香氛項(xiàng)目生產(chǎn)控制xx投資管理公司目錄第一章項(xiàng)目基本情況一、項(xiàng)目名稱及建設(shè)性質(zhì)....................................................................................4二、項(xiàng)目承辦單位................................................................................................4三、項(xiàng)目實(shí)施的可行性........................................................................................5四、項(xiàng)目建設(shè)選址................................................................................................7五、建筑物建設(shè)規(guī)模............................................................................................7六、項(xiàng)目總投資及資金構(gòu)成................................................................................7七、資金籌措方案................................................................................................8八、項(xiàng)目預(yù)期經(jīng)濟(jì)效益規(guī)劃目標(biāo)........................................................................8九、項(xiàng)目建設(shè)進(jìn)度規(guī)劃........................................................................................8第二章行業(yè)背景分析....................................................................................11第三章企業(yè)戰(zhàn)略概述....................................................................................13一、企業(yè)戰(zhàn)略的控制..........................................................................................13二、企業(yè)戰(zhàn)略的特征與企業(yè)戰(zhàn)略管理的內(nèi)涵...................................................19第四章企業(yè)戰(zhàn)略類型....................................................................................24一、企業(yè)成長(zhǎng)戰(zhàn)略..............................................................................................24二、企業(yè)穩(wěn)定戰(zhàn)略..............................................................................................33第五章市場(chǎng)營(yíng)銷概述....................................................................................36一、市場(chǎng)營(yíng)銷......................................................................................................36二、市場(chǎng).............................................................................................................36第六章市場(chǎng)營(yíng)銷環(huán)境....................................................................................38一、市場(chǎng)營(yíng)銷微觀環(huán)境......................................................................................38二、市場(chǎng)營(yíng)銷環(huán)境分析......................................................................................39第七章分銷渠道發(fā)展趨勢(shì).............................................................................42一、渠道扁平化..................................................................................................42二、網(wǎng)絡(luò)分銷渠道..............................................................................................46第八章企業(yè)采購(gòu)管理與供應(yīng)物流管理..........................................................54一、企業(yè)供應(yīng)物流管理里..................................................................................54二、企業(yè)采購(gòu)管理..............................................................................................56第九章人力資源規(guī)劃....................................................................................68一、人力資源需求與供給預(yù)測(cè)..........................................................................68二、人力資源規(guī)劃的制定程序..........................................................................74第十章并購(gòu)重組............................................................................................78一、并購(gòu)重組方式及效應(yīng)..................................................................................78二、并購(gòu)重組動(dòng)因..............................................................................................86第十一章電子商務(wù)概述................................................................................88一、電子商務(wù)的分類..........................................................................................88二、電子商務(wù)產(chǎn)生背景及概念..........................................................................89第一章項(xiàng)目基本情況金21.37%。1、營(yíng)業(yè)收入（SP）：60300.002、綜合總成本費(fèi)用（TC）：50259.203、凈利潤(rùn)（NP）：7329.131、全