年代大蕭條時(shí)期通過(guò)無(wú)數(shù)的抵押止贖現(xiàn)象發(fā)現(xiàn)了一系列的管理漏洞。Practical ReadingCompany Lo

25、go2 Translate the sentence into Chinese. This oversight might seem strange, since running a large commercial or residential project in which hundreds or thousands of people reside or work is a highly challenging task which calls for training, good judgment and a variety of technical skills. 這個(gè)疏忽好像很奇

26、怪，因?yàn)榻?jīng)營(yíng)一個(gè)數(shù)以百計(jì)千計(jì)的大型商業(yè)或居住項(xiàng)目是一個(gè)高度挑戰(zhàn)性的任務(wù)，需要訓(xùn)練，良好的判斷力和各種技能。Practical ReadingCompany Logo3 What were the emphasis in real estate industry in the past?On the _(固定因素) of investment, such as_ (好的投資地點(diǎn))and _ (長(zhǎng)期合理融資).permanent elementsgood investment locationlong-term reasonable financingPractical ReadingCompan

27、y Logo1 Match the phrases with Chinese meaningsPara.3rising costresidual cash showrent rateoperating expensescomparable propertiesenergy costgeographic arearental incomeabove-average operating expenseslower-than-average rent level租金收入營(yíng)業(yè)費(fèi)用上漲的成本能源成本租賃率同類(lèi)的房產(chǎn)剩余現(xiàn)金流低于平均值的租賃率高于平均值的營(yíng)業(yè)費(fèi)地理區(qū)域Practical ReadingC

28、ompany Logo2 What does a good property management have a great influence on?3. Why do comparable properties within the same geographic area often show significant variances in rental income and operating costs?4. What are beyond the control of a property owner?residual cash flowBecause close inspect

29、ion show that above-average operating expenses and lower-than-average rent level. Rent rates and operating expenses.Practical ReadingCompany Logo1 What contribute to the success of the San Francisco real estate broker?2 How much profit did he make in half a year?Para.4Property management expertise.4

30、00,000 dollars.Practical ReadingCompany Logo Process (Para 1) 過(guò)程 Procedure (Para 4) 程序；手續(xù)，步驟e.g. Obtaining a refund from the company is a complicated _. Reforming the education system will be a difficult _. we are still in the _ of moving house.Key Language Points:procedureprocessprocessPractical Re

31、adingCompany Logounderrated (Para 2)在下面的，級(jí)別低于，不夠的underestimateunderdevelopedundergraduateundergroundundercurrent低估經(jīng)濟(jì)不發(fā)達(dá)的在校大學(xué)生地鐵潛流，暗涌低估，輕視overrated在上，在外，越過(guò)，過(guò)多Practical ReadingCompany Logodraw on sb. (Para 3): attract sb. 吸引，引誘e.g. They drew investors on with visions of instant wealth. 他們吸引了大批投資者，使他們以

32、為可以立刻發(fā)財(cái)致富。Practical ReadingCompany LogoWord Transformation:permanentinvestmentindependentlycomparablecapitalizationtemporary反義動(dòng)詞反義反義形容詞investdependentlydepend動(dòng)詞incomparablecapitalized動(dòng)詞comparePractical ReadingCompany LogoPractical ReadingKey to Exercise I:1. Property management is the process of pre

33、serving, increasing the value of an investment property and generating income for its owner.2. Numerous foreclosures revealing a pattern of management deficiencies3. Residual cash flow 4. Inadequate property management result in “above-average” operating expenses and lower than average rent levels5.

