InternetCafe

CommercialPlan

網(wǎng)吧商業(yè)計劃WorldonNet天下在網(wǎng)ShanghaiWorld-On-NetInformationTechnologies,Inc.

InternetCafeMarketingAnalysis網(wǎng)吧市場分析

InternetCafeOpportunity我們的機會

BusinessModelandPlan業(yè)務模式和計劃

FinancialAnalysis財務分析

StructureofTrading交易結構

IntroductionofTeam團隊介紹AgendaChinaInternetCafemarketingCurrentStatus目前網(wǎng)吧的市場狀況Theplaceprovidespersonalspaceforuserwithoutanyinterruption網(wǎng)吧提供給用戶一個完全的、不受干擾的個人空間Mainplayer主要玩家Majorityareyounggeneration,workingclasspersonnel,familiesandothers以年輕人為主，白領階層，外地打工人員，家庭和其他Spendleisuretime打發(fā)空閑時間Movie電影Playgames網(wǎng)上游戲Chatting…網(wǎng)上交談等Complicateinregistration登記網(wǎng)吧的復雜性GetlicensefromCBB由文廣部頒發(fā)經(jīng)營執(zhí)照Getallapprovalsforoperatingfromlocalgovernmentdepartments太多當?shù)卣块T的審批Firedetectionenvironment,District,localSecuritydepartments,LocalCulturalandBroadcastingBureau如消防，區(qū)、地方公安，派出所，街道和地方文廣局Averagearound10,000InternetCafesineachprovinceandabout2000inmajorcity平均每個省在1萬網(wǎng)吧左右，主要城市在2000家左右Thegoodstorearound1,500to2,500users/day業(yè)務好的網(wǎng)吧每天有1,500至2,500用戶Over70%InternetCafestoresaresmallandnotwellmanagedbutmostofthemstillmakemoney.70％以上網(wǎng)吧都比較小，但大多數(shù)能賺錢WellmanagedStoreaverageyearlynetprofitforstoresizeabout200seatsis250~300RMB.一般管理較好座席在200座席的左右網(wǎng)吧年純收入為￥25～30萬ChinaSouthTele-operatorandNorthNetcomprovideinfrastructureofnetwork中國南方電信運營商和北方網(wǎng)通提供整體的基礎網(wǎng)絡InternetCafeMarketingAnalysis市場分析TheCBBpolicyChangedlastyear2006年文廣部部政策的改變ControlsthenumberofInternetCafeandwellmanagesexistinglicensedstores.Stoppedtoissuenewlicenseearly2007.2007年年初政府為了有效的控制市場已停止發(fā)放新的網(wǎng)吧經(jīng)營執(zhí)照（減法方式）Thelicensefeeishigherthanbefore執(zhí)照費用聲價變高LocalMIIPolicy本地信產(chǎn)部政策不一Restricttomovestorescrossdistrictinsomecities每個城市信產(chǎn)部在跨區(qū)的政策上有區(qū)別Allowtochangelocationwithinsamedistrict允許在同一區(qū)域改變店址Managementaremiscellaneous網(wǎng)吧的管理五花八門Norealisticchainstoresinanywhere目前還沒有一個實體的、管理好的連鎖實體網(wǎng)吧Noformalandexperiencedmanagement沒有真正的正規(guī)網(wǎng)吧管理體制Thebusinessisuniqueandindependence一般網(wǎng)吧都具有唯一性和獨立行CurrentbusinessModel目前網(wǎng)吧的業(yè)務模式Sellinguserrechargeablecard出售可充值的網(wǎng)卡Chargedbyhour按小時收費Beverageandgroceryincome飲料和食品收入Incomeisfullydependingonthedecorationandthelocation網(wǎng)吧的裝修和地點會影響收費的高低Luxuriousstorepricearound￥10~￥20/hour,evenhigher,butingeneral,thepriceisaround￥2to￥3/hour豪華網(wǎng)吧的收入在￥10～￥20元/小時，甚至更高，一般平均收費在￥2～3元/小時Cashineveryday每天有現(xiàn)金收入InternetCafeMarketingAnalysis市場分析

