1、The hamburger business,S2AU4R,A TV commercial,1st view,What .? What .? Why .?,How many .? What .?,A TV commercial,2nd view,How many .? What .?,McDonalds,Main business rival in China,Commercials,Song,Logo,Country of origin,USA,red & yellow,Color,Image,Ronald McDonald,More to know,As a quickly fast-gr

2、owing food giant, we are the leading food seller in 119 countries and regions. Our over 30,000 shops are mainly started and managed by local staff. We amaze the world with our popularly introduced foods world-famous fries and Big Mac . Our rich history began with our adopter Ray Kroc. The strong fou

3、ndation and widespread local shops he created and inspired show our motto small facts determine success.,swiftly,expanding,outlets,launched,personnel.,impress,imported,branches,established,stand for,details,Reading for general ideas,Skimming,1. What kind of food do people eat in McDonalds? Fast food

4、 (such as hamburgers, French fries and milkshakes). 2. What do you think the article might contain? Choose from the following or give our own ideas. reasons for the success of McDonalds some cooking recipes some advice on how to start a business the history of McDonalds,Summary of each section,Paras

5、 12: Ray Kroc sees the _ McDonalds restaurant. Paras 35: He _ his own outlets, and then _ the company. The business _ very rapidly. Paras 68: Some reasons for the _ of McDonalds. Para 9: The _ and the _ of McDonalds.,original,set up,bought,expands,success,present,future,Reading for specific informat

6、ion,Spot the locations,The largest ever McDonalds is in,One of the Hamburger Universities is in,Ray Krocs first McDonalds was near,The hamburger stand Ray Kroc visited was in,California,Chicago,Beijing,Moscow,Hong Kong,McDonalds is _.,There were more than 40,000 customers on the opening day of the f

7、irst McDonalds in,opened,Footprints of &,Year,from a _ to a _.,small hamburger stand,food giant,from a _ to a _.,milkshake machine seller,business tycoon,1948,1955,1959,2005,1974,1961,small,100th,first,3,000,30,000,McDonalds was a small business in California, the USA.,Kroc opened his first McDonald

8、s near Chicago.,The 100th McDonalds was opened.,There were over 3,000 restaurants.,McDonalds had over 30,000 outlets worldwide.,visited,adopted,took over,McDonalds adopted its motto “Q.S.C. & V.”,Kroc took over the complete ownership.,Kroc opened his first McDonalds.,Ray Kroc visited McDonalds.,1956

9、,1954,Read and think,1. In Para. 1, why was Ray Kroc surprised? Because a small hamburger stand bought not one but eight milkshake machines. 2. In your opinion, why did McDonalds need to adopt the motto “Q. S. C. & V.” in 1956? Perhaps because other hamburger stands then had poor quality, service an

10、d value, and were not very clean.,Read and think,3. McDonalds stresses “Quality, Service, Cleanliness and Value”. Which of these things are discussed in the following paragraphs? a Para. 2: b Para. 7: c Para. 8:,Cleanliness,Quality,Service,Read and think,4. How does the Moscow McDonalds make sure th

11、at it has good chips? It imports the potatoes for the chips, and teaches farmers how to farm, harvest and pack them properly. 5. What is the secret of McDonalds good service? It has one of the best training programs in the world. 6. What does the writer suggest may happen in the future? The writer s

12、uggests that McDonalds may open a restaurant on the Moon.,Free talk, Make some comments on McDonalds motto “Q. S. C. & V.” How important do you think this motto is to McDonalds?,狂歡節(jié)美食攤位 Carnival food stand,狂歡節(jié)美食攤位 Carnival food stand,Group work: Create your OWN motto for your food stand!,Assignment,Read a supplementary passage titled The Ray Kroc Story and prepare for comments in the next class on the founders characters based on the facts learned in the textbook as wel