PAGEPAGE12018年1月國開電大本科《商務(wù)英語3》期末紙質(zhì)考試試題及答案一、交際用語(每小題2分,共10分)

1-5題:選擇正確的語句完成下面對話,并將答案序號寫在答題紙上。1.―Hello!___________________？―Hello,thisisMichaelfromTianjinVanguardTradingInc.A.Whoareyou？B.Whatareyou？C.Whoisthat？2.―Kathy,I’dlikeyoutomeetMaggieJacobs.―_______________,Maggie.You’redoingagreatjob.A.I’mpleasedtomeetyouB.It’sgreattoseeyouagainC.I’mhappytomeetyoutoo3.―MayIsuggestthesalesstartonoraboutOctober1？―___________________A.Whatdoyoumean？B.Ilikesales.C.Great4.―Ithinkabusstopadvertisementwisechancetopromoteourproducts―___________________A.Ourproductsarepopular.B.Yousaidit.C.Idon’tlikeadvertisement.5.―Whataboutthecommission？―___________________A.Ofcourse,I’dgiveyouourlowestquotationB.I’mafraidyouhavetotellmehowlargeyourorderisgoingtobeC.It’sageneralpracticeeverywhereelse二、詞匯語法(每小題2分，共30分)

6-20題：閱讀下面的句子，從A、B、C三個選項中選出一個能填入空白處的正確選項，并將答案序號寫在答題紙上。6.Goodmannersmaybevaried__________culturalbackgrounds.A.sinceB.becauseC.dueto7.Iwas__________devisingsalesstrategiesandtargetsfortheWestRegion.A.responsiblewithB.responsibleforC.responsiblein8.Youjustsendthefaultyproductbacktothemandthey__________itfreeofcharge.A.willreplaceB.replaceC.havereplaced9.Thepriceofcommodities_________onmanyfactorslikequality,demand，supply,etc.A.isbasingB.hasbasedC.isbased10.YourT-shirtsfoundareadymarketintheeasternpartofourcountry_______2014.A.onB.inC.at11.Finally,theyreturnthe__________tothepeoplewhoboughtsharesinthecompany.A.costB.priceC.profits12.Wesellinsurancecover;__________yourpaywilldependonthecoveryourequire.A.feeB.fareC.charge13.Thatisthereason_________we’velostsomanycustomers.A.whyB.thatC.which14.Iplantousethemediamixtoreachour__________.A.targetmarketB.freemarketC.stockmarket15.I’ll__________theexchangerateandservicechargeandthentypeupthecheckforyou.A.makeupB.figureoutC.carryout16.Wehave___________inmostmajorcitiesinChina.A.subsidesB.subsidiariesC.submits17.__________youhavesaidisveryimportanttous.A.WhatB.ThatC.Whose18.Itmeansyoucan________onlinewithus.A.translateB.transportC.transact19.Moreover,reservationsbycreditcardfourweeks______guaranteeavailabilityoftheroomsizerequired.A.inadvanceB.atadvanceC.onadvance20.Ourtermsofpaymentarenormally30-daybillofexchange,documents_______payment.A.againstB.forC.in三、閱讀理解(每小題4分，共40分)21-25題：閱讀下列短文，從A、B、C三個選項中選出一個正確答案，并將答案序號寫在答題紙上。PassagelIttakesalotoftimeandefforttodevelopandmaintainamarketingcampaignthatresonates(共鳴)withyourpotentialclients.However,youshouldthinkmoreabouthowtodevelopamarketingcampaign.Afterall,we’realwayslookingforwaystoincreaseourcompetitiveness.Herearesomemarketingstrategiesforyoutocheckout.Partner(結(jié)伴)withallies.Marketingpartnershipshavemanybenefitstopushamarketingcampaign,Forstarters,whenyoustandsidebysidewithsomeoneelse,youcandeliverbettercontent,Ifyouareatthetopofyourbusiness,marketingpartnershipsarecheapertomaintainyoursuccessandexposeyourbrand.Embraceuser-generatedcontent.Accordingtoasurveyof839millennials(千萬富翁)，theyspend5.4hoursadaycommunicatingwiththeirpeers,about30percentoftheirtotalmediatime.Similarly,youcanalsomakethisbysharingpersonalstoriesandexchangingideaswithyourcustomers.Thisisagoodwayofcarryingoutadvertisement.Helpcustomerssolveaproblem.AsperfectlystatedonHubSpot,“You’reinbusinessbecauseyouprovidesolutions.”Someofthewaysyoucanhelpcustomerssolveaproblemisby：creatinghow-to-content；offeringexclusivesthatmaketheirliveseasier；listeningtothemoransweringtheirquestions；orcreatingAPPsortools.Letcustomersinteract.Nomatterwhatproductorserviceyou’reoffering,yourcustomerswanttointeractwithyourcompany,oratleastothercustomers.AMC,forexample,createdanonlinetoolthatallowedyoutowritedownyourimaginations.AmericanExpressconnectssmall-businessownerstoeachotherandhelpfulresourcesthroughitsopenforum.21.Thisarticlemainlytalksabout__________.A.somemarketingstrategiesB.yourpotentialclientsC.communicativeskills22.Youaresuggestedinthesecondparagraphto____________.A.fightagainstyouropponentB.findallieswithsomeoneelseC.alwaysfocusonyourself23.Toembraceuser-generatedcontentdoesgoodat_________.A.makingfriendswithstrangersB.choosingcapableemployeesC.carryingoutadvertisement24.WhichofthefollowingisNOTawayofhelpingcustomerssolveaproblem？_________A.Creatinghow-to-contentB.ListeningtocustomersC.Havingdinnerwithcustomers25.AMCcreatedanonlinetoolsothat_______.A.onecanwritedownwhatheimaginesB.yourdreamsandthoughtswillcometrueC.theycangatherinformationfromcustomers26-30題：根據(jù)短文內(nèi)容判斷給出的語句是否正確，正確的寫“T”，錯誤的寫“F”，并將答案寫在答題紙上。Passage2Accountingerrorswillhappenfromtimetotime,butmanycommonaccountingmistakescanbeavoidedwithproperplanningandpreparation.Herearethetopsevenaccountingmistakesthatshouldbepaidmoreattentionto.(1)Notknowingyourtruecashbalance：Duetothingslikeautomaticpaymentsandbankcharges,moneythatappearsinyourcashdrawerandyourcheckingaccountmayalreadybespent，(2)Mistakingprofitsforcash：Whenyouhavealotofcreditsales,yourcompanycanpostbigprofitswithoutseeinganycash.(3)Payingbillstoosoon：Ifyourvendorsgiveyouthirtydaystopaythem,takeit.Unlessyougetadiscountforpayingearly,payingyourbillsonlywhenthey’redueimprovesyourcompany’scashflow.(4)Avoidingbook-keepingtasks：Notrecordingandpostingtransactionsregularlyleavesyouwithamountainofbook-keepingtodealwithintheend.(5)Payingaccidentaldividends：Everytimeacorporationownertakesmoneyoutofhisbusiness,itcountsasadividend.Thatcanleadtoabiggerpersonalincome-taxbill.(6)Notkeepingpersonalfinancesseparatefrombusiness：Mixingupbusinessandpersonalmoneycancausebookkeepingandlegalproblems.(7)Settingpricestoolow：Knowyourcostsbeforeyousetproductorserviceprices,oryouruntheriskoflosingmoneyoneverysale.Asimplebreak-evenanalysiscanhelpyousetpricesataprofitablelevel.26.Accountingmistakescannotbeavoided.[答案]F27.Withalotofcreditsales，yourcompanymayhavenocashathand.[答案]T28.Itisrecommendednottopaybillstoosoon.[答案]T29.Businessmoneyandpersonalmoneycanbemixedup.[答案]F30.Tryyourbesttoknowyourcostsbeforeyousetproductorserviceprices.[答案]T四、寫作(一篇作文，共20分)31.根據(jù)要求寫作文。SupposeyouarethemanagerandwritearecommendationletterforMissHelenMilleraccordingtothefollowinginformation.Candidate：MissHelenMillerWorkingexperience：workedintheExportDepartmentofalargefirmforover8yearsfromJuly2006toDecember2014.Hercharacterandadvantages：hardworking，honestandreliable,excellentcommunicationskills,workindependentlyandefficiently,excellentrapportwithpeopleofallagesReasonforleaving：persona