InternetCafeMarketingAnalysis網(wǎng)吧市場分析

InternetCafeOpportunity我們的機會

BusinessModelandPlan業(yè)務模式和計劃

FinancialAnalysis財務分析

StructureofTrading交易結構

IntroductionofTeam團隊介紹AgendaWhatwehaveundergone我們已經(jīng)歷過得SPandCP虛擬運營商和內容提供商VASformobileapplications手機增值業(yè)務Advertisement廣告（分眾媒體）Web互聯(lián)網(wǎng)（百度）。。。Newconcepthasbeenexplored新的概念的產(chǎn)生Advancedmanagementandscalability先進的管理和規(guī)模效應HomeInc如家，漢庭Wen

FengHairBar文峰理發(fā)店FootMassage腳底按摩Moreopportunitiesthere太多的機會InternetCafe

網(wǎng)吧MedicalTreatment醫(yī)療Surveillance監(jiān)控…ConceptofSuccess成功概念Conclusion:Scalableeffect結論：規(guī)模效益ThereisagoodchancetobuyasubsidiaryofShanghaiCT“GreenPower”收購本地電信一家經(jīng)營網(wǎng)吧業(yè)務的公司綠色動力AuthorizedtooperatemoreInternetCafelicenses具有單一經(jīng)營管理眾多網(wǎng)吧的運營執(zhí)照Containsover700alliancesand10directoperationalstores(DOS).它旗下有700多家加盟店和10家直營店Quicktostart，easytoexpand啟動快，容易擴大Morebusinessopportunitiesbehind更多的潛在業(yè)務機會IntroductionofmoreValueAddedService引入更多的增值業(yè)務PossessinggoodlocalgovernmentandTele-operatorresource公司具備政府和電信運營上的資源Getfullysupportfromgovernment得到政府相關部門的支持WellsupportedbyCenterandlocalTele-operators有總部和地方電信運營商的支持InternetCafeOpportunity機會BecomeNo.1largestInternetCafecompanynationwide成為中國第一大的網(wǎng)吧規(guī)模公司

InternetCafeMarketingAnalysis網(wǎng)吧市場分析

InternetCafeOpportunity我們的機會

BusinessModelandPlan業(yè)務模式和計劃

FinancialAnalysis財務分析

StructureofTrading交易結構

IntroductionofTeam團隊介紹AgendaTargetingtoclosedealwithShanghaiCTforbuyingthisCTsubsidiaryandquicklyrolloutbusinessatbeginning.目標短期內和上海電信談妥收購事宜，迅速展開業(yè)務Concludelicensedealandassociatedservices獲取所有有關網(wǎng)吧業(yè)務的許可證和相關服務執(zhí)照ContainallalliancesasCTprovided保持所有電信承諾服務的旗下加盟店Merge10directoperationalStorestoWON10家直營點歸屬到天下在網(wǎng)SettledownthepricedealwithSHCT落實收購上海電信公司最終價格RaisingFundandcompletedealwithin2twomonths集資并在2月內完成收購的交易Seeds30MRMBtoexecutefirstwaverun注入￥3千萬啟動資金執(zhí)行以上計劃BusinessModelandPlan業(yè)務模式和計劃BreakthroughplanAfterbuyLocalCTcompany收購電信公司后切入點計劃UtilizestheCTlicense充分利用所持執(zhí)照Keepgoodcashflowbygraduallymergeplan前期確?，F(xiàn)金流，逐步推行并購行動Focusonmerging12alliancestobecomeDOSmodelin9months9個月并購12家加盟店成為直營點模型，達到總數(shù)為22家Figureoutthemethodologyofmerging考慮并購方式Cashdeal現(xiàn)金收購Cashplusstockoption現(xiàn)金和股權相結合Stockoptionplantobuy以股權收購Layoutdetailedbusinessplanandcompanyimage制定詳細的業(yè)務模式和公司形象SetsupaManagementTrainingCenter建立公司管理培訓中心SetsupaLuxuriousFlagshipinadistrict在上海某區(qū)建立豪華旗艦店Contactsadvertisers和廣告商聯(lián)系業(yè)務IntroducesStockExchangingseat引入股市座席Etc.等等BusinessModelandPlan業(yè)務模式和計劃StartsfirstrunFinancingPlan$30Mtoexecutemoremerging進行第一輪3000萬美金的融資執(zhí)行大的購并計劃Buildsupanuniqueimageofcompany建立統(tǒng)一的公司品牌Uniquereputationandservicemodel統(tǒng)一的的門店形象，統(tǒng)一的服務模式Year2008年MergemoreAlliances繼續(xù)進行并購加盟店Mergeorbuyabout36AlliancesbecomingDOSinyear2008andnetprofitupto￥50M.2008年專注于收購36家左右加盟店成為直營點，純利潤達5000萬Year2009年TargetoneFlagshipstoreingooddistrictinShanghai在上海繁華區(qū)建立一家旗艦店ExpendbusinessoutsideShanghaiandplantobuyormergeanother126stores.09年下半年開始其他省市的業(yè)務，目標收購合并購另外126家網(wǎng)吧Netprofitupto￥165M.純利潤達1.6億Year2010年Upto304totalDOSintheendofyearand.年底達到總數(shù)為304家直營點的規(guī)模Netprofitupto￥463M.純利潤達4.63億BusinessModelandPlan業(yè)務模式和計劃BusinessModelandPlan業(yè)務模式和計劃ProfitableModel盈利模式

