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PathtoGrowthidentifieswhatwewilldotodeliveronourpromisestoshareholders:lIncreaserevenuegrowthto5%perannumlIncreaseoperatingmarginfrom10%to15%by2022lDeliveranincremental€2.7billioninoperatingprofitby2022
Provide
Unilever
with
the
platform
to
deliver
sustainable
growthNote:
Figures
do
not
include
BestfoodsUnileverPeer
Group
(Based
on
Quarterly
Average
Share
prices)The
Market
is
concerned
about
our
ability
to
execute
our
strategyPeer
Group:Beiersdorf,Avon,Cadbury,
Clorox,Coca
Cola,Colgate,
Danone,Eridania,
Gillette,Heinz,
Kao,
Lion,L’Oreal,
Nestle,P&G,
PhilipMorris,
ReckittBenckiser,
SaraLee,
Shiseido,PepsicoWhy
do
we
need
the
Path
to
Growth?
Unilever
Share
Price
Performance
v
Peer
v
Peer
Group
“Shadow”
”Path
to
Growth
--
6
primary
strategic
thrustsWhat
is
our
strategy
for
the
Path
to
Growth?World
Class
Supply
ChainWe
aim
to:l
Close
the
gap
to
world
class
in
supply
chain
within
threeyearsBy:l
Establishing
a
Global
Buying
programmel
Establishing
a
world
class
manufacturing
programmeResulting
in
(approximately)
:-
100
fewer
manufacturing
sites-€€1.6billionbuyingsavingsbyend2022-
€€0.5
billion
manufacturing
savings
per
annum
“The
only
way
to
safeguard
ourposition
is
to
perform
,
to
deliver,and
to
grow
our
business.”?
Depth
and
breadth
of
the
Supply
Chain
Professional
Skills?
An
excellent
overall
understanding
of
the
business,
it’sprocesses
and
their
linkages?
Business
behaviours?
Outstanding
performanceSupply
Chain
-
What
does
it
take
to
succeed?The
Supply
Chain
Process
Model
Supply
Chain
Mission
&
StrategyBrand
Development
Brand
Development
PlanSource
MakeCustomerDevelopment
CustomerDevelopment
DeliverSuppliersSuppliersConsumersCustomersConsumers
&
&
Customers
Information
ManagementHuman
Resource
ManagementQuality
&
Business
Excellence
Finance
Management
Safety,
Health
&
Environment
Technology
ManagementSupply
Chain
-
the
Heart
of
Operations?
Plan
/Source?
Plan
/Make?
Plan
/DeliverPlanning
links
the
processes
togetherDriving
Value
Creation
in
the
Supply
Chain?
‘Beating
the
Fade’:–
continuous
innovation
and
cost
savings?
Growth
through:–
making
new
products
available–
improved
distribution–
better
customer
service?
Increased
margins
through:–
cost
savings
along
the
supply
chain–
overhead
cost
reduction–
reducing
complexity?
Capital
efficiency
improvements:–
minimising
investment
in
plant
&
equipment
and
inventoriesThese
elements
together
contribute
more
than
50%
ofUnilever’s
total
Value
CreationOrganisational
Development?
Business
has
moved,
and
continues
to
move,towards
process
management?
Emergence
of
Supply
Chain
process
roles?
A
career
in
the
Supply
Chain
requires
development
of
breadth
and
depth
of
skills,
Leadership
competencies,
and
experienceWhat
do
Supply
Chain
people
in
Unilever
do?
?
Roles
in
different
parts
of
the
organisation––––factoriesregional
supply
chainsbusiness
groupscorporate
centre?
Roles:
–
with
strategic
focus
–
in
a
more
operational
environment,?
Roles
in
various
parts
of
the
supply
chain:
Plan–Source–
Make–Deliver?
Roles
which
focus
on
–
the
multi-local
aspects
of
the
business
at
a
national
or
regional
level
–
the
multinational
aspects?
Roles
in
related
professions,
e.g.
R&D,
Customer
Management?
Roles
in
QA,
SHE
and
Technical
ManagementBuilding
Successful
Careers
Focuses
On:?
Processes
and
tools
used
in
career
development?
Key
career
building
blocks?
Career
phases?
The
need
for
breadth
and
depth
of
skills
and
experience?
The
impact
of
each
individual’s
potential?
The
importance
of
tactical
and
strategic
career
planning?
The
need
for
a
global
perspective?
Planning
life
and
careerBuilding
Careers
-
Key
PrinciplesSuccessful
careers
are
based
on
outstanding
performance
founded
on
skills,
competencies
and
experienceExperienceProfessional
Skills
LeadershipCompetenciesPerformanceBuilding
Careers
-
Key
PrinciplesSuccessful
careers
are
based
on
outstanding
performance
founded
on
skills,
competencies
and
experienceExperienceProfessional
Skills
LeadershipCompetenciesPerformanceThe
Leadership
GrowthCompetenciesFocus
on
Growth
(in
every
sense)What
is
the
Leadership
Growth
Profile?
It
is
:??A
leading
edge
competency
model
thatfocuses
on
driving
growth
throughout
thebusinessA
tool
for
development
and
assessment
ofperformance–By
helping
our
leaders
grow,
we
will
grow
our
business?Applicable
to
everyone
at
WL2
and
aboveWhy
we
need
to
develop
Competencies?
SUPERIOR
JOB
PERFORMANCECompetenciesKnowledge
&
SkillsPersonal
characteristics
(values,traits,
motives)
shaping
HOW
thejob
is
undertakenMeasured
by
clearly
observablebehaviourTransferable
knowledge
andabilities
(professional
and
general)to
do
WHAT
is
required
by
the
jobMeasured
by
demonstrated
capabilityWhat
are
Competencies?“
…
underlying
characteristics
that
are
directly
related
to
superiorperformance
in
a
given
role”?
skills
-
what
you
know
how
to
do
e.g.
make
an
effectivepresentation?
knowledge
-
what
you
know
e.g.
theories
of
effectivepresentation?
self
image
-
how
you
see
yourself
e.g.
public
speaker?
values
-
what
you
think
is
important
e.g.
achieving
excellence?
traits
-
relatively
enduring
characteristics
e.g.
self-control
‘bigpicture’
thinking?
motives
-
the
unconscious
factors
that
drive
behaviour;
they
are
intrinsically
satisfying
and
rewarding
e.g.
achievement
Necessary
but
not
sufficient
Distinguish
effectiveperformance
Skill
KnowledgeSelf-Image
Values
TraitsMotives}}
Acquired
capabilityDeeper
seated
traits
and
motives
The
Iceberg
ModelA
competency:
any
characteristic
of
a
person
that
differentiates
outstandingfrom
more
typical
performance
in
a
given
job,
role,
organization
or
culture.Competencies
are:observable
and
measurablebehavioural
characteristics
that
can
be
developedbased
on
the
business
needs
of
today
and
tomorrowfactors
which
drive
superior
performance
in
a
givenjobHow
was
the
LGP
developed?Step
1:?
Was
developed
by
a
rigorous
research
process:
–
Assessment
of
Unilever’s
business
context,
thechallenges
facing
leaders
and
the
capabilities
needed
toachieve
growth–
In-depth
research
of
39
Unilever
‘growth’
leaders?
Interviews
and
feedback
from
colleagues–
Comparison
of
the
Unilever
‘growth’
leadership
characteristics
to
a
world-class
benchmark
sample?
Large
international
organisations?
Achieved
substantial
growth
in
own
sectorsResult
:
LGP
was
rolled
out
to
WL6
and
5
in
2000How
was
the
LGP
developed?Step
2:?
Focus
groups
and
interviews
with
WL2,
3
and
4
in
14countries
around
the
world–
Tested
relevance
and
made
relevant
adjustmentsResult:
Now
rolling
out
to
all
WL2+
managers
across
UnileverHow
were
the
Criteria
Established?
?
Original
Research
Compared
and
Contrasted
Two
GroupsCurrentSuperiorLeaders
“Baseline”
Competencies
Both
groups
showCurrentOutstandingLeaders
“Distinguishing”
Competencies
Only
outstanding
showHow
were
the
External
Benchmarks
used?
?
Compared
both
groups
to
competencies
required
to
meet
the
future
strategy
and
against
the
external
benchmark
population
CurrentSuperiorLeaders
“Baseline”
CompetenciesExternalbenchmarkof
‘worldclass’leaders
Potential
Vulnerabilities
Even
the
best
need
to
show
more
Current
Outstanding
Leaders“Distinguishing”
CompetenciesWhat
makes
a
world-class
leader
of
growth?
World-class
leaders
of
growth:???????Driven
by
bigger
ambition
and
drive
for
step
changeGenerate
and
encourage
‘big’
thinkingAre
highly
‘street
smart’
and
savvyThink
and
act
over
a
longer
term
perspectiveEnergise
others
for
significant
changeDemonstrate
a
greater
focus
on
individuals
-
developing,
empowering
andholding
them
accountableUse
highly
effective
influencing
strategies
to
gain
support:
they
know
how
to
orchestrate
the
organisation
-
colleagues,
bosses,
their
teamsHow
does
Unilever
measure
up???Although
the
best
of
the
Unilever
sample
demonstrates
these
behavioursand
creates
growth
orientated
climates,
we
are
often
still
more
‘controllers’than
‘enablers’
in
our
leadership
style.We
are
good,
but
we
know
we
can
be
betterHow
is
the
LGP
different?????Directly
related
to
our
current
business
agenda
-
GrowthExternally
benchmarked
against
the
bestOne
set
of
competencies
for
all
levelsCreates
a
focus
on
development
of
outstanding
leaders
at
every
level?
It
is
easily
modified
to
support
future
new
business
goalsAs
a
result,
LGP
will
replace
the
‘Effective
Unilever
Manager’
competencies?
Entrepreneurial
Drive?
Passion
for
Growth
?
Leading
OthersCreates
a
Growth
?
Vision
Developing
Others
?
Influencing
Others?
Breakthrough
Thinking?
Organisational
AwarenessSupply
Chain
-
What
does
it
take
to
succeed?
Leadership
Growth
Competencies
Builds
Commitment
to
Growth
Possesses
the
Ensures
that
intellectual
power
direction
is
to
determine
?
Team
Commitment
market
driven
direction
?
Team
Leadership
Purpose
?
Practical
Orientation
?
?
Objective
Seizing
the
Future
integrity,
teamwork
Analytical
Power
and
?
Self
Confident
?
Developing
Self
Integrity
&
Others
?
Team
Commitment
Holding
?
-Accountable
through
Experience
decisively
to
performanceLGP
-
The
Levels
?
Four
levels:––––FoundationalDevelopingGrowthWorld
ClassExample
:
Passion
for
GrowthFoundation
Level
Are
highly
motivated
to
achieve
their
personal
targets
in
order
to
contribute
to
the
sustainable
profitable
growth
of
the
businessDeveloping
Level
Are
ambitious
for
excellence
and
constantly
search
for
opportunities
to
improve
the
businessGrowth
LevelSet
challenginggrowth
goals
forthemselves
andothers
and
put
intoplace
plans
toachieve
theseWorld
Class
LevelTake
significantentrepreneurialaction
and
ask
“whatis
possible?”
toensure
growthopportunities
arerealisedLGP
-
The
Levels
(continued…)?
Behaviours
needed
to
demonstrate
World
Class
are
verystretching–
This
reflects
our
business
targets–
We
can’t
have
significant
growth
without
an
incremental
shift
inbehaviourBut…..?
These
behaviours
are
not
beyond
our
capabilities–
We
need
to
make
our
people
development
a
higher
priority?
To
help
people
assess
their
performance
against
the
profile,target
criteria
have
been
established
for
each
work
levelOutstandingindividualsradiateaPassionforGrowth,thepersonaldrivethatenablesindividualstogotheextramileindeliveringexcellentperformance.TheyrecognisethateveryonehasacontributiontomaketoensurethatUnileverachievesitsgrowthobjectives.Outstandingindividualsconstantlypushtheboundariesofexcellentbusiness,askbigquestionsaboutwhatispossibleandthentakesignificantentrepreneurialactionovertimetoexpandthehorizonsofthebusiness.Successisthedeliveryofsustainableprofitablegrowth..FoundationLevelArehighlymotivatedtoachievetheirpersonaltargetsinordertocontributetothesustainableprofitablegrowthofthebusiness?Ambitioustohitsettargetsandstandards?Deliveroncommitmentsmadetoothers?Persistinovercomingobstaclestosuccess?Takefullresponsibilityfordeliveringtheircontributiontothebusiness????DevelopingLevelFocusonbusinessimprovementandareambitiousforexcellence,constantlysearchforopportunitiestoimprovethebusinessMeasureperformanceagainstinternalandexternalbenchmarksMakespecificchangestoimproveperformance(e.g.re-engineerprocessestobefaster,moreefficient)FocusonraisingqualityandcustomerandconsumersatisfactionStimulateandencourageotherstobringaboutperformanceimprovementforthebusinessGrowthLevelSetchallenginggrowthgoalsforthemselvesandothersandputintoplaceplanstoachievethese?Createstretchingbutachievablegoalstoalignownactivitieswithgrowthinitiatives?Aimtofindandrealisenewgrowthopportunities?Alignownactivitiesandgoalswithgrowthinitiatives?Aimforperformanceexcellencethroughownefforts?StimulategrowthbybringingaboutstepchangeimprovementsWorldClassLevelTakesignificantentrepreneurialaction,andask“whatispossible?”toensuregrowthopportunitiesarerealised?Aimtomaketheimpossiblepossible?Entrepreneuriallycommitsignificantinvestmentstoreapmajorrewards?Defyconventionalwisdomandinternaloppositiontoachievemajorgrowth?Createnewmarketsbyexploitinggrowthopportunities?ObsesswithgrowthandfocusondeliveringnewwaystogaincompetitiveadvantageNegativeIndicators:lToobusydealingwithimmediate,urgentissuestolookfornewgrowthlEasilyside-trackedfromimportantgrowthgoalsopportunitieslUnconcernedaboutmissingdeadlinesorfailingtomeetbusinesslSettleforthestatusquo-takenoactiontoimprovemediocreobjectivesperformancelDonottakeresponsibilityforcontributingtogrowthobjectivesLinkswith:OrganisationalAwarenessPassion
for
GrowthDoes
this
person
DEMONSTRATE
DRIVE
BEYOND
EXPECTATION
TO
DELIVER
outstanding
results?LGP
Guideline
criteria
for
work
levelsWL6
Meets
WL4
target
and
has
at
least
one
World
Classcompetency
in
each
clusterWL5Meets
WL4
target
and
has
one
World
Class
competenc
y
in
each
of
two
clustersWL4WL3WL2Two
in
each
cluster
at
Growth
including
one
of
Seizing
the
Future
and
Change
Catalyst
and
one
otherfrom
the
same
cluster
No
negative
indicators
Most
competencie
s
at
Developinglevel.
At
least
one
competency
in
each
cluster
at
Growth
level
Morecompetencie
s
at
Developing
level
than
at
FoundationUsing
the
LGP
and
Competencies
Coaching
&
Mentoring
TalentManagement
Reward
for
Growth
PDP/Development
RankingLeadership
Growth
Profile
ListingWhere
has
LGP
been
used
so
far??
Already
used
for:–
Assessment
of
all
WL5
and
WL6–
Personal
development
planning
for
WL5/6–
Executive
selection–
One
element
of
WL4
assessment
in
Unilever/BestfoodsmergerGoing
Forward
-
Future
Uses
of
LGPThe
LGP
will
be
used
in:?PDP-inallorganisationsforWL2andaboveby2022/2022PDP
cycle–
Individual
performance
and
capability
will
be
assessed
against
the
LGP
competencies
based
on
previous
2
-
3
years’
data?
Self-assessment
and
personal
development
planning?
Listing?
Ranking
for
WL4
(others
may
follow)?
Assessment,
selection
and
recruitment
of
all
posts
atGraduate
level
and
aboveNext
Steps
for
you?
Access
the
‘How
good
can
I
be?’
document
on
the
HRwebsite
[address]
to
understand
the
model,
thecompetencies
within
it
and
how
to
use
the
model?
Study
the
target
criteria
for
your
role
and
work
level
in
thedocument?
Consider
your
strengths
and
development
needs
against
themodel?
Work
with
your
manager
and
your
employees
(either
in
the
PDP
process
or
independently)
to
identify
critical
gaps
to
close
-
and
build
and
implement
an
action
planBuilding
Careers
-
Key
PrinciplesSuccessful
careers
are
based
on
outstanding
performance
founded
on
skills,
competencies
and
experienceExperienceProfessional
Skills
LeadershipCompetenciesPerformanceSupply
Chain
Professional
SkillsJob
Skills
ProfileAbilities
to
do
the
job
wellnow
+
future.
DifferencePerson
Skills
ProfileMy
current
abilities.
Personal
Development
Plan?
Integrated/Collaborative
Supply
Chain
Planning?
Operational
Planning
&
Forecasting?
Materials
Management?
Supply
Intelligence
&
Strategy
Development?
Contract
Agreement/Arrangement
&
Management?
Integrating
Supplier
Value
into
the
Business?
Driving
Production
Performance
Improvement?
Influencing
&
Implementing
Product
&
Process
Innovation?
Maintenance
&
Project
Engineering?
Customer
Service
Development
&
Management?
Warehousing
and
Distribution
Management?
Channel
Logistics
DevelopmentThe
New
Skills
Framework
for
Supply
ChainPlanMakeDeliverSource?????
Key
GeneralBusiness
EconomicsNegotiation
&
InfluencingSupporting
Sustainable
DevelopmentUsing
Information
TechnologyPeople
Management?Project
Management
?
(HR)
Employee
Relations
?
R
&
D
Development
Skills
2.
Integrated
Supply
Chain
Modelling
and
Design1.
Extended
Supply
Chain
Strategy
Development
&
Deployment3.
Supplier
(&
Contractor)
Relationship/Economic
Management
6.
Managing
Quality,
Safety
(&
Environment)4.
Developing
&
Implementing
Supply
Chain
Innovation
5.
Formulation,
Process
&
Packaging
Knowledge7.
Optimising
Supply
Chain
Operations
PerformanceCore?
at
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