感謝您下載平臺上提供的PPT作品，為了您和以及原創(chuàng)作者的利益，請勿復(fù)制、傳播、銷售，否則將承擔(dān)法律責(zé)任！將對作品進行維權(quán)，按照傳播下載次數(shù)進行十倍的索取賠償！U1TheMassMedia BeACriticalNewsReader!10JulyFirefightersquicklyputouttheHendersonTowerfirelastnight.Thefire,①｛______isthoughtto_________(start)fromthe8thfloor｝,spreadquicklythroughthetowerblock_____Sundaynight,leavingpeopleontheupperfloors______(trap).Fearsgrew②｛thatthenumberof______(die)couldreach5｝,accordingtofiguresreleasedbyemergencyservices｝.1.putout___________________2.句①是個______________從句，引導(dǎo)非限制性定語從句的連接詞有：______________________，沒有__________，非限定從還有“名詞/代詞+of+which/whom/who"的用法。限制性定語從句的作用是_________，而非限制性定語從句的作用是___________3.bethoughttohavedone________________,強調(diào)事情已經(jīng)發(fā)生4.spreadquicklythrough_____________________________whichhavestartedon撲滅trappeddeaths非限制性定語which，who,whom,whose,asthat補充說明限定范圍被認(rèn)為做了...快速席卷，快速蔓延BeACriticalNewsReader!10JulyFirefightersquicklyputouttheHendersonTowerfirelastnight.Thefire,①｛______isthoughtto_________(start)fromthe8thfloor｝,spreadquicklythroughthetowerblock_____Sundaynight,leavingpeopleontheupperfloors______(trap).Fearsgrew②｛thatthenumberof______(die)couldreach5｝,accordingtofiguresreleasedbyemergencyservices｝.5.leavingpeopleontheupperfloorstrapped是“l(fā)eave+O+O.C”結(jié)構(gòu)，leaving是非謂語做什么句子成分？__________，trapped是非謂語做什么句子成分？__________6.句②是個___________從句7.accordingto___________8.releasedbyemergencyservices是非謂語做什么句子成分？____________修飾_______whichhavestartedon狀語trappeddeaths同位語根據(jù)figures后置定語后置定語Fireenginesandambulances,calledat9:30p.m.,reachedthescene______15minutes.Bythistime,thefire_________(extend)tothe15thfloor.Firefightersgotthesituation______controlaround11p.m.Thereisconcern③｛______theconstructioncompany④〖thatbuiltthetowerblock〗hadnotfollowedfiresafetyrules｝.9.fireengines____________10.calledat9:30p.m.是非謂語做什么句子成分？____________11.bythistime____________12.extendto____________13.句③是個___________從句，句④是個______從句，修飾_______14.followedfiresafetyrules___________________extendedwithin非限制性定語消防車截止到此時蔓延至，延伸至同位語定語company遵守消防安全規(guī)則underthatDeadlyfireintowerblockcausesseriousdamageAterriblefirebrokeoutonSundaynight,______(leave)theHendersonTowerseriouslydamaged.Emergencyservicesestimate①｛thatthenumberofdeathscouldreach9｝._____thismorning,4peoplehaveconfirmeddead.Thefirehasalsoleftdozensofpeople______(injury),②｛5of______areinacriticalcondition｝.LisaMayer,29,isamongtheluckyones③｛_____onlysufferedminorinjuries｝.15.brokeout_____________breakv.________→______(過去式)→______(過去分詞)16.leavingtheHendersonTowerseriouslydamaged是非謂語做什么句子成分？_____17.emergencyservices___________________18.句①是個___________從句19.thenumberof______________，謂語動詞用單數(shù)20.dozensof___________________21.句②是個由“數(shù)詞+of+whom”的______________從句22.inacriticalcondition___________________leavingByinjuried爆發(fā)，發(fā)生