IntroduceStockexchange,trainingduringtheoff-peakhourstoincreaserateofattendance.利用空閑時間引入股市業(yè)務、培訓業(yè)務，增加上機率

Utilizesthelocation,customerresourcetointroduceadvertisementtoincreaseincome利用網(wǎng)吧營業(yè)場所、客戶及資源，引入廣告增加業(yè)務收入

Utilizesthelocation,customerresource

introducemoremerchandises.利用營業(yè)點和客戶資源引進商品銷售，增加額外收入

SharesrevenuewithonlineGame,VoiceCompanies

formoreValueAddedService充分利用網(wǎng)吧的客戶資源，與網(wǎng)游和話吧公司合作，增加增值業(yè)務及分利

CooperateswithEquipmentserviceprovidersandvendersto與產(chǎn)品服務商和產(chǎn)品設備提供商合作降低成本

MaintenanceService運維服務

SetupTrainingCenter建立培訓中心

Imaging形象目標Formsupahighqualityandhighreputationflagshipstoresnationwide.在全國各地成立高質量、高品牌的旗艦店

Becomeanumberonewell-knownInternetCafecompanyinChina成為中國第一影響力的網(wǎng)吧公司

IPO上市計劃

TargetinggotoIPOinthreeyears目標三年后上市

Newbusinessmodel,newmanagementmodel,newconceptofInternetCafe

新的業(yè)務模式，新的管理模式，新的網(wǎng)吧概念

InternetCafeMarketingAnalysis網(wǎng)吧市場分析

InternetCafeOpportunity我們的機會

BusinessModelandPlan業(yè)務模式和計劃

FinancialAnalysis財務分析

StructureofTrading交易結構

IntroductionofTeam團隊介紹AgendaSizeofeachInternetCafe

網(wǎng)吧規(guī)模SeparatetworegionsandShanghaiasbase,expand2rdregionafter2years以上海為中心，視情況在兩年后向外擴展Organization公司結構Tworegionalmanagerstakeinchargetheirterritoriesthatcontainnumberofstores各由一名區(qū)經(jīng)理主管其區(qū)域和區(qū)域下的各個網(wǎng)吧Numberofsalesdependontheskillofnegotiation包括一批有談判經(jīng)驗的銷售onesaleswillsettledownatleast1stores/month一般來講，每個銷售每月要完成和落實至少1家網(wǎng)吧的并購事宜Average200seatsineachstore平均每家店有200座席Onemanager,oneaccountant,threetechnician,10staffsHeadcountforeachstore店長一名，出納個一名，3名技術人員和10名服務工作人員FinancialAssumption財務分析假設FunctionandIncome收入VIP,RegularandStockexchange貴賓席，一般座席和股市座席ValueAddedService,likeNetGames增值業(yè)務，如網(wǎng)游等Advertisementperstorebasis廣告2~3/seat/hourfor12hoursaday(24～36/seat/day)每座席每小時約￥2～3元,假設12小時/天（￥24～36元/座席/天）About￥8～12/seat/dayforBeverage平均每座席每天約8至12元的商品消費Capex

