Unit4Business:ThinkouttheofboxiExplore14-2iExplore1:ReadingListening1-21)originalideas2)root3)putsimaginationtowork4)originalideasListening1-3Reference:IthinkIamacreativepersonbecauseliketosolveproblems.Whilemostpeoplearerunningandhidingfromproblems,IpurposelyseekthembecauseIlovenothingmorethanafreshnewchallenge.won'tfretaboutproblemsandIcanalwaysfindinnovativewaystosolvethem.SoIthinkIamacreativeperson.4-3iExplore1:BuildingyourlanguageWordsandexpressions1-11.resemble2.incentives3.vertical4.residential5.manufacturersWordsandexpressions1-21.breakinto2.inanattemptat3.Tomymind4.inexchangefor5.madeadealwithCollocations1-11.Solarpower2.solarpanels3.potentialmarket4.expandeditsmarket5.ExpandingmarketsCreatingmarkets/Openinmarkets/BreakingintomarketsCollocations1-21.for2.in3.on4.in5.atVocabularylearningstrate1-2Languagefocus1-2Reference:1.吉森決定辭職而非接受公司的新規(guī)定。2.老板應(yīng)該給出建議而不是發(fā)號施令。3知識的積累有助于創(chuàng)新而非起阻礙作用。4.Thistravelageneyvaluesoverseasmarketsratherthanthedomesticmarket.5.Hedecidedtocallupratherthansendanemailtohisbusinesspartnerforhelp.Bankedcloze1)solar2)influential3)innovative4)expand5)lease6)appealing7)retail8)existing9)entirely10)beneficiaries4-4iExplore1:SharingyourideasSharingyourideasReference:OneoftheinnovativefinancingstrategiesadoptedbySolarCitytogetoutofitsdilemmathesolarleasestrategy.Atfirst,thecostofsolarpanelswastoohighforhomeadoption.Thatwasoneofthebiggestproblemsforthepromotionofsolarpanels.Inordertosolvetheproblem,SolarCitydevelopedasolarleasestrategy,whichallowspeopletoputsolarpanelsontheirroofswithoutadvancepaymentandstartsavingmoneyimmediately.Withthisstrategy,itwouldbeeasierforhomeownerstoadoptthistechnology.iExplore24-5iExplore2:ReadingViewing1-11)11engineers/elevenengineers2)sellerofcomputers3)PCmanufacturer/manufacturer4)Fortune500list5)topthreecompanies/top3companiesViewing1-2Reference:Whilee-bikesarenotanewconcept,theYunmaEVELOfeaturesacommuter-friendlydesignthatmakesitidealfornavigatingcrowdedcitystreets.ItaimsatgettingyoungurbancitizenstoleavetheircarsathomewhentheycommutethroughthemegacitiesofChina.Itisalight,powerfulandintelligentelectricbicyclewithacleanandelegantdesign.Theswitch,locatedonthelateralsideofthehandlebars,isconvenienttooperateanditenablesriderstoalternatebetweenthee-modeandthemanualridingmode.Thebikeiscompatiblewithanappthatallowsuserstodoeverythingfromlocatingnearbychargingstationstoremotelyunlockingthedevice.Itisanoptimalchoiceforcommuters.4-6iExplore2:BuildingyourlanguageWactiveWordsandexpressions1-21.haveafoothold2.onthecheap3.takeachance4.allowfor5.inonefellswoopCollocations1-11.Customerservice2.Dpertyrights4.nationaleconomy/socialservices5.medicalservicessocials6.sharingeconomyCollocations1-21.sets2.make3.doing4.retain5.pursue/setVocabularylearningstrategies1-21)Reference:marketplace2)Reference:flowerbed3)Reference:gunpowder4)Reference:bystander5)Reference:underpants6)Reference:upstairs7)Reference:blackboard8)Reference:highway9)Reference:greenhouseVocabularylearningstrategies1-3Reference:n.+n.:toothpaste;bedroom:busstop:firefly;footballprep.+n.:underground:underworld;outline:overtimeTranslation1-1Referenee:我們常常認(rèn)為只有那些有藝術(shù)感的人才具有創(chuàng)造力。但實(shí)際上每個(gè)人都有創(chuàng)造的需求。每一份工作都與創(chuàng)造有關(guān),即便是電子報(bào)表或工作匯報(bào)也是如此。創(chuàng)造力既在制造發(fā)動(dòng)機(jī)的汽車技工手中,也在數(shù)學(xué)家的大腦中,還流淌在律師和會(huì)計(jì)的血液中。創(chuàng)造力就是我們內(nèi)心深處的激情,既生成目標(biāo)又帶來滿足感。Translation1-2Reference:InChina,creativityandinnovationbecomeahottopic,anddiscussionmovesfrom"MadeinChina"to"CreatedinChina."Inthesignificantareaoftechnology,especiallyintheleadingmobilecommunicationtechnology.weareseeingmanyinnovations.SmartphonemanufacturersinChinaincreasinglyemphasizetheinnovationandupgradeoftechnology,withtheirproductsacceptedbymoreandmorecustomershomeandabroad.4-7iExplore2:SharingyourideasSharingyourideasReference:UberandAirbnb,whenattheirinitialstage,faceanumberofproblemsinpromotingtheirservicesandattractingcustomers.Tosolvetheproblems,theydevisedaseriesofcreativestrategies.First,foundersofAirbnbthoughtlikecustomers.TheyobtainedthecontactinformationofpropertyownersfromCraigslist.Thisstrategysuccessfullybroughtthemthefirstpoolofapartmentowners.Second,bothAirbnbandUberprovidedhigh-qualityservices.Airbnbmovedonestepfurthertobetterthesubparphotos.Theyhiredprofessionalphotographerstogotopropertyowners'homestotakepictures.Thegambitworkedsincethelodgingsweremoreinvitingthanbefore.Uberusedcarsdrivenbyprofessionaldrivers,whichcouldgivecustomersagreatexperience.Third,theylaunchedtheirservicesduringtimeswhenthedemandwaslikelytobethehighest.Uberranpromotionsduringholidays,largeconcertsorsportingevents.Airbnbfollowedasimilarstrategyandlauncheditsserviceincitieswherediserepaneybetweensupplyanddemandofthatservicewasthebiggest.Last,theyuseddifferentmarketingtoolsatdifferentstages.Theyusedwordofmouthforthebeginning,andmovedontodigitalmarketingafterthenumberoftheircustomershadreachedonethousand.Whentheyhadonemillioncustomers.theyshiftedtomassmarketing.Allinall.thinkinglikecustomers,offeringhigh-qualityservices,launchingtheserviceduringtimewhenthedemandwaslikelytobethehighest,anutilizingvarioustypesofmediaforadvertisementswerethestrategiesadoptedbyUberandAirbnb.Thesestrategiesprovedtobeeffective.iAssess4-9UnittestVocabularyandstructure1-1ACDCBVmotion4.incubation5.takeachanceBankedcloze1NCHBLGEAJFReadingcomprehension1DABABTr