2025年大學《阿爾巴尼亞語》專業(yè)題庫——阿爾巴尼亞語網絡營銷案例考試時間：______分鐘總分：______分姓名：______一、閱讀理解閱讀以下阿爾巴尼亞語文本，回答問題。---TekstiSoteinternetit,marketingu?sht?ndryshuarplot?sisht.Marketez?tnukkan?m?nevoj?p?rt?q?ndruarneqender,porkan?nevoj?p?rt?beinguarne網際網絡.Nj?ngametodatm?t?suksesshmet?marketingutonline?sht?marketingupert?shp?rndar?informacioninp?rmessocialmedia.SocialmediaplatformatsiFacebook,InstagramdheTwitterofrojn?shum?mund?sip?rt?arriturnj?audienc?t?gjer?.P?rshembull,nj?biznesivog?lq?punonnefush?nek?toivet?organikemundt?fitoj?shum?klient?t?rinjdukep?rdorurstrategjit?caktuaraneInstagram.P?rve?k?saj,marketingupert?shp?rndar?informacioninp?rmesemailitende?sht?nj?metod?emir?p?rt?komunikuarmeklient?teekzistues.Emailmarketingulejonmarketer?tt?shp?rndajn?informat?specifikedhet?ndikoj?n?decizionineshitjes.Por,p?rt?q?ndruarkonkurruesne網際網絡,marketer?tduhett?jen?n?gjendjet?ndryshojn?dhet?p?rmir?sojn?strategjiteetyreperiodicisht.Ky?sht?p?rshkaksepreferencatekonsumator?vedheteknologjiandryshojn?shpesh.Questioni1.Cili?sht?nj?ngametodatm?t?suksesshmet?marketingutonlinesipastekstit?2.Simundt?fitohetnj?audienc?t?gjer?nesocialmedia?3.Cilatplatformasocialejan?p?rmendurnetekst?4.Cfare?sht?emailmarketingudhesimundt?ndikoj?n?decizionineshitjes?5.Por?far?duhett?b?jn?marketer?tp?rt?q?ndruarkonkurruesne網際網絡?---二、案例分析Keninj?biznest?vog?lt?quajtur“Rrogat?F?mij?veABC”q?prodhondheshetproduktet?sh?ndetshmep?rf?mij?.Biznesi?sht?ihapurp?rpes?vitedhekanj?clientel?t?madhe,por?sht?n?npresionngakonkurrensiaere.Q?t?rritetbiznesindhet?fitoj?m?shum?klient?,z?vend?siidrejtuesit,Xhoni,k?shillonq?t?p?rdorinmarketingunonline.Aimendonsep?rdorimiiInstagramdheFacebook?sht?shum?ir?nd?sish?mp?rt?arriturf?mij?tdheprind?ritetyre.Aik?shillonedheq?t?kthehentemarketingupert?shp?rndar?informacioninp?rmesemailitp?rt?ndriturclientel?neekzistues.Por,ainukkanj?budjett?madhp?rmarketingunonline.Questioni1.Simundt?p?rdorenInstagramdheFacebookp?rt?arriturf?mij?tdheprind?ritetyrenemarketingunonline?2.Cfarestrategjimundt?p?rdorenp?rt?fituarm?shum?klient?dukep?rdorurmarketingunpert?shp?rndar?informacioninp?rmesemailit?3.Ne?far?m?nyremundt?p?rdoretmarketinguonlinenem?nyr?efektivemenj?budжетt?kufish?m?4.Cilatsfidat?brendshmeoset?jashtmemundt?jen?p?rbiznesin“Rrogat?F?mij?veABC”nek?t?kontekst?5.P?rq?t?suksesoj?nemarketingunonline,?far?element?duhett?p?rfshihennestrategjin?eXhonit?---三、策略設計Supozonisejeninj?agjencimarketinguq?kamarr?nj?urdh?rnganj?kompaniemadheetekstil?ss?quajtur“TekstiliShqiptar”.Kompaniad?shiront?rrit?nj?sin?esajt?exportitneqarqetevropianedukep?rdorurmarketingunonline.Aikanj?varietett?gjer?t?produkteve,ngaveshjedherrobasportivederiteq?ndresatdhe?antat.Por,kompanianukkanj?ekspertiz?t?madhenemarketingunonlinedhenukkanj?budжетt?madh.Aik?rkonngaagjenciajuaq?t'ip?rcaktohetnj?strategjimarketinguonlineq?t?mund?soj?atot?arrin?konsumator?tneEvrop?.Questioni1.Cilatkanaleonlinejan?m?t?p?rshtatshmep?rt?arriturkonsumator?tevropian?nek?t?kontekst?2.Cilatstrategjit?marketingutonlinemundt?p?rdorenp?rt?ndikuarn?decizionineshitjestekonsumator?tevropian??3.Simundt?p?rdoretbrandingudhekomunikiminem?nyr?q?t?ndikoj?pozitivishtnemendiminekonsumator?veevropian?p?r“TekstilinShqiptar”?4.Cfaremetrikat?suksesshmemundt?p?rdorenp?rt?vler?suarsuksesinestrategjiess?re?5.Ne?far?m?nyremundt?p?rdoretbudjetikufish?mnemarketingunonlinenem?nyr?efektivep?rt?arriturq?lliminekompanis??---試卷答案一、閱讀理解1.Marketingupert?shp?rndar?informacioninp?rmessocialmedia.*解析思路：Thequestionasksforthemostsuccessfulonlinemarketingmethodaccordingtothetext.Thetextexplicitlystates,"Nj?ngametodatm?t?suksesshmet?marketingutonline?sht?marketingupert?shp?rndar?informacioninp?rmessocialmedia,"whichtranslatesto"Oneofthemostsuccessfulonlinemarketingmethodsisinformationdistributionmarketingthroughsocialmedia."2.dukep?rdorurstrategjit?caktuaraneInstagram.*解析思路：Thequestionaskshowtoreachabroadaudienceonsocialmedia.Thetextprovidesanexample:"Nj?biznesivog?lq?punonnefush?nek?toivet?organikemundt?fitoj?shum?klient?dukep?rdorurstrategjit?caktuaraneInstagram,"meaning"AsmallbusinessworkinginthefieldoforganicproductscangainmanycustomersbyusingspecificstrategiesonInstagram."3.Facebook,InstagramdheTwitter.*解析思路：Thequestionasksforthesocialmediaplatformsmentionedinthetext.Thetextclearlyliststhem:"Socialmediaplatформ?siFacebook,InstagramdheTwitterofrojn?shum?mund?sip?rt?arriturnj?audienc?t?gjer?,"whichtranslatesto"SocialmediaplatformssuchasFacebook,Instagram,andTwitteroffermanyopportunitiestoreachabroadaudience."4.Emailmarketingu?sht?nj?metod?emir?p?rt?komunikuarmeklient?teekzistues.Emailmarketingulejonmarketer?tt?shp?rndajn?informat?specifikedhet?ndikoj?n?decizionineshitjes.*解析思路：Thequestionaskswhatemailmarketingisandhowitcaninfluencepurchasedecisions.Thetextdefinesitanditsfunction:"Emailmarketing?sht?nj?metod?emir?p?rt?komunikuarmeklient?teekzistues.Emailmarketingulejonmarketer?tt?shp?rndajn?informat?specifikedhet?ndikoj?n?decizionineshitjes,"meaning"Emailmarketingisagoodmethodforcommunicatingwithexistingcustomers.Emailmarketingallowsmarketerstodistributespecificinformationandinfluencepurchasedecisions."5.dukeq?ndruarkonkurruesne網際網絡,marketer?tduhett?jen?n?gjendjet?ndryshojn?dhet?p?rmir?sojn?strategjiteetyreperiodicisht.*解析思路：Thequestionaskswhatmarketersneedtodotoremaincompetitiveonline.Thetextstatestherequirementdirectly:"P?rt?q?ndruarkonkurruesne網際網絡,marketer?tduhett?jen?n?gjendjet?ndryshojn?dhet?p?rmir?sojn?strategjiteetyreperiodicisht,"whichtranslatesto"Toremaincompetitiveonline,marketersneedtobeabletochangeandimprovetheirstrategiesperiodically."二、案例分析1.dukep?rdorurfshijt?dhengjyratq?miratohenngaf?mij?tdheprind?ritetyreneInstagramdheFacebook,dukebashkuarfotosdhevideotmemuzik?t?mir?dhedukep?rdorurhashtagerelevantep?rt?shp?rndar?informacioninrrethprodukteve.