主要固定資財Assumeall200PCsshouldbereequipped假設所有200臺電腦要重新調整Re-furniture,Re-decoration重新裝潢和重新購買家俱UpdateIPswitch,Routers,Firewall,etc.網(wǎng)絡交換機、路由器和防火墻等升級Around￥1.5M/store大約在￥150萬/店MergingCost并購開銷Twomethodswillbeadapted兩種并購方法

Stockoption股權交易

Stockoptionpluscashassumearound800KRMB使用股權加現(xiàn)金（￥80萬）并購加盟店。FinancialAssumption財務分析假設FinancialForecasting財務預測

Total16storeswillbeoperatedinoneyear目標2007年建立共16家直營點

Total58storesin2008在2008年目標達到58家直營點

Startexpanding2rdregion,andtotal184storesintheendof2009在2009年進行第二個區(qū)的業(yè)務拓展，年底共有網(wǎng)吧184家直營點

Upto304storesin2010在2010年達到304家直營點StoresviaHeaderCount

Region#1Region#2

CorporationNo.ofStoresHeaderCountNo.ofStoresHeaderCountFY200771611000FY2008958105000FY20098136245748777FY2010819635341081734FinancialForecasting財務預測G&A

Q1Q2Q3Q4TotalFY2007002,807,0803,833,4246,640,504FY20085,484,2407,040,01610,175,95814,065,39836,765,612FY200917,982,27721,827,47731,010,69942,706,667113,527,118FY201051,429,86358,739,84366,049,82373,359,803249,579,330Capex

Q1Q2Q3Q4TotalNo.ofStore001016

16FY200700010,439,70010,439,700No.ofStore22284358

58FY20089,985,8009,985,80024,964,50024,964,50069,900,600No.ofStore7388136184

184FY200924,964,50024,964,50079,886,40079,886,400209,701,800No.ofStore214244274304

304FY201049,929,00049,929,00049,929,00049,929,000199,716,000CashFlowAnalysis(2007年現(xiàn)金流分析)SeedsstartMoney30MRMBtocoverBuyingCTcompanyandsetfirst16stores初期啟動資金￥3000萬收購CT和16家網(wǎng)吧

FY2007FY2007

Q1

Q2

Q3

Q4ShanghaiWONinChina

CashInflowfromOperatingActivities

NetProfit(Loss)004,615,4473,279,4237,894,870AddBackDepreciation0003,479,9003,479,900NetOperatingCashInflow004,615,4476,759,32311,374,770

00000CashOutflowfromInvestingActivities

00000PP&E00010,439,70010,439,700LandandBuilding00000Acquisition(buyseedsmoney)0015,000,0004,800,00019,800,000NetInvestingCashOutflow0015,000,00015,239,70030,239,700

00000CashInflowfromFinancingActivities

00000Loan0030,000,000030,000,000NetInterestPayment00000NetFinancingCashInflow0030,000,000030,000,000

00000AnnualNetCashFlow0019,615,447(8,480,377)11,135,070Endingcash0019,615,44711,135,07011,135,070USD002,547,4611,446,1131,446,113CashFlowAnalysis(2008年現(xiàn)金流分析)NeedsVCseeds$30Mtoquicklydeploymoremarkets2008年二季度需要融資3000萬美金以求快速發(fā)展

FY2008FY2008

Q1

Q2

Q3

Q4ShanghaiWONinChina

CashInflowfromOperatingActivities

NetProfit(Loss)3,236,1396,292,5797,390,08010,367,34427,286,142AddBackDepreciation6,518,5086,379,81711,372,71715,949,54215,949,542NetOperatingCashInflow9,754,64712,672,39618,762,79726,316,88543,235,684