whomwho打斷brokebroken應(yīng)急服務(wù)機構(gòu)狀語賓語...的數(shù)量很多，許多非限制性定語情況危急以上句子中，均使用了“l(fā)eave+賓語+賓語補足語”的復(fù)合結(jié)構(gòu)leave在此意為“讓...處于（某種狀態(tài)、某地等），使保留”，在leave的復(fù)合結(jié)構(gòu)中，可以使用doing，done，adj.，介詞短語等作賓補，如Don’tleaveherwaitingoutside.Thecaraccidentleft5peopledead.IusedtoleavemybedroomlightontomakethemthinkIamworking.Thefire,｛whichisthoughttohavestartedfromthe8thfloor｝，spreadquicklythroughthetowerblockonSundaynight,leavingpeopleontheupperfloorstrapped.AterriblefirebrokeoutonSundaynight,leavingtheHendersonTowerseriouslydamaged.Thefirehasalsoleftdozensofpeopleinjuried,5ofwhomareinacriticalcondition.leave+O+doneSherecalled,“Iwasabouttohaveabath④｛______Iheardpeoplescreaminganddogs_____(bark)｝.Ilookedoutsideandthesmoke________(choke)me.Itwaslikeanawfuldream."MrPeterson,headofthefireservice,confirms⑤｛thata______(drop)cigaretteendonacarpetofthe8thfloorstartedthefire｝and⑥｛______theautomaticfirealarmsdidnotgooffquicklyenoughtopreventthedisaster｝.Ateamis________(current)investigatingtheaccidentfurther.24.句④是個___________從句，翻譯句④_____________________________________________________________，screaming和barking是非謂語做什么句子成分？_______25.句⑤是個_______從句，句⑥是個_______從句，在賓語從句中,當(dāng)有兩個及以上并列從句時,第一個that可省,以后的均不可省.（前省后不?。?6.theautomaticfirealarms___________________27.gooff___________________whenbarkingchokingcurrentlydroppedthat時間狀語當(dāng)我聽到有人在尖叫，并且有狗叫聲的時候，我正準(zhǔn)備洗個澡賓補賓語自動火警報警器響起，發(fā)聲賓語ReadingnewsreportscriticallyPara1Werelyonnewstolearnabout①｛______ishappeningintheworldaroundus｝.However,weusuallyfind②｛thatreports______thesameeventscontaindifferentoreven____________(contradict)information｝.Howdothesedifferencescomeabout?28.relyon________=dependon29.learnabout__________30.句①是個___________從句，句②是個___________從句31.comeabout______________whatcontradictoryon依賴了解有關(guān)...賓語賓語發(fā)生Para2③Itis________(advice)toremember｛thatjournalistsmayhavedifferentpriorities,〖______wouldinfluence(______theyreportanevent)〗｝.Let'stakethetwonewsreportsontheHendersonTowerfire______anexample.Wecansee｛thatthefirstnewsreportpaysmoreattentiontotherescueefforts,______thesecondtalksmoreaboutdeathsandinjuries｝.｛______wereadmorethanonereport｝,wecometounderstandanevent_____amorecomprehensiveway.

32.翻譯句③________________________________________________，有一個___________從句嵌套了一個___________從句33.take...asanexample___________34.paymoreattentionto____________________to是介詞，后面加v-ing,含有介詞to的短語有：__________________________________________35.inamorecomprehensiveway_____________________advisablehowwhich主語賓語以...為例

look

forward

to，adapt

(oneself)

to，

devote

towhileWheninas我們最好記住，記者們優(yōu)先考慮的事情可能不一樣更加注意...以更全面的角度Para3③｛Evenifnewsreportsarewrittenfrom________(basic)thesameperspective｝,theymaycontradicteachotherintermsoffactualdetails,｛_____eventsintherealworldareusuallycomplicatedandconstantly__________(change)｝.Forinstance,thenumbersofdeaths______(difference)inthetwonewsreportsontheHendersonTowerfire.｛Whenwecomeacrosssuchfactualdifferences｝,weshouldnotrushtotheconclusion④｛______oneofthenewsreportsgivesfalseinformation｝.______,check｛whenthereports____________(write)｝.36.evenif_________，引導(dǎo)___________從句37.basicn.______________→adj.___________→adv.___________38.contradicteachother____________contradictvt._____________→adj.相互矛盾的_____________39.intermsof__________________________40.forinstance_________________=forexample41.comeacross______________42.rushtotheconclusion______________43.句④是個___________從句，修飾_________basicallychangingasbasicalthatInsteadwerewrittendiffer即使讓步狀語基礎(chǔ)，基本basically互相存在差異相矛盾，反駁contradictory談及，在...方面，就...而言比如，舉例來說偶遇，偶然遇到匆忙下結(jié)論定語conclusionPara3Newsreportswritten_____

