★A

閱讀下面短文，從每題所給的A、B、C、D四個(gè)選項(xiàng)中選出最佳答案.

EveryyearonApril1,AprilFools1Dayiscelebratedinmanycountriesaround

theworld.InFrance,it'scalledPoissond'Avrilor"FishofApril."InScotland,the

holidayisoftencalled"GowkieDay."InIraq,theholidayiscalledKithbetNeesanor

"AprilLie.”

HistoryexpertssaypeoplehavecelebratedAprilFools1Dayforalongtime.

SomebelievethetraditioncomesfromtheancientRomansmorethantwothousand

yearsago.Itwasadayofplayinggamesandpretendingtobesomeoneelse.

OtherssaythedayforfoolingbeganinFrancein1564,whenKingCharles

changedtheyearlycalendar.HemovedNewYear'sDayfromApril1toJanuary1.

Manypeopledidnotknowaboutthechangebecauseofcommunicationproblems

backthen.SomepeoplecontinuedtocelebrateNewYear'sDayonApril1.Other

peoplecalledthemAprilFoolsandplayedjokesonthem.

IntheUnitedStates,AprilFools1Dayisjustadayofjokingandplayingtricks

onfriends.Thesekindsofjokesarealsocalledpranks.Thesejokestypicallyendin

theprankstershouting"AprilFools'!”

Simplepranks,liketellingafriendafunnylieormakingprankphonecalls,are

stillcommon.But,majorcompaniesalsogetinonAprilFools*Dayfuninamuch

biggerway.Afewyearsago,onApril1,Starbucksannounceditwasintroducingnew

coffeecupsizes—PlentaandMicra.Theverylargecups,biggerthanahumanhead,

remainedusefulforcustomersevenafterfinishingallthatcoffee.Accordingto

Starbucks,thecupscouldbeusedasarainhat,apotforplants,oralampshade.Itdid

nottakelongforcustomerstocatchontotheprank!

1.HowmanyothernamesofAprilFools'Dayarementionedinthepassage?

A.3

B.4

C.5

D.6

2.TheearliestpeopleenjoyingAprilFools'Daymightbethe.

A.French

B.Scottish

C.Americans

D.Romans

3.WhatdidtheFrenchpeopledoonApril1before1564?

A.TheycelebratedNewYear'sDay.

B.Theyplayedjokesonothers.

C.TheycelebratedAprilFools*Day.

D.Theydressedupasothers.

4.Theunderlinedwordtricksinparagraph4probablyhasthesamemeaning

with.

A.fools

B.pranks

C.pranksters

D.jokers

5.WhatcanweknowaboutPlentaandMicra?

A.Theywerecupsofmanyuses.

B.Theywerebiggercoffeecups.

C.Theydidn'texistatallindeed.

D.Theyhelpedmakemoremoney.

★B

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Ifyoufeellikeyou'vebeenpayingthroughthenosefbryourgroceries,you

couldbeclosertothetruththanyouthought.Supermarketshoppersspendmorewhen

there9sasmelloffreshfruitintheair,accordingtoresearch.

Nowthefindingscouldexplainsupermarkets5attemptstomakeusspendour

cash.Astudytimed300customersinandoutofthesupermarketandthenquizzed

themabouthowtheyfeltastheyshopped,whattheysmelledandwhetherthey'd

boughtmoreorlessthanplanned.Noscentwasusedinthefirstweek,theninthe

secondweekaweakaromaofartificialmelonwasdiffusedintothefoodhalland

checkoutareas.Inthefinalweek,theodourwasmademoreintense,bythe

researchersfromtheNetherlandsandAustralia.Theevidence,publishedin

theJournalofRetailingandConsumerServices,showedthatthestrongerthescent

was,thelongercustomersstayedintheshop.

Store-widedatashowedthesalesrosetwopercentinthesecondweekand14

percentwhenthescentwasstrongest.Theproportionofunplannedpurchasesby

studiedshoppersalsorosefrom33percentto43percent.SomeUKsupermarkets

havepreviouslytriedwaftingthesmellofbakingbreadfromtheovenstotheirfront

doors.AndWaitrosejumpedontheidealastwinter,testingoutaspicyscenton

customerstomakethemfeelmorefestiveduringChristmasshoppingtrips.Lastnight,

aWaitrosespokesmansaid,“Thiswaspopularwithcustomersandwewillexplore

furtheropportunitiestousescentinshopsinthefuture.Wealwaysaimtoengageall

thesensesofcustomersshoppingwithus."Sainsbury'ssaiditdoesn'tusethescents

buthasnotruledthemoutinthefuture,whileTescoandAsdadidnotrespondto

requestsforacomment.

1.Whenpeople“paythroughthenose”,theywill.

A.savemuchmoneyfromtheshops

B.spendlesstimeinshopping

C,getmoreinterestedinthesmells

D.belikelytobuymoregoods

2.Whatdoestheunderlinedword“aroma“inthesecondparagraphmean?

A.Time.

B.Price.

C.Odour.

D.Research.

3.Whatwouldhappenifthestoreusesstrongerscent?

A.Thecustomerswillleavethestoremorequickly.

B.Thestorewillsellmoregoods.

C.Thestorecangivelessbargaintocustomers.

D.Thecustomerswillbeabletosavemoremoney.

4.Whatdidsomesupermarketswaftthesmellofbakingbreadtodo?

A.Theyusedittoattractthecustomers.

B.Theywantedtocelebratethefestivals.

C.Theywouldjustcleantheirfrontdoors.

D.Theyaimedtohelppeopleshoponline.

★C

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USonlineretailgiantAmazonhassetupshoponthebusiness-to-consumer

platformofAlibabaasitseeksagreaterpresenceinthemassiveChinesemarket.

TheSeattle-basedfirmisofferingfood,women'sdress,toysandkitchenware

throughitsstoreonTwhichwas“quietly”launchedonThursday,Chinese

mediareported.Amazon'sstorefrontcarriesthemessage:"It'sDay1.”

AmazonandAlibabaareconsideredcompetitorsinsomeareasbutunliketheUS

firmtheChinesecompanyhasnoproductstocksofitsown,simplyprovidinga

tradingplatform.t6WewelcomeAmazontotheAlibabaecosystemandtheirpresence

willfurtherbroadentheselectionofproductsandelevatetheshoppingexperiencefor

ChineseconsumersonTmall,“anAlibabaspokeswomansaidinastatementprovided

toAFPFriday.TmallisestimatedtoholdmorethanhalfthemarketinChinafor

business-to-consumertransactions.

AmazonisnotnewtoChina.ItopenedanofficialstoreonTmallforitsKindle

e-bookreaderlastyear.ThefirmmadeitsfirstappearanceinChinainAugust2004

throughtheacquisitionofJ,anonlineretailerofbooks,musicandvideos.

Thewebsitewasre-brandedasAin2011.

“China'se-commerceindustryisfast-growingandnobodywantstomissit,“

YangXiaoofe-commerceservicesproviderHCInternationaltoldAFP."Amazon

wantstoaddanadditionaldistributionchannelinChina.^^Hesaidthemovecouldbe

aimedmoreatChina'sJD.com,whichhasasimilarbusinessmodeltoAmazonand

alsocompeteswithAlibaba."It'sasimplegamelogic—anenemy9senemyisa

friend,“Yangsaid.uAmazonismorelikelytargetingJD.comandit'sawin-win

situationforTmall?9

Amazonisinitiallysellingnearly500items,withmoreexpectedtobemade

availablelater.AsofFridaymorning,thetopsellersontheAmazonstoreincludeda

220-yuan($36)Germandrinkscontainer,andcannedalmondsimportedfromtheUS

withapricetagof44yuan($7).

1.WhydidAmazonchooseAlibabatosetupshop?

A,BecauseAmazonisafirmbaseinSeattle.

B.BecauseAlibabahasverygoodplatform.

C.BecauseChinahasaverygoodmarket.

D.BecauseAmazonknowslittleab