000067,506,726CashOutflowfromInvestingActivities

00000PP&E9,985,8009,985,80024,964,50024,964,50069,900,600LandandBuilding00000Acquisition(buyseedsmoney)4,800,0004,800,00012,000,00012,000,00033,600,000NetInvestingCashOutflow14,785,80014,785,80036,964,50036,964,500103,500,600

00000CashInflowfromFinancingActivities

00000Loan0231,000,00000231,000,000NetInterestPayment00000NetFinancingCashInflow0231,000,00000231,000,000

00000AnnualNetCashFlow(5,031,153)228,886,596(18,201,703)(10,647,615)170,735,084Endingcash6,103,918234,990,514216,788,810206,141,196181,870,154USD792,71730,518,24928,154,39126,771,58423,619,501CashFlowAnalysis(2009年現(xiàn)金流分析)

FY2009FY2009

Q1

Q2

Q3

Q4ShanghaiWONinChina

CashInflowfromOperatingActivities

NetProfit(Loss)4,647,82125,008,58126,093,95234,308,67590,059,030AddBackDepreciation29,680,01715,949,54234,256,84251,038,53351,038,533NetOperatingCashInflow34,327,83840,958,12360,350,79485,347,209141,097,563

00000CashOutflowfromInvestingActivities

00000PP&E24,964,50024,964,50079,886,40079,886,400209,701,800LandandBuilding00000Acquisition(buyseedsmoney)12,000,00012,000,00038,400,00038,400,000100,800,000NetInvestingCashOutflow36,964,50036,964,500118,286,400118,286,400310,501,800

00000CashInflowfromFinancingActivities

00000Loan00000NetInterestPayment00000NetFinancingCashInflow00000

00000AnnualNetCashFlow(2,636,662)3,993,623(57,935,606)(32,939,191)(169,404,237)Endingcash179,233,492183,227,115125,291,50992,352,31712,465,917USD23,277,07723,795,72916,271,62511,993,8071,618,950CashFlowAnalysis(2010年現(xiàn)金流分析)

FY2010FY2010

Q1

Q2

Q3

Q4ShanghaiWONinChina

CashInflowfromOperatingActivities

NetProfit(Loss)24,323,87285,637,599100,707,087115,776,574326,445,131AddBackDepreciation80,718,55031,899,08331,899,08331,899,08331,899,083NetOperatingCashInflow105,042,422117,536,682132,606,170147,675,658358,344,215

00000CashOutflowfromInvestingActivities

00000PP&E49,929,00049,929,00049,929,00049,929,000199,716,000LandandBuilding00000Acquisition(buyseedsmoney)24,000,00024,000,00024,000,00024,000,00096,000,000NetInvestingCashOutflow73,929,00073,929,00073,929,00073,929,000295,716,000

00000CashInflowfromFinancingActivities

00000Loan00000NetInterestPayment00000NetFinancingCashInflow00000

00000AnnualNetCashFlow31,113,42243,607,68258,677,17073,746,65862,628,215Endingcash43,579,33987,187,021145,864,191219,610,84975,094,132USD5,659,65411,322,99018,943,40128,520,8899,752,485FinancialForecast財務預算

FY2007FY2008FY2009FY2010Region#1revenue19,656,000112,203,000313,677,000552,006,000Region#2revenue0045,864,000263,718,000TotalRevenue19,656,000112,203,000359,541,000815,724,000G&A6,760,50437,005,612225,999,127249,819,330Capex10,439,70069,900,600209,701,800199,716,000TotalNetProfit

7,894,870

50,276,886

165,731,422

463,338,591USD2,559,37514,609,76646,815,234106,214,063GraduallyincreasetheMergingprocessandkeepgoodcashflow

穩(wěn)步收購不求冒進，保持現(xiàn)金流Usingstockoptiontomergeexistingallianceswillsavealotofcash.利用現(xiàn)金加股權并購加盟店。DuetothemergingofexistingAlliances,themajorcostisCapex.Thatiscausedthewaveofcashflow.Ho