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part1

Aredialectsjustasacceptableinpublicplaces?

ChinasStateAdministrationofRadioFilmandTelevisionSARFTrecentlyissuedanoticebanningdomesticradioandTVstationsfromtranslatingforeignradioandTVprogrammesintoanylocaldialect.ThenoticesaidthatsuchdialecttranslationcontradictsthenationalinitiativetopromotePutonghua,orMandarin,aroundthecountry.Foreignprogrammesthathavebeentranslatedintodialectsmustberemovedfromtelevisionandradioimmediately.Thenoticeevokedamixedresponsefromexpertsandaudioandvideoproducers,aswellasthegeneralpublic.Manyvoicedtheirconcernsthatlocaldialectswouldbeforniddeninpublicplaces.Mandarian,whichmeanscommonlanguage,isthecountryspredominantlanguageandiswidelyusedbymorethan70percentofthepopulation.However,localdialectsstillenjoypopularityforrelativelyless-educatedpeopleinsomeoccasions.Thedialectsdomakeuniqueroleandshouldbetoleratedforexistenceinpublicplaces.Thoughpromotedwidelyinpublicplaces,dialectsareacceptableinpublicplaces.First,itismorethanameretoolforcommunication.Itis,mostimportantly,themessengerofitsrespectiveculture.Ifthedialectwaseliminatedfromdailyuse,theculturewillbebroken.Second,Mandariancanabsorbtheelitepartoflocaldialecttoenrichitsvocabularyandusage.ThisistheperfectionofMandartianfromthousandsofyearsblendandcontact.Thedialectscanalsobepopularinthepublic.AlongwiththefamousshortplaybycomicactorsinNEChina,thelocaldialectcameintothespotlight,andenjoyedmorepopularitythroughoutChina.Suchaculturalphenomenonrepresentstheaudienceanattitudetolocaldialectswhichcatertothetasteofthemajority.Third,dialectistheonlymeanofcommunicationtosomeundereducatedlocalpeople.Iflocaldialectsareforbiddeninthepublicplaces,theycannotcommunicate.Tosumup,localdialectsshouldbetoleratedinpublicplacesforitsuniquerolewhichMandariancannotsubstitute.Weshouldguarteeitssurvivalbecausedialectsstandforourspiritualland.Fromalong-termperspective,dialectsshouldnotandwouldnotbewipedout.Thereisnoneedforanypurposefulanddeliberateattempttoprotectdialects.Justletdialectstaketheirnaturalcourse.Thebestwaytoprotectadialectistouseitindailylifeandpassitdownfromgenerationtogeneration.

part2

Advertisementsappeareverywhereinmodernsociety.Therearemanywaytoadvertiseandadscomeindifferentforms.Newspapersandbillboardscarryadvertisements;someproductsareannouncedonTVandradiowhichhaveawideaudience.

Advertisingisabigindustryandmanyagenciesaresetupforfurnishavarietyofservicesforit.

However,advertisingisnotwelcomesometimes.AmostirritatingthingistowatchadvertisementsbeforeandduringfilmsonTV.Therearesomanyofthemthattheymakeyouforgetwhatyouaresittingtherefor.Theironicalthingisthatadvertisementsofonetypeofthingsareoftenshownoneafteranothersothatyouareconfusedastowhichproductyoushouldchoose.Whatsmore,advertisingisnotalwaystruthful.Theadvertisersexaggeratethebenefitsofthemerchandisetheywanttosellinordertogainmoreprofits.Thustheconsumersfallvictimtosuchadvertising.

Althoughtherearedisadvantagesofads,wecannotforgettheadvantagesandtheconveniencestheybringtous.First,bytellinguswheresomethingisavailable,theymaysaveusmoneyandtime.Theyguideusinfindingsuitablejobsandotherinformationaswell.Secondly,awiderangeofactivitiesandinstitutionsreceivefinancialsupportthroughadvertising.Withoutthissupportwewouldhavetopaymuchmorefornewspapersandsportsgames.Thirdly,perfectadvertisementsevenprovideentertainment.Aconsiderableamountofeffortgoesintotheirproduction.Soinmostcasesthephotographyistrulyartistic,theslogansaregenuinelywitty,andthesituationsaredecidedlyfunny.