34、 Rent rates and operating expenses.Key to Exercises:Company LogoKey to Exercise II:( ) 1. All properties, small or large, are managed by the property managers.( ) 2. Before 1930, the property management was not used.( ) 3. Great changes have taken place in the field of property management for a deca

35、de.( ) 4. Property owners cannot control the rent rates and operating expenses.( ) 5. In six months, the San Francisco real estate broker made a profit of $40,000.FFTTFPractical ReadingCompany LogoKey to Exercise III operation 2. estate 3. tenants collecting 5. maintenance6. vacancies 7. credit 8. c

36、heck 9. charge 10. agreementPractical ReadingCompany LogoKey to Exercise IV 1. a large commercial or residential project2. management deficiencies3. maintenance of real property4 .a long-term lease5. reasonable long-term financing6. 物業(yè)管理7.商業(yè)房地產(chǎn)8.不動(dòng)產(chǎn)投資9.剩余現(xiàn)金流10.租金收入和運(yùn)營(yíng)成本Practical ReadingCompany Logo

37、Key parts of a companys profile 1The companys history (when and where you were founded. How and why)2 Lines of business (products and services summary)3 value proposition (how and why your company exceeds at what it does)4 Differentiator (what sets you apart from your competition) Practical WritingC

38、ompany LogoRead the sample and pick up the useful sentences.1 History: 2 Products and Services: be located in be founded inWe specialize in-. Generally, we are responsible for-. Meanwhile, we offer some other services for the -，such as -Practical WritingCompany Logo3 Value proposition: 4 Differentia

39、tor: In this professional line, most of us hold IQCPM or above.So we can provide you with satisfying maintenance.In the year of 2003, we passed the ISO 9001 IMIS, which helps us to be more professional. Now we are one of the leading companies in line.Practical WritingCompany LogoAssignments1. Review

40、 what has been learned in this unit.2. Write a companys profile according to the clues on p 8.3. Preview Unit 2.Company LogoThank You !Unit 2Looking for a Good TenantUnit 2Section 1: Practical ListeningSection 2: Practical SpeakingSection 3: Practical Reading Passage: How to Find the Best Tenants wi

41、th the help of a Professional Property ManagerSection 4: Practical Writing Rental AdvertisementCompany LogoPractical Listening Paul comes to Sunshine Property Management Company in the morning. There is a visitor group. The manager gives an announcement to the visitor group before showing them aroun

42、d. Company LogoPractical ListeningListen and answer the following questions.1. When was the company founded?2. What does the company deal in?3. How many professional employees are there in the company?4. Please name two services provided by Sunshine Property Management Company. The housing estate ma

43、nagementin1999200maintenance, security, environment sanitation and cultivating the green areas. (any two of the above)Company LogoListen and read aloud the announcement.Practical ListeningCompany LogoPractical Speaking Paul is very satisfied with Sunshine Property Management Company. Now he comes to

44、 the managers office to inquire about the building such as the amenity and rent and so on. Listen the dialogue and imitate the pronunciation and intonation of the speakers. Sample Dialogue:Company Logo Read aloud the dialogue and pick out the useful phrases and sentences.city centerTraffic around is

45、 very convenient.Its only a few minutes walking distance to MTR Station.There are several famous shopping malls nearby.Management fee and rent are reasonable.The average rentalThe park is to the south.Its only 5 minutes walk from here.May I ask which floor you prefer?市中心周?chē)煌ㄊ直憬?。到地鐵站步行只需幾分鐘。附近有幾家著名的

46、購(gòu)物中心。管理費(fèi)和租金價(jià)格合理。公園在南邊。平均租金Practical Speaking您更喜歡什么樓層？從這里步行只需五分鐘。Company Logo還有 秒1514131211109876543210GO1. Good morning, sir. May I help you? 2. Let me take you to the conference room.3. Here is my business card.4. Would you like something to drink? 5. How much is the rent? 6. Is there any park near

47、by? 7. Is it possible to see it now? 8. May I ask which floor you prefer? Practical SpeakingRead the dialogue and Pick out useful sentences about making inquiries. Read aloud the following sentences.Company LogoRole Play making an inquiry.A: AgentB: a ClientPractical SpeakingMay I help you?Here is m