differentstagesofaneventcouldcontaindifferentinformation⑤｛asnewfactsarebroughttolight｝.Anotheraspect______(worth)ofmentionis｛thatjournalistsmayapproachinformation〖theygetfromresearchorinterviews〗____________(difference)｝.Supposeemergencyservices'estimatesofthenumberofdeaths______(various)between5and9.Journalistsmaychoosetopresenttheminimum,themaximumorsomethinginbetweenintheirnewsreports.______,checkingdifferentsourcesenablesus_______(draw)amoreinformedconclusion.44.atdifferentstagesof...____________stagen.__________v._______45.broughtsth.tolight___________,句⑤是個___________從句，翻譯句⑤__________________________46.approachn.______________v.___________atdeifferentlyworthy舞臺，階段揭露，披露時間狀語whiledrawvary在...的不同階段方法，途徑靠近，走近上演，舉行隨著新的事實被揭露Para4Tosumup,itiswisetoreadnewsreports_______(write)fromvariousperspectivesandatdifferentstages,｛which_______(bring)usamoreaccurateunderstandingofasituation｝.Wealsoneedtobecritical______theinformation｛wereceiveandremembernottoblindlytrust｛______wehaveread.｛______journalistsarecommittedto________(present)thetruth｝,itisbettertouseourownjudgementthanrelyentirelyonnewsreports.Withgreatdiscrimination,everyoneofus_______(have)thepotentialtobeacriticalnewsreader.47.tosumup_______________，文章結(jié)尾用于進行總結(jié)的短語還有：_________________________________________________________48.arecommittedto_______________，to是介詞，后面加v-ing,49.withgreatdiscrimination_____________________discriminationn.____________________________________writtenaboutbrings綜上所述Thoughpresentingwhathas致力于擁有了很好的鑒別力allinall,inaword,onthewhole,inconclusion鑒別力，識別力；歧視，區(qū)別對待Extendedreading

Advertising:thepowerofpersuasion

para11._____justoneday,apersoncanseehundredsofmarketingmessages.Advertising2.___________(become)partofourmodernlife.Butwhatisadvertisingexactly?3.______short,itreferstotheactivityof4._________(promote)aproductorservice.Inotherwords,ittriestopersuadeyou5._________(buy)aproductorservice.1.hundredsof___________(具體的數(shù)字后的hundred不加s：onehunderd）2.partofourmodernlife_____________________3.inshort___________(=________________)4.referto___________________referv._________n.______________5.inotherwords_________6.persuadesb.todo____________(=_____________________)InhasbecomeInpromotingtobuy成百上千的我們現(xiàn)代生活的一部分簡言之inaword/inbrief指；涉及；提到；參考查閱；參考reference/referee換言之說服某人去做persuadesb.intodoingsth.

para2Thehistoryofadvertisinghasalwaysbeencloselylinkedwith7.______ofthemassmedia.Fromtheancientsimpleadvertisements8.______(paint)onoutdoorsignstothe9.________(color),interactiveonesinsmartphoneapps,themassmediaandadvertisinghavedevelopedhand10.____hand.①11._____mediachannelshavegrowninnumberandtype,sohaveadvertisements.7.be(closely)linkedwith________________8.paintonoutdoorsigns____________(___________做____________的后置定語）9.interactiveadj.______________v._______10.handinhand_______11.句①屬于由as引導(dǎo)的___________從句，主句是so放在句首的_______句，其結(jié)構(gòu)是so+_______+__________,表示前者和后者的情況一樣。thatpaintedcolorfulinAs與...（密切）相聯(lián)系印在戶外招牌上過去分詞短語advertisements交互式的，相互的interact攜手時間狀語倒裝助動詞主語

