BuyerYearlyWork

MDSE.WorkPlan

商品部工作計(jì)劃2005.01.0511.MDSE.YearlyWorkPlan商品部年度工作計(jì)劃

2.MDSE.Daily,weekly,monthlyworkplan

商品部日、周、月工作計(jì)劃

21.MDSE.YearlyWorkPlan

商品部年度工作計(jì)劃3

BuyerYearlyWork1.Datapreparation&linereview(twiceayear,oneis6wksafterCNY,theotheroneisJulyeveryyear)

年度數(shù)據(jù)準(zhǔn)備和供應(yīng)商及其商品的表現(xiàn)分析(每年兩次:一次在過年后6周后;一次在每年7月初至7月中)

InformationResourcesInclude:商品信息來源：1）Industryinformation:ACNeilsen/GFK/CTR

外部信息的收集：.ACNeilsen,GFK,CTR

2）Competitorinformation:identifytheopportunityitemandclass

外部竟?fàn)帉?duì)手方面信息分析：找出有機(jī)會(huì)的商品與分類3）Performancereviewofexistingvendors(includeconsignmentvendors)toidentifyopportunityvendors:YTDSales(best&worst)/GP/Sales/InventoryTurnover/Orderfilling/RTV)

回顧目前供應(yīng)商(包括聯(lián)銷商)的表現(xiàn)（YTD供應(yīng)商表現(xiàn)(最佳&最差供應(yīng)商)/毛利,銷售,庫存周轉(zhuǎn),送貨率,退貨）找出有機(jī)會(huì)的供應(yīng)商5BuyerYearlyWork4）Linereview(includeconsignmentitem)bybrandtoidentifyopportunityitem(Sales/Pricepoint/GP/SpaceanalysisinBJ/GZ/SH,includereviewingslowmovementandnonmovementitems)

按品牌的商品(包括聯(lián)銷商品)結(jié)構(gòu)分析(北京、廣州、上海三地銷售&毛利/價(jià)格點(diǎn)/空間分析,并且對(duì)周轉(zhuǎn)慢或無銷售商品進(jìn)行回顧）5）ReviewLotusHousebranditem

回顧易初蓮花定牌商品6）ReviewLotusGZSourcing,ThaiSourcingItem

回顧易初蓮花廣州商品、泰國進(jìn)口商品

Analyzeandreviewtomakeactionplanon:

通過分析制定行動(dòng)計(jì)劃：

-categories/vendors/brands/itemsthatneedtokeep需保留的分類,供應(yīng)商,品牌,商品-categories/vendors/brands/itemsthatneedtodelete(vendordeletionneedtogetapprovalfromAlextopreventmisconductofbuyers.dolessconsignmentvendorsandensureonebarcodeisonlyforonespecificitem)需刪除的分類,供應(yīng)商,品牌,商品(取消供應(yīng)商要經(jīng)過Alex批準(zhǔn)，防止采購不正當(dāng)操作，要盡量少做銷供應(yīng)商，并且保證一個(gè)條碼對(duì)應(yīng)一個(gè)商品)-categories/vendors/brands/itemsthatneedtoexpand需擴(kuò)充的分類,供應(yīng)商,品牌,商品

6GO最重要的5個(gè)部門

MeatLiquorHBAMen’WearPaperSmallAppliance最有機(jī)會(huì)5個(gè)部門

Dairy&DailySnackHHCBeddingShoes發(fā)展部門

ElectronicconsignmentAutomotiveHomedecorative&furnitureHousewareSeafoodFrozenDriedVegetable&Fruit7BuyerYearlyWork

2.YearlySales＆GPandOtherIncomeTargetSettingandFollowingUp(onceayear)年度銷售額、毛利及營業(yè)外收入指標(biāo)的分析，確定及執(zhí)行(每年一次）

1）F/A,OperationandMDSEreviewLYSales,GPandOtherIncome

財(cái)務(wù)部、營運(yùn)部、采購部一起分析上一年度銷售,毛利及營業(yè)外收入

2）F/A,OperationandMDSEsettargetforthenextyear財(cái)務(wù)部、營運(yùn)部、采購部一起制定下一年度銷售，毛利及營業(yè)外收入

3）Allocateappropriatetargettoeachdept.把年度指標(biāo)合理分配到各個(gè)部門去執(zhí)行4）Eachdepartmentmakeactionplanaccordingly：weshouldfocusonhighsales,marginandhighticketitem;buyersshouldallocatethetargettoeachvendor.(buyersneedtoreviewlastyearperformanceoftheirvendorsbeforeallocatingsalesandmargintargettoeachvendor.)