48、y business card. How many people are there in your family?Do you have some ideas in mind?May I ask which floor you prefer?Which district do you prefer?How much is the rent/price range that you will consider? I would like to rent/buy an apartment.I prefer two bedrooms with a view of river. I prefer t

49、o be near city centre.The rent range is about RMB 2,000 to 3,000 and the sale price is between RMB 500，000 to 600，000. Speaking Task:Company Logo _ _ _ _Practical SpeakingPractice: Ask & Answer:Hello, My name is Paul Smiley. I would like to rent an apartment.Do you have some ideas in mind?I prefer t

50、wo bedrooms with a view of river.Good morning, Sir. May I help you?Company Logo _ _ _ _Practical SpeakingPractice: Ask & Answer:I prefer to be near city center.How much is the rent range that you will consider? The rent range is about RMB 2,000 to 3,000.May I ask which district you prefer?Company Lo

51、goPractical ReadingBackground InformationOutline of the PassagePassage ComprehensionsKey Language PointsExercises Company LogoCredit Score A credit score is a numerical expression based on a statistical analysis of a persons credit files, to represent the creditworthiness of that person. A credit sc

52、ore is primarily based on credit report information typically sourced from credit bureaus. Lenders, such as banks and credit card companies, use credit scores to evaluate the potential risk posed by lending money to consumers and to mitigate losses due to bad debt. Lenders use credit scores to deter

53、mine who qualifies for a loan, at what interest rate, and what credit limits. Credit scoring is not limited to banks. Other organizations, such as mobile phone companies, insurance companies, landlords, and government departments employ the same techniques.Background Information:Practical ReadingCom

54、pany LogoPart 1(Para. 1): The importance of having good tenants.Part 2(Para. 2): The duties of a property manager in terms of finding good tenants.Part 3(Para. 3-4): Tenant Qualification standards & Time savings of a qualified office property management firm .Part 4(Para. 5): The advantages of an ex

55、perienced office property management firm .Outline of the Passage:Practical ReadingCompany LogoWhat plays a vital role in a profitable financial investment?Translation:Practical ReadingPassage Comprehensions:Para.1Having good tenants can make the difference between a profitable financial investment

56、and taking a major loss.have effects; be important擁有好的租客關(guān)系著是取得有利的金融投資還是承受巨大的損失。Company Logo1 What is the key to the success of leasing an office property?Translation: Para.2Having an experienced property manager assisting with the interviewing and review process of potential tenants有經(jīng)驗(yàn)的物業(yè)經(jīng)理協(xié)助面見(jiàn)和重新考慮

57、潛在租客的過(guò)程。Practical ReadinghelpCompany LogoPractical Reading2. How does a professional office property management company ensure the most responsible and reliable tenants are selected？Translation:It has the tools and resources to properly screen a tenant pool. 甄選租客專業(yè)的辦公物業(yè)管理公司具有工具和資源甄選租客。Company LogoPr

58、actical Reading1 Translate this sentence: Property owners have a lot at stake when it comes to their office property investment, both financially and in terms of time commitment. 業(yè)主在他們的辦公物業(yè)投資的財(cái)政和時(shí)間投入方面有很大風(fēng)險(xiǎn)。Para.3Company Logo 2 Fill in the Blanks and Translate: If the wrong tenants are selected, the

59、 owner is potentially left with _or _or _. To help mitigate any potential risk for these adverse tenant issues, a qualified office property management firm will have minimum _involving _， _ and _. These standards typically have been established through _ of successful tenant relationships. excessive

60、, unnecessary house callsPractical Reading過(guò)多的不必要住戶電話unpaid billsdamage that will require extensive repairs未付賬單需要額外維修的損害employment history就業(yè)歷史情況credit scorestenant qualifications standards租客資格標(biāo)準(zhǔn)信用分?jǐn)?shù)reference feedback from previous rental contracts來(lái)自以前租賃合同的反饋參考historical evaluations歷史評(píng)價(jià)Company Logo Wh