para312.｛________themassmediareachessomanypeople｝,itis13.aperfectvehicleforadvertisers.14.｛Ifanadvertisementisplaced15.onapopularwebsiteor16.onTV____peaktimes｝,millionsofpeoplewill17.knowabouttheproductorservice18.｛itisadvertising｝.19.Inaddition_____makingpeople20.awareofaproductorservice,asuccessfuladvertisementwillalsocreateadesiretobuy,thus21.________(boost)business.Thatis22.｛_____whenacompanywantstopromoteaproductorservice,itoften23.launchesamassmediaadvertisingcampaign｝.12.該中括號的句子是because引導(dǎo)的_____狀語從句，主句是后半句。13.aperfectvehiclefor...____________vehicle(熟詞生義)____________14.該中括號的句子是if引導(dǎo)的______狀語從句，beplacedon意為__________。15.onapopularwebsite_______________16.onTVatpeaktimes__________________17.knowabout_______18.inadditionto_____________19.beawareof____________20.boostv._________________________21.該中括號是由why引導(dǎo)的_______從句，從句中又含有when引導(dǎo)的______狀語從句。23.launchamassmediaadvertisingcampaign__________________________Becauseattoboostingwhy原因...的完美載體車輛；載體條件被投放在...在一個熱門網(wǎng)站在黃金時段的電視上知曉除...之外意識到；了解使增長，使興旺;增長，提高表語時間發(fā)起大眾傳媒廣告宣傳活動

para415._______(base)onthepsychologybehindcreatingadesiretobuy,advertisershavedevelopedwaysof16.persuadingpeopleinto____________(purchase)theirproductsorservices.Acommontechniquetomakeanimpactistocreatea___________(memory)slogan.Slogansusesimplebut__________(impress)languagetomakeusremembertheproductorservice_______________(advertise).Someoftheseslogansmayalso17.appeal_____ouremotions.18.Forexample,asloganmay19.connectafinechinateapot｛itaimstopromote｝_____ourprideinhavinggoodtaste.Youwillhear20.a_______(vary)ofslogans｛anytimeyou21.turnontheTV｝.22.Thinkaboutyourfavouriteone.Whatmakesitspecial?Whatmessagedoesittryto23.getacross?Aslogan24.｛________communicatesanideaeffectively｝canboostsalesandevenbecomepartofpopularculture.Thatisthepowerofmemorableslogans.15.bebasedon________16.persuadesb.intodoingsth.________________17.appealto_________________18.forexample__________________19.connectsth.withsth.___________20.avarietyof____________________________21.turnon______22.thinkabout________23.getacross_______________Basedpersuadingmemorableimpressivebeingadvertisedtowithvarietywhich基于說服某人做某事呼吁；吸引；激發(fā)例如（=forinstance）連接...和....各種各樣的(=various=allkindsof)打開想想被傳達(dá)，被理解

para5Anothertechnique｛advertisersoftenemploy｝istolinktheircompanyorproduct24.____a"25.brandambassador--afamousactor,asportsstar,orevena26._______(fiction)character.Thinkofapopularfast-foodrestaurant.Doesithaveabrandambassador?Isthebrandambassador27.popular_______potentialcustomers?②Themorewelikethebrandambassador,themorewewillbeattractedtobuytheproduct.24.link...to...______________25.abrandambassador____________26.afictionalcharacter____________27.bepopularamong_____________28.黑體句子②屬于the+比較級（...），the+比較級（...）結(jié)構(gòu)，意思是___________________tofictionalamong將...與...聯(lián)系起來一名品牌大使虛構(gòu)的角色在...中受歡迎...越...,...就越...

para6Ofcourse,someadvertisementsarenotsoobvious:productplacementis29.________(typical)usedinfilmswith30.hugebox-officesuccessandTVshows31._____highratings.Somefilmsarenowsponsoredby32.leadingbrands,sothatonlytheirproductsappearinthefilms,likethewatches33.______(wear)bythetitlecharacterinJamesBondfilms.Other34.typesofmassmediauseproductplacementtoo,________(include)videogames.35.③Itisnot__________(common)forsportsvideogameseriestofeaturedifferent36.in-game___________(equip)withrealbrandnames.Weabsorbthesemarketingmessages_________thinkingaboutthemtoomuch,yettheyprobably37.haveaneffect______us①｛thenexttimewegoshopping｝.29.typicallyadv._________30.hugebox-officesuccess______________31.highratings___________32.leadingbrands___________34.typesof__________35.黑體句子③為固定句型，Itis