各部門制定相應(yīng)行動(dòng)計(jì)劃，要關(guān)注銷量高,毛利高和買單量高的商品。采購也要為每個(gè)供應(yīng)商制定下一年度的銷售目標(biāo)，毛利目標(biāo).(采購在做每個(gè)供應(yīng)商的年度銷售目標(biāo)及毛利目標(biāo)前先要對(duì)部門里的每個(gè)供應(yīng)商做上一年的表現(xiàn)回顧）8BuyerYearlyWork2)ObjectivesofNegotiate

(includenewandexistingvendors)談判內(nèi)容(包括新,老供應(yīng)商)a)VendorPerformanceReview根據(jù)上一年度供應(yīng)商合同的表現(xiàn),談判下一年度合同并按合同談判標(biāo)準(zhǔn)更新老合同-SalesReview銷售回顧-GPAmt.Review毛利率回顧-D&AReview營業(yè)外收入的回顧D&A-Inventoryreview庫存回顧-RebateReview年返的目標(biāo)回顧與達(dá)標(biāo)b)Byvendoritemreviewtodecideitemsremainingfornextyearanddiscussnewitemplanofvendors

根據(jù)上一年度供應(yīng)商商品的表現(xiàn),定下一年要做的商品.包括來年新品上市計(jì)劃c)negotiatefornextyear’spromotionplanbasedonanalysisofthisyear

根據(jù)上年度供應(yīng)商促銷情況,談下年度的促銷計(jì)劃d)finalmerchandisestructureandpromotionplan

最終確定供應(yīng)商商品結(jié)構(gòu)及促銷計(jì)劃10BuyerYearlyWork-ProcessofMajorChange

季節(jié)性大調(diào)整的流程1）Analyzeitemperformancetodeterminefinallayout（SchematicDept)根據(jù)商品表現(xiàn)分析確認(rèn)商場(chǎng)布局（陳列部）2）Samplecollectionaftermerchandisestructureisapproved(Merchandise)

根據(jù)最終確認(rèn)的商品結(jié)構(gòu)開始樣品收集(采購部)3）Setupschematicinsampleroom(Merchandise)

按陳列部門的季節(jié)性調(diào)整的時(shí)間表按排每個(gè)部門在樣品室建立陳列(采購部)4）Sampleschematicapproval(merchandisehead)

進(jìn)行樣品房摸板陳列的批準(zhǔn)(商品部頭)5）Schematicdraftingandmatching(Merchandise/SPT)

陳列批準(zhǔn)后制作草圖并核對(duì)(商品部/陳列部)6）Finalschematicdrawinginsystemandapproval（SchematicDept.)

最終系統(tǒng)陳列圖紙的制作及批準(zhǔn)(陳列部)12BuyerYearlyWork5.Exitplanpackage(aftermajorchange)年度退出計(jì)劃（每年大調(diào)整后）

1）Reviewandanalyzeinventoryaftermajorchanges對(duì)每年兩次季節(jié)性陳列調(diào)整后的庫存進(jìn)行回顧分析

2）Listoutto-exititem列出準(zhǔn)備退出的商品清單

3）NegotiatefornonRTVAllowancetocompensatedestroy&markdown

跟供應(yīng)商談不退貨津貼來抵消銷毀和降價(jià)損失

4）MakeexitplaninRAMS在系統(tǒng)中做出退出計(jì)劃

5）Sendexitplantostoresandinformvendorstocollecttheirmerchandise發(fā)送退出計(jì)劃到門店，并通知供應(yīng)商將貨退清

14BuyerYearlyWork

6.Yearlymarketingpromotionanalysing,planningandexection(onceayear,eachmonthupdateplanofthecoming2months)

年度市場(chǎng)部、商品部促銷計(jì)劃的分析、制定與執(zhí)行（每年度一次，每月更新下兩個(gè)月計(jì)劃）Al’srequirementsMrAl的幾點(diǎn)要求:

Mdse.&maketingplanshouldlinktogether,bothheadsshouldcapturethegoodplanfromthebuyersanddetails

商品部和市場(chǎng)部應(yīng)該聯(lián)系在一起,兩個(gè)部門的經(jīng)理都應(yīng)該從采購員和細(xì)節(jié)中獲取好的計(jì)劃tabselectionmustbecentralized;150itemsmaximumforeachtab,95ofthemshouldprovidedbynational

vendorsandtherest55fromlocalvendors.

海報(bào)商品的選擇必須中央集中化;

每期海報(bào)最多150個(gè)商品,其中95個(gè)來自全國供應(yīng)商,剩余的55來自地方供應(yīng)商weshouldcontrolnationalvendorsbynationaltab,

我們要用全國海報(bào)來控制全國供應(yīng)商,非全國供應(yīng)商不能上全國海報(bào)15BuyerYearlyWork

Detailedproceduresare:具體的流程:1）MerchandisetogetherwithMarketingandOperationreviewlastyearperformanceofmarketingprogram,tabandinstorepromotion.

采購部和市場(chǎng)部一起分析上一年度的市場(chǎng)部活動(dòng)、海報(bào)和店內(nèi)促銷情況2）Theabove3partiessetplanonmarketingprogram,tabandinstorepromotion(specialpurchaseitem)forthenextyear.

采購部和市場(chǎng)部部一起制訂下一年度的市場(chǎng)部活動(dòng)、海報(bào)和店內(nèi)促銷（特殊采購商品）計(jì)劃3）Merchandiseschedulenegotiationwithvendorsandintegratevendorpromotionplanwithmarketing/promotionprogramplan.商品部門根據(jù)計(jì)劃合理按排談判時(shí)間，將供應(yīng)商的全年促銷活動(dòng)與易初蓮花的市場(chǎng)部計(jì)劃整合一致4）Determinetabitemselection,orderplacingandarrivingschedule

最終制定出全年海報(bào)的選擇時(shí)間表、海報(bào)訂貨及到貨的時(shí)間表

5）Marketingmakestorefeatureanddisplayexecutionplan市場(chǎng)部制定門店年度堆頭及陳列的執(zhí)行計(jì)劃16BuyerYearlyWork1）Newstoreopenmasterplan

開店計(jì)劃-LotusExpansionPlan擴(kuò)張計(jì)劃82618GZ814041Total2113828BJ52252704,15SHTotal20052004Region7.Newstoreplan

新店計(jì)劃

Co.Code17BuyerYearlyWork

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Whenanewstoreisopenedinthecitywithexistingstore,buyerscan’tcopythemerchandisestructureofthatexistingstore,butneedtodolinereviewtodeterminethenewstore’smerchandisestructure.Andirrationalaspectsofexistingstore’sstructurehastobeadjustedatthesametimetoensureallstoresinsamecityhassimilarmerchandisestructure.采購在舊城開新店時(shí)不能完全拷貝該城老店的商品結(jié)構(gòu)，而要做完整的linereview來確定新店的商品結(jié)構(gòu)。并且要將老店不合理的地方一起調(diào)整，確保一個(gè)城市商品結(jié)構(gòu)基本保持一致。-

IfanewstoreG.O.isbetweenseasonaltransition,buyershavetocompleteseasonalitementryprocessinadvance.

新店開業(yè)時(shí)候正好遇到是季節(jié)過度期時(shí)，采購要考慮季節(jié)性商品在新店開業(yè)前就進(jìn)入.

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NewstoreG.O.timehastobeinaccordancewithTabperiod.新店開業(yè)的時(shí)間盡量要與海報(bào)開始的時(shí)間保持一致

18BuyerYearlyWork8