【Applicabletolecturetrainingworkreport】美國大學英文簡介常春藤

IVYLEAGUESCHOOLBrownUniversityLocatedinhistoricProvidence,RhodeIslandandfoundedin1764,BrownUniversityistheseventh-oldestcollegeintheUnitedStates.Brownisanindependent,coeducationalIvyLeagueinstitutioncomprisingundergraduateandgraduateprograms,plustheAlpertMedicalSchoolandtheSchoolofEngineering.StudentBrown’svibrant,diversecommunityconsistsof6,000undergraduates,2,000graduatestudents,400medicalschoolstudents,morethan5,000summer,visitingandonlinestudents,andnearly700facultymembers.Brownstudentscomefromall50statesandmorethan100countries.EmmaWatsonUNIVERSITYOFPENNSYLVANIA

BenjaminFranklinTheFirstFemalePresidentTheFirstComputerPrincetonUniversityAboutPrinceton:OverviewPrincetonUniversityisavibrantcommunityofscholarshipandlearningthatstandsinthenation'sserviceandintheserviceofallnations.Charteredin1746,Princetonisthefourth-oldestcollegeintheUnitedStates.Princetonisanindependent,thatprovidesundergraduateandgraduateinstructioninthehumanities,socialsciences,naturalsciencesandengineering.Academics:OverviewUndergraduatestudentsatPrincetonbenefitfromtheextraordinaryresourcesofaworld-classresearchinstitutiondedicatedtoundergraduateteaching.bothclassroominstructionandindependentstudyadvising.InternationalPrinceton:OverviewPrincetonisagreatAmericanuniversitywithabroad,internationalvision.TheInternationalPrincetonwebsiteconveysPrinceton'sglobalvisionandoutlinestheUniversity'swiderangeofinternationalopportunities.AvarietyofofficesandindividualsserveascontactsforinternationallyfocusedinitiativesacrosstheUniversity.LearningonCampusThe"globalclassroom"atPrincetonprovidesnumerousopportunitiesforstudentstolearnfromandincorporateinternationalperspectivesandexperiencesthroughouttheiracademiccareers,includingopportunitiestostudymorethan20modernlanguages.YaleUniversityYaleUniversityisaprivateresearchuniversityinNewHaven,Connecticut,andamemberoftheIvyLeague.Foundedin1701intheColonyofConnecticut,theuniversityisthethird-oldestinstitutionofhighereducationintheUnitedStates.Yalehasproducedmanyfamousoldboys,includingfiveU.S.presidents,seventeenU.S.SupremeCourtJustices,andseveralforeignheadsofstate.Theinstitution'shistorycanbetracedbacktotheseventeenthCenturyclergy(神職人員）seekingtobuildauniversitytotrainclergyandpoliticalleadersforthecolony（殖民地）.TheUniversity'sassetsincludeaUS$16.3billionendowment,thesecondlargestofanyacademicinstitution,aswellasthesecondlargestacademiclibraryintheworld,withsome12.5millionvolumesheldinmorethantwodozenlibraries.TheUniversity'spropertyincludea$16.3billiondonationandisthesecondlargestofanyacademicinstitution.Atthesametime,theuniversity'slibrarykeep12.5millioncollectionofbooksandisthesecondlargestacademiclibraryintheworld.ColumbiaUniversityColumbiaUniversitywasfoundedin1754asKing'sCollegebyroyalcharter

皇家特許證ofKingGeorgeIIofEngland.ItistheoldestinstitutionofhigherlearninginthestateofNewYorkandthefiftholdestintheUnitedStates.In1857,theCollegemovedfromParkPlace,nearthepresentsiteofcityhall,toForty-ninthStreetandMadisonAvenue,whereitremainedforthenextfortyyears.DuringthelasthalfofthenineteenthClearinitscommitmenttocarryingoutsuchawide-rangingandhistoricmission,andledbyanewpresident,LeeC.Bollinger,Columbiaisproudtocelebrateits250thanniversaryandlookaheadtotheachievementstocome.leec.bollingerCornellUniversityOncecalled"thefirstAmericanuniversity"byeducationalhistorianFrederickRudolph,CornellUniversityrepresentsadistinctivemixofeminent

獨特的混合的scholarshipanddemocratic民主的ideals.Addingpracticalsubjectstotheclassicsandadmittingqualified承認資格studentsregardlessofnationality,race,socialcircumstance,gender,orreligion環(huán)境，性別，或宗教wasquiteadeparturewhenCornellwasfoundedin1865.Cornell'sSchoollkopfFieldisthehomeofBigRedfootball,fieldhockeyandmen'slacrosse.CornellishometofourNationalScienceFoundationNationalResearchCentersandanumberofothernationaluserfacilitiesDartmouthUniversityAboutDartmouthAtDartmouth,peopleforgecloseconnections.Intenseinvolvementinathletics,service,andotheractivitiesfosterscollaborationandcamaraderie.Ourstudentsenjoypersonalcontactwithfacultybothinandoutoftheclassroom.Undergraduateshavetheopportunitytoconductoriginalresearchandworkone-on-onewithfacultywhoareattheleadingedgeoftheirfields.Allofthistakesplaceinanidealenvironmentforlearning.LocatedontheConnecticutRiverandsurroundedbytheWhiteMountains,ourcampusoffersthemostbeautifulnaturalsceneryintheIvyLeague.ButtheirreachextendsfarbeyondHanover.Withtwo-thirdsofDartmouthstudentstakingpartinour60foreignstudyandexchangeprograms,theworldisourcampus.Ourintimatesettingencouragesfocus.ProgramsinHanoverandabroadencourageaglobalperspective.It’sapowerfulcombination.HarvardUniversityHarvardUniversity,foundedin1636,formerlyknownasCambridgeCollege.BorninLondon,theBritishministerJohnHarvard(JohnHarvard,graduatingfromtheUniversityofCambridgeinEngland)in1637bytheBritishInstituteinthisnewwork,theworkisverypositive,bepraised.Hewillallofitscollectionsandhalfoftheseassetsdonatedtotheinstitute,theschoolberenamedtheHarvardUniversity.1638summerschoolatonlyoneschoolteachers,aMubanFanganda"SchoolHouse."TheLibraryMottoThismomentwillnap,youwillhaveadream;Butthismomentstudy,youwillinterpretadream。此刻打盹，你將做夢；而此刻學習，你將圓夢。Ileaveuncultivatedtoday,waspreciselyyesterdayperishestomorrowwhichpersonofthebodyimplored。我荒廢的今日，正是昨日殞身之人祈求的明日。Thoughtisalreadyislate,exactlyistheearliesttime。覺得為時已晚的時候，恰恰是最早的時候。Timethestudypainistemporary,hasnotlearnedthepainislife-long。學習時的苦痛是暫時的，未學到的痛苦是終生的。Pleaseenjoythepainwhichisunabletoavoid。請享受無法回避的痛苦。CanteenObamaBillGates梁思成謝謝大家THANKYOU課程結(jié)束SWOT分析模板SWOT分析是市場營銷管理中經(jīng)常使用的功能強大的分析工具，最早是由美國舊金山大學的管理學教授在80年代初提出來的：S代表strength(優(yōu)勢)，W代表weakness(弱勢)，O代表opportunity(機會)，T代表threat(威脅)。市場分析人員經(jīng)常使用這一工具來掃描、分析整個行業(yè)和市場，獲取相關(guān)的市場資訊，為高層提供決策依據(jù)，其中，S、W是內(nèi)部因素，O、T是外部因素。它在制定公司發(fā)展戰(zhàn)略和進行競爭對手分析中也經(jīng)常被使用。SWOT的分析技巧類似于波士頓咨詢（BCG）公司的增長/份額矩陣（TheGrowth/ShareMatrix），什么是SWOT分析內(nèi)部環(huán)境優(yōu)勢Strengths劣勢Weakness機會Opportunities威脅ThreatsSWOT分析傳統(tǒng)矩陣示意圖外部環(huán)境SWOT行業(yè)分析適用范圍業(yè)務(wù)單元及產(chǎn)品線分析競爭對手分析SWOT企業(yè)自身SBUSWOT分析SWOTSWOT企業(yè)自身SBUSWOT分析主要競爭對手SBUSWOT分析企業(yè)的內(nèi)外部環(huán)境與行業(yè)平均水平進行比較當選擇行業(yè)領(lǐng)域中只有少數(shù)競爭對手時，可以考慮做SWOT組圖進行比較SWOT分析步驟分析環(huán)境因素構(gòu)造SWOT矩陣制定行動計劃運用各種調(diào)查研究方法，分析出公司所處的各種環(huán)境因素，即外部環(huán)境因素和內(nèi)部能力因素。

將調(diào)查得出的各種因素根據(jù)輕重緩急或影響程度等排序方式，構(gòu)造SWOT矩陣。

在完成環(huán)境因素分析和SWOT矩陣的構(gòu)造后，便可以制定出相應(yīng)的行動計劃。

SW優(yōu)勢與劣勢分析（內(nèi)部環(huán)境分析）提高公司盈利性產(chǎn)品線的寬度產(chǎn)品的質(zhì)量產(chǎn)品價格產(chǎn)品的可靠性產(chǎn)品的適用性服務(wù)的及時性服務(wù)態(tài)度……競爭優(yōu)勢可以指消費者眼中一個企業(yè)或它的產(chǎn)品有別于其競爭對手的任何優(yōu)越的東西。需要注意的是一定要從消費者的角度出發(fā)，尋找與競爭者或行業(yè)平均水平比較，公司的產(chǎn)品與服務(wù)有什么優(yōu)勢/劣勢；而不是從公司的角度出發(fā)，衡量企業(yè)的競爭優(yōu)勢。通過一定努力，建立自身競爭優(yōu)勢引起競爭者注意，開始作出反應(yīng)直接進攻企業(yè)優(yōu)勢所在，或采取更為有力的策略競爭優(yōu)勢受到削弱，尋找新的策略增強自身競爭優(yōu)勢根據(jù)SW分析，公司建立并維持自身的競爭優(yōu)勢企業(yè)在維持競爭優(yōu)勢過程中，必須深刻認識自身的資源和能力，采取適當?shù)拇胧?。因為一個企業(yè)一旦在某一方面具有了競爭優(yōu)勢，勢必會吸引到競爭對手的注意。而影響企業(yè)競爭優(yōu)勢的持續(xù)時間，主要的是三個關(guān)鍵因素：（1）建立這種優(yōu)勢要多長時間?（2）能夠獲得的優(yōu)勢有多大？（3）競爭對手作出有力反應(yīng)需要多長時間？如果企業(yè)分析清楚了這三個因素，就會明確自己在建立和維持競爭優(yōu)勢中的地位了。OT機會與威脅分析（外部環(huán)境分析）環(huán)境發(fā)展趨勢分為兩大類：環(huán)境威脅環(huán)境機會環(huán)境威脅指的是環(huán)境中一種不利的發(fā)展趨勢所形成的挑戰(zhàn)，如果不采取果斷的戰(zhàn)略行為，這種不利趨勢將導(dǎo)致公司的競爭地位受到削弱。環(huán)境機會就是對公司行為富有吸引力的領(lǐng)域，在這一領(lǐng)域中，該公司將擁有競爭優(yōu)勢。OT機會與威脅分析方法一：PEST法PEST法政治／法律:經(jīng)濟社會文化技術(shù)壟斷法律環(huán)境保護法稅法對外貿(mào)易規(guī)定勞動法政府穩(wěn)定性經(jīng)濟周期GNP趨勢利率貨幣供給通貨膨脹失業(yè)率可支配收入能源供給成本人口統(tǒng)比收入分配社會穩(wěn)定生活方式的變化教育水平消費政府對研究的投入政府和行業(yè)對技術(shù)的重視新技術(shù)的發(fā)明和進展技術(shù)傳播的速度折舊和報廢速度OT機會與威脅分析方法一：波特五力模型競爭者供應(yīng)商客戶替代者新進入者進入本行業(yè)有哪些壁壘？它們阻礙新進入者的作用有多大？本企