*解析思路：ThequestionaskshowInstagramandFacebookcanbeusedtoreachchildrenandtheirparents.Theanswerinvolvesusingelementsappealingtothisaudience:visuals(colors,images,videos),music,andrelevanthashtagstopromoteproductinformation.2.dukep?rcaktuarsegmenteteclientel?sdhedukekrenariinformataspecifikeneemail,dukeofruarnj?ofert?ekskluziveosenj?reduktimt?caktuarp?rtecil?nmundt?regjistrohentenjer?zitq?jan?t?interesuar.*解析思路：Thequestionasksforstrategiestogainmorecustomersusingemailmarketing.Theanswersuggestssegmentingthecustomerbaseandprovidingspecificinformation,suchasexclusiveoffersordiscounts,toencouragesign-ups.3.dukep?rdorurmarketingunem?nyr?integrative,dukep?rfshir?bashkiminekanalevet?ndryshmesiInstagram,Facebookdheemailmarketingu,dukep?rdorurnj?budжетt?kufish?mnekanalinm?t?suksessh?mdheduketheksuarthelliminekomunikimitnek?t?kanal.*解析思路：Thequestionaskshowtouseonlinemarketingeffectivelywithalimitedbudget.Theanswersuggestsintegratedmarketing,focusingresourcesonthemostsuccessfulchannel,andemphasizingdepthofcommunicationwithinthatchannel.4.sfidabrendshmemundt?jen?pamjaesigurteXhonitnemarketinguonlineosemungesaenj?planit?p?rcaktuar,nd?rsasfidajasht?shmemundt?jen?konkurrensiaemadheq?aktualishtembulonfush?neproduktevet?f?mij?veneShqip?ridhekufijt?etregutevropian.*解析思路：Thequestionasksforinternalorexternalchallenges.Theansweridentifiesinternalchallenges(Xhoni'sinexperience,lackofaplan)andexternalchallenges(strongcompetition,marketaccess).5.strategjiaduhett?p?rfshij?nj?analiz?t?audien??s,p?rcaktimineq?llimeve,zhvilliminepjes?tar?vet?marketingutonline,bashkiminekanalevet?ndryshme,p?rcaktiminebudjetit,dhemonitoriminerezultateve.*解析思路：ThequestionasksforelementstoincludeinXhoni'sstrategy.Theansweroutlineskeycomponentsofamarketingstrategy:audienceanalysis,goalsetting,contentcreation,channelintegration,budgeting,andperformancemonitoring.三、策略設計1.Instagram,Facebook,dheplatformatevideoklipavesiTikTok,pasik?tokanalekan?nj?audienc?t?madheneEvrop?q?interesohetp?rstilinemod?sdhet?sh?ndetit.*解析思路：Thequestionasksforsuitableonlinechannels.TheanswersuggestsInstagram,Facebook,andvideoplatformslikeTikTok,astheyhavelargeEuropeanaudiencesinterestedinfashionandhealth.2.dukep?rdorurmarketingunpert?shp?rndar?informacioninp?rmessocialmediadukepunuarnebashk?punimmeinfluencer?tnemod?neEvrop?,dukek?t?t?rhequrv?mendjeneaudienc?sdhedukeofruarnj?shpjegimt?mir?t?avantazhevet?produkt?ve.*解析思路：Thequestionasksforonlinemarketingstrategiestoinfluencepurchasedecisions.Theanswersuggestsinfluencermarketinginthefashionindustrytoattractattentionandexplainproductbenefits.3.dukep?rdorurbrandingut?fort?q?t?ndikoj?pozitivishtnemendiminekonsumator?veevropian?,dukep?rfshir?komunikiminevleravedheidentitetitt?brendsh?mt?"TekstilitShqiptar",dukep?